Karuna Center for Yoga & Healing Arts

Name

Karuna Center for Yoga & Healing Arts

Legal name

Karuna Center for Yoga & Healing Arts

Website

https://karunayoga.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Yoga & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Shiatsu Massage (HSALAEAH), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga instruction
• Meditation services
• Shiatsu bodywork
• Acupuncture treatments
• Wellness education

Headquarters

HQ city

Northampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Yoga Class Fees: Single classes and class cards for yoga instruction. 60-minute classes at $18, 75-90 minute classes at $25. Class cards range from 3-class ($48) to 10-class ($190) with expiration periods.
2. On-Demand Video Subscriptions and Rentals: Individual video rentals at $8 for 3 days, monthly subscription at $50 for access to pre-recorded classes. Video series include breathing courses, beginner, intermediate, and advanced level classes.
3. Healing Arts Services: Individual service fees for Shiatsu ($90/70 min, $45/30 min cupping), Acupuncture ($90/session, $130 first appointment), and Assisted Stretching ($45/30 min, $90/60 min). Package deals available at 5-pack ($430) and 12-pack ($1000).
4. Shiatsu Training Program: Professional certification program in 5-Element Shiatsu. Full price $2700, reduced price $2500 if paid by August 1st before program. Installment plan available with $300 registration fee plus three $800 payments.
5. Gift Certificates: Gift certificates available for purchase online through Momence platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Karuna Center for Yoga & Healing Arts is a Northampton, MA-based wellness center that delivers group yoga classes (in-person and live-streamed), daily meditation sessions, a professional Shiatsu training program, and individual healing-arts services including Shiatsu bodywork, acupuncture, assisted stretching, cupping, and facial Gua Sha. It also sells on-demand video class access and related retail/gift items, serving local individual consumers of holistic health and yoga services.

Product overview

Karuna Center for Yoga & Healing Arts operates as a multi-service wellness center offering a unified platform of yoga and healing arts services. The core offerings include yoga classes (in-person, online, and hybrid formats), a subscription-based On-Demand Video Library for remote practice, daily free meditation sessions, and various healing treatments including Shiatsu, Acupuncture, Assisted Stretching, Cupping, and Facial Gua Sha. The center also provides a professional Shiatsu Training Program for certification and offers workshops, private sessions, and community programs including low-cost options. Services are bookable through the Momence platform, with class cards and gift certificates available for purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Yoga Classes In-person and live-streamed group yoga classes for individuals seeking ongoing yoga practice, offered on a drop-in, class-card, and subscription basis.
• On-Demand Video Library Subscription-based online library of recorded yoga and meditation classes for individual practitioners to access remotely on demand.
• Daily Meditation Sessions Scheduled daily group meditation sessions for individuals, offered in-person at the studio.
• Shiatsu Treatments Individual Shiatsu bodywork sessions for clients seeking Japanese-style therapeutic massage and energy work.
• Acupuncture Treatments Individual acupuncture sessions for clients seeking Traditional Chinese Medicine treatment for pain, stress, and related conditions.
• Shiatsu Training Program Professional Shiatsu practitioner training program for students seeking certification in Shiatsu bodywork.
• Assisted Stretching One-on-one assisted stretching sessions for individual clients.
• Workshops Periodic themed workshops (e.g., Cupping, Facial Gua Sha) for individual practitioners seeking deeper training in specific modalities.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Fit Streams ClubminorOthersFit Streams Club partnered with Karuna for video production of sample videos, Introduction to Yoga series, and Advanced Twisting video content. Videos were filmed in partnership with Fit Streams Club.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pure Yoga: Premium yoga studio chain with group classes, private sessions, and healing arts adjuncts — comparable studio format with cross-sell of private sessions and treatment packages.
• Alo Moves: Subscription on-demand yoga, fitness, and mindfulness video platform from Alo Yoga — directly comparable to Karuna's on-demand subscription product and target digital consumer.
• CorePower Yoga: Large multi-location yoga studio chain offering in-person classes, teacher training, and digital content — comparable in-person yoga studio offering and teacher training program structure.
• Modo Yoga: International hot yoga studio franchise offering group classes, teacher training, and community programming — comparable boutique yoga studio model with multi-class card pricing and training revenue streams.
• Yoga International: Online subscription platform for yoga, meditation, and wellness video content with teacher training courses — directly comparable to Karuna's on-demand video library and certification offering.
• Glo: Subscription-based online yoga, meditation, and Pilates platform with on-demand classes and live sessions — directly comparable to Karuna's Momence-distributed on-demand video library offering $50/month.
• YogaWorks: Multi-location yoga studio chain with class packages, workshops, and teacher training programs — directly comparable in-person yoga business model and pricing card structure.
• Kripalu Center for Yoga & Health: Western Massachusetts yoga, meditation, and healing arts center offering in-person classes, residential retreats, and teacher training certifications — directly comparable to Karuna's multi-modality wellness model and overlapping regional footprint.

Emerging players

• Spirit Rock Meditation Center: Meditation retreat and teaching center offering daily sittings, residential retreats, and teacher training — comparable in its emphasis on classical/contemplative practice and free community offerings as engagement funnel.
• Omega Institute for Holistic Studies: Holistic education center offering yoga workshops, meditation retreats, and holistic healing certifications — comparable in combining yoga, meditation, and healing arts with professional training programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/karunayoga
• Xx.com/karunayoganoho
• Facebookfacebook.com/KarunaCenterForYogaHealingArts
• LinkedInlinkedin.com/company/karuna-yoga-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karuna Center for Yoga & Healing Arts