What TechRocks does

TechRocks (legal entity Tech Know Academy LLC) is a privately-held children's technology education provider founded in 2014, currently operating two physical campuses in San Mateo and San Francisco, California. The company offers after-school technology enrichment for elementary and middle school children, with a curriculum covering typing (via self-described award-winning software), block-based and text-based coding (Blockly, JavaScript, Python, HTML), and facilitated collaborative gameplay on Minecraft and Roblox platforms. A third San Jose campus launched in December 2018 was closed by 2020, leaving the company operating at its current two-campus footprint.

The core product is the After School Tech Program at $145 per month, offered both in-person and online, supplemented by Tech Camps during school breaks (starting at $445), Minecraft/Roblox themed birthday parties ($299-$399 per event), On-Site Classes delivered at partner schools, Friday Open Play drop-in sessions, and an Intern Program for grades 7 through high school senior. The company is founder-owned by Alvin Desuasido, an IT executive with 25+ years of experience and CSTA membership, and operates with 1-10 employees. Customer acquisition is community-driven via local parenting publications (Bay Area Parent, Parenting on the Peninsula, M Magazine), Facebook, school referrals, and word-of-mouth; enrollment is processed through the asapconnected.com registration platform. The company has no external funding, no patents, and no disclosed financials, functioning as a small, founder-operated local education services business.

Name

TechRocks

Legal name

Tech Know Academy LLC

Website

https://techrocks.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TechRocks is a founder-owned children's technology education provider operating two Bay Area campuses (San Mateo and San Francisco), delivering after-school coding, typing, and Minecraft/Roblox classes plus camps and birthday parties to elementary and middle school families.

Ownership category

akta.pro rank

Product category

Children's Technology Education

NAICS

Computer Training (61142), All Other Schools and Instruction (61169), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Coding, Game Design & Computer Science Camps (EDAMALAD)

akta.pro secondary industries

Robotics & Engineering Summer Camps / Bootcamps (EDAMADAF), Robotics, Engineering & Makers Camps (EDAMALAE)

Keywords

• Children's technology education
• After school coding
• Youth STEM enrichment
• Minecraft birthday parties
• School break camps

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. After School Program Subscription: Monthly subscription for weekly after school technology classes including typing, coding, and Minecraft/Roblox play. Classes available 5 days per week with flex-time scheduling between 3pm-6pm.
2. Camp Programs: Break camps during school holidays (summer, winter, spring, fall) offered as full-day programs with technology curriculum. One-day camps also available.
3. Birthday Party Hosting: Minecraft and Roblox themed birthday parties offered as packages (Gold at $299, Diamond at $399) with different player counts and duration options. Both in-person and virtual formats available.
4. On-Site School Programs: Technology classes delivered at schools, bringing the same curriculum to classrooms at partner educational institutions.
5. Before/After Care Services: Extended care services for camp programs at $15/hour, providing supervision before and after scheduled camp activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

TechRocks delivers in-person and online technology education to children in the San Francisco Bay Area through a weekly after-school program (typing, coding, and Minecraft/Roblox), full-day school-break tech camps, and Minecraft/Roblox-themed birthday parties. Curriculum is built around an Individualized Programming Track that progresses students from block-based Blockly to JavaScript, Python, and HTML, with small class sizes of 6-10 students.

Product overview

TechRocks is a children’s technology education center offering in-person and online programs. The core offering consists of the After School Tech Program (weekly typing and coding classes), Tech Camps (full-day school break programs), and Minecraft/Roblox Birthday Parties. Supporting offerings include On-Site Classes delivered at schools, Open Play sessions, and an Intern Program for teens. All programs are built around developing technical foundations through interactive, age-appropriate curriculum using platforms like Minecraft and Roblox.

Differentiator

Problem solved

Functional benefit

Products and services

• After School Tech Program Weekly technology immersion program for children featuring award-winning typing instruction, an Individualized Programming Track curriculum (Blockly through JavaScript, Python, HTML), and collaborative Minecraft/Roblox play. Available in-person at TechRocks campuses and virtually online, with classes 3pm-6pm and flex-time scheduling.
• Tech Camps (Summer, Winter, Spring, Fall, One-Day) Full-day project/activity-based tech camps during school holidays (summer, winter, spring, fall) and one-day camps. Curriculum covers basic computing, programming tracks, multimedia, game design with Minecraft, web development, and mobile app development. Optional before/after care at $15/hour.
• Minecraft / Roblox Birthday Parties Hosted Minecraft and Roblox birthday party experiences led by trained staff in private, secure connected worlds, with cooperative missions, expeditions, and gameplay. Available in-person at TechRocks facilities or virtually via Zoom. Gold tier $299 for 90 minutes / up to 8 players; Diamond tier $399 for 2 hours / up to 12 players.
• On-Site Classes at Schools The same TechRocks typing and coding curriculum delivered at the school site, bringing tech enrichment directly into partner school classrooms with flexible scheduling.
• Open Play (Friday Drop-In Minecraft Sessions) Drop-in supervised Minecraft gaming sessions on Fridays, providing safe, multiplayer gameplay time for students in a TechRocks-staffed environment.
• Intern Program (Learn / Lead / Earn) Three-tier teen leadership and technology program for 7th/8th graders through high school seniors. Learn (7th/8th grade) builds skills, Lead (freshman/sophomore) develops teaching/mentoring, Earn (junior/senior) provides part-time employment and volunteer/service hours.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Black Rocket Productions: National provider of on-site and online STEM/coding classes to schools and after-school programs — directly comparable to TechRocks' on-site school-program distribution channel.
• Lavner Camps: STEM and tech-focused summer camp operator with strong Bay Area presence, including Minecraft, Roblox, and coding tracks. Direct competitor for the same camp enrollees on the Peninsula.
• iD Tech: Established national STEM summer/winter camp operator and online academy for kids and teens, covering coding, game dev, and AI. Broader portfolio than TechRocks but directly competes for the same Bay Area camp and after-school enrollees.
• Digital Media Academy: Tech summer-camp provider for kids and teens offering coding, game design, and multimedia tracks. Competes directly for the same Bay Area summer/winter camp enrollment as TechRocks' $445+ break camps.
• Engineering For Kids: National STEM enrichment franchise for elementary and middle schoolers, including coding, robotics, and game design. Comparable age segment and curriculum categories (including maker/robotics historically offered at TechRocks' former San Jose campus).

Direct peers

• MakerKids: After-school coding, Minecraft modding, and Roblox programs for kids; small class sizes with in-person and online delivery. Highly comparable product mix and pedagogy to TechRocks.
• Code Ninjas: Largest kids-coding franchise in North America; offers after-school enrichment, camps, and birthday parties built around game-based learning (Minecraft, Roblox, Scratch). Most directly comparable to TechRocks in product, customer, and channel mix.
• CodeWizardsHQ: Live, instructor-led online coding school for kids using real languages (Scratch, Python, JavaScript, HTML/CSS). Closest digital competitor to TechRocks' online after-school program and IPT curriculum structure.

Emerging players

• Create & Learn: Bay Area-based small-group live online tech classes for kids (coding, AI, game dev). Same geography, similar age group, similar coding curriculum — viable substitute for TechRocks' online tier.
• Game-U: Small-format kids' game-development academy (Minecraft modding, Roblox, 3D modeling). Highly aligned to TechRocks' game-design-with-Minecraft/Roblox curriculum niche and party offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TechRocks/?modal=admin_todo_tour
• LinkedInlinkedin.com/company/techrocksorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TechRocks