Etoile 35 - St Malo - Mercedes-Benz

What Etoile 35 - St Malo - Mercedes-Benz does

Etoile 35 - St Malo - Mercedes-Benz is an authorized Mercedes-Benz retail dealership located in Saint-Malo, Brittany, France. It operates as a single site within Groupe Cobredia, a diversified multi-brand automotive distribution network that operates 90 sales points across the Brittany and Mayenne regions and employs roughly 1,700 collaborators in aggregate. The dealership sells new Mercedes-Benz vehicles and pre-owned vehicles drawn from a group-level stock of over 3,000 references, and it operates a certified maintenance and repair workshop using original parts. Its business model combines one-time vehicle sales with recurring aftersales revenue: technical maintenance, bodywork and paint services delivered via Cobredia Carrosserie, financing products (credit, LOA, LLD) via Cobredia Finance, and fleet mobility solutions for business customers via Cobredia Mobility. Trade-in services accept any brand, broadening the used-vehicle sourcing funnel.

The go-to-market motion is a hybrid of physical showroom consultation and digital inventory browsing through the cobredia.fr platform. Customers are segmented horizontally into individual retail buyers (particuliers) and professional/business buyers (professionnels) seeking fleet or corporate mobility solutions. Pricing on displayed used inventory ranges from approximately €5,980 to €7,880, with financing starting at €197/month; new-vehicle pricing is not publicly disclosed. The dealership does not develop proprietary technology — the firmographic record notes "Not applicable - automotive retail dealership" — and operates as a distribution and service node rather than a technology vendor. Its competitive position is anchored by the Mercedes-Benz franchise and the parent Cobredia network's regional density, multi-brand breadth (21 brands), and integrated service offering (sales, finance, bodywork, fleet).

Revenue is not separately disclosed for this dealership entity; the firm reports private ownership status under Groupe Cobredia. The unit is too small to have its own funding history, M&A activity, or product-launch pipeline — strategic moves observed (new Toyota Morlaix concession, Auray renovation, Brest reorganization) are group-level actions that affect the broader network in which this site participates.

Name

Etoile 35 - St Malo - Mercedes-Benz

Legal name

Etoile 35 - St Malo - Mercedes-Benz

Website

https://etoile35-st-malo.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Etoile 35 - St Malo - Mercedes-Benz is an authorized Mercedes-Benz dealership in Saint-Malo, France, selling new and used vehicles and providing certified maintenance. It operates as a single site within the Cobredia group's 90-location multi-brand network across Brittany and Mayenne.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-malo

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Sales of new and pre-owned vehicles across 21 automotive brands including Mercedes-Benz. Stock of over 3,000 used vehicle references available.
2. Vehicle Maintenance and Repair: Technical maintenance and repair services through certified workshops using original parts.
3. Financing Services: Cobredia Finance offers credit, leasing (LOA), and long-term leasing (LLD) solutions to facilitate vehicle purchases.
4. Vehicle Trade-in: Vehicle buyback and trade-in services for customers regardless of vehicle brand.
5. Bodywork Services: Cobredia Carrosserie provides bodywork and paint services using original parts and modern equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Etoile 35 - St Malo - Mercedes-Benz is an authorized Mercedes-Benz dealership in Saint-Malo, France, operating as part of the Cobredia multi-brand dealer network. The dealership sells new and pre-owned vehicles, provides certified mechanical maintenance and repair services using original parts, and supports customers with vehicle financing, trade-in, and bodywork services. It serves both individual retail customers (particuliers) and business/professional clients (professionnels) within Brittany and Mayenne.

Product overview

Cobredia is a multi-brand automotive dealership group operating in Brittany and Mayenne, France. The company distributes 21 automotive brands including Mercedes-Benz, Volkswagen, Toyota, Audi, Citroën, Opel, Škoda, Cupra, SEAT, Fiat, Kia, MG Motor, DS Automobiles, Lexus, Smart, Abarth, Alfa Romeo, Jeep, Toyota Professional, Volkswagen Utilitaires, and Fiat Professional. The group offers new and used vehicles, maintenance services, bodywork (Cobredia Carrosserie), financing solutions (Cobredia Finance), fleet management for businesses (Cobredia Mobility), technical inspection, vehicle paint sales, and spare parts. Cobredia operates a network of 90 sales points across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Vehicles

Quantifiable outcome

• 90 sales points across Brittany and Mayenne
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorAuthorized Mercedes-Benz dealership as part of the Cobredia group network. Cobredia holds franchise agreements to sell and service Mercedes-Benz vehicles across their dealership locations in Brittany and Mayenne.
• VolkswagencoreChannel Partner/ Reseller/ DistributorVolkswagen brand distributed by Cobredia group through their network of 90 sales points.
• ToyotacoreChannel Partner/ Reseller/ DistributorToyota brand distributed by Cobredia group, including recent expansion with new Toyota Morlaix concession opening.
• AudicoreChannel Partner/ Reseller/ DistributorAudi brand distributed by Cobredia group through their dealership network.
• Cobredia FinancecoreStrategic or Co-development PartnerInternal financing arm providing credit, LOA (leasing), and LLD (long-term leasing) solutions to facilitate vehicle purchases for customers.
• Cobredia MobilitycoreStrategic or Co-development PartnerBusiness mobility solutions division offering fleet management services tailored for professional customers.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Groupe Maurin: Multi-brand automotive distributor in southern France with a comparable regional dealership model, distributing brands such as Volkswagen, Audi, BMW, and Mercedes-Benz through owned dealerships.
• Groupe Bernier: Regional French automotive dealer group operating multi-brand concessions across northwestern France, with similar new vehicle, used vehicle, and after-sales service offerings.
• Groupe Cobredia: The parent group of Etoile 35 St Malo. Operates 90 sales points across Brittany and Mayenne distributing 21 automotive brands, offering the same mix of new/used vehicle sales, maintenance, financing, and bodywork services.
• Groupe Chopard: Major French automotive distribution group holding multiple OEM franchises including premium brands, with operations comparable in scale and multi-brand regional dealership strategy.
• Groupe Parot: French automotive dealer group distributing multiple brands (including premium OEMs) across regional networks with integrated used vehicle, financing, and after-sales services.
• BymyCar: French multi-brand automotive dealer group with a similar regional dealership footprint, distributing premium and volume brands with integrated financing and after-sales services.

Broad incumbents

• Stellantis &You (ex-PSA Retail): OEM-owned dealer network in France (Stellantis group retail arm), offering a comparison point for OEM-controlled retail models that may increasingly compete with or displace independent franchise dealers.
• Emil Frey France: One of Europe's largest automotive dealer groups, operating multi-brand franchises across France. Comparable as a multi-brand franchise dealer group with integrated services and financing arms.
• Mercedes-Benz France: The OEM whose franchise this dealership operates. Relevant as the broader brand and direct-sales context; Mercedes-Benz's evolving retail strategy directly impacts dealer-level economics and franchise value.

Regional players

• Groupe Prieur: Independent French regional dealer group operating multi-brand franchises with integrated services. Comparable as a multi-brand franchise dealer, though operating primarily outside Brittany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/etoile-35-mercedes-benz-saint-malo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etoile 35 - St Malo - Mercedes-Benz