eSkooly
eSkooly is a Manchester-based, bootstrapped cloud school management platform serving 125,000+ schools across 190+ countries via freemium and paid tiers (Desktop, Pro, LMS) for admissions, grading, finance, examinations, and parent communication.
- Company typePrivate
- Founded2012
- HeadquartersManchester, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What eSkooly does
eSkooly is a cloud-based school management software company founded in July 2012 and headquartered in Manchester, UK. It sells a multi-tier platform — Basic (free), Desktop, Pro, and LMS — that schools use to manage admissions, attendance, grading, timetabling, finance, examinations, and parent-teacher communication. The platform is delivered via web and mobile (iOS/Android) clients, localized in 20+ languages, and supported by seven global data centers serving a reported 125,000+ schools and 2.3M+ users across 190+ countries. Technical differentiators include an AI Question Generator, AI-powered performance reports, and AI-driven at-risk student analysis, alongside integrations such as WhatsApp (June 2025), push notifications on mobile (October 2025), and in-progress Stripe/PayPal payment gateway work.
The business model is freemium-first. The Basic tier is free; paid upgrades include Desktop at $96/year or $99 lifetime, Pro tiers from $67 to $999 lifetime, and LMS tiers from $129 to $999 lifetime, with Cloud Services priced custom. An EdTech Reseller Program under the Pro Business tier ($999 lifetime) opens a channel-led motion for regional partners to distribute and white-label the platform. An Affiliate/Referral Program further extends acquisition. The company is privately held and bootstrapped, with a reported 300+ employee headcount and no disclosed external funding.
Revenue mechanics depend on converting a fraction of the 125,000+ freemium school base to paid tiers, supplemented by Pro Business reseller fees and Cloud Services contracts; no revenue, ARR, or transaction figures are publicly disclosed. Strategic momentum in 2025 has emphasized product velocity — three named product launches (AI Question Paper automation, WhatsApp integration, mobile push notifications) — and infrastructure scaling (payment gateways, additional data centers, multilingual expansion) over capital-intensive moves such as M&A or external fundraising.
eSkooly firmographics
Firmographics- Name
- eSkooly
- Legal name
- eSkooly (SMC Private) Ltd.
- Website
- https://eskooly.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- eSkooly is a Manchester-based, bootstrapped cloud school management platform serving 125,000+ schools across 190+ countries via freemium and paid tiers (Desktop, Pro, LMS) for admissions, grading, finance, examinations, and parent communication.
- Ownership category
- akta.pro rank
eSkooly industry classification
Industry- Product category
- School Management Software (K-12 / Education ERP & SIS)
- NAICS
- Educational Services (611)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)
- akta.pro secondary industries
- Education ERP (Student Information, Finance, HR) (HDAEAEAI), Gradebook, Transcripts, Credits & Academic Records Management (EDAFAEAG), HR, Payroll, Time & Attendance for Education (EDAFAEAD), Billing, Tuition, Fees & Payments (including Cafeteria/Meal Accounts) (EDAFAEAN)
Keywords
Where eSkooly is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
eSkooly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- eSkooly Desktop Subscription: Premium desktop application sold as an annual subscription ($96/year) or lifetime license ($99 one-time). Includes all premium features, asymmetric encryption, blazing-fast performance, auto backup/recovery, online synchronization, and 24/7 priority support. The Desktop upgrade is upsold from the free Basic tier.
- eSkooly Pro (Self-Hosted): White-label, self-hosted school management solution sold as one-time lifetime licenses at three tiers: Standard ($67) for single-institution white-label with interface customization; Premium ($149) adds branded iOS & Android apps; Business ($999) includes full source code, 50 institute licenses, reselling rights, and 5 years dedicated support. Revenue is one-time license with optional support renewals.
- eSkooly LMS (Learning Management System): Standalone LMS sold as a one-time lifetime license at two tiers: Standard ($129) for self-hosted white-label LMS with branded mobile apps; Business ($999) adds full source code, 50 institute licenses, and reselling rights.
- Freemium Core Platform: eSkooly Basic is permanently free with no feature restrictions on core functions. Revenue is generated through upsell to premium tiers and optional paid integrations. The free platform also serves as a distribution channel for paid products.
- Affiliate Commissions: 20% lifetime commission on every sale of eSkooly Desktop and Pro licenses, with recurring commissions on Desktop yearly renewals. Affiliate partners promote premium products and earn commissions tracked via a dedicated affiliate dashboard.
- Cloud Services: Optional paid cloud hosting and data storage services for eSkooly systems. Provides secure cloud infrastructure for institutions that want managed hosting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free cloud-based school management software with core modules |
| Subscription | Annual | Desktop application with premium features, billed annually |
| One time/ perpetual license | Multi-year contract | Desktop application with premium features, one-time lifetime payment |
| One time/ perpetual license | Multi-year contract | Self-hosted white-label solution with basic features, one-time payment |
| One time/ perpetual license | Multi-year contract | Self-hosted white-label solution with branded mobile apps, one-time payment |
| One time/ perpetual license | Multi-year contract | Self-hosted multi-school solution with full source code, one-time payment |
| One time/ perpetual license | Multi-year contract | Standalone LMS with white-label and mobile apps, one-time payment |
| One time/ perpetual license | Multi-year contract | Standalone LMS with full source code and reselling rights, one-time payment |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
eSkooly product offering
Product offeringCore offering
eSkooly provides a cloud-based school management software platform that helps educational institutions manage admissions, attendance, exams, fee collection, report cards, parent communication, live classes, and analytics. The core offering is a free SaaS School ERP/SIS (eSkooly Basic) with optional paid desktop, self-hosted white-label, and standalone LMS upgrades, serving K-12 schools, colleges, training centers, and EdTech resellers worldwide.
Product overview
eSkooly offers a comprehensive suite of school management software products designed for educational institutions of all sizes. The portfolio centers on eSkooly Basic, a free cloud-based School ERP and SIS platform providing essential management tools including admissions, attendance, grading, and reporting. Premium offerings include eSkooly Desktop (a local application with enhanced performance and features), eSkooly Pro (a self-hosted, white-label solution for institutions wanting full control on their own domain), and eSkooly LMS (a standalone learning management system for online courses). Supporting products include Mobile Apps for iOS/Android, built-in Live Class video conferencing, Cloud Services for managed hosting, and Integrations for SMS/WhatsApp connectivity. The product line spans from free entry-level tools to professional-grade ERP systems with source code access.
Differentiator
Problem solved
Functional benefit
Brands
- eSkooly Basic: Free cloud-based school management software with core modules for admissions, fees, attendance, exams, and reporting.
- eSkooly Pro
- eSkooly Desktop
- eSkooly LMS
- eSkooly Live
Products and services
- eSkooly Basic Free cloud-based school management software providing essential tools for student records, attendance tracking, grade processing, fee collection, exams, reporting, and multi-user portals. Available at no cost for schools, colleges, and institutes with access via web portals and mobile apps.
- eSkooly Desktop Premium desktop application for Windows, macOS, and Linux offering enhanced functionality, asymmetric encryption, advanced customization, unlimited free SMS, online synchronization, automatic backup and recovery, AI automation, and 24/7 priority support. Sold as $96/year subscription or $99 lifetime license.
- eSkooly Pro Self-hosted, white-label school management solution installed on an institution's own domain with custom branding. Three lifetime tiers: Standard ($67, single institute, interface customization), Premium ($149, branded iOS and Android apps), and Business ($999, full source code, 50 institute licenses, reselling rights, 5 years dedicated support).
- eSkooly LMS Standalone Learning Management System for online courses and e-learning businesses. Supports course management, virtual classrooms, and student engagement under institutional branding. Available in Standard ($129 lifetime, self-hosted white-label LMS with branded mobile apps) and Business ($999 lifetime, adds full source code, reselling rights, 50 institute licenses, 5 years dedicated support).
- eSkooly Cloud Services Optional secure managed cloud hosting and data storage service for eSkooly systems, providing infrastructure for institutions that prefer managed hosting over self-deployment.
- eSkooly Mobile Apps Native mobile applications for Android and iOS providing role-based portal access for students, teachers, parents, and admins, including push notification support for real-time attendance, announcements, and assignment updates.
- eSkooly Live Class Built-in video conferencing and live streaming solution for virtual classrooms, enabling unlimited interactive online classes within the eSkooly dashboard with real-time audio/video, screen sharing, and live chat, eliminating the need for third-party tools such as Zoom, Google Meet, or Microsoft Teams.
- eSkooly Integrations Free integration tools connecting eSkooly with SMS gateways, WhatsApp APIs, and other external services for automated parent and staff notifications, fee reminders, and announcements.
Quantifiable outcome
- 125,000+ schools globally using the platform
- +5 more outcomes
Companies that use eSkooly
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
eSkooly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature10 records
eSkooly partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and planned.
- SMS Gateway ProviderscoreeSkooly integrates with third-party SMS gateway providers to enable its free SMS notification feature. The platform includes a dedicated SMS Gateway app (sms.eskooly.com) that allows schools to send unlimited free SMS alerts to parents and staff.
- WhatsAppcoreeSkooly integrates with WhatsApp's Business API to enable schools to send automated notifications, fee reminders, and announcements directly to parents via WhatsApp. This integration was released in June 2025.
- StripeplannedPlanned integration with Stripe and other online payment gateways (10+ integrations) to simplify fee collection. Under development as of December 2025, with 90% completion.
- PayPalplannedPlanned integration with PayPal as part of the 10+ Online Payment Gateway Integrations feature currently under development (90% complete as of December 2025).
- Cloud Data Center ProviderscoreeSkooly operates across 7 global data centers (US-East, US-West, London, Frankfurt, Mumbai, Singapore, Sydney) to ensure 99.9% uptime, AES-256 encryption, and daily off-site backups for customer data.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
eSkooly competitors and assessment
Company assessmentDirect peers
- ThinkWave: Free and freemium cloud-based SIS serving thousands of K-12 schools globally. Directly comparable to eSkooly on freemium positioning, gradebook, attendance, and parent portal.
- ManageBac: School management platform purpose-built for international schools (IB, IGCSE). Comparable to eSkooly in core SIS plus curriculum, reporting, and parent portal capabilities, and competes for the same international/private school buyers.
- Classe365: Cloud-based school ERP serving K-12 and small higher-ed institutions with admissions, attendance, billing, and online learning. Direct SME-tier competitor to eSkooly with similar SaaS + LMS bundling.
- FACTS (Renweb): K-12 SIS and tuition management platform (formerly Renweb) widely used by private and Christian schools. Overlaps with eSkooly's admissions, attendance, billing, and parent communication modules for the same customer segments.
- Fedena: School management software with both SaaS and self-hosted/open-source deployment options. Closest freemium-style global competitor to eSkooly, especially in the Pro/LMS self-hosted and reseller segment.
- Gradelink: Cloud-based SIS for small to mid-sized K-12 private and independent schools in the US. Directly comparable to eSkooly on admissions, attendance, gradebook, and parent communication, but with a US-centric go-to-market.
Broad incumbents
- Blackbaud (K-12 / onBoard): Major K-12 ERP including enrollment, tuition, fund accounting, and SIS for independent and private schools. Competes with eSkooly's finance, admissions, and parent communication modules in the same premium private-school segment.
- PowerSchool: The dominant North American K-12 SIS and unified classroom platform serving thousands of districts. Directly comparable to eSkooly on SIS, gradebook, and parent portal functionality, but at much larger scale and with deeper state-reporting and district integrations.
- Skyward: Established K-12 SIS and ERP platform serving school districts across the US. Competes with eSkooly for SIS, gradebook, and reporting, and overlaps on finance and HR in school administration.
- Schoology (PowerSchool): Learning management + assessment platform widely used in K-12 and now part of PowerSchool. Overlaps with eSkooly's LMS and live class capabilities and competes for the same educator and district buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eSkooly social profiles
Digital presenceeSkooly compliance and trust
Trust signalCompliance5 records
eSkooly financial estimates
Financial estimateRevenue estimate
Valuation estimate
eSkooly leadership team
Management profileNumber of profiles
Profiles1 record
eSkooly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eSkooly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eSkooly
What does eSkooly do?
eSkooly provides a cloud-based school management software platform that helps educational institutions manage admissions, attendance, exams, fee collection, report cards, parent communication, live classes, and analytics. The core offering is a free SaaS School ERP/SIS (eSkooly Basic) with optional paid desktop, self-hosted white-label, and standalone LMS upgrades, serving K-12 schools, colleges, training centers, and EdTech resellers worldwide.
Is eSkooly a public or private company?
eSkooly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eSkooly founded?
eSkooly was founded in 2012. It employs 251 to 500 people.
Where is eSkooly based?
eSkooly is headquartered in Manchester, United Kingdom, in the Europe region.
How does eSkooly make money?
Six revenue lines are on record. eSkooly Desktop Subscription is the primary driver. The others are eSkooly Pro (Self-Hosted), eSkooly LMS (Learning Management System), freemium Core Platform, affiliate Commissions and cloud Services.
Who are eSkooly's main competitors?
Direct peers on record are ThinkWave, ManageBac, Classe365, FACTS (Renweb), Fedena and Gradelink. Broad incumbents are Blackbaud (K-12 / onBoard), PowerSchool, Skyward and Schoology (PowerSchool).
Does eSkooly have an API?
No public API is recorded for eSkooly.
What industry is eSkooly in?
eSkooly's product category is School Management Software (K-12 / Education ERP & SIS). Its primary akta.pro industry code is EDAJAMAB, Student Information Systems (SIS) & School Administration Platforms, with a secondary code of HDAEAEAI, Education ERP (Student Information, Finance, HR). Its NAICS code is 611 and its SIC code is 7372.