What Internetlab does

Internetlab is a small Dutch web development studio founded approximately 2012 and headquartered in Nijkerk, Netherlands. The company specializes in custom-built online solutions for Dutch businesses across multiple verticals, including pharmaceutical (Pharmatech), logistics and e-learning (Special Cargo), and general business services (Olexx, Bizzdesign). Internetlab operates with a team of 1-10 employees and delivers project-based work spanning WordPress websites, headless Moodle e-learning platforms, custom Next.js web applications, and PHP-based bespoke software. Recurring revenue comes from hosting and maintenance contracts, while core revenue is one-time project fees for custom development and SEO services.

The company's core technology stack centers on mainstream web frameworks: WordPress and Joomla for CMS-based sites, Moodle LMS (with headless frontend architecture) for e-learning platforms, Next.js for modern web applications, and PHP for fully custom code deliverables. Notable technical capabilities include custom API integrations that connect multiple websites and systems (demonstrated by Pharmatech's three interconnected sites) and custom WordPress management systems for client content administration. The company emphasizes a consultative, custom approach rather than off-the-shelf products, learning each client's business and industry before proposing tailored solutions.

Internetlab's go-to-market is a direct sales model with regional Netherlands focus. The company relies on its SEO-optimized website, project portfolio, and personal outreach to attract clients. Pricing is custom-quoted per project with multi-year contracts noted for maintenance arrangements. No public pricing exists, and no enterprise sales motion or channel partnerships are documented. The business serves a primarily mid-market Dutch client base across diverse vertical industries, with no disclosed enterprise-tier accounts or international expansion. Revenue is a mix of one-time project fees (largest component) and recurring hosting/maintenance subscriptions.

Name

Internetlab

Legal name

Internetlab

Website

https://internet-lab.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Internetlab is a small Dutch web development studio in Nijkerk, Netherlands, founded around 2012, that builds custom WordPress websites, Moodle e-learning platforms, Next.js web applications, and custom PHP software for mid-market Dutch businesses across multiple verticals.

Ownership category

akta.pro rank

Product category

Custom Web Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Learning Technology & LMS/LXP Implementation (BPACANAH)

akta.pro secondary industries

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Core LMS Platforms (Academic & Corporate) (EDAFAAAA), Learning Management Systems (LMS) & Academic Application Support (EDALAMAC)

Keywords

• Custom web development
• WordPress development
• Moodle e-learning
• Next.js applications
• Website hosting

Headquarters

HQ city

Nijkerk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Web Development: One-time project-based custom web development services including websites, webshops, and web applications built to client specifications using various technologies.
2. E-learning Software Development: Custom e-learning platform development using Moodle LMS with customizations for functionality and appearance.
3. Hosting & Maintenance Services: Ongoing hosting and maintenance services including website updates, small adjustments, and support after project completion. These services generate recurring revenue from existing clients.
4. SEO Services: Search engine optimization services as part of their online solution offerings.
5. Specialist Hiring: Providing specialized developers and technical talent to clients on a project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Internetlab is a Dutch web development studio that builds custom online solutions for businesses, including websites (using CMS platforms like WordPress or fully custom code), e-learning platforms built on the Moodle LMS, and online software applications such as dashboards, user management systems, and custom API integrations. The firm also provides supporting services including SEO, website design, hosting, maintenance, and specialist developer hire, following a project-based workflow from definition through development, testing, and production deployment.

Product overview

Internetlab is a custom web development studio offering a portfolio of related digital solutions: custom-built websites (using WordPress CMS or fully custom code), e-learning software built on Moodle LMS (including headless/customized implementations), online web applications (dashboards, user management, API integrations), and associated services including SEO, hosting, and specialist contractor provision. Their approach is project-based and personalized, with offerings that can be combined (e.g., Moodle with custom landing pages and WordPress catalog sites). The portfolio spans WordPress sites, Next.js web applications, PHP custom development, and Moodle e-learning platforms, supported by ongoing hosting and maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Websites (Maatwerk Websites)

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• RockBoost: Dutch digital agency offering custom websites, webshops, SEO, and hosting for Dutch SMEs. Directly comparable across the same service stack (websites, SEO, hosting) and regional scope.
• OrangeValley: Dutch digital agency with services spanning custom web development, SEO, and hosting/maintenance for Dutch businesses. Overlaps strongly with Internetlab's mix of website builds, SEO, and recurring hosting services.
• Iquality: Netherlands-based digital agency delivering custom websites, web applications, and digital platforms to Dutch mid-market clients. Comparable in scale, custom-development orientation, and Dutch regional focus.
• Qubiz: Dutch software development agency building custom web applications and integrations for business clients in the Netherlands. Comparable on custom code, API integrations, and Dutch enterprise/mid-market orientation.
• Hoppinger: Dutch digital agency of similar size offering custom web development, e-commerce, and platform integrations for mid-market and enterprise clients in the Netherlands. Directly comparable in service mix (custom build, CMS, integrations) and target geography.
• Lab Digital: Amsterdam-based digital agency building custom platforms, websites, and web applications for Dutch and European clients. Comparable on custom PHP/framework-based development and Dutch mid-market focus.

Emerging players

• Open LMS: Specialist Moodle services and implementation company with deep focus on customized LMS deployments. Highly comparable to Internetlab's Moodle/headless LMS work, though more focused on the LMS niche rather than general web development.

Broad incumbents

• Dept: Large Dutch-rooted global digital agency delivering custom websites, platforms, and technology services. Overlaps with Internetlab's core web development offering but at significantly larger scale and broader service portfolio.
• Valtech: Global digital agency with significant Dutch presence offering custom web platforms, e-commerce, and learning/education solutions. Overlaps with Internetlab's custom web and e-learning builds but operates at much larger scale and broader geography.
• Conclusion: Larger Dutch digital services and system integrator delivering custom applications, platforms, and digital transformation across the Netherlands. Overlaps on custom software and integration services but at significantly greater scale and enterprise focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Internetlab