LSM Chiropractic
LSM Chiropractic is a Wisconsin-based, privately held multi-disciplinary wellness practice group operating 18 clinics in the greater Madison area since 1954, offering chiropractic care, MLS laser therapy, physical therapy, naturopathic medicine, acupuncture, and massage therapy to over 225,000 lifetime patients.
- Company typePrivate
- Founded1954
- HeadquartersCottage Grove, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What LSM Chiropractic does
LSM Chiropractic is a privately held, multi-disciplinary wellness practice group founded in 1954 and headquartered in Cottage Grove, Wisconsin. The company operates 18 clinic locations across the greater Madison, WI area under two brands — LSM Chiropractic and Forward Natural Medicine — and has served more than 225,000 lifetime patients. Its clinical portfolio spans six integrated service lines: chiropractic spinal adjustment, MLS Laser Therapy (light-based photobiomodulation), physical therapy, naturopathic medicine, acupuncture, and massage therapy. The group also retails BioPosture memory foam mattresses and sleep products through a Shopify-based e-commerce storefront.
The underlying technology stack is clinical rather than software-driven. Core offerings rely on MLS Laser Therapy machines, hands-on adjustment techniques, and naturopathic functional testing, supplemented by insurance billing integration with eight major carriers including Aetna, Blue Cross, Medicare, UnitedHealthcare, Dean Health Plan, MultiPlan, Quartz, and Health EOS. The business operates as a fee-for-service professional healthcare provider, generating clinical revenue per visit supplemented by insurance reimbursements, workers' compensation claims, personal injury billing, and consumer product sales. Pricing is unit-based and transparent (e.g., $115 per 60-minute massage, $160 per 90-minute massage), with flexible payment programs for uninsured patients.
Distribution is exclusively physical and regional: 18 clinics with early morning, evening, and weekend hours across Cottage Grove, Fitchburg, Fort Atkinson, Madison (three locations), Middleton, New Glarus, Oregon, Sauk City, Stoughton, Sun Prairie, Verona, Watertown (two locations), Waunakee, and Whitewater. Marketing is largely content-driven through an SEO-optimized website, blog, patient testimonials, and online booking. All locations hold the ChiroCare Center of Excellence designation from Fulcrum Health Inc., and the company is BBB Accredited, HIPAA-compliant, and has been named a Madison.com People's Choice Award winner in 2024 and a Top Workplace by Capital Newspaper across multiple years.
LSM Chiropractic firmographics
Firmographics- Name
- LSM Chiropractic
- Legal name
- LSM Chiropractic
- Website
- https://lsmchiro.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LSM Chiropractic is a Wisconsin-based, privately held multi-disciplinary wellness practice group operating 18 clinics in the greater Madison area since 1954, offering chiropractic care, MLS laser therapy, physical therapy, naturopathic medicine, acupuncture, and massage therapy to over 225,000 lifetime patients.
- Ownership category
- akta.pro rank
LSM Chiropractic industry classification
Industry- Product category
- Chiropractic & Wellness Services
- NAICS
- Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- General Chiropractic Care (HSADALAA)
- akta.pro secondary industries
- Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)
Keywords
Where LSM Chiropractic is headquartered
LocationHeadquarters
- HQ city
- Cottage Grove
- HQ country
- United States
- HQ region
- North America
Offices19 records
Markets served
LSM Chiropractic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Clinical Services Revenue: Fee-for-service healthcare delivery including chiropractic adjustments, massage therapy, acupuncture, naturopathic medicine, physical therapy, and laser therapy sessions. Revenue generated through direct patient payments, insurance claims filed to primary carriers, workers' compensation billing, and personal injury claims.
- Insurance Billing: The practice accepts most insurance plans and participates with many local HMO and PPO plans including Aetna, Alliance, Blue Cross, Dean Health Plan, Medicare, MultiPlan, UnitedHealthcare, Quartz, and Health EOS. They file claims directly to insurance carriers.
- Product Sales: Sale of BioPosture memory foam mattresses, pillows, bed toppers, and sleep products through their online store and in-clinic promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Relaxation Session - 60 minute massage |
| Unit Pricing | Pay-as-you-go | Wellness Session - 90 minute massage |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
LSM Chiropractic product offering
Product offeringCore offering
LSM Chiropractic operates a multi-location wellness practice delivering integrated therapeutic healthcare services. The core offerings include chiropractic care (spinal adjustments), MLS Laser Therapy, naturopathic medicine, physical therapy, acupuncture, and massage therapy. The practice also retails BioPosture memory foam mattresses and sleep products as a complementary offering.
Product overview
LSM Chiropractic operates as a multi-location wellness practice offering a unified portfolio of therapeutic healthcare services. The core offering consists of seven integrated services: Chiropractic Care (spinal adjustments), MLS Laser Therapy (photobiomodulation), Physical Therapy (rehabilitation), Naturopathic Medicine (functional/holistic medicine), Acupuncture (traditional Chinese medicine), and Massage Therapy (soft tissue treatment). Additionally, the practice retails BioPosture BioMemoryFoam mattresses and sleep products as a complementary health offering. Services are designed to work synergistically—for example, massage therapy prolongs chiropractic adjustment effects, while laser therapy accelerates tissue healing. The company operates 18 clinic locations throughout Greater Madison, Wisconsin, under both the LSM Chiropractic and Forward Natural Medicine brands.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 225,000+ patients served
- +2 more outcomes
Companies that use LSM Chiropractic
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
LSM Chiropractic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LSM Chiropractic partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AetnacoreLSM Chiropractic participates with Aetna insurance plans and accepts Aetna coverage for chiropractic services.
- Blue Cross Blue ShieldcoreLSM Chiropractic accepts Blue Cross insurance coverage for chiropractic services.
- MedicarecoreParticipates with Medicare for limited chiropractic coverage. Patients with Medicare and supplemental plans may have additional coverage.
- UnitedHealthcarecoreLSM Chiropractic accepts UnitedHealthcare insurance plans for chiropractic services.
- Dean Health PlancoreParticipating local HMO plan serving Wisconsin patients.
- BioPostureminorLSM Chiropractic sells BioPosture memory foam mattresses, pillows, bed toppers and sleep products. BioPosture products feature Celliant technology and are inspired by healthcare providers including chiropractors.
- MultiPlan/ClaritevcoreParticipating provider through MultiPlan network for chiropractic services.
- QuartzcoreWisconsin-based health plan partner for chiropractic coverage.
- Fulcrum Health Inc.coreFulcrum Health awarded LSM Chiropractic the ChiroCare Center of Excellence designation. Fulcrum is a Plymouth-based nonprofit physical medicine management organization that has credentialed chiropractic providers for more than 35 years.
- Forward Natural MedicinecoreForward Natural Medicine operates alongside LSM Chiropractic providing naturopathic medicine, physical therapy, and wellness services at shared locations.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
LSM Chiropractic competitors and assessment
Company assessmentDirect peers
- HealthSource Chiropractic: Franchised chiropractic network combining chiropractic adjustments with progressive rehab, nutrition, and wellness services. Comparable multi-disciplinary, multi-location service model.
- The Joint Chiropractic: National chiropractic franchise chain with ~700+ locations offering standardized, low-cost chiropractic adjustments. Direct competitor for wellness-focused Wisconsin patients, though LSM offers a broader multi-disciplinary service mix rather than the Joint's high-volume adjustment-only model.
- Massage Heights: Membership-based massage therapy franchise with multiple locations. Directly comparable for LSM's massage therapy service line and premium positioning model.
- ChiroOne Wellness Centers: Midwest-based multi-clinic chiropractic group with patient-centered wellness focus. Highly comparable multi-location chiropractic practice model with similar insurance billing and education-heavy patient approach.
- Forward Health Group: LSM's co-located sub-brand operating naturopathic medicine practices. Internal sibling peer demonstrating LSM's bolt-on integration of holistic medicine services.
- Affordable Chiropractic: Independent regional chiropractic practice group operating multi-clinic networks in Midwest markets. Comparable small/mid-sized multi-location independent practice owner-operator peer.
Broad incumbents
- Hand & Stone Massage and Facial Spa: National franchise with 500+ locations offering massage, facials, and wellness services. Larger, broader personal-care peer with overlapping therapeutic massage positioning.
- ATI Physical Therapy: Large national outpatient PT provider with hundreds of clinics. Comparable in physical therapy and rehabilitation services, though physician-owned and broader orthopedic focus rather than chiropractic-centric.
Others
- BioPosture: Sleep product company supplying BioMemoryFoam mattresses through chiropractic retail partners. Channel partner and supplier rather than a competitor, but comparable to LSM's e-commerce retail strategy.
- Fulcrum Health (ChiroCare Network): Plymouth-based nonprofit physical medicine management organization and chiropractic credentialing network. Not a peer but a key counterparty—LSM's ChiroCare Center of Excellence designation comes from Fulcrum, making it a strategic ecosystem partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LSM Chiropractic social profiles
Digital presenceLSM Chiropractic compliance and trust
Trust signalCompliance3 records
LSM Chiropractic financial estimates
Financial estimateRevenue estimate
Valuation estimate
LSM Chiropractic leadership team
Management profileNumber of profiles
LSM Chiropractic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LSM Chiropractic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LSM Chiropractic
What does LSM Chiropractic do?
LSM Chiropractic operates a multi-location wellness practice delivering integrated therapeutic healthcare services. The core offerings include chiropractic care (spinal adjustments), MLS Laser Therapy, naturopathic medicine, physical therapy, acupuncture, and massage therapy. The practice also retails BioPosture memory foam mattresses and sleep products as a complementary offering.
Is LSM Chiropractic a public or private company?
LSM Chiropractic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LSM Chiropractic founded?
LSM Chiropractic was founded in 1954. It employs 101 to 250 people.
Where is LSM Chiropractic based?
LSM Chiropractic is headquartered in Cottage Grove, United States, in the North America region.
How does LSM Chiropractic make money?
Three revenue lines are on record. Clinical Services Revenue is the primary driver. The others are insurance Billing and product Sales.
Who are LSM Chiropractic's main competitors?
Direct peers on record are HealthSource Chiropractic, The Joint Chiropractic, Massage Heights, ChiroOne Wellness Centers, Forward Health Group and Affordable Chiropractic. Broad incumbents are Hand & Stone Massage and Facial Spa and ATI Physical Therapy. Others are BioPosture and Fulcrum Health (ChiroCare Network).
Does LSM Chiropractic have an API?
No public API is recorded for LSM Chiropractic.
What industry is LSM Chiropractic in?
LSM Chiropractic's product category is Chiropractic & Wellness Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAG, Chiropractic Rehabilitation & Therapeutic Exercise. Its NAICS code is 62131 and its SIC code is 8090.