Let's Meat

Online Meat Marketplaceletsmeat.co.in

Let's Meat is an online meat product marketplace based in New Delhi, India, founded in 2015 by Aditya Pratap Singh, selling meat products to Indian consumers through its e-commerce website letsmeat.co.in.

Company typePrivate
Founded2015
HeadquartersNew Delhi, India
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Let's Meat does

Let's Meat is an online meat product marketplace operating in India, founded in 2015 and headquartered in New Delhi. The company sells meat products through its e-commerce platform at letsmeat.co.in, serving Indian consumers seeking online access to meat purchases. It operates with a small team of 11-50 employees and remains privately held. The company is led by founder and CEO Aditya Pratap Singh.

The business model centers on direct-to-consumer online meat retail, navigating the operational complexity of perishable cold-chain logistics in the Indian market. The company has not publicly disclosed pricing models, take rates, delivery mechanics, or supplier relationships in the available data. In November 2018, Let's Meat secured a funding round from RB Investments Pte. Ltd., providing capital to support operations, though the amount was not disclosed.

Information on the company's current scale, customer base, product assortment, technology stack, geographic coverage beyond India, partnerships, awards, and management team beyond the founder is absent from the available data. No subsequent funding rounds, acquisitions, product launches, or strategic milestones have been disclosed post-2018, creating a meaningful data gap for any forward-looking assessment.

Let's Meat firmographics

Firmographics

Name: Let's Meat
Website: https://letsmeat.co.in
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Short description: Let's Meat is an online meat product marketplace based in New Delhi, India, founded in 2015 by Aditya Pratap Singh, selling meat products to Indian consumers through its e-commerce website letsmeat.co.in.
Ownership category
akta.pro rank

Let's Meat industry classification

Industry

Product category: Online Meat Marketplace
NAICS: Meat Retailers (445240), Meat Retailers (44524), Meat and Meat Product Merchant Wholesalers (42447)
SIC: Food And Kindred Products (2000)
akta.pro primary industry: Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)
akta.pro secondary industry: Formed & Restructured Meats (Nuggets, Patties, Logs, Portion-Control) (AFANAEAI)

Keywords

Online meat marketplace
Fresh meat delivery
Meat e-commerce
Online butcher
Premium meat products

Where Let's Meat is headquartered

Location

Headquarters

HQ city: New Delhi
HQ country: India
HQ region: Asia

Markets served

Let's Meat business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Let's Meat product offering

Product offering

Core offering

Let's Meat is an online meat product marketplace that operates a digital platform connecting consumers with sellers of fresh meat products. Founded in 2015 and headquartered in New Delhi, India, the company runs an e-commerce website at letsmeat.co.in offering a variety of meat products with home delivery across India.

Differentiator

Problem solved

Functional benefit

Companies that use Let's Meat

Customer profile

Ideal customer profiles1 record

Let's Meat technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Let's Meat partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights1 record

Let's Meat competitors and assessment

Company assessment

Broad incumbents

BigBasket: Large Indian online grocery platform selling fresh meat among many categories. While not a pure-play meat brand, competes for the same online meat purchase occasions.
Country Delight: India-based D2C subscription service primarily for dairy, expanded into adjacent fresh categories including meat. Comparable consumer base and direct-to-home delivery model serving urban India.
Blinkit: Quick-commerce grocery platform from Zomato with growing meat assortment. Competes for short-delivery meat purchase occasions in Delhi NCR and other metros where Let's Meat operates.
Swiggy Instamart: India's quick-commerce platform offering meat alongside many other categories. Competes with Let's Meat for impulse meat purchases and short-delivery-window occasions in metros.

Direct peers

FreshToHome: Online meat and seafood platform in India with similar marketplace and cold-chain logistics. Competes head-to-head with Let's Meat in metro India for fresh and frozen meat occasions.
Meatigo: India-based online meat delivery brand emphasizing hygienic, fresh-cut meat. Comparable in business model, customer base, and cold-chain delivery mechanism to Let's Meat.
Licious: India's leading online meat and seafood brand operating a D2C marketplace model. Directly comparable to Let's Meat in product category, target customer, and last-mile cold-chain delivery approach.
ZappFresh: Online meat delivery service in India focused on fresh, hormone-free meat with similar subscription and on-demand delivery model targeting urban Indian consumers.

Regional players

NinjaCart: India-based B2B fresh produce and agritech supply-chain platform with growing presence in meat and seafood. Comparable supply-chain and cold-chain infrastructure for perishable protein categories.

Others

Tanisq (Taj Mahal Meat): India-based meat processor and supplier serving retail and foodservice. Adjacent supplier to Let's Meat's marketplace, providing similar fresh and processed meat SKUs.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Let's Meat financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Let's Meat leadership team

Management profile

Number of profiles

Profiles1 record

Let's Meat funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Let's Meat M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Meat

What does Let's Meat do?

When was Let's Meat founded?

Let's Meat was founded in 2015. It employs 11 to 50 people.

Where is Let's Meat based?

Let's Meat is headquartered in New Delhi, India, in the Asia region.

Who are Let's Meat's main competitors?

Broad incumbents on record are BigBasket, Country Delight, Blinkit and Swiggy Instamart. Direct peers are FreshToHome, Meatigo, Licious and ZappFresh. NinjaCart is listed as a regional player. Tanisq (Taj Mahal Meat) is listed as an others.

Does Let's Meat have an API?

No public API is recorded for Let's Meat.

What industry is Let's Meat in?

Let's Meat's product category is Online Meat Marketplace. Its primary akta.pro industry code is AFAKALAE, Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs), with a secondary code of AFANAEAI, Formed & Restructured Meats (Nuggets, Patties, Logs, Portion-Control). Its NAICS code is 445240 and its SIC code is 2000.