nocake

What nocake does

nocake is a free, Germany-only online wishlist platform ("Der Online Wunschzettel") that lets individual consumers build and share gift lists for personal occasions such as birthdays, Christmas, weddings, and baby events. It serves two symmetric end-user personas: the gift recipient who curates the wishlist and the friend/family gift giver who searches for or receives the list, with the secondary "buy" tracking feature used to prevent duplicate gifts. Users can search public wishlists by name or email and bookmark them; wishlists can be made public or locked behind an access code.

The product is a web application built on Drupal CMS (visible from URL patterns such as /user/register and /node), fronted by Cloudflare CDN, and integrated with Facebook OAuth for social login, the Amazon EU Partner Program (affiliate tag nocake-21) for product links, and Affilinet as a secondary affiliate network. The platform exposes occasion-specific design templates — including a wedding registry (Hochzeitstisch), baby list (Babywunschliste), birthday (Geburtstagswunschzettel), and Christmas (Weihnachtswunschzettel) — designed by Alexandra Bosen Design and Stephanie Härtwig. Distribution is product-led and self-serve: users self-register at nocake.de, share links via email or Facebook, and there is no sales function or app-store presence.

Commercially, nocake is operated as a sole proprietorship (Einzelunternehmen) by Daniel Bosen in Munich (VAT ID DE284593738), and the service is provided at no cost to users. Revenue is generated entirely through affiliate commissions on outbound "Buy Now" clicks to Amazon and other Affilinet-connected merchants, with no subscription tiers, premium features, advertising, or B2B contracts. The company operates under German GDPR (DSGVO) requirements and is subject to Amazon's affiliate program terms as the dominant economic dependency.

Name

nocake

Legal name

Daniel Bosen (trading as nocake)

Website

https://nocake.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

nocake is a free, German-language online wishlist platform that lets consumers build, share, and track gift lists for birthdays, weddings, baby events, and Christmas, monetized through Amazon and Affilinet affiliate commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel

Revenue model

1. Amazon Affiliate Commissions: Platform earns commissions through Amazon EU Partner Program affiliate links. Each product on wishlists includes Amazon affiliate tags (nocake-21). When users click 'Buy Now' or purchase through Amazon links, nocake receives a percentage of the sale.
2. Affilinet Partner Program: Secondary affiliate revenue stream through Affilinet GmbH partnership. Tracks referral commissions when users complete purchases through affiliate partner links on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

nocake operates a free, web-based wishlist platform (nocake.de) that lets individual consumers in Germany create, manage, and share personal Online Wunschzettel (wishlists) for occasions such as birthdays, Christmas, weddings, and baby events. Users can import items from suggested online shops, customize wishlist designs, share wishlists via email or social media, and mark gifts as purchased to avoid duplicates. The service is completely free and monetizes through affiliate commissions rather than user fees.

Product overview

nocake is a free online wishlist platform that enables users to create, manage, and share personal wishlists for various occasions. The core product is the Online Wunschzettel (Online Wishlist), which supports multiple occasion-specific features including Hochzeitstisch (Wedding Registry), Babywunschliste (Baby Wishlist), Geburtstagswunschzettel (Birthday Wishlist), and Weihnachtswunschzettel (Christmas Wishlist). Users can add items from partner online shops or manually, share wishlists via email or social media, and mark items as purchased to avoid duplicate gifting.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Wunschzettel (Online Wishlist) The core nocake platform allowing users in Germany to create and manage personal wishlists for various occasions (birthday, Christmas, wedding, baby), share wishlists with family and friends via email or social media, customize designs with personal images and text, and track gift purchases to avoid duplicate gifting. Free to all users with no paid tiers.

Quantifiable outcome

• Free service with no revenue model requiring user conversion to paid tiers

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Alexandra Bosen DesigncoreStrategic or Co-development PartnerAlexandra Bosen (alexandra-bosen-design.de) designed the nocake website layout, logo, and wishlist design templates including romantic wedding designs and occasion-specific themes.
• Stephanie Härtwig (design-grusskarten.de)coreStrategic or Co-development PartnerStephanie Härtwig contributed wishlist design templates for the platform, creating occasion-appropriate visual themes.

Scale indicators1 record

Recent moves6 records

Broad incumbents

• Amazon Universal Wish List: Amazon's first-party wishlist feature, deeply integrated into the Amazon.de shopping flow. Comparable because it solves the same gift-discovery and registry use case but with native one-click checkout and Amazon's retail dominance.
• Zola: Wedding planning and registry platform with strong consumer brand. Overlaps with nocake's 'Hochzeitstisch' use case in providing registry UX, cash funds, and group gifting for weddings.
• The Knot: Wedding planning marketplace with built-in registry tools and retailer integrations. Comparable to nocake's wedding occasion flow and to its reliance on occasion-specific UX templates.
• Pinterest: Visual discovery platform widely used for gift ideas and inspiration. Comparable to nocake because Pinterest boards are often used as informal wishlists, and nocake maintains an active Pinterest presence for organic discovery.

Emerging players

• Joy: Wedding planning platform offering free websites, registries and cash funds. Comparable to nocake's occasion-themed free wishlist model, with similar reliance on affiliate/partner revenue.
• Giftster: Family-focused wishlist app that lets households share gift lists to prevent duplicates. Comparable to nocake's 'mark as purchased' duplicate-avoidance feature and family/friend network discovery.
• Honeyfund: Cash gift and honeymoon registry platform. Closely comparable to nocake's Hochzeitstisch product in enabling couples to communicate gift preferences via a free, themed online list.

Direct peers

• MyRegistry.com: Universal wishlist and gift registry aggregator that lets users add items from any retailer and share a single list. Directly comparable to nocake's core value proposition of consolidating gift preferences across shops and occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nocake_de
• Facebookfacebook.com/nocake.de
• Pinterestpinterest.de/nocake_de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nocake