What Pacific Designs does

Pacific Designs International is a third-generation, family-owned trade distributor of artisanal and specialty wallcoverings, founded in New York in the 1980s as a neighborhood wallpaper and paint store and now operating primarily from 19 Hobby Street in Pleasantville, NY with a secondary office at 2743 Webster Avenue in the Bronx. The company curates and distributes three core product categories: (1) Grasscloths, Micas & Corks, hand-crafted natural-fiber wallcoverings produced primarily in Asia using water-based vegetable dyes, with current collections spanning the Shenzhen, Nanjing, Haikou, and Shanghai lines; (2) Silkscreened Handprints, where Pacific Designs is the exclusive US distributor of Edward Laurence & Co.'s handprint collections including Interior Images and The Great Wall, enabling small-run custom color work; and (3) European Prints & Textures, sourced annually from Europe. The company also distributes a handful of commercial Type II vinyl and specialty textile lines such as Adorn Plus and Luxe Gallery.

Pacific Designs operates a strict to-the-trade model: it sells exclusively to interior designers and design professionals with verified trade accounts (resale tax ID required), does not sell directly to consumers or via retail storefronts, and supports accounts with free samples (a $6.99 processing fee applies to phone sample orders). The core technology is product curation, sourcing relationships, and silkscreen custom-coloring capability rather than a software platform; the website is built on Squarespace, no public or partner-facing API is documented, and no mobile app exists. Distribution and customer experience are relationship-driven, with COO Eric Nerenberg personally answering customer inquiries.

The revenue model is straightforward wholesale distribution to the interior design trade, monetized through one-time purchase orders on curated wallcovering SKUs, with a continual portfolio churn evident from many discontinued legacy collections (Greenwich, Solara, Alicante, Ardennes, Via Margutta, Poesia Italiana, Metropical, Maiden Lane, Tamara, Atlantis, Amazzonia, and earlier legacy grasscloth volumes). The company markets through its website, blog, PDI Academy educational content, an active Instagram presence (@pacific_designs_intl) using the hashtag #notyourgrandmaswallpaper, a mailing list, and participation in design-influencer events such as the One Room Challenge. It is not publicly listed, has no disclosed funding rounds, and shows no evidence of institutional or PE/VC backing; ownership commentary indicates full family control.

Name

Pacific Designs

Legal name

Pacific Designs International

Website

https://pacificdesigns.net

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Designs International is a third-generation, family-owned US trade distributor of artisanal specialty wallcoverings — grasscloths, silkscreened handprints, and European prints — sold exclusively to verified interior design professionals with trade accounts.

Ownership category

akta.pro rank

Product category

Specialty Wallcoverings Distribution

akta.pro primary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

Keywords

• Specialty wallcoverings distribution
• Artisan grasscloth wallpapers
• Interior design trade supplies
• Natural fiber wallcoverings
• European wallcovering imports

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wholesale Distribution of Wallcoverings: Pacific Designs generates revenue through wholesale distribution of specialty wallcoverings to interior design trade professionals. The company sells curated collections of grasscloths, silkscreened handprints, and European wallcoverings exclusively to designers with trade accounts. Sample orders (free to customers) facilitate product selection for larger orders.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pacific Designs International is a third-generation family-owned trade distributor that curates and distributes artisanal wallcoverings to the US interior design trade. Its portfolio includes natural-fiber grasscloths (jute, hemp, sisal, reed) hand-crafted in Asia with water-based vegetable dyes, exclusive silkscreened handprints from Edward Laurence & Co., and European luxury wallcoverings sourced annually from Europe. The company sells exclusively to verified interior designers and design professionals holding trade accounts.

Product overview

Pacific Designs International is a third-generation family-owned distributor of artisanal grasscloths, silkscreened handprints, and other earth-friendly wallcoverings. The company operates as a unified product portfolio organized into three core categories: (1) Grasscloths, Micas & Corks, featuring natural fiber wallcoverings hand-crafted in Asia including current collections like Shenzhen, Nanjing, Haikou, and Shanghai; (2) Silkscreened Handprints, where Pacific Designs serves as exclusive distributor of Edward Laurence & Co. handprint collections including Interior Images and The Great Wall; and (3) European Prints & Textures, sourcing luxury wallcoverings from Europe. The company also offers specialty commercial products including Adorn Plus (Type II Vinyl) and Luxe Gallery. Pacific Designs distributes to interior design trade professionals through a to-the-trade model requiring resale tax ID for new accounts.

Differentiator

Problem solved

Functional benefit

Brands

• Pacific Designs International (PDI): The full company brand for wallcovering distribution including grasscloths, silkscreened handprints, and European prints.

Products and services

• Grasscloths, Micas & Corks Artisanal natural-fiber wallcoverings including grasscloths made from jute, hemp, sisal, and reed, plus micas and corks; hand-crafted primarily in Asia using water-based vegetable dyes. Current named sub-collections include Shenzhen, Nanjing, Haikou, and Shanghai. Sold to verified interior design trade professionals.
• Silkscreened Handprints Exclusive US distribution of handprint collections by Edward Laurence & Co., offering small-run custom colored wallcoverings produced through silkscreen printing techniques. Sub-collections include INTERIOR IMAGES (ELI101-ELI217) and THE GREAT WALL (ELG301-ELG389). Designed for interior designers seeking exclusive, customizable handprints.
• European Prints & Textures European luxury wallcoverings sourced annually from Europe featuring innovative designs not otherwise available in the United States. Includes the Graphite Collection (RM90100-RM91608). Targeted at interior designers seeking exclusive European imports.
• Adorn Plus (54" Type II Vinyl) Specialty textile and commercial wallcovering collection (pattern numbers LB2-4001 to LB2-4144) designed for commercial-grade Type II vinyl applications. Sold to interior designers specifying commercial projects.
• Luxe Gallery Specialty textile and commercial wallcovering collection (pattern numbers LG7501/7272 to LG7537/9112) positioned within the European-style premium offerings. Sold to interior designers for upscale residential and commercial projects.
• Shenzhen Grasscloth Collection Newest grasscloth collection featuring pattern numbers PDSZ4001 to PDSZ4141. Sold under the Grasscloths, Micas & Corks product line to interior design trade professionals.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Edward Laurence & Co.coreChannel Partner/ Reseller/ DistributorPacific Designs is the exclusive US distributor of handprint collections by Edward Laurence & Co. This exclusive distribution arrangement provides access to small-run custom colored wallcoverings and represents a key differentiator for the company in the market.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schumacher: Iconic high-end fabric and wallcovering brand distributed through interior designers and design showrooms. Comparable to Pacific Designs on trade-only distribution to designers and luxury positioning.
• Maya Romanoff: High-end wallcovering manufacturer and distributor known for custom and artisanal products sold to the design trade. Comparable to Pacific Designs on premium positioning, custom capabilities, and trade-only distribution.
• Astek: Premium wallcovering brand distributing designer-oriented wallcoverings to the interior design trade. Comparable to Pacific Designs on premium product positioning and trade distribution model.
• Kravet: Trade-only distributor of fabrics, wallcoverings, and trims to interior designers. Comparable to Pacific Designs on to-the-trade distribution model and complementary product categories for interior designers.
• York Wallcoverings: One of the largest North American wallcovering companies, distributing to designers and decorators through trade channels. Comparable on wholesale-to-trade distribution model in wallcoverings, though broader in scale and product range.
• Thibaut: Established designer of wallcoverings and fabrics sold to interior designers through trade accounts. Comparable on to-the-trade distribution model and curated designer-focused product portfolio.
• Phillip Jeffries: Premium wallcovering brand specializing in natural grasscloths and exotic materials, sold to interior designers through trade accounts. Most directly comparable to Pacific Designs on product category (artisanal natural fiber wallcoverings) and to-the-trade distribution model.
• Seabrook Wallcoverings: Wallcovering brand offering designer-focused collections distributed to interior designers. Comparable to Pacific Designs on trade-channel wallcovering distribution.
• Innovations: Designer wallcovering brand sold primarily through interior designers and design trade showrooms. Comparable to Pacific Designs on trade-focused distribution of curated wallcovering designs.

Broad incumbents

• Brewster Home Fashions: Broad-line wallcovering and home decor company with a much larger catalog and distribution footprint than Pacific Designs. Comparable as a wallcovering distributor but operates at significantly larger scale with mass-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pacific_designs_intl
• Xx.com/pdiwallpaper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Designs