Minneapolis City

What Minneapolis City does

Minneapolis City Soccer Club is a 501c3 non-profit, community-focused amateur soccer club founded in 2016 and based in Minneapolis, Minnesota. The club fields a men's senior team competing in USL League Two, the fourth tier of the U.S. soccer pyramid, with home matches played at Edor Nelson Field on the Augsburg University campus under a core facility partnership. It operates a structured player development pyramid: a Futures Program ($950 per player, 15 indoor sessions) for Minnesota-based players aged 13+, a Men's Futures (MC2) team in UPSL Division 1 that bridges youth and senior squads, and the senior USL League Two roster that has produced 5 players placed in MLS since 2016. The program is NCAA-compliant and amateur, with players unpaid to preserve eligibility.

The club generates revenue through four streams: ticket sales (season memberships, single-game, and group packages of 10+), merchandise sold via its own e-commerce shop (shop.mplscitysc.com), Futures Program enrollment fees, and a diversified slate of regional sponsors including Schell's Brewery, Stimulus Athletic, Country Financial, Bryant Lake Bowl, TCB Barber Co., tcomn.com, and a cultural collaboration with hip-hop group Atmosphere. The go-to-market motion is community-led, leveraging the Minneapolis Citizens supporters group (which holds voting rights), an owned media ecosystem (The People's Pitch podcast, YouTube match content, social channels, newsletter), and group-ticket direct sales. There is no proprietary technology disclosed; operations rely on standard SaaS tools (TeamSnap, Sportngin) for scheduling and registration. Sponsorship and ticket sales representatives are compensated on a 20% commission basis.

Name

Minneapolis City

Legal name

Minneapolis City Soccer Club

Website

https://mplscitysc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Minneapolis City Soccer Club is a 501c3 non-profit amateur soccer club in Minneapolis operating a USL League Two men's team, an MC2 UPSL bridge squad, and a $950 Futures youth development program for Minnesota players aged 13+, funded via tickets, merchandise, sponsorships, and program fees.

Ownership category

akta.pro rank

Product category

Minor League Soccer Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Club Sports Programs (EDALAIAB)

Keywords

• Minor league soccer
• Amateur soccer club
• Youth player development
• Community sports entertainment
• Pre-professional soccer pathway

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from season tickets, single game tickets, and group tickets (10+ people) for home matches at Edor Nelson Field.
2. Merchandise Sales: E-commerce sales through the club's shop including teamwear and merchandise.
3. Futures Program Fees: The Futures Program costs $950 per player, including 15 indoor training sessions, training kit, and athletic trainer access.
4. Sponsorship: Corporate sponsorship packages including stadium signage, digital advertising, promotional nights, and community programs. Commission-based sales (20%) for sponsorship and ticket sales representatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Minneapolis City Soccer Club operates a competitive men's soccer team in USL League Two (fourth tier of the U.S. soccer pyramid) and runs a player development Futures Program for Minnesota-based players aged 13+. The club sells tickets (season, single game, group), official teamwear and merchandise, and registration slots in its youth development pathway.

Product overview

Minneapolis City SC is a community-focused, supporter-built minor league soccer club organized as a 501c3 non-profit. The club operates its primary product—the Men's Team competing in USL League Two—alongside a developmental pathway consisting of the Men's Futures (MC2) UPSL team and the Futures Program for players aged 13+. The club generates revenue through ticket sales (season tickets, single game, and group tickets) and merchandise. Additional offerings include the People's Pitch podcast and community engagement programs. The product portfolio is structured around player development and community building, with the senior team serving as the premier competitive offering and the Futures Program as the foundational development pathway.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 5 MLS players developed since 2016
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• AtmosphereminorGTM or Marketing PartnerHip hop group Atmosphere has collaborated with Minneapolis City SC. The Mighty Crows team up with Atmosphere for a unique Minneapolis cultural collaboration combining hip hop and soccer.
• Schell's BreweryminorGTM or Marketing PartnerSchell's Brewery is a presenting sponsor, visible on the website footer as a partner.
• Stimulus AthleticminorGTM or Marketing PartnerStimulus Athletic is a presenting sponsor for the newsletter.
• Country FinancialminorGTM or Marketing PartnerCountry Financial is a sponsor, with agent Omar Barajas listed.
• Bryant Lake BowlminorGTM or Marketing PartnerBryant Lake Bowl is a sponsor partner.
• TCB Barber Co.minorGTM or Marketing PartnerTCB Barber Co. is a sponsor partner.
• tcomn.comminorGTM or Marketing Partnertcomn.com is a sponsor partner.
• Augsburg UniversitycoreStrategic or Co-development PartnerMinneapolis City SC plays home games at Augsburg University's Edor Nelson Field. The club partners with the university for facility access and the university's men's team has had an assistant coach who served as a Futures Program staff member.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Des Moines Menace: Des Moines Menace is a direct USL League Two Heartland Division rival of Minneapolis City SC, located in nearby Iowa. The two compete for the same regional Midwest talent pool and play in the same division, making them a head-to-head comparable on sporting performance and commercial scale.
• Flint City Bucks: Flint City Bucks is a USL League Two team based in Flint, Michigan, competing in the broader Midwest amateur development ecosystem. Comparable to Minneapolis City SC on tier, amateur/developmental focus, and player development pipeline economics.
• Chicago FC United: Chicago FC United is a USL League Two team based in the Chicago metro, competing for Midwest talent and Heartsland Division positioning. Comparable to Minneapolis City SC on tier, developmental focus, and regional Midwest audience.
• Chattanooga FC: Chattanooga FC is one of the most prominent community-owned soccer clubs in the U.S., founded with the same supporter-first, no-billionaire ethos. Now competing in MLS NEXT Pro, it represents the upper-boundary case of the same community-club model Minneapolis City SC operates.
• Oakland Roots SC: Oakland Roots SC is a community-owned, mission-driven soccer club playing in USL Championship, with explicit identity built around supporter ownership and progressive values. It mirrors Minneapolis City's positioning as a values-driven, community-rooted club competing in the lower tiers of professional soccer.
• Detroit City FC: Detroit City FC is a community-owned, supporter-built soccer club founded on the same no-billionaire-owner ethos as Minneapolis City SC. It now plays at USL Championship (a higher tier), but historically operated at USL League Two/NISA levels with a comparable supporter-driven model, providing a useful peer for both operational and growth comparisons.
• Bavarian United SC: Bavarian United SC is a USL League Two Heartland Division competitor based in Milwaukee, Wisconsin. They operate in the same regional Midwest amateur soccer space as Minneapolis City SC, making them a direct comparable on revenue mix and competitive context.
• Peoria City: Peoria City is a USL League Two team based in Peoria, Illinois, competing in the same Heartland Division as Minneapolis City SC. Direct sporting comparable in the same division, sharing Midwest regional amateur soccer dynamics.
• Madison 56ers: Madison 56ers is an amateur soccer club based in Madison, Wisconsin, operating at a similar tier to Minneapolis City SC with comparable community-led, youth-development focus. They are a relevant Midwest amateur soccer peer.
• Duluth FC: Duluth FC is a USL League Two team based in Duluth, Minnesota, providing a Minnesota-based comparable to Minneapolis City SC. They compete in the same state for player talent and fan attention, making them a natural peer for measuring Minnesota soccer market dynamics.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mplscitysc
• YouTubeyoutube.com/@mplscitysc
• Facebookfacebook.com/MplsCity
• LinkedInlinkedin.com/company/ssc-minneapolis-city
• Instagraminstagram.com/mplscitysc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minneapolis City