Name

Choice Wireless Solutions

Legal name

Choice Wireless Solutions LLC

Website

https://choice-telematics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

IoT Telematics Distribution and Fleet Management Solutions

NAICS

Telecommunications Resellers (517121), All Other Telecommunications (517810)

SIC

Computer Communications Equipment (3576), Communications Services, Nec (4899)

akta.pro primary industry

Wireless Interface Adapters (Wi‑Fi/Bluetooth/Cellular Modems) (HDAFAEAJ)

Keywords

• IoT telematics distribution
• Fleet management solutions
• Video telematics platform
• Global IoT connectivity
• Asset tracking hardware

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of IoT telematics devices including GPS trackers, asset trackers, dash cameras, MDVR systems, and accessories from partner manufacturers (ATrack, Queclink, Streamax, Sierra Wireless, TopFly, Positioning Universal). One-time hardware purchase model.
2. IoT Connectivity Services: Monthly SIM card and data services providing cellular connectivity for IoT devices. Usage-based billing with minimum monthly usage requirements per SIM card, global roaming across 600+ networks. Additional fees for blocked SIM maintenance ($0.50/month) and service restoration ($5.00).
3. Software Platform (True Connect): SaaS/API platform services including True Connect (telematics data normalization) and True Connect Video (AI video telematics). Platform provides device management, data visualization, reporting dashboards, and API access for third-party integrations.
4. Technical Support Services: Premier support services including RMA processing for device warranty claims, technical assistance, and account management. Support available via email ([email protected]), phone (520-261-8302), and dedicated helpdesk portal.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Choice Wireless Solutions is a value-added distributor of IoT telematics solutions, bundling third-party hardware devices (GPS trackers, dash cameras, asset trackers), global cellular connectivity services, and its proprietary True Connect software platform. The True Connect platform normalizes data from multiple device brands through a single API, enabling mixed-fleet management for enterprise customers. The company also offers True Connect Video, an AI-powered video telematics platform with computer vision analytics for driver behavior monitoring.

Product overview

Choice Wireless Solutions is a leading value-added distributor of IoT and telematics solutions in North America. The product portfolio consists of three interconnected layers: (1) Hardware devices including cameras (AD Plus 2.0, C6Lite, M1 MDVR), telematics gateways (AK11, AK500), waterproof/asset trackers (AL11, AL300, AS11, AS500, AS700, GL320MG, GL502MG, GV53MG, GV600MG, TT600/603, FJ2500, HeroX, KnightX, PioneerX, SolarGuardX, TLP2-SFB, TLW2 series, TorchX, WarriorX, AX300), (2) True Connect Video platform for AI-powered video telematics with ADAS/BSD/DSM capabilities, and (3) True Connect API platform providing unified data access across multiple device brands with single API normalization. All devices are supported by global IoT connectivity services spanning 600+ networks in 185 countries.

Differentiator

Problem solved

Functional benefit

Brands

• True Connect: Data to API solution for rapid development and deployment of telematics devices
• True Connect Video
• CWS Warranty

Products and services

• True Connect Video AI-powered video telematics IoT platform that captures, processes, and stores high-definition video footage enhanced with data insights. Hardware-agnostic platform compatible with any connected camera or telematics device, featuring ADAS (Advanced Driver Assistance System), BSD (Blind Spot Detection), and DSM (Driver Status Monitor) capabilities for fleet management and driver coaching.
• True Connect Data-to-API solution enabling rapid development and deployment of telematics devices with single API access for multiple device brands and types. Normalizes data from multiple device types and forwards to third-party applications, enabling mixed-fleet management without vendor lock-in.
• IoT Connectivity Services Global IoT connectivity providing access to 600+ networks in 185 countries through multi-carrier roaming agreements. Centralized IoT management platform for controlling device connectivity with flexible data plans and usage-based billing per active SIM card.
• CWS Warranty Product warranty service for Choice Wireless Solutions hardware products with RMA processing and dedicated RMA department support.
• AI Video Cameras and Dash Cams Streamax-branded AI-powered dash cameras and mobile DVR systems including AD Plus 2.0 (AI dash camera with lane departure and forward collision detection), C6Lite (dual and single lens mobile DVRs), and M1 MDVR (H.265 mobile video surveillance with ADAS, BSD, and DSM features). Designed for fleet operators needing driver behavior monitoring and incident recording.
• Telematics Gateways and Trackers 4G LTE/LTE-M telematics gateways and vehicle trackers from ATrack, Queclink, and other partner manufacturers, including AK11 (4G LTE flagship telematics gateway), AK500 (LTE Cat.4 multifunctional gateway with Wi-Fi hotspot), AL11 and AL300 (waterproof trackers), AS11/AS500/AS700 (asset trackers with long battery life), AX300 (LTE-M OBD tracker), FJ2500 (sealed rugged tracker), and various other vehicle and asset tracking devices.
• Solar and Battery Asset Trackers Long-life battery and solar-powered asset tracking devices including GL320MG (LTE Cat M1/NB2 real-time asset tracker), GL502MG (IP68 tracker with 10-year standby), GV53MG (compact LTE vehicle tracker with AES-256 encryption), GV600MG (ruggedized trailer tracker), TT600/603 (solar-powered asset/trailer tracker), WarriorX 300 (4G CAT-M1 long-life battery tracker with 6+ years battery life), KnightX 300, and other similar devices for trailer, container, and asset tracking.
• Technical Support Services Premier support services including RMA processing for device warranty claims, technical assistance, and account management. Support available via email ([email protected]), phone (520-261-8302), and dedicated helpdesk portal with knowledge base and device documentation.

Quantifiable outcome

• Average 24% reduction in claims frequency and 34% decrease in claims costs for fleet insurer customers using the True Connect Video platform

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• StreamaxcoreTechnology or IntegrationStreamax is a key hardware partner providing AI-powered dash cameras (AD Plus 2.0), mobile DVR systems (C6Lite, M1 MDVR), and video telematics devices integrated into the Choice Wireless Solutions IoT ecosystem. Products feature AI processors for driving event detection, ADAS, and DSM capabilities.
• QueclinkcoreTechnology or IntegrationQueclink provides a comprehensive range of LTE GPS trackers and telematics devices including GV series (GV53MG, GV600MG), GL series (GL320MG, GL502MG), and FJ2500 tethered trackers. Devices feature LTE connectivity, CAN bus support, waterproof designs, and long battery life for various asset tracking applications.
• ATrackcoreTechnology or IntegrationATrack is a major telematics hardware partner offering AK series (AK11, AK500), AL series (AL11, AL300), AS series (AS11, AS500, AS700), and AX series (AX300) IoT trackers. Product lineup includes OBD trackers, waterproof devices, solar-powered asset trackers, and telematics gateways with extensive protocol documentation.
• Sierra Wireless (GenX)coreTechnology or IntegrationSierra Wireless GenX 6 and GenX 5p devices distributed through Choice Wireless Solutions. These flagship telematics products are supported with detailed data sheets and technical documentation through the support portal.
• Global Carrier NetworkscoreTechnology or IntegrationChoice Wireless Solutions has established global roaming agreements with cellular carrier networks enabling IoT connectivity across 600+ networks in 185 countries. The centralized IoT management platform enables seamless device connectivity management across multiple carriers.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure provides the cloud infrastructure for the True Connect Video IoT platform. The company describes Azure as an award-winning IoT platform supported by enterprise-grade cloud computing with Platform-as-a-Service (PaaS) capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Aeris: Aeris provides IoT connectivity management and edge-to-cloud platforms targeted at fleet and asset use cases — directly comparable to Choice Wireless's global SIM/IoT connectivity layer.
• KORE Wireless: KORE Wireless is an IoT/M2M connectivity and solutions provider, comparable to Choice Wireless's global IoT connectivity services spanning 600+ networks with centralized device management.

Direct peers

• Motive: Motive (formerly KeepTruckin) provides AI dashcams, vehicle telematics, and fleet management software for commercial fleets, closely comparable to the True Connect Video and multi-vendor telematics model targeting transportation and logistics.
• Samsara: Samsara sells an end-to-end IoT platform combining telematics hardware, fleet video, and AI analytics — directly overlapping with Choice Wireless's True Connect Video and hardware portfolio for enterprise fleets.
• Fleet Complete: Fleet Complete delivers GPS fleet tracking, asset management, and IoT telematics across North America, directly comparable to Choice Wireless's distribution-led telematics model for fleet management customers.
• Verizon Connect: Verizon Connect is a fleet and asset management platform leveraging Verizon's wireless connectivity, comparable to Choice Wireless's bundled hardware + connectivity + software offering for enterprise fleet customers.
• Geotab: Geotab is a leading fleet telematics platform offering GPS tracking, AI-driven driver behavior analytics, and a marketplace of integrated hardware — directly comparable to Choice Wireless's combination of hardware distribution, global connectivity, and the True Connect platform.

Broad incumbents

• CalAmp: CalAmp (now part of Sierra Wireless/LoRaWAN parent) supplies telematics hardware and a SaaS platform across multiple verticals — a broader incumbent that competes with both the hardware and software components of the Choice Wireless stack.

Others

• ATrack: ATrack is one of Choice Wireless's core hardware partners supplying telematics gateways and trackers; relevant as an upstream supplier and potential direct competitor if they expand into North American direct sales.
• Queclink Wireless Solutions: Queclink is a core LTE/LTE-M hardware partner to Choice Wireless, supplying the GPS and asset trackers in its portfolio; also relevant as a potential direct competitor or strategic channel risk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Wireless Solutions