Contitude

What Contitude does

Contitude is a Stockholm-based B2B marketing agency founded in 2016 that delivers "Marketing as a Service" (MaaS) to Swedish B2B companies operating complex, multi-stakeholder sales cycles. The firm's service portfolio spans nine lines: Strategy, Nulägesanalys (situation analysis), Organic Growth (SEO, GEO, AIO, content, video, animation), Paid Advertising (paid social, paid search, ABM, display), Design, HubSpot Services, Revenue Operations, Data & Analytics, and full-embedded MaaS. Each engagement begins with a paid situation analysis that produces a concrete marketing plan tied to leads, pipeline, and revenue targets.

The firm's primary proprietary technology is "Informind," an internal analytics and insights platform used to visualize and analyze marketing data across channels. Informind is deployed alongside mainstream third-party tools — Looker Studio, Search Console, GA4, Matomo, GTM, and HubSpot — within the firm's Data & Analytics service offering. The firm holds HubSpot Platinum Partner status (its deepest partnership layer) and Google Partner certification, indicating top-tier credibility within the two largest B2B marketing technology ecosystems. Contitude operates from a single headquarters at Industrigatan 4c in Stockholm with 11–50 employees, and the firm has been recognized on the Dagens Industri "Di Gasell" list, a Swedish fast-growth company award.

Revenue is generated through professional-services engagements priced via custom quotes (no public rate card), typically retainer- or project-based with multi-year contract cadences. The go-to-market is consultative and sales-led: prospective clients book an introductory call via the website, after which Contitude runs a paid situation analysis before transitioning into ongoing retainer work. Customer base spans enterprise and mid-market B2B firms across energy/utilities (Vattenfall), industrial manufacturing (Camfil), HR technology (Edenred Sweden), real estate (Klövern), financial services (SaveLend), e-commerce (Viskan), industrial safety (Safeline Orion), compliance (Key2Compliance), legal services (LegalBuddy), and sales enablement (Closers). Case-study outcomes cited include 600% ROI for Closers, ROAS above 3000% for Nordic Biosite, ~12x lead increase for Edenred Sweden, and 75% inbound share for Viskan (up from 29% two years prior).

Name

Contitude

Legal name

Contitude

Website

https://contitude.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Contitude is a Stockholm-based B2B marketing agency delivering marketing-as-a-service to Swedish B2B companies with complex sales cycles, spanning strategy, organic growth, paid advertising, design, HubSpot implementation, Revenue Operations, and analytics through its proprietary Informind platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Marketing Services: Contitude generates revenue by providing ongoing B2B marketing consultancy and managed services, including strategy, paid and organic marketing, design, HubSpot implementation, Revenue Operations, and data & analytics. Engagements begin with a paid situation analysis (nulägesanalys) and typically transition into retained or project-based ongoing relationships. Revenue is primarily recurring in nature through retainer and service agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Contitude is a Stockholm-based B2B marketing agency that delivers Marketing-as-a-Service (MaaS) for companies with complex sales cycles. The firm provides outsourced marketing functions spanning strategy, paid advertising (paid social, paid search, ABM, display), organic growth (SEO, GEO, AIO, content production), HubSpot implementation, Revenue Operations, design, and data analytics supported by its proprietary Informind platform. Every engagement begins with a paid situation analysis (nulägesanalys) and typically transitions into retained or project-based ongoing service agreements.

Product overview

Contitude is a B2B marketing agency (not a SaaS product company) offering a portfolio of marketing services. The company operates as a marketing-as-a-service provider rather than a platform-plus-modules software architecture. Their core offerings include: Informind (proprietary analytics platform), Nulägesanalys (current state analysis), Strategi (strategy), HubSpot Services, Data & Analys, Revenue Operations, Design, Betald Annonsering (paid advertising), and Organisk Tillväxt (organic growth). These services are delivered as consulting and execution offerings, not as modular software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing as a Service (MaaS) Outsourced marketing department service providing comprehensive marketing capabilities for B2B companies wanting to externalize their marketing function, spanning strategy, content, paid and organic media, design, and analytics.
• Nulägesanalys (Situation Analysis) Current-state analysis service involving deep discovery of the client's business that results in a concrete marketing plan tied to business goals (leads, pipeline, revenue). All Contitude engagements begin with this phase.
• Strategi (Growth Strategy) Growth strategy development service analyzing the current state and producing a clear growth plan, identifying right priorities, channels, and customer-centric ways of working across the buyer's journey.
• HubSpot Services HubSpot implementation, onboarding, audits, marketing automation, and Revenue Operations work delivered as a HubSpot Platinum Partner across Marketing, Sales, Service, and CMS hubs.
• Data & Analys (Data and Analytics) Tracking setup, data visualization, and consultative guidance that transforms marketing and sales data into actionable insights, using Looker Studio, GA4, Search Console, Matomo, GTM, and the proprietary Informind platform.
• Revenue Operations Revenue Operations service that creates structure and synergy between sales, marketing, and technology, identifying process gaps, optimizing tech stack, and supporting change management.
• Design Design service covering concept development, branding, visual identity, content production, and layout design for digital channels, campaigns, and websites.
• Betald Annonsering (Paid Advertising)

Quantifiable outcome

• 600% ROI achieved for the Closers client
• +3 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationContitude operates as a HubSpot Platinum Partner, providing HubSpot onboarding, platform audits, marketing automation, and Revenue Operations services to clients. HubSpot is described as the central platform where sales, marketing, support, and data converge for their clients. The partnership involves deep technical expertise across HubSpot's various hubs (Marketing, Sales, Service, CMS).

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Bynder: Dutch-headquartered marketing technology vendor specializing in brand asset management and DAM — not a direct competitor but ecosystem-adjacent to Contitude's design, content, and brand services.
• Netlight: Nordic management and technology consultancy that, while broader in scope, works with many of the same enterprise buyers Contitude targets and increasingly bundles marketing and growth advisory into its offerings.

Broad incumbents

• Vaimo: Nordic-headquartered digital commerce and experience agency with adjacent B2B marketing services, competing for digital transformation and marketing technology budgets from Nordic enterprise clients.
• Knowit: Large Nordic digital and engineering consultancy with a marketing, e-commerce, and experience practice serving enterprise clients across Sweden — a much broader incumbent that competes for similar B2B marketing budgets.

Direct peers

• Dialect: Swedish HubSpot Elite partner delivering inbound marketing, marketing automation, and RevOps to B2B customers, competing head-on with Contitude for HubSpot-led engagements.
• Hurra: Nordic HubSpot partner agency offering inbound marketing, content, and marketing automation services to B2B clients, overlapping with Contitude's core HubSpot implementation and inbound practice.
• Conversionista: Swedish conversion-optimization and digital marketing agency working with B2B and enterprise clients across the Nordics, overlapping directly with Contitude's paid, organic, and analytics offerings.
• Curamando: Stockholm-based B2B digital growth consultancy offering strategy, performance marketing, and analytics services to Nordic enterprise and mid-market clients — the closest head-to-head competitor to Contitude's proposition.
• The Amazing Society: Swedish B2B marketing agency specializing in complex, multi-stakeholder B2B sales cycles — directly comparable target segment, content-led approach, and Nordic mid-market/enterprise positioning.
• Spot-On: Nordic digital marketing agency and HubSpot partner providing strategy, content, paid media, and inbound services to B2B clients — directly comparable in service mix and GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/contitude

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contitude