Seeds of Wellness

What Seeds of Wellness does

Seeds of Wellness (SOW) is a consumer brand that develops and sells chia-based health products, operating as a subsidiary of Benexia S.A., a vertically integrated chia ingredient company headquartered in Vitacura, Chile. The product portfolio consists of two core lines: organic cold-pressed chia oil available in 250ml and 500ml glass bottles, and original chia milk marketed as a first-of-its-kind plant-based milk made from whole chia seeds. The company serves health-conscious, wellness-focused, keto, allergen-aware, and athletic consumer segments through direct-to-consumer e-commerce on sow.bio (Shopify), Amazon marketplace, and select Costco warehouse stores in Los Angeles and Seattle.

The company's production is based on a nearly zero-waste, zero-water cold-press extraction process applied to chia sourced from vertically integrated regenerative farms in South America; chia milk production reportedly uses 5-6 liters of water per liter compared with roughly 60 liters for oat milk and 1,500 liters for dairy. Scientific claims regarding omega-3 ALA cardiovascular and anti-inflammatory benefits are supported through a research partnership with Dr. Richard Bazinet at the University of Toronto. All products carry multiple certifications including Non-GMO Project Verified, Keto Certified, Gluten-Free Certified, and Vegan Certified, and SOW Chia Oil was named a Good Housekeeping 2024 Sustainable Innovation Awards Winner.

SOW operates a product-led, direct-to-consumer go-to-market model with Amazon as the primary online channel and unit-based premium pricing of $16.49 for a 250ml chia oil bottle and $32.99 for the 500ml variant, supplemented by launch promotional discounting. Marketing emphasizes content-driven health education including a dedicated health professional portal, recipes across vegan, keto, gluten-free, and allergy-friendly diets, and email newsletter engagement. The brand was founded in 2010, currently employs 51-100 people, and has recently expanded through a 500ml SKU launch in February 2026, Costco entry in Los Angeles and Seattle, and a physical retail grand opening in Elyria, Ohio in October 2025 marking 15 years of operation.

Name

Seeds of Wellness

Legal name

BENEXIA S.A.

Website

https://sow.bio

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Seeds of Wellness is a Benexia S.A. consumer brand selling organic cold-pressed chia oil and chia milk through Amazon, direct e-commerce, and select Costco stores, targeting health-conscious, keto, and allergen-aware consumers with sustainably produced plant-based omega-3 products.

Ownership category

akta.pro rank

Product category

Plant-based Nutrition

NAICS

Soybean and Other Oilseed Processing (311224), Fluid Milk Manufacturing (311511)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

akta.pro secondary industry

Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD) (AFAHAJAF)

Keywords

• Chia seed products
• Plant-based milk
• Cold-pressed oils
• Omega-3 supplements
• Organic health foods

Headquarters

HQ city

Vitacura

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Consumer Product Sales: Direct sales of chia-based consumer products including chia oil and chia milk through e-commerce, Amazon marketplace, and retail stores. One-time purchase model for individual products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Seeds of Wellness produces and sells premium chia-based consumer food products, primarily Organic Cold-Pressed Chia Oil (in 250 mL and 500 mL glass bottles) and Original Chia Milk, a plant-based milk made from whole chia seeds. All products are non-GMO, gluten-free, vegan, and allergen-friendly, and are produced using a near-zero-waste, zero-water cold-press process from vertically integrated regenerative chia farms.

Product overview

Seeds of Wellness (SOW) is a chia seed product brand under parent company Benexia, specializing in premium chia-based foods and beverages. The product portfolio consists of two core product lines: Organic Cold-Pressed Chia Oil (available in 250 mL and 500 mL glass bottles) providing concentrated plant-based omega-3 ALA, and Original Chia Milk—a first-of-its-kind plant-based milk made from whole chia seeds with 25 calories per serving and zero sugar. All products are non-GMO, gluten-free, vegan, and allergen-friendly, produced using regenerative agriculture practices with ultra-low water footprint and zero-waste processes from vertically integrated chia farms in South America.

Differentiator

Problem solved

Functional benefit

Products and services

• Chia Oil 250 mL Organic cold-pressed chia oil in a 250 mL (8.45 fl oz) glass bottle containing 63% omega-3 ALA, with 3g omega-3, 5g fat, and 45 calories per teaspoon. Has a medium-high smoke point of 420°F (214°C), suitable for cooking, baking, dressings, and drizzling. Sold to health-conscious individual consumers.
• Chia Oil 500 mL Organic cold-pressed chia oil in a larger 500 mL (16.9 fl oz) glass bottle containing 63% omega-3 ALA, with 3g omega-3, 5g fat, and 45 calories per teaspoon. Same versatile culinary uses as the 250 mL variant. Sold to health-conscious individual consumers.
• Original Chia Milk Plant-based milk made from whole chia seeds, available in original sweetened variant, containing 25 calories per serving with 0g sugar and providing plant-based omega-3s, fiber, and protein. Dairy-free, allergen-friendly, non-GMO, gluten-free, and keto-friendly. Sustainably produced using regenerative farming with ultra-low water footprint (5-6 liters per liter of milk) and less than 1% waste. Sold to health-conscious, keto, and allergy-aware individual consumers.

Quantifiable outcome

• Chia oil contains 63% omega-3 ALA with one teaspoon providing more than the recommended daily intake
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Benexia S.A.coreStrategic or Co-development PartnerBenexia S.A. is the parent company of Seeds of Wellness. Benexia specializes in the production, processing, commercialization, and marketing of Chia and chia-based ingredients. SOW operates as a consumer-facing brand under Benexia, leveraging their vertically integrated chia farming and production capabilities. The relationship involves shared research on omega-3 ALA benefits and sustainable chia cultivation practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mamma Chia: US brand built entirely around chia in beverages, seeds and snacks; directly comparable as a chia-first health food brand targeting the same wellness consumer.
• Elmhurst 1925: Maker of minimal-ingredient nut and seed-based milks; comparable clean-label plant-milk positioning to SOW's whole-chia milk.
• MALK Organics: Clean-label, allergen-conscious plant milk brand sold DTC and in premium retail; overlaps with SOW's clean-ingredient chia milk and channel strategy.
• Barlean's: Producer of omega-rich flax and chia oils and supplements; competes directly in the omega-3 ALA plant-oil niche SOW occupies.
• Nutiva: Organic superfood brand selling chia seeds and plant-based oils; overlaps directly in chia and cold-pressed oil categories for health-conscious buyers.
• The Chia Co: Vertically integrated Australian chia grower and marketer of chia seeds and products; mirrors SOW/Benexia's farm-to-shelf chia model.

Broad incumbents

• Oatly: Leading oat milk brand with a sustainability-led narrative; the incumbent plant-milk player SOW's chia milk positions against on both taste and water footprint.
• Califia Farms: Large plant-based milk maker across almond, oat and other bases; competes with SOW's chia milk in the dairy-alternative beverage aisle.

Emerging players

• Manitoba Harvest: Hemp-seed nutrition brand offering seeds, oils and plant milks; comparable seed-based superfood and omega positioning to SOW.
• Health Warrior: Chia-based nutrition bar and snack brand (owned by PepsiCo); shares SOW's chia superfood platform targeting wellness consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SOW.unitedstates
• LinkedInlinkedin.com/company/seeds-of-wellness

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seeds of Wellness