Biciclick

What Biciclick does

Biciclick SAS is a Colombian free bicycle-sharing service headquartered in Bogotá, founded in December 2013. The company provides urban bicycles for recreational use across a network of authorized pickup and drop-off stations located inside shopping centers throughout the city. To access the service, prospective users register via the Biciclick website or mobile application, submit identification documents (cédula, EPS card, and a public utility bill), and receive an access code that allows them to borrow a bicycle at any authorized station within the network.

The platform is operationally simple: no docking hardware of a conventional bike-share is described — the service operates on a hosted-station model where partner retail venues serve as bike custody points. The technology surface is limited to a web registration portal and a mobile app, with no disclosed proprietary software, routing algorithms, or telemetry systems. The service does not include any AI, machine learning, or automated rebalancing capability based on available information.

The business model is sponsorship-funded rather than user-paid. Biciclick does not charge end users a fee; instead, the company monetizes indirectly through corporate sponsorship and alliance partnerships with brands such as Servientrega, Smartfit, BBVA, and Compensar, in addition to host shopping centers that provide physical station locations. The customer base consists of general urban citizens in Bogotá seeking free, eco-friendly transportation for short recreational trips, positioning the offering as a community-access amenity rather than a commuter utility.

Name

Biciclick

Legal name

Biciclick SAS

Website

https://biciclick.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Biciclick SAS operates a free bicycle-sharing service in Bogotá, Colombia, providing urban bicycles for recreational use across a network of shopping center pickup stations since December 2013.

Ownership category

akta.pro rank

Product category

Bike Sharing Services

NAICS

Recreational Goods Rental (532284)

akta.pro primary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

akta.pro secondary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Bike sharing service
• Urban mobility
• Free bicycle rental
• Community transportation
• Eco-friendly transit

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Free Bike Sharing Service: The service is provided completely free to users. Revenue is generated through corporate sponsorships, partner collaborations, and potentially advertising on bikes and at stations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Biciclick provides a free urban bike-sharing service in Bogotá, Colombia. Users register online or via the mobile app, submit identification documents (Cédula de Ciudadanía, EPS card, public utility bill), and receive an access code to pick up urban-style bicycles at any authorized station (bicipunto) located at shopping centers throughout the city. The bicycles are returned to any authorized station within operating hours at no cost to the user.

Product overview

Biciclick is a free bike-sharing service that operates as a unified platform with multiple components: an urban bicycle fleet for recreational use, a network of authorized bike points across Bogotá, a client portal for registration and reservations, and a mobile app for locating stations. The service launched in December 2013 to promote bicycle culture in Bogotá, allowing registered users to pick up and return bicycles at any authorized point within the city at no cost.

Differentiator

Problem solved

Functional benefit

Products and services

• Urban Bicycle Fleet Fleet of urban-style bicycles designed for Bogotá's topography, available for free shared use across authorized pickup and drop-off points (Bicipuntos) throughout the city. Bicycles must be returned within 5 hours and cannot be taken home.
• Bicipuntos (Bike Points Network) Network of authorized pickup and drop-off stations (bici parqueaderos – estaciones) across Bogotá, hosted at shopping centers including Centro Comercial Tintal, Centro Comercial Titan, Parque La Colina, Centro Comercial Santa Fe, Diverplaza, Portal 80, Multiplaza, Nuestro Bogotá, Plaza Imperial, and Plaza de las Américas. Operating hours are Tuesday to Saturday 9am–5pm and Sundays/holidays 8am–2pm.
• Client Portal Web-based registration and reservation system at biciclick.co/clientes allowing users to register, submit required documents (Cédula de Ciudadanía, EPS card, public utility bill), reserve bicycles, and manage their bike-sharing accounts through location-specific portals.
• Mobile App Mobile application available for download enabling users to locate bike pickup points across Bogotá, register, submit required documents, and access the free bike-sharing service.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered minor and core.

• ServientregaminorGTM or Marketing PartnerLogo partner displayed on Biciclick website under 'Nuestros aliados' (Our allies) section
• SmartfitminorGTM or Marketing PartnerFitness center partner displayed as ally on Biciclick website
• BBVAminorGTM or Marketing PartnerBanking partner displayed as ally on Biciclick website
• Universidad Autónoma de Colombia (UAN)minorStrategic or Co-development PartnerEducational institution partner displayed as ally on Biciclick website
• CompensarminorGTM or Marketing PartnerCompensation fund / wellness provider partner displayed as ally on Biciclick website
• Centro Comercial TintalcoreStrategic or Co-development PartnerShopping center hosting a Biciclick bike point station for bike pickup and drop-off
• Centro Comercial TitancoreStrategic or Co-development PartnerShopping center hosting a Biciclick bike point station for bike pickup and drop-off
• Parque La ColinacoreStrategic or Co-development PartnerShopping center hosting a Biciclick bike point station for bike pickup and drop-off
• Centro Comercial Santa FecoreStrategic or Co-development PartnerShopping center hosting a Biciclick bike point station for bike pickup and drop-off
• DiverplazacoreStrategic or Co-development PartnerShopping center hosting a Biciclick bike point station for bike pickup and drop-off
• Portal 80coreStrategic or Co-development PartnerShopping center hosting a Biciclick bike point station for bike pickup and drop-off
• MultiplazacoreStrategic or Co-development PartnerShopping center hosting a Biciclick bike point station for bike pickup and drop-off
• Nuestro BogotácoreStrategic or Co-development PartnerShopping center hosting a Biciclick bike point station for bike pickup and drop-off
• Plaza ImperialcoreStrategic or Co-development PartnerShopping center hosting a Biciclick bike point station for bike pickup and drop-off
• Plaza de las AméricascoreStrategic or Co-development PartnerShopping center hosting a Biciclick bike point station for bike pickup and drop-off

Scale indicators1 record

Recent moves5 records

Broad incumbents

• Lime: Lime operates a global fleet of shared bikes, e-bikes, and scooters across major cities including Bogotá region — comparable as a micromobility competitor targeting the same use cases (commuting, short urban trips) with deeper capital and broader vehicle diversity.
• Nextbike: Nextbike is a global operator of station-based bike-share and micromobility networks across Europe, Middle East, and emerging markets — comparable as a scaling full-service bike-share operator that has expanded into LATAM-adjacent markets, representing both competitive and partnership potential for Biciclick.
• Citi Bike (NYC): Citi Bike is North America's largest station-based bike-share, sponsored by Citibank — directly comparable in the bank-sponsored, station-based, dense-urban bike-share model that Biciclick follows, although at vastly greater scale.
• Vélib' Métropole (Paris): Vélib' is Paris's iconic municipal station-based bike-share system — comparable as a long-running, station-anchored, sponsored/free urban bike-share serving a dense capital-city commuter base, representing what a scaled-out Biciclick could resemble.

Regional players

• Ecobici (CDMX): Mexico City's publicly-contracted station-based bike-share system — directly comparable as a Latin American capital's sponsored, station-based free/low-cost bike-share service, with municipal and corporate sponsor backing.
• Bicing (Barcelona): Bicing is the municipal station-based bike-share serving Barcelona — comparable as a station-anchored, sponsored, urban bike-share operating in a single dense European city with a horizontal user base similar to Biciclick's.
• Movii (formerly Grow): Movii runs micromobility and bike-share programs across multiple Brazilian cities, comparable in scale and community-led positioning to Biciclick, with a focus on integrating bike-share into public transit ecosystems — the same model Biciclick aspires to in Bogotá.

Direct peers

• Tembici: Tembici operates the largest station-based bike-share networks in Brazil (incl. Rio, São Paulo), the closest direct LATAM peer to Biciclick — same station-based free-and-sponsored model, same shopping-center and transit-anchor placement strategy, same urban commuter use case adapted to a major Latin American capital.
• Bike Itaú (Santiago): Bike Itaú is Chile's largest station-based bike-share network sponsored by the bank Itaú — closely analogous to Biciclick in being a bank/dashboard-sponsored, station-based urban bike-share serving a major Latin American capital's commuter base.

Emerging players

• DecoBike: DecoBike runs sponsored, advertising-funded station-based bike-share networks in the US and internationally — closely comparable business model to Biciclick (corporate sponsorship + station advertising funds free user access), providing a template for global scaling or partnership.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/biciclick1
• Facebookfacebook.com/biciclick.co
• Instagraminstagram.com/p/Ca2YBKtuane/?utm_medium=copy_link

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biciclick