RentSmart
RentSmart is a US-based SaaS leasing workflow platform founded in 2024 that provides free listings, showings coordination, and validated tenant screening to landlords and property management firms, funded entirely by a one-time $60 profile fee paid by prospective tenants.
- Company typePrivate
- Founded2024
- HeadquartersAugusta, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What RentSmart does
RentSmart Solutions, Inc. (d/b/a RentSmart) is a US-based SaaS company headquartered in Martinez, Georgia, founded in 2024, that operates a leasing workflow platform for property owners, landlords, and property management firms. The platform is organized into three interconnected modules — Listings, Showings, and Screening & Validation — plus a consumer-facing SmartMatch Profile product. Listings embed owner-defined screening criteria (credit score, income ratio, criminal history, lease ledger, bank statement requirements) at the point of creation. Showings coordinate both in-person and self-access property visits, the latter via time-limited access codes integrated with CodeBox digital lockboxes. Screening & Validation receives prospective tenant profiles and validates them against those criteria, with built-in fraud detection (income consistency checks, document metadata analysis, identity verification) and adverse action notice support to satisfy federal screening regulations. The company's most differentiated data input is lease ledger validation — month-by-month on-time rental payment history from prior landlords, a data layer most mainstream screening tools omit.
The business model is structurally inverted relative to typical property management software. Property owners, landlords, and property management firms access the full platform permanently free of charge — no subscription, no per-unit fee, no per-screening fee, and no credit card required to sign up. Revenue is generated entirely from prospective tenants, who pay a one-time $60 SmartMatch Profile fee to build a reusable, validated profile covering credit, income, employment, three-month bank statement, lease ledger, criminal background, and identity verification. A $30 refresh is available after 30 days; full revalidation is required after 60 days. The profile can be submitted to any participating listing, shared via secure link with non-platform landlords, or downloaded as PDF. Distribution is US-only, web-based (no mobile app), and combines a self-serve product-led growth motion for independent landlords (1–50 homes) with an enterprise field sales motion via booked demos for property management firms managing 50–500+ homes. Live technology partnerships include ManageCasa (property management software integration) and CodeBox (digital lockbox); additional integrations in both categories are in development. The company has no disclosed institutional funding, no headcount disclosure, and no revenue disclosure.
RentSmart firmographics
Firmographics- Name
- RentSmart
- Legal name
- RentSmart Solutions, Inc.
- Website
- https://rentsmart.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- RentSmart is a US-based SaaS leasing workflow platform founded in 2024 that provides free listings, showings coordination, and validated tenant screening to landlords and property management firms, funded entirely by a one-time $60 profile fee paid by prospective tenants.
- Ownership category
- akta.pro rank
RentSmart industry classification
Industry- Product category
- Property Management Software
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
- akta.pro secondary industry
- Residential Rental Brokerage & Tenant Placement (BPAJAAAF)
Keywords
Where RentSmart is headquartered
LocationHeadquarters
- HQ city
- Augusta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RentSmart business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Prospective Tenant SmartMatch Profile Fee: Prospective tenants pay a one-time $60 SmartMatch Profile Fee to build a validated, reusable tenant profile. This profile can be submitted to any participating listing without repeat fees. Credit and criminal history remain valid for 30 days ($30 refresh available); after 60 days the full $60 profile fee applies for revalidation. This fee funds the validation work and platform operations while keeping owner/manager access permanently free.
- Platform Access for Owners and Managers: Property owners, landlords, and property managers access the full RentSmart platform (listings, showing coordination, tenant profile validation, adverse action support) at no cost. This is the permanent business model, not a promotional offer. The tenant profile fees subsidize free access for the customer-facing market segment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Platform Access for Owners & Managers |
| One time/ perpetual license | Pay-as-you-go | Prospective Tenant One-Time Profile Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
RentSmart product offering
Product offeringCore offering
RentSmart is a SaaS leasing workflow platform that lets property owners and managers activate vacancy listings, coordinate in-person or self-access showings, and receive pre-validated prospective tenant SmartMatch Profiles that have been screened against owner-defined criteria covering credit, income, employment, bank statements, lease ledger, criminal background, and identity. The platform is permanently free for owners and managers; revenue is generated from prospective tenants who pay a one-time $60 SmartMatch Profile fee to build a reusable, validated profile.
Product overview
RentSmart is a SaaS leasing workflow platform consisting of three interconnected software modules — Listings, Showings, and Screening & Validation — plus a consumer-facing RentSmart SmartMatch Profile product. The Listings module activates vacancies with embedded screening criteria. The Showings module coordinates in-person or self-access (via CodeBox Digital Lockbox) property showings. The Screening & Validation module receives and validates prospective tenant SmartMatch Profiles against owner/manager-defined criteria, delivering fraud-detected, fully validated profiles for review. Property owners and managers access all platform modules free of charge; prospective tenants pay a one-time $60 SmartMatch Profile fee to build their reusable profile.
Differentiator
Problem solved
Functional benefit
Products and services
- RentSmart Platform SaaS leasing workflow platform for property owners, landlords, and property managers that combines listing activation, showing coordination (in-person and self-access), and validated prospective tenant profile delivery. Free for the owner/manager side of the market.
- RentSmart SmartMatch Profile Reusable, validated prospective tenant profile covering six data points (credit history, income/employment, 3-month bank statement analysis, lease ledger, criminal background, and identity verification), built once by the renter for a one-time $60 fee valid 60 days, and submittable to any participating listing, shareable via secure link, or downloadable as PDF.
- CodeBox Digital Lockbox IoT hardware device enabling time-limited, code-based self-access showings integrated with the RentSmart platform; codes auto-expire after the scheduled showing window. Available for purchase through RentSmart or free linking for existing CodeBox owners.
Quantifiable outcome
- 21 hours saved per vacancy on average
- +2 more outcomes
Companies that use RentSmart
Customer profileSegments3 records
Ideal customer profiles3 records
RentSmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature6 records
RentSmart partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ManageCasacoreManageCasa property management software integration is live and available. Enables property managers to sync RentSmart workflows with their existing property management systems. Additional property management software integrations are actively in development.
- CodeBoxcoreCodeBox is the currently supported Digital Lockbox integration for self-access showings. Time-limited, code-based access to properties enabled through CodeBox hardware. Available for purchase through RentSmart or free linking for existing CodeBox owners. Additional Digital Lockbox integrations are in development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RentSmart competitors and assessment
Company assessmentDirect peers
- RentRedi: All-in-one landlord software for listings, applications, tenant screening, rent collection, and maintenance for small portfolios. Targets the same 1-50 home independent landlord segment as RentSmart with comparable end-to-end leasing workflow.
- Avail: Landlord and property manager software (owned by Realtor.com / Move) offering listings, applications, tenant screening, and leases with a free tier for landlords. Comparable to RentSmart on workflow scope and SMB focus, with stronger listing syndication through Realtor.com's distribution.
- TurboTenant: Free landlord software covering listings, applications, tenant screening, and leases for independent landlords and small PMs. Closest direct competitor to RentSmart: same target customer, same free-forever landlord positioning, same end-to-end leasing workflow — primary difference is who pays for screening.
Broad incumbents
- Apartments.com: Largest US apartment listing network (CoStar Group) with rental applications and marketing tools for property managers. Comparable to RentSmart on listing distribution and renter-side reach, with substantially larger audience scale.
- Buildium: Property management software for residential portfolios with listings, screening, accounting, and maintenance. Targets the same SMB-to-mid-market PM segment as RentSmart but charges per unit and offers a much broader operational suite.
- AppFolio: Full-stack property management platform serving mid-market and enterprise residential portfolios with built-in listings, screening, leases, and operations. Competes with RentSmart on the property-management-firm segment (50-500+ homes) with deeper operational modules but a per-unit paid model.
- Zillow Rental Manager: Free rental listing and application tool from Zillow reaching the largest renter audience in the US. Comparable to RentSmart on free landlord listings and tenant applications, with materially larger distribution via Zillow's consumer traffic.
Emerging players
- DoorLoop: Cloud property management software with built-in tenant screening, listings, leases, and rent collection for SMB-to-mid-market landlords. VC-funded competitor in the same leasing workflow category as RentSmart, with broader operational depth.
- TransUnion SmartMove: Tenant screening service from TransUnion delivering credit reports, background checks, and eviction history to landlords. Directly comparable to RentSmart's screening module on credit and criminal validation, but bureau-centric rather than SaaS-anchored.
- TenantCloud: Property management platform for independent landlords and small PMs with free and paid tiers covering listings, screening, leases, and rent collection. Directly comparable SMB positioning to RentSmart with stronger rent-collection and accounting extensions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RentSmart social profiles
Digital presenceRentSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
RentSmart leadership team
Management profileNumber of profiles
Profiles1 record
RentSmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RentSmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RentSmart
What does RentSmart do?
RentSmart is a SaaS leasing workflow platform that lets property owners and managers activate vacancy listings, coordinate in-person or self-access showings, and receive pre-validated prospective tenant SmartMatch Profiles that have been screened against owner-defined criteria covering credit, income, employment, bank statements, lease ledger, criminal background, and identity. The platform is permanently free for owners and managers; revenue is generated from prospective tenants who pay a one-time $60 SmartMatch Profile fee to build a reusable, validated profile.
Is RentSmart a public or private company?
RentSmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RentSmart founded?
RentSmart was founded in 2024.
Where is RentSmart based?
RentSmart is headquartered in Augusta, United States, in the North America region.
How does RentSmart make money?
Two revenue lines are on record. Prospective Tenant SmartMatch Profile Fee is the primary driver. The others are platform Access for Owners and Managers.
Who are RentSmart's main competitors?
Direct peers on record are RentRedi, Avail and TurboTenant. Broad incumbents are Apartments.com, Buildium, AppFolio and Zillow Rental Manager. Emerging players are DoorLoop, TransUnion SmartMove and TenantCloud.
Does RentSmart have an API?
No public API is recorded for RentSmart.
What industry is RentSmart in?
RentSmart's product category is Property Management Software. Its primary akta.pro industry code is BPAJAFAL, Residential Lease Administration & Tenant Services, with a secondary code of BPAJAAAF, Residential Rental Brokerage & Tenant Placement. Its NAICS code is 532 and its SIC code is 6531.