External Marketing and PR

What External Marketing and PR does

Externe Marketing & PR GmbH is a privately held, founder-operated B2B communications agency headquartered in Denzlingen near Freiburg, Germany, established in 2004 by Annina Oppinger. The firm specializes in marketing and PR services for mid-sized industrial and technology companies, with stated domain coverage across electronics, electrical engineering, metal and plastic processing, automotive, mechanical engineering, and industrial automation. Its service portfolio spans strategic communication consulting, brand workshops, press work (releases, articles, press distribution, photography, press conferences), and trade show support (Messetraining für Standpersonal and Erfolgreiche Messeorganisation seminars), with one standardized seminar publicly priced at €595 plus VAT per day.

The agency operates a sales-led, direct-engagement go-to-market serving clients nationally across Germany and internationally across Europe, evidenced by enterprise logos including ThyssenKrupp Steel, First Solar, Atmel Germany, DENSO Automotive, Kontron, ALMiG Kompressoren, Bausch+Ströbel, BESTMALZ, RENOLIT, Schroff, SOGEFI, and Deutsche Herzstiftung. Revenue derives from project-based professional services fees (consulting, workshops, campaigns) and seminar delivery, with pricing for consulting engagements described as quote-based. A strategic partnership with Externe Messeabteilung enables bundled delivery of trade show, press, and marketing services from a single source, and founder Annina Oppinger additionally serves as a lecturer at the Internationale Event- und Congress Akademie (IECA) in Mannheim, lending the agency credentialed expertise in the events sector.

The business is a traditional services organization with no software product, no proprietary technology platform, and no AI/ML capability. It is registered as a German GmbH with no disclosed funding rounds, no parent company, and no subsidiaries. There is no public revenue disclosure and no headcount data, consistent with its self-description as a 'kleine aber feine' (small but refined) boutique agency.

Name

External Marketing and PR

Legal name

Externe Marketing & PR GmbH

Website

https://externe-marketingabteilung.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

B2B Marketing and PR Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Corporate & Financial Communications PR (MPAAADAA)

Keywords

• B2B communications consulting
• Trade show training
• Industrial PR services
• Brand workshop services
• Press release distribution

Headquarters

HQ city

Denzlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing and PR Consulting Services: Professional services revenue from strategic marketing consulting, brand workshops, and communication services for B2B industrial companies.
2. Seminars and Training: Revenue from seminar delivery including Messetraining für Standpersonal and Erfolgreiche Messeorganisation seminars, charged at 595.00 EUR plus VAT per day.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Externe Marketing & PR is a B2B communications agency that operates as an external marketing and PR department for mid-sized industrial and technology companies. It delivers strategic marketing consulting, brand workshops, press work (press releases, specialist articles, press conferences, press distribution), and trade show-related services (booth staff training and trade show organization seminars) for clients in sectors such as electronics, automotive, mechanical engineering, and industrial automation.

Product overview

External Marketing and PR is a B2B marketing and PR services agency (not a software product company) offering integrated communication services for industrial and technology companies. The core offering comprises strategic services including Marketing & PR Services for communication consulting, supported by specialized service modules: Messetraining für Standpersonal (trade show booth training), Markenworkshop (brand development workshops), Pressearbeit/Pressetexte (press releases and articles), PR-Services (press distribution and photography), Pressekonferenzen (press conference organization), and Erfolgreiche Messeorganisation (trade show management seminars). Services are delivered either individually or as an integrated package, often in cooperation with the Externe Messeabteilung partner for comprehensive trade show services.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & PR Services Integrated B2B marketing and PR services for industrial and technology companies, including strategic consulting and implementation of communication measures. Functions as an external marketing and PR department for clients.
• Messetraining für Standpersonal (Trade Show Training for Booth Personnel) Training program preparing booth staff for trade show success, covering visitor types and expectations, professional contact initiation, conversation management, and dos and don'ts at the exhibition stand.
• Markenworkshop (Brand Workshop) Workshop service for developing a clear company profile by defining corporate identity, values, and unique selling propositions for consistent market positioning.
• Pressearbeit / Pressetexte (Press Work / Press Texts) PR service creating press releases, specialist articles, case studies, corporate profiles, and interviews, with distribution to trade media.
• PR-Services (Press Distribution & Press Photos) Professional PR services including building trade press distribution lists, maintaining editorial contacts, and providing press photography services to enhance media presence.
• Pressekonferenzen (Press Conferences) Organization of press conferences including concept development, journalist invitations (national and international), press kit creation, and on-site support.
• Erfolgreiche Messeorganisation (Successful Trade Show Organization Seminar)

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Externe MesseabteilungcoreStrategic or Co-development PartnerStrong partner for trade show presence: Externe Messeabteilung. Through cooperation with Externe Messeabteilung, clients receive trade show, press, and marketing services from a single source. Benefits include short paths, reduced time investment, and no interface problems - benefits beyond the professional know-how.
• Internationale Event- und Congress Akademie (IECA)minorOthersAnnina Oppinger serves as a lecturer for trade show management at IECA in Mannheim, providing professional education in the events and congress industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Faktor 3 AG: Hamburg-based PR and communications agency serving B2B clients in technology, industry, and consumer sectors. Comparable in integrated communications offering (PR, brand, content) and German Mittelstand / enterprise client base.
• Klenk & Hoursch: Munich-based agency specializing in B2B and technology communications for industrial and digital clients. Comparable in B2B technology focus, content and PR service mix, and mid-sized enterprise client profile in Germany.
• Schwartz Public Relations: Munich-based PR agency specialized in B2B technology and industrial clients across Germany, DACH, and Europe. Directly comparable in vertical focus, service mix (press work, trade show support, brand positioning), and mid-sized industrial client base.
• HBI Helga Bailey GmbH: Munich-headquartered industrial and technology PR agency serving German Mittelstand and international clients. Closely comparable in industrial vertical focus, integrated communications offering, and mid-market enterprise client profile.
• Engel & Zimmermann: Cologne-headquartered B2B communications agency with strong focus on industrial Mittelstand and corporate communications. Directly comparable in customer segment, integrated communications offering, and German-market presence.
• Fink & Fuchs PR: Wiesbaden-based PR agency focused on technology, industrial, and B2B clients in Germany. Comparable in target segment (industrial Mittelstand and tech), service lines (press relations, content, brand work), and team scale.
• Press'n'Relations: Munich-based PR firm specializing in technology and industrial B2B clients. Directly comparable in segment (industrial/tech Mittelstand), service portfolio (press releases, trade show support, brand positioning), and Germany-wide delivery.

Broad incumbents

• Edelman Germany: German operations of global communications firm Edelman. Overlaps on corporate communications, brand, and B2B PR but operates at significantly larger scale and broader sector coverage than the subject's industrial Mittelstand focus.
• FleishmanHillard Germany: German office of global PR network FleishmanHillard. Overlaps with the subject on integrated B2B and corporate communications, particularly for industrial and technology clients, but with substantially larger team and multinational delivery footprint.
• Ketchum Germany: German arm of global PR network Ketchum (Omnicom). Overlaps with the subject on B2B technology and industrial PR but operates as part of a global network with much broader service portfolio and larger client scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about External Marketing and PR