Beaulieu

What Beaulieu does

Beaulieu SA operates the Beaulieu Lausanne convention and exhibition complex at Avenue des Bergières 10, Lausanne, Switzerland. The site comprises the Théâtre de Beaulieu — the largest theater in Switzerland with 1,600 seats across parterre and balcony, inaugurated in 1954 and fully renovated between 2019 and 2022 — alongside more than 15,000 m² of indoor exhibition halls (Halle 1, Halle 6-7 at 5,000 m², Halle 35 Est, Halle 36, plus modular rooms named after cities), 12,000 m² of outdoor space, and a four-level underground parking facility with 500+ spaces. Core offerings are venue and space rental, theater ticketing, AV and hybrid-event services, logistics and design, IT and power, security, external personnel, and a curated catering ecosystem with seven approved partners and a 15% transaction fee applied to non-approved caterers.

The customer base is diversified across four segments: corporate event organizers (congresses, conferences, corporate evenings), performing-arts producers and resident companies (Béjart Ballet Lausanne, Orchestre de la Suisse Romande, Orchestre de Chambre de Lausanne, Prix de Lausanne), exhibition and trade-show organizers across verticals including life sciences (Ilmac Lausanne) and architecture (ARCHITECT@WORK), and public event attendees. Pricing is quote-based for venue rentals, publicly disclosed for parking (CHF 185.50-246.05 monthly rates, CHF 30 card deposit) and theater tickets (CHF 27-152.90). GTM is sales-led and direct, with demand generated through the Beaulieu website (FR/DE/EN), an online quote-request flow, regional tourism partnerships (Lausanne Tourisme, Lausanne Montreux Congress), and industry-body memberships (ICCA, AIPC, EXPO EVENT). Theater management is shared with promoter Opus One under a partnership initiated in January 2016, supported by the city of Lausanne and the property-owning Fondation de Beaulieu; the venue holds SWISSTAINABLE sustainability certification.

Revenue is generated through one-time venue-rental license fees, recurring parking subscriptions, a 15% transaction fee on non-approved caterers, and professional-services fees for AV, IT, logistics, and security. The company is privately held with no disclosed funding rounds, no M&A activity, and no AI/ML capability layer; growth is organic, tied to event utilization, AV/catering attach rates, and the post-renovation programming slate.

Name

Beaulieu

Legal name

Beaulieu SA

Website

https://beaulieu-lausanne.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Beaulieu SA operates the Beaulieu Lausanne convention and exhibition complex in Switzerland, combining the country's largest 1,600-seat theater, modular exhibition halls totaling over 15,000 m², and full-service AV, catering, and event logistics for corporate, trade-show, and performing-arts clients.

Ownership category

akta.pro rank

Product category

Convention and Exhibition Center

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Convention and exhibition center
• Event venue rental
• Theater and performing arts
• Corporate event hosting
• Trade fair services

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Venue and Space Rental: Rental of conference halls, exhibition spaces, meeting rooms, and theater venues for events, congresses, conferences, and performances. Revenue is generated through hourly or event-based rental fees with custom quotes.
2. Parking Services: Underground parking with daily and monthly subscription options, as well as daily rates for visitors and event attendees.
3. Catering Partnership Commissions: Partnerships with multiple catering companies where event organizers can select from approved caterers, with a 15% fee for external caterers not on the approved list.
4. Additional Services: Audiovisual equipment rental, logistics, design services, IT and Wi-Fi, security, signage, cleaning, and other event support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Beaulieu Lausanne operates a convention, exhibition and theater complex in Lausanne, Switzerland, renting modular halls, meeting rooms and a 1,600-seat theater for congresses, conferences, corporate events, trade fairs and performing arts productions. It also provides integrated add-on services including audiovisual, IT, security, logistics, signage and access to curated catering partners for end-to-end event hosting.

Product overview

Beaulieu Lausanne is a convention and exhibition center complex offering multiple interconnected venues and services for events. The core offering consists of the Congress and Exhibition Center (with modular halls and meeting rooms across multiple levels) and the Théâtre de Beaulieu (the largest theater in Switzerland with 1,600 seats). The venue provides comprehensive add-on services including audiovisual, IT/power, logistics, security, staffing, and catering services. Event spaces range from the 5,000 m² Halle 6-7 to intimate rooms like Londres (40 m²), plus 12,000 m² of outdoor areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Congress and Exhibition Center A multi-level convention and exhibition center in central Lausanne offering modular halls and meeting rooms for congresses, conferences, corporate events, and trade shows, available for rental to event organizers.
• Théâtre de Beaulieu The largest theater in Switzerland with 1,600 seats (1,019 parterre including 102 folding and 9 wheelchair spaces; 608 balcony including 47 folding seats), state-of-the-art stage technology, four-level foyers, bars, and an Art-Déco chandelier, hosting dance, comedy, musicals, concerts and congress events.
• Event Spaces (Halls and Meeting Rooms) Modular event spaces ranging from intimate meeting rooms (e.g., Londres 40 m²) to large exhibition halls (Halle 6-7 at 5,000 m², Halle 36 at 5,400 m²), plus 12,000 m² of outdoor areas, available individually or in combination for events.
• Audiovisual Services Professional audiovisual services for events including recording, video transmission and streaming, simultaneous translation, lighting, professional sound systems, projection systems, video conferencing, interactive screens, and hybrid event support.
• Event Planning Services Dedicated Event Managers coordinate operational services, space configuration, service selection and overall event optimization for clients booking the venue.
• Catering Services Curated catering services offered through approved partners including L'Entracte de Beaulieu, Terre Vaudoise, Paris Zurich, Manuel, Catering Services Migros, Cinq Sens and Plum Street food truck service, for events at the venue.
• Underground Parking Services Underground parking with 500+ spaces for vehicles under 1.90 m, available to visitors and event attendees on daily and monthly subscription rates (separate tenant and public pricing tiers).

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• ICCA (International Congress and Convention Association)coreOthersIndustry membership organization for the international meetings and conventions industry, providing networking, knowledge sharing, and industry standards for convention centers.
• AIPC (Excellence in Convention Center Management)coreOthersGlobal network of convention center professionals focused on excellence in venue management and industry best practices.
• Lausanne TourismecoreGTM or Marketing PartnerEconomic association promoting Lausanne's tourism, culture, and economic development. Supports event promotion and visitor attraction to the region.
• Lausanne Montreux CongresscoreGTM or Marketing PartnerRegional convention and tourism promotion partnership for the Lake Geneva region, supporting business tourism and event acquisition.
• EXPO EVENTminorOthersSwiss industry association for trade fairs and exhibitions, providing industry standards and networking for exhibition organizers.
• SWISSTAINABLEminorOthersSustainability certification program for Swiss events and venues, supporting sustainable development initiatives.
• Prix de LausannecoreStrategic or Co-development PartnerPrestigious international ballet competition for pre-professional dancers aged 15-18, hosted annually at Beaulieu. The association supports cultural activities and performances.
• La PaternellecoreStrategic or Co-development PartnerNon-profit organization presenting annual children's theater production with over 200 youth participants. Active member of the theater association since 1886.
• Béjart Ballet LausannecoreStrategic or Co-development PartnerInternational reference in dance, performing regular productions at Théâtre de Beaulieu. Legacy of Maurice Béjart's innovative spirit, now under artistic direction of Julien Favreau.
• Orchestre de la Suisse RomandecoreStrategic or Co-development PartnerLeading symphony orchestra of French-speaking Switzerland with 112 musicians, founded in 1918 by Ernest Ansermet. Regular performer at the venue.
• Orchestre de Chambre de LausannecoreStrategic or Co-development PartnerResidence orchestra at Théâtre de Beaulieu since 1942, one of Europe's most sought-after chamber orchestras. Under artistic direction of Renaud Capuçon since 2021.
• L'Entracte de BeaulieucoreChannel Partner/ Reseller/ DistributorOn-site catering service offering buffet, cocktails, sweet breaks, and corporate meals. Provides flexible, creative, and fully customizable catering at Beaulieu Lausanne.
• Terre VaudoisecoreChannel Partner/ Reseller/ DistributorCatering partner specializing in 100% local, fresh, seasonal products with origin labeling. Based on authentic Vaudois recipes prepared by local farmers.
• Paris ZurichminorChannel Partner/ Reseller/ DistributorEvent caterer providing fine market-fresh cuisine for various settings from picnics to conferences, offering full event support from food to ambiance.
• ManuelminorChannel Partner/ Reseller/ DistributorCatering service specializing in large-scale events, offering finger food, cocktails, and festive meals for seminars and celebrations.
• Catering Services Migros VaudminorChannel Partner/ Reseller/ DistributorProfessional catering service since 2015, offering complete or partial event organization with seasonal and quality products.
• Cinq SensminorChannel Partner/ Reseller/ DistributorCertified 'Ecocook' and 'Fait Maison' caterer offering fresh, regional products with creative and refined dishes and personalized service.
• Plum StreetminorChannel Partner/ Reseller/ DistributorFood truck platform offering quality street food including traditional Swiss cuisine, burgers, crêpes, vegetarian/vegan options, Asian cuisine, and more.
• OPUS ONEcoreStrategic or Co-development PartnerConcert and show promoter and producer managing various performances at Théâtre de Beaulieu, including STOMP and comedy shows.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Montreux Music & Convention Centre (2m2c): 2m2c is the convention centre of Montreux on Lake Geneva, hosting jazz festival and corporate events. It is a regional peer to Beaulieu serving the same Lake Geneva MICE market with comparable modular halls.
• Messe Zürich: Messe Zürich operates exhibition halls and convention spaces in Zurich. It is a direct peer to Beaulieu in the Swiss MICE and trade fair market, competing for national and international events.
• MCH Group (Messe Basel): MCH Group operates Messe Basel and Congress Center Basel, Switzerland's largest exhibition organizer. It is a direct peer to Beaulieu as a Swiss convention and trade fair venue operator with international event programming.
• Congress Center Basel: Congress Center Basel is a major Swiss congress venue operated under MCH Group. Directly comparable to Beaulieu in serving international medical, scientific, and association congresses in Switzerland.
• Palexpo Geneva: Palexpo is Geneva's primary convention and exhibition center, directly comparable to Beaulieu as a Swiss public convention/exhibition venue serving French-speaking Switzerland and international congresses.
• Kursaal Bern: Kursaal Bern is a Swiss convention, congress, and entertainment complex combining hotel, theater, and event spaces. Comparable to Beaulieu as a multi-purpose Swiss venue serving conferences, exhibitions, and performances.

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating and programming venues globally. It is comparable to Beaulieu's theater programming arm (via Opus One partnership) as a broad incumbent in venue-based entertainment.
• RX Global (Reed Exhibitions): RX Global is one of the world's largest exhibition organizers, running major trade fairs globally including in Switzerland. It is a broader incumbent competing for exhibition and trade show business that Beaulieu also hosts.
• Genève Arena / SEG Arena SA: SEG operates the Geneva Arena, a larger indoor entertainment and event venue in Western Switzerland. It is a broader incumbent in the same Swiss French events market, competing for major touring productions and large-scale events.

Regional players

• SAH (Société d'Exploitation de l'Arena de la Vallée de Joux): A regional venue operator in the broader Vaud/Lake Geneva region. Functions as a smaller regional peer to Beaulieu for certain community and corporate events in Western Switzerland.

Market position

Strengths2 records

Weaknesses1 record

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/palaisdebeaulieu
• LinkedInlinkedin.com/company/beaulieusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaulieu