Nutrition Genome

Name

Nutrition Genome

Legal name

Nutrition Genome, LLC

Website

https://nutritiongenome.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nutrition Genome sells a $359 at-home DNA test kit and 170-report nutrigenomic analysis for health-conscious consumers and licensed practitioners, processed at its own CLIA/CAP-certified laboratory.

Ownership category

akta.pro rank

Product category

Nutrigenomic Genetic Testing

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Genetic & Prenatal Testing Laboratories (HLAFAMAH)

akta.pro secondary industry

Epigenomics & Chromatin Profiling Services (HLAGANAF)

Keywords

• Nutrigenomic DNA testing
• At-home genetic testing
• Personalized nutrition reports
• Direct-to-consumer DNA kits
• Practitioner genetic certification

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. DNA Test Kit + Health Report Sales: One-time purchase of DNA collection kit and comprehensive health report. Price point of $359 includes free domestic shipping, 7-10 day lab turnaround, 170 health reports, personalized grocery list, recommended blood work, and free report updates for life. Accepts HSA cards.
2. Practitioner Exam and Training: One-time fee of $249 for advanced nutrigenomic training exam (14 modules, 185 questions, 85% pass rate required) to become a recommended practitioner on the Find a Practitioner page. Also includes free 9-course practitioner training program.
3. 23andMe Data File Report: For customers who have already taken a 23andMe test, can upload their V4 raw data file and receive the Nutrition Genome Report without purchasing a new kit. Report generated in minutes after upload.
4. Practitioner Reseller Program: Healthcare practitioners can purchase test kits at volume discounts for their practice. Option to stock proprietary swab kits in clinic with net payment terms for practices processing 15+ samples per month.
5. Specialty Fertility Tests: Female Fertility DNA Test Kit and Male Fertility DNA Test Kit sold as separate products targeting specific customer segments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Nutrition Genome sells at-home saliva DNA test kits that are processed at a CLIA and CAP certified laboratory using Next Generation Sequencing, with proprietary nutrigenomic software generating approximately 170 personalized health reports covering 100 clinically relevant genes (151 SNPs) across eight health categories (diet/macronutrient metabolism, energy/methylation, hormones, stress & cognitive performance, inflammation & longevity, DNA protection & repair, detoxification, and athletic performance). The package includes a personalized grocery list, recommended blood work, free lifetime report updates, and a 7–10 day turnaround. The company also offers specialized female and male fertility DNA test kits, accepts 23andMe raw data uploads, runs a paid practitioner certification exam, and licenses a white-label version of the report.

Product overview

Nutrition Genome offers a portfolio of genetic testing products centered on their Comprehensive Health DNA Test Kit, which analyzes 100 clinically relevant genes (151 SNPs) using a saliva cheek swab. The core product generates personalized health reports across 8 categories: Digestion, Energy, Hormones, Stress & Cognitive Performance, Inflammation & Longevity, DNA Protection & Repair, Detoxification, and Athletic Performance. The company also provides specialized fertility DNA test kits for males and females, a practitioner training and certification program (Nutrition Genome Exam at $249), a practitioner referral network, and white-label licensing for healthcare practices. All products are processed through a CLIA and CAP certified laboratory with 7-10 day turnaround for DNA kit results.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Health DNA Test Kit + Whole Body Health Report At-home saliva DNA test kit processed at a CLIA and CAP certified laboratory and analyzed by Nutrition Genome's proprietary software, producing 170 personalized health reports covering 100 clinically relevant genes (151 SNPs) across 8 health categories (Diet, Energy, DNA Protection & Repair, Athletic Performance, Stress & Cognitive Performance, Hormones, Inflammation & Longevity, Detoxification). Includes a personalized grocery list, recommended blood work, Covid-19 viral severity report, free domestic shipping, 7–10 day turnaround, and free lifetime report updates; priced at $359.
• Female Fertility DNA Test Kit Specialized DNA test kit focused on female fertility genetic factors including folate, B12, B6, choline, prebiotic, vitamin A, D, and omega-3 requirements relevant to reproductive health and pregnancy preparation. Sold separately from the comprehensive kit.
• Male Fertility DNA Test Kit Specialized DNA test kit focused on male fertility genetic factors including methylation support, hormone balance, and nutrient requirements relevant to reproductive health. Sold separately from the comprehensive kit.
• 23andMe Data File Report For customers who have already taken a 23andMe test (V4 raw data, pre-August 2017), they upload the txt-format raw data file and Nutrition Genome generates the personalized health report in minutes without requiring purchase of a new physical kit.
• Nutrition Genome Practitioner Exam Paid certification for healthcare professionals (MD, ND, DO, DC, PA, L.Ac., RDN, RN, IFM, or master's in nutrition/science). Consists of 12–14 modules and 185 questions based on the nutrigenomics training program; requires an 85% or higher pass score per module to complete. On passing, practitioners are added to the public Find a Practitioner referral page. One-time fee of $249.
• White Label DNA Health Reports Licensing arrangement that allows healthcare companies, clinics, and wellness brands to offer Nutrition Genome DNA health reports under their own brand, leveraging the existing laboratory, software, and 170-report content library without needing to build their own nutrigenomics infrastructure.

Quantifiable outcome

• 7-10 day turnaround from sample receipt to report delivery
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SelfDecode: Direct-to-consumer DNA-based health and wellness reports covering nutrition, supplements, and lifestyle recommendations from genetic data. Closest peer given similar SNP-based nutrigenomic report model and DTC pricing.
• Nutrigenomix: Practitioner-focused nutrigenomics testing service used by dietitians and clinicians for personalized nutrition recommendations. Highly comparable on the B2B practitioner channel and report-driven model.
• GenoPalate: DTC DNA-based personalized nutrition platform recommending ideal foods, vitamins, and macros from genetic data. Direct competitor in the consumer-facing personalized-nutrition-from-DNA category.
• DNAfit: DNA-based fitness and nutrition testing with reports on diet, injury risk, and athletic performance. Overlaps with Nutrition Genome's athletic performance and macronutrient categories.

Broad incumbents

• AncestryDNA: Largest ancestry-focused DTC genetic test. While not a deep nutrition player, it competes for the same consumer sample-collection purchase and has the resources to expand into health categories.
• 23andMe: Largest DTC genetic testing brand with health and ancestry reports. Broad incumbent that also competes for the same consumer dollars on genetic health insights, though its core competency is ancestry and disease-risk rather than deep nutrigenomics.

Emerging players

• Viome: Personalized nutrition company using gut microbiome and genetic analysis to recommend foods and supplements. Adjacent personalized-nutrition thesis with a different biological input (microbiome vs. DNA).
• Habit: Personalized nutrition testing service (acquired by Viome) that combined DNA, blood, and microbiome inputs to recommend optimal diet. Adjacent offering in the personalized nutrition-from-biomarkers category.
• TellmeGen: DTC DNA testing covering health, ancestry, nutrition, and personal traits with reports spanning hundreds of items. Comparable breadth of report categories at similar DTC price points.

Regional players

• GenePlanet: European-based genetic testing company offering DNA-based nutrition, health, and ancestry reports. Comparable nutrigenomics product mix with primary geographic concentration outside the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nutritiongenome
• Instagraminstagram.com/nutritiongenome
• LinkedInlinkedin.com/company/nutrition-genome

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrition Genome