Pro Musik

What Pro Musik does

PRO MUSIK S.à.r.l. is a Luxembourg-based full-service event technology provider operating primarily in the Greater Region of Luxembourg and Germany from bases in Grevenmacher and Trier, with its registered office in Munsbach, Luxembourg. Founded approximately 20 years prior and structured as a private limited liability company (S.à.r.l.) under Luxembourg law, the company employs more than 30 permanent staff augmented by part-time and freelance workers. It serves corporate clients (conferences, product launches, meetings, annual celebrations), live entertainment organizers (concerts, festivals, public performances), venue operators (conference and cultural centers, theaters, clubs, meeting rooms), and organizations needing virtual or hybrid event delivery. Revenue is generated through three streams: project-based event technology services (professional services), equipment rental (usage-based), and sale of new and used sound, light, and video equipment (one-time transactions), with all pricing handled via quote-based commercial terms.

The company's technology stack is centered on professional event AV hardware and integrated service delivery rather than software. Core capabilities span sound reinforcement, lighting, large-scale indoor and outdoor LED displays, a proprietary mobile LED-Trailer offering, video projection and conferencing, streaming infrastructure, hybrid event integration, and stage construction (including outdoor polygones and beduin tent structures). The company positions itself as a single-vendor full-service provider, handling consultation, concept development, equipment provisioning, and on-site technical execution for each engagement. Distribution is direct and sales-led: clients engage via the company website (promusik.lu) and direct contact ([email protected], +352 26 34 01 74), with project-based sales motion emphasizing consultation and personalized service. General terms and conditions are published separately for rental and sales.

Pro Musik operates without disclosed external funding, parent company, or investor involvement. No revenue figures, ownership details, leadership bios, patents, awards, or certifications are publicly available. Customer logos are not disclosed on the website, and no AI/ML, API, or software-platform capabilities are referenced in the offering.

Name

Pro Musik

Legal name

PRO MUSIK S.à.r.l.

Website

https://promusik.lu

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Musik S.à.r.l. is a Luxembourg-based, 20-year-old full-service event technology provider with 30+ permanent staff, serving corporate events, live entertainment, venue installations, and hybrid events across Luxembourg and Germany from bases in Grevenmacher and Trier.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)

akta.pro secondary industries

Backline & Musical Instrument Rental (MPAGAKAJ), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

Keywords

• Event technology services
• AV equipment rental
• Corporate event production
• LED display solutions
• Live entertainment production

Headquarters

HQ city

Grevenmacher

HQ country

Luxembourg

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Technology Services: Full service provision for corporate events, live entertainment, conferences, and installations including technical support, consultation, and on-site execution
2. Equipment Sales: Sale of sound, light and video equipment including both new and used equipment
3. Equipment Rental: Rental services for event technology equipment based on general terms and conditions for rental

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pro Musik S.à.r.l. is a full-service event technology provider offering sound, light, LED video, stage equipment, and streaming infrastructure for corporate events, live entertainment, conferences, and permanent venue installations. The company delivers end-to-end services from consulting and concept development through equipment supply and on-site technical execution, and also sells professional event equipment to clients. Operations span offices in Grevenmacher (Luxembourg) and Trier (Germany).

Product overview

PRO MUSIK S.à.r.l. is a full service provider for event technology offering a comprehensive portfolio of services. The company operates as a service-oriented business rather than a software platform. Its portfolio includes 14 distinct service offerings: Corporate Events and Video (projection and conference technology), Live Entertainment (large PA systems and illuminations), Consulting, Installations (sound, light, LED, video, kinetics, stage equipment), Sales (sound, light, video equipment), LED displays (indoor and outdoor) and LED-Trailer (mobile LED wall), Video Conferences and Streaming infrastructure, Hybrid Events support, Stage (indoor and outdoor with special constructions), Polygones (outdoor roof structures), and Beduin Tent (weather protection structures).

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events
• Live Entertainment
• Consulting
• Installations
• Sales
• LED Displays
• LED-Trailer
• Video Conferences
• Streaming
• Hybrid Events
• Stage Equipment
• Polygones
• Beduin Tent

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Gahrens + Battermann: German full-service provider of event technology, AV rental, and permanent media installations. Direct comparable in service mix (sound, light, video, stage) and in serving the DACH corporate and live entertainment segments.
• Habegger: Swiss-headquartered event technology specialist with full-service AV, staging, and rigging offerings across corporate and live events in the DACH region. Closely comparable in scope, mid-market scale, and Central European cross-border operating model.
• Lang AG: German LED specialist and event technology provider offering large-format LED displays, mobile LED trailers, and AV rental. Directly comparable on LED product line — including the mobile LED trailer category — and on serving DACH live and corporate events.
• Neumann & Müller: German event technology service provider offering sound, lighting, video, and conference technology across corporate events and live entertainment. Direct mid-sized peer in the same DACH competitive set as Pro Musik.
• Christie Lites: North American-headquartered lighting and rigging rental specialist serving corporate, concert, and special event markets. Comparable as a project-based AV rental provider to live entertainment and corporate clients, though primarily operating in North America.

Broad incumbents

• PRG (Production Resource Group): Global market leader in event production, AV rental, and entertainment technology. Comparable as a full-service provider of sound, lighting, video, and staging across corporate and live entertainment segments, though at significantly larger scale and geographic reach than Pro Musik.
• MCI Group: Global event, meeting, and association management company. Overlaps with Pro Musik as a buyer/producer of corporate event technology services, though at significantly broader scope including event strategy, content, and delegate management.
• NEP Group: Global provider of broadcast and live event AV technology and production services. Comparable in technical event delivery (video, lighting, LED, streaming) but skewed toward broadcast and large-scale sports/entertainment productions rather than regional corporate events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Musik