Ad Specialist

What Ad Specialist does

Ad Specialist GmbH is a data-driven influencer marketing agency headquartered in Königswinter-Oberpleis, Germany, founded in 2019 by Moritz Lambrecht and Bodo Büchsenschütz. The firm positions itself as a performance-oriented growth partner for e-commerce and direct-to-consumer brands, delivering end-to-end influencer campaigns across Instagram, TikTok, YouTube, Twitch, and podcasts, with an extended service line into offline channels including Deutsche Post parcel inserts, direct mailings, and Direct Response TV. Its client base spans enterprise brands such as HelloFresh, Emma, Enpal, Clark, mymuesli, and Wild, alongside growth-stage companies including Oatsome, MagicHolz, and Upway, with operating geographies covering Germany, Austria, Switzerland, the United Kingdom, Ireland, France, the Netherlands, and Australia.

The agency's technology stack is centered on three proprietary assets: an Influencer ROI Calculator that forecasts reach, new customers, CAC, and ROAS from CPM, conversion rate, AOV, and budget inputs; a Performance Tracking Dashboard that attributes results via creator-specific codes, UTM links, and new-customer share; and a documented data-driven influencer selection methodology that evaluates audience fit, content signal, comment sentiment, brand safety, and performance history. These tools are positioned as being built on 10,000+ prior campaigns and EUR 50m+ in managed media spend. The 2026 roadmap includes integration of AI into a proprietary performance software platform with client access, though no AI capabilities are deployed in the current offering.

The business model is a commission-based agency model layered with channel-specific CPM pricing: agency commissions of 7-15% on client advertising budgets tiered from EUR 500K to EUR 1.5M+ spend, plus per-campaign unit pricing on Instagram (EUR 20-30 CPM), YouTube (EUR 40-60 CPM), and Twitch (EUR 1,000-1,500 CPM). Go-to-market is sales-led and event-driven, with inbound generated through the CEO's Outperform Podcast, speaking engagements at OMR and industry conferences, a 59+ article content library, and an interactive ROI calculator. The company is bootstrapped, has never raised external funding, and was recognized in the FT/Statista 1000 Europe's Fastest Growing Companies 2024.

Name

Ad Specialist

Legal name

Ad Specialist GmbH

Website

https://adspecialist.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Ad Specialist is a bootstrapped, data-driven influencer marketing agency based in Germany serving e-commerce and D2C brands across DACH, the UK, France, the Netherlands, and Australia. Founded in 2019, it delivers performance-oriented campaigns across Instagram, YouTube, TikTok, Twitch, and podcasts, reaching approximately EUR 14M in 2022 revenue.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Social Commerce & Affiliate Influencer Programs (MPAAAHAE)

Keywords

• Influencer marketing services
• Data-driven growth marketing
• Performance influencer campaigns
• Creator marketing agency
• E-commerce channel strategy

Headquarters

HQ city

Königswinter

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Influencer Marketing Agency Services: Full-service influencer marketing agency providing strategy, creator selection, briefing, negotiation, campaign management, tracking and reporting. Revenue is generated through commission percentages applied to client advertising budgets managed on their behalf.
2. Performance Marketing Services: Additional marketing services including offline channels (parcel inserts, mailings), paid amplification (TikTok Spark Ads, Meta Ads), and channel strategy consulting for brands seeking comprehensive growth solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Ad Specialist is a performance-oriented influencer marketing agency that plans, books, and manages data-driven influencer campaigns across Instagram, YouTube, TikTok, Twitch, and podcasts, complemented by offline channels such as parcel inserts, direct mailings, and DRTV. Services include creator selection, briefing, negotiation, tracking and reporting, billed primarily via commission percentages on the client's advertising budget. The agency serves e-commerce and D2C brands and is supported by a proprietary ROI Calculator built on experience from 10,000+ campaigns and EUR 50m+ in media budget.

Product overview

Ad Specialist is a data-driven influencer marketing agency offering a comprehensive suite of services across multiple digital channels. The core offering includes Instagram, TikTok, YouTube, Twitch, and Podcast influencer marketing services, complemented by offline marketing channels (parcel inserts, direct mailings, DRTV). The agency provides strategic services including creator selection, briefing, negotiation, tracking, reporting, and campaign scaling. Supporting tools include an ROI Calculator for campaign forecasting. All services are tied together through a data-driven approach focused on measurable KPIs including CAC, ROAS, conversion rates, and revenue growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Instagram Influencer Marketing Instagram influencer marketing services covering story placements, reels, collab posts and feed posts designed for visual reach, creator trust and direct buying impulses, for e-commerce and D2C brands targeting the DACH and broader European markets.
• TikTok Influencer Marketing TikTok creator campaigns including native video content and Spark Ads aimed at demand creation for audiences that classic performance channels make expensive to reach, for brands seeking to scale on TikTok.
• YouTube Influencer Marketing Long-lasting video placements on YouTube for product explanation, search impact and conversion across multiple touchpoints, targeting e-commerce brands that benefit from in-depth creator reviews and integrations.
• Twitch Influencer Marketing Live integrations on Twitch with high attention, close community context and credible product placement, including pre-stream display and video ads up to 60 seconds, for brands targeting engaged livestream audiences.
• Podcast Influencer Marketing Podcast advertising that leverages premium audio influencers who weave brand messages authentically into episodes with compelling stories, for brands seeking high-trust, premium environment recommendations.
• Growth Marketing Services Multichannel growth approach combining influencer marketing with data-driven strategies, performance analysis and campaign optimization for measurable business outcomes, for brands seeking an integrated growth partner rather than a single channel vendor.
• Parcel Insert Marketing Offline marketing channel using Deutsche Post parcel inserts for targeted household selection, reaching customers in areas where products have already been installed or delivered, for brands seeking measurable offline acquisition.
• Direct Mailings Offline marketing channel using direct mail campaigns for brand activation and customer acquisition, supporting clients exploring new growth channels beyond digital.
• DRTV (Direct Response TV) TV advertising designed for directly measurable response combined with influencer marketing strategies, for brands seeking a response-driven TV channel as part of a performance mix.
• Internationalization & Market Expansion Services for expanding brands into new international markets with localized influencer marketing strategies, supporting brands entering or growing across DACH, UK, Ireland, France, Netherlands and Australia.
• Influencer ROI Calculator Web-based calculator that forecasts profitability of influencer campaigns based on channel selection, CPM, conversion rate, and target KPIs including CAC, ROAS, AOV and budget inputs, used by prospects and clients to plan influencer marketing investments.

Quantifiable outcome

• 8000% revenue growth in four years (2019-2022)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reachhero: German-based influencer marketing platform/agency offering creator search, campaign management, and analytics for DACH brands. Closely comparable as a DACH-headquartered influencer marketing specialist serving e-commerce clients with a performance angle.
• Buzzbird: German influencer marketing agency delivering creator campaigns across Instagram, YouTube, and TikTok for brands in the DACH market. Comparable in geography, channel mix, and service model as a DACH-headquartered performance-influencer agency.
• hashtag GmbH: German social media and influencer agency providing strategy, creator selection, and campaign execution for brands. Comparable as a DACH influencer agency with a similar service offering and target customer segment.
• Linqia: US-based performance influencer marketing agency with technology-driven campaign measurement and ROI focus, serving mid-market and enterprise brands. Comparable as a data-and-performance-oriented influencer agency serving similar buyer profiles and emphasizing measurable campaign outcomes.
• Crenneau International: German influencer marketing agency focused on performance-oriented creator campaigns for e-commerce and D2C brands across Europe. Comparable as a data-driven influencer agency serving a similar client base with a similar multi-channel mix.

Emerging players

• Heepsy: Influencer search and analytics platform used by agencies and brands for creator discovery and evaluation. Comparable as an enabling data tool in the influencer marketing space, particularly relevant to Ad Specialist's emphasis on data-driven creator selection.
• Kolsquare: European influencer marketing SaaS platform headquartered in France with strong DACH presence, offering creator discovery, campaign management, and analytics. Comparable as a data-driven influencer tool serving European brands with overlapping customer overlap.

Broad incumbents

• HireInfluence: US-headquartered full-service influencer marketing agency running data-driven campaigns for enterprise brands across multiple channels. Comparable as a larger, more established influencer agency with similar performance-marketing positioning and channel breadth.
• The Goat Agency: International influencer marketing agency operating across multiple continents with a focus on performance-driven creator campaigns for brands. Comparable as a larger, more geographically diversified influencer agency with similar channel mix and performance orientation.
• Mediakix (Influencer.com): One of the original US performance influencer marketing agencies, now part of Influencer.com, running large-scale creator campaigns for enterprise brands. Comparable as a performance-focused influencer agency at significantly larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MoritzLambrecht?feature=shared
• LinkedInlinkedin.com/company/ad-specialist
• Instagraminstagram.com/moritz_lambrecht

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ad Specialist