What Lion Coach does

Lion Coach is a French sports coaching service provider founded over 10 years ago by Steve Dallavalle, a former professor of physical education, and headquartered in Rennes. The company delivers personalized sports coaching directly to clients' homes, workplaces, outdoor locations, and via video across more than 50 cities in France, with availability seven days a week from 06h to 23h. Its service portfolio spans more than 60 activities — including Pilates, Boxing, Yoga, Running, HIIT, Musculation, back strengthening, weight loss, Zumba, and stress management — and is delivered through a proprietary 4-step LionCoach Method covering health assessment, rapid session start, objective tracking, and sustainable results. Coaches are diplomaed (STAPS/BPJEPS) and cross-trained in nutrition, with formal collaboration with physiotherapists, osteopaths, and doctors.

The commercial model is hybrid: a direct-to-consumer executive coaching line targeting business leaders and entrepreneurs (priced at €70 per individual session, €45 per couple session, with the first session free) and an enterprise corporate wellness line targeting HR and operations buyers (group sessions averaging ~€100 for groups of ~15 employees, delivered on-site at the company). Lion Coach holds the French government's Agrément Service à la Personne (N°SAP853871531), enabling clients to claim a 50% income tax reduction on coaching fees, and is Qualiopi-certified for internal coach training. The company reports 110+ corporate clients including Groupe Le Duff, Veolia, ISS, Groupe Avril, MV Group, Pierre Promotion, Groupe Legendre, Callaway Golf, and TV Rennes, supported by a team of approximately 12 named coaches and an Espace Membre digital portal for scheduling and tracking. Lion Coach remains a privately held, founder-led business with no disclosed external funding, operating revenue, or institutional investors.

Name

Lion Coach

Legal name

Lion Coach

Website

https://lioncoach.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Lion Coach is a French sports coaching service delivering personalized in-home, on-site corporate, and remote coaching across 50+ French cities, serving business executives and enterprises with 60+ activities under the government-certified Service à la Personne framework.

Ownership category

akta.pro rank

Product category

Personal Sports Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Educational Support Services (61171), Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops) (MPAKAMAK), General Health Coaching (HSADAGAA)

Keywords

• Personal sports coaching
• Corporate wellness programs
• Home fitness coaching
• Executive health coaching
• Workplace wellness services

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Home Coaching Sessions: Personal coaching sessions delivered at clients' homes, outdoor locations, or via video conference. Revenue generated through per-session fees with 50% tax reduction benefit for clients under Service à la Personne program.
2. Corporate Wellness Programs: Enterprise coaching programs delivered on-site at companies with group sessions. Pricing varies based on number of sessions per week, averaging around 100€ per session for groups of approximately 15 people.
3. Couple and Group Sessions: Coaching sessions for couples or groups at reduced per-person rates, providing an alternative to individual sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lion Coach delivers personalized sports coaching services to individuals (business executives and dirigeants) and corporate clients across France. Services are provided at clients' homes, workplaces, outdoor locations, or via video conference by STAPS/BPJEPS-certified coaches, covering 60+ activities including Pilates, Boxing, Yoga, Running, HIIT, Musculation, and nutritional counseling. All services qualify for a 50% tax reduction under the French Service à la Personne (SAP) certification.

Product overview

Lion Coach is a sports coaching services company offering personalized training programs for individuals and businesses across France. The core offerings consist of home coaching (Coaching à domicile), corporate coaching (Coaching en entreprise), and executive coaching (Coaching du dirigeant). These are supported by specialized programs including weight loss, fitness restoration, back strengthening, stress management, health capital, physical preparation, and wellness. Add-on services include health/TMS intervention and corporate massage. The company operates a member portal (Espace Membre) and employs a proprietary 4-step LionCoach Method for delivering personalized coaching. All services are available 7 days a week, with over 60 activities offered including Pilates, Boxing, Yoga, Running, Muscle building, HIIT, and nutritional counseling.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching à domicile (Home Coaching)

Quantifiable outcome

• 6-9% improvement in employee productivity for companies implementing corporate sport programs
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Health Partners Network (Physiotherapists, Osteopaths, Doctors)coreStrategic or Co-development PartnerLion Coach works in collaboration with health professionals including physiotherapists, osteopaths, and doctors to provide comprehensive wellness solutions. Coaches are trained in nutrition and work with these health partners to deliver holistic care addressing both physical training and health monitoring for clients.
• AXA InsuranceminorOthersAXA provides insurance coverage for Lion Coach courses, ensuring liability protection for clients during coaching sessions.
• Qualiopi Certified Training CentercoreOthersLion Coach operates as a Qualiopi-certified training center, providing continuous professional development and training for their coaches to maintain high quality standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Keep Cool: Major French low-cost fitness chain with hundreds of clubs nationwide. Comparable as a French fitness services incumbent that competes for the same customers' discretionary wellness spend, though without Lion Coach's personalization or home/corporate delivery.
• Equinox: Global premium fitness and wellness brand with high-end personal training services. Comparable to Lion Coach on the premium executive/executive-coaching positioning, though operates facility-based rather than on-site/home delivery.
• Apple Fitness+: Apple's subscription-based digital fitness coaching service. Comparable on the guided coaching/wellness dimension and a long-term substitute threat, especially for the B2C executive segment.
• Fitness Park: Large French fitness chain with nationwide club presence and corporate partnership programs. Comparable as a broad incumbent competing for both B2C and B2B wellness budgets in France.
• Peloton: Connected fitness platform offering live and on-demand coached classes. Comparable as a broader coaching/fitness incumbent; competes for the same executive wellness budgets, especially corporate partnerships.
• Basic-Fit: Europe's largest low-cost fitness chain operating across multiple EU countries including France. Comparable as a broad fitness incumbent that competes on price and convenience versus personalized coaching.

Direct peers

• Gymlib: French B2B platform that gives employees access to a network of sports and wellness facilities. Comparable to Lion Coach on the corporate wellness demand side, but operates an aggregator model rather than direct service delivery.
• United Heroes: French corporate wellness platform offering companies employee engagement, sport, and well-being programs. Closely comparable to Lion Coach's enterprise wellness business, with a stronger SaaS/aggregator model.
• Wellness by Sport Heroes: French corporate wellness provider offering sport and well-being programs inside companies. Directly comparable to Lion Coach's on-site coaching offering, particularly for SME and mid-market enterprise clients.

Emerging players

• Freeletics: European digital fitness coaching platform using AI-driven personalized training plans. Comparable on the personalization/coaching methodology dimension but substitutes in-person delivery with a fully digital model at lower cost.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lelioncoach
• Xx.com/lion_coach
• LinkedInlinkedin.com/company/lioncoach

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lion Coach