American Society of Notaries

What American Society of Notaries does

The American Society of Notaries (ASN) is a nonprofit professional association founded in 1965 and headquartered in Tallahassee, Florida, operating as America's oldest notary association. It serves individual notary publics and prospective notaries across all 50 states, Washington D.C., and U.S. territories, providing state-specific notary information, training courses, supplies, and professional support. The organization explicitly operates with no for-profit subsidiary or shareholders, existing solely to serve its member notaries.

ASN's core offerings fall into four categories: state-approved online notary training courses (mandatory-education states including Florida, Pennsylvania, Montana, California, and Missouri, plus Florida RON, Arkansas, and an All-States general course), notary supplies (stamps, embosser seals, recordbooks, handbooks, marriage kits, notarial certificates, and bundled packages), an annual membership subscription (starting at $39/year) conferring discounts, technical support, law updates, and locator listing, and the All-States Notary Locator — a nationwide searchable directory. State approvals (e.g., Florida Governor's Office) and Department of State endorsements create regulatory differentiation in mandatory-education markets.

The business model combines low-ticket, one-time course enrollments ($20-$89), recurring membership dues, and physical-goods e-commerce revenue, distributed through a direct-to-consumer e-commerce website with supplementary fax, mail, and phone ordering. Distribution is primarily digital, with course enrollment available 24/7 and three-week access windows. Leadership comprises Executive Director Kathleen Butler and Member Services Director Carly Hayes. ASN holds no outside investors, operates with 11-50 employees from a single Tallahassee office, and discloses no revenue or membership figures.

Name

American Society of Notaries

Legal name

American Society of Notaries

Website

https://asnnotary.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. ASN Membership Dues: Annual membership fees providing access to technical support, notary law updates, member discounts on supplies and education courses, and listing in the All-States Notary Locator.
2. Online Notary Training Courses: State-approved notary education courses for mandatory states (Florida, Pennsylvania, Montana, California, Missouri) and general All-States notary training. Includes Notary Signing Agent course and specialty courses like Marriage Officiant training.
3. Notary Supplies: Sale of notary stamps, embosser seals, recordbooks, handbooks, marriage kits, notarial certificates, and state-specific supply packages. Supplies are available for all 50 states, DC, and US territories.
4. Non-Member Account Services: Non-members may create accounts and purchase courses and supplies without membership. Members receive exclusive discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The American Society of Notaries is a nonprofit professional association that sells state-approved online notary training courses, notary supplies (stamps, embosser seals, recordbooks, handbooks, marriage kits, notarial certificates), and membership subscriptions to notary publics across all 50 U.S. states, DC, and U.S. territories. Founded in 1965 as America's oldest notary association, it provides technical support, notary law updates, and an All-States Notary Locator directory service.

Product overview

The American Society of Notaries offers a membership-based platform providing notary training courses, supplies, and information services. The core offering consists of state-approved online notary education courses (California 6-Hour, California 3-Hour, Florida, Florida RON, Missouri, Montana, Pennsylvania, Arkansas, and All-States courses) plus the Notary Signing Agent and Marriage Officiant specialty courses. These are complemented by a comprehensive online store selling notary supplies including stamps, embosser seals, recordbooks, handbooks, marriage kits, notarial certificates, and supply packages. The organization also provides an All-States Notary Locator service and ASN Membership offering member discounts, technical support, and notary law updates. Together, these products form a complete ecosystem serving notaries throughout their commission lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• ASN Notary Signing Agent Training Course: Training course for notary signing agents covering general duties, notarial practices, and loan document procedures
• ASN All-States Notary Education Course
• ASN All-States Notary Recordbook

Products and services

• ASN Membership Annual subscription providing members with technical support, notary law updates, member discounts on supplies and training courses, and a free listing in the All-States Notary Locator. Membership starts at $39 per year with discounts for multi-year subscriptions.
• All-States Notary Education Course

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Florida Governor's OfficecoreStrategic or Co-development PartnerASN's Florida Notary Education Course is approved by the Florida Governor's Office, meeting the state's statutory notary education requirements for commission applicants.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• NotaryCam: Pioneer in Remote Online Notarization technology, enabling online notarization sessions via video. Adjacent to ASN's training business and represents the technological direction the broader notary market is moving toward.
• Notarize: Leading Remote Online Notarization (RON) platform connecting consumers to online notaries. Comparable to ASN through the Florida RON training course and through shared addressable market of notary professionals adapting to digital notarization.
• Notary Hub: Online platform providing notary education, supplies, and resources with a more digital-first delivery model. Comparable to ASN's course and supplies offerings with younger technology infrastructure.
• Proof (formerly NotaryCam parent): Digital identity verification and online notarization platform serving enterprises and notaries. Overlaps with ASN's market through the broader digital notarization ecosystem and the training needed to support RON adoption.

Regional players

• Florida Notary Association: Regional notary association focused specifically on Florida notaries. Directly comparable to ASN's Florida-focused training and membership offerings but operates only in a single state.

Direct peers

• 123notary: Online notary directory and education platform serving notaries and the public. Comparable to ASN in providing notary-locator functionality and educational content, with a more digital-first delivery model.
• Loan Signing System: Specialized provider of loan signing agent training and certification. Directly comparable to ASN's Notary Signing Agent course and shares the same target customer segment of notaries seeking loan-document signing work.
• National Notary Association (NNA): The largest and most prominent U.S. notary association, providing state-approved training courses, notary supplies, membership services, and educational resources. Directly comparable to ASN in mission, product portfolio, and target customer.
• American Association of Notaries (AAN): Long-standing U.S. notary association providing training, supplies, and membership services. Closely comparable to ASN in mission, products, target customers, and association-based business model.
• National Association of Signing Agents (NASA): Professional association focused specifically on notary signing agents who handle loan document signings. Comparable to ASN's signing agent training and locator offerings with a narrower specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/american-society-of-notaries

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Society of Notaries