What Eye Revolution does

Eye Revolution is a London-based, founder-owned virtual tour company established in 2007 that designs and produces bespoke 360-degree virtual tours, 360 video (4K–12K), accessible virtual tours, aerial drone imagery, gigapixel photography, stills photography, and bespoke branded virtual tour interfaces. Its technical foundation is photography-led: every project begins with on-site image capture using specialist rigs and CAA-licensed drone pilots, followed by stitching, retouching, and the in-house build of cross-platform HTML5 interfaces built for performance across desktop, tablet, and mobile. All new tours ship with WCAG 2.2 AA accessibility built in by default (AAA available on request), and the firm claims to have produced the first W3C AAA compliant virtual tour, for 10 Downing Street in 2007, audited by accessibility specialist Nomensa. The firm also produces VR experiences optimised for Meta Quest and Apple Vision Pro headsets.

The company serves enterprise and government clients across at least eight verticals — arts, culture and heritage; retail and luxury brands; hospitality and property; automotive and aviation; education; healthcare; brands and agencies; and sports and leisure. Marquee customers include the Royal Household, 10 Downing Street, Apple, BBC, National Gallery, Harrods, The Shard, TfL, British Airways, Jaguar Land Rover, Burberry, Emirates, and Honda, with notable agency partnerships (Pacific7 for Rémy Martin, Imagination for Canon) and project work delivered across more than ten countries including the UK, USA, UAE, Switzerland, Peru, India, Spain, Italy, and Germany. Quantified outcomes cited include a 99.65% carbon emission reduction on a Marks & Spencer China store project (one photographer replacing 480 staff flights, saving ~2,000 tonnes of CO2) and listings with photos and virtual tours being twice as likely to generate business interest (IPSOS 2014).

Commercially, Eye Revolution operates as a professional-services studio: each project is estimated individually based on client brief, with bespoke pricing options provided after consultation, no public price list, multi-year contracts, and a 10% discount for registered UK charities. The company has produced over 20,000 bespoke tours for 900+ clients since 2007 and operates with a small specialist team (1-10 employees) without external funding. It markets primarily through its website portfolio, SEO, blog content, client testimonials, and word-of-mouth referrals, with global delivery coordinated from its headquarters at 149 Tottenham Court Road, London.

Name

Eye Revolution

Legal name

Eye Revolution Ltd

Website

https://eyerevolution.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Eye Revolution is a London-based, founder-owned virtual tour company founded in 2007 that produces bespoke 360-degree virtual tours, 360 video, VR experiences, and aerial imagery for enterprise, government, and luxury brand clients across arts, retail, hospitality, automotive, and aviation verticals.

Ownership category

akta.pro rank

Product category

Virtual Tour Production Services

NAICS

Commercial Photography (541922), Postproduction Services and Other Motion Picture and Video Industries (51219), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industries

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Video/IMAG & LED Wall Production (MPAGAKAD)

Keywords

• 360 virtual tours
• Immersive photography
• Aerial drone imaging
• Accessible virtual tours
• Gigapixel photography

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. 360 Virtual Tour Creation: Bespoke 360 virtual tours created for individual client projects. Each project is estimated according to the client brief with clear pricing options provided after initial consultation. Services include virtual tour photography, stitching, retouching, interface development, and interactive layer creation.
2. Supplementary Photography Services: Additional services including 360 video, stills photography, aerial drone imagery, and VR experiences that complement core virtual tour offerings. Sold as add-ons or standalone services to existing and new clients.
3. Interface Design & Build: Custom virtual tour interface design and build services, providing branded, bespoke user experiences. Can be sold alongside photography services or as a standalone project.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Eye Revolution designs, captures, and builds bespoke 360-degree virtual tours for high-profile brands and public-sector organisations. Core output combines on-site 360 photography with custom-built HTML5 interfaces that are WCAG 2.2 AA accessible, embeddable on client websites, and tailored to brand guidelines. Supporting services include 360 video, drone aerial capture, gigapixel stills, and Google Street View publication for venue listings.

Product overview

Eye Revolution is a London-based 360 virtual tour company offering a comprehensive suite of photography and digital imaging services. The core offering centers on 360 Virtual Tours, which form the foundation of their business, supplemented by specialized modules including 360 Video, Accessible Virtual Tours, Virtual Reality Experiences, and Gigapixel Photography. Additional services include Interface Design & Build (for bespoke branded tour experiences), Aerial Drone Imagery, Video Production, 360 Photography, and Stills Photography. The company operates as a service-based provider rather than a SaaS platform, delivering bespoke virtual tour projects for clients across diverse sectors including cultural institutions, retail, automotive, healthcare, education, and heritage sites. All services are supported by in-house photography, retouching, and UX design capabilities, with standard WCAG 2.2 AA accessibility built into virtual tour products.

Differentiator

Problem solved

Functional benefit

Products and services

• 360 Virtual Tours Bespoke 360-degree virtual tours built as custom HTML5 interfaces, embeddable on client websites and WCAG 2.2 AA accessible by default, designed for brand-sensitive enterprise and public-sector clients.
• 360 Video Immersive 360-degree video production for use as a standalone asset or as a component within bespoke virtual tour experiences for enterprise and brand clients.
• Accessible Virtual Tours Virtual tours built with WCAG 2.2 AA accessibility built in by default, including the company's 10 Downing Street project described as one of the first W3C AAA compliant virtual tours, aimed at audience reach including those with accessibility needs.
• Video Production Conventional video production services offered as part of the company's broader creative output for brand and enterprise clients alongside its 360 specialism.
• 360 Photography Core still 360-degree photography capture and stitching capability that underpins the company's bespoke virtual tours and standalone 360 imagery work for high-profile clients.
• Aerial Drone Imagery Drone-based 360-degree aerial capture used to extend tours and brand storytelling with elevated viewpoints and external context for venues, properties, and large sites.
• Interface Design & Build In-house design and build of the custom HTML5 interfaces that sit behind every Eye Revolution tour, tailored to client brand guidelines and cross-platform delivery.
• Stills Photography Conventional stills photography work delivered alongside the company's 360 outputs for use in marketing, editorial, and brand applications for enterprise clients.
• Gigapixel Photography Ultra-high-resolution gigapixel photography that lets viewers explore fine detail within a single image, used to extend immersive tours and brand storytelling for venues and collections.
• Virtual Reality Experiences Bespoke VR experiences built on the company's 360 capture and interface capability, targeted at events, exhibits, and brand activations for enterprise clients.

Quantifiable outcome

• 99.65% carbon emission reduction on Marks & Spencer China store project — one photographer replaced 480 employees flying to visit the store in person, saving approximately 2,000 tonnes of CO2.
• +1 more outcomes

Named customers22 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Roundme: 360 virtual tour creation and publishing platform. Addresses the same virtual tour use cases as Eye Revolution across real estate, travel, and culture, but via user-generated and self-serve workflows.
• Panoskin: 360 virtual tour platform with a network of professional photographers. Competes directly with Eye Revolution by combining a tour-creation platform with professional photographer services across similar verticals.
• SeekBeak: Virtual tour and 360/3D media platform for businesses. Overlaps with Eye Revolution on branded interactive tour deliverables, focused on a self-serve SaaS model rather than fully bespoke agency work.
• CloudPano: Virtual tour software platform targeting real estate and business listings. Overlaps with Eye Revolution on tour output for property, retail, and hospitality clients, but delivered via software rather than bespoke production.
• 3D Vista: Virtual tour software vendor used by professional photographers and agencies. Comparable to Eye Revolution on virtual tour deliverables, with a stronger self-serve software angle and weaker bespoke creative positioning.
• Kuula: 360 virtual tour hosting and creation platform used by photographers and brands worldwide. Competes on the same virtual tour output but via a self-serve SaaS workflow rather than bespoke agency delivery.
• EyeSpy360: UK-based virtual tour platform offering 360 tour creation software and services. Direct geographic and product-line competitor, though more software-led than Eye Revolution's purely bespoke production model.

Broad incumbents

• Matterport: The dominant automated 360 capture and virtual tour platform. Competes with Eye Revolution in the same 360 tour market but delivers self-serve SaaS rather than bespoke agency production, and operates at significantly larger scale.
• RICOH360: RICOH's 360 camera hardware and tour software platform. Competes broadly in 360 tour capture and delivery, leveraging RICOH's scale in imaging hardware against Eye Revolution's bespoke production-led approach.

Emerging players

• iStaging: VR and AR tour platform focused on real estate, interior design, and retail visualization. Overlaps with Eye Revolution on immersive property and showroom tours, but emphasizes self-serve AR/VR tools over bespoke agency production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eye Revolution