Master Study
Master Study (StylemixThemes) is a privately held WordPress product studio that builds and sells the MasterStudy LMS plugin and adjacent WordPress plugins/themes (Cost Calculator, Motors, uListing, Checkout Custom Fields), targeting SMBs, educators, and course creators via freemium distribution on WordPress.org and Envato Market.
- Company typePrivate
- Founded2018
- HeadquartersCalifornia City, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Master Study does
StylemixThemes, operating under the brand MasterStudy LMS, is a privately held WordPress product studio founded in 2018 and based in California City, United States, with a 1-10 person team. The company's flagship product, MasterStudy LMS, is a WordPress plugin that enables educators, coaches, training organizations, and SMBs to create, sell, and deliver online courses with course builders, quizzes, assignments, certificate generation, and WooCommerce-based payment integration. The underlying technology is a native WordPress plugin built on the PHP/MySQL stack, integrated with the broader WordPress ecosystem (WooCommerce for commerce, Elementor/Gutenberg/WPBakery for page building, and Freemius for licensing and billing).\n\nBeyond MasterStudy LMS, StylemixThemes operates a diversified WordPress product portfolio targeting distinct SMB verticals: Cost Calculator (price estimation forms), Motors and uListing (automotive listings and classifieds), and Checkout Custom Fields Builder (WooCommerce checkout customization), supported by 14+ themes including MasterStudy WordPress Theme, Smarty, GlobalStudy, Consulting, and Pearl. The business model is freemium: free base versions are distributed through the WordPress.org plugin repository, while premium versions with extended features are sold directly via stylemixthemes.com (powered by Freemius) and through the Envato Market marketplace, where the company holds Power Elite Author status. Distribution combines top-of-funnel marketplace discovery, mid-funnel content/YouTube marketing, and post-sale support via a dedicated portal and Facebook community.\n\nRevenue mechanics blend one-time premium plugin purchases, recurring subscriptions for support/updates, and add-on monetization. The studio has no disclosed institutional funding, no parent company, and no acquisitions; growth is organic and product-led. Scale signals include 100k+ cumulative sales across the StylemixThemes portfolio, a 4.85/5 aggregate review-platform rating, and 4.3/5 with 90+ reviews on Envato.
Master Study firmographics
Firmographics- Name
- Master Study
- Legal name
- StylemixThemes
- Website
- https://stylemixthemes.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Master Study (StylemixThemes) is a privately held WordPress product studio that builds and sells the MasterStudy LMS plugin and adjacent WordPress plugins/themes (Cost Calculator, Motors, uListing, Checkout Custom Fields), targeting SMBs, educators, and course creators via freemium distribution on WordPress.org and Envato Market.
- Ownership category
- akta.pro rank
Master Study industry classification
Industry- Product category
- WordPress LMS / Learning Management System
- NAICS
- Educational Support Services (61171), Educational Support Services (6117)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
- akta.pro secondary industries
- Content Management for Learning (LCMS) & Course Catalog Management (EDAFAAAF), Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)
Keywords
Where Master Study is headquartered
LocationHeadquarters
- HQ city
- California City
- HQ country
- United States
- HQ region
- North America
Markets served
Master Study business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Premium Plugin Licenses: Freemium model where free versions are available on WordPress.org, with premium paid versions offering advanced features like certificates, analytics, and additional course management tools. Revenue generated through one-time purchases or subscriptions via Freemius platform.
- Extended Support and Updates: Premium support and regular plugin updates offered as part of paid license tiers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free WordPress.org Version |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Master Study product offering
Product offeringCore offering
MasterStudy is a WordPress LMS plugin that lets individual educators, training businesses, and institutions create full-featured online course websites with lessons, quizzes, certificates, drip content, and WooCommerce/Stripe payments. The offering pairs the free MasterStudy LMS plugin with a coordinated MasterStudy WordPress theme, a library of ready-made course templates (Smarty, GlobalStudy), and a paid Pro upgrade for advanced e-learning capabilities.
Product overview
Master Study is a product portfolio centered on a WordPress-based Learning Management System (LMS) plugin called MasterStudy LMS, which enables educators and institutions to create and deliver online courses with features including course builders, quizzes, assignments, and certificates. The portfolio also includes complementary products: the Cost Calculator plugin for price estimation forms, the Motors plugin and theme for automotive listings, the uListing plugin for classifieds, and the Checkout Custom Fields builder for WooCommerce. These products share a WordPress foundation and target users building content-driven, transaction-oriented websites, with shared integrations to WooCommerce and common page builders like Elementor, Gutenberg, and WPBakery.
Differentiator
Problem solved
Functional benefit
Products and services
- MasterStudy LMS WordPress Plugin WordPress LMS plugin that lets course creators, tutors, and small training businesses build, manage, and monetize online course websites with lessons, quizzes, certificates, content drip, multi-instructor support, and WooCommerce/Stripe payments.
- MasterStudy Pro LMS Add-on Paid upgrade for the MasterStudy LMS plugin that adds advanced e-learning features such as assignments, gradebooks, front-end course builder, certificates, and extended monetization options for course creators and training businesses.
- MasterStudy WordPress Theme A WordPress theme purpose-built for online course and education sites, designed to pair with the MasterStudy LMS plugin for a unified design and layout.
- Smarty WordPress Education Theme An education-focused WordPress theme compatible with MasterStudy LMS, targeted at schools, universities, and training organizations that need a ready-made learning site design.
- GlobalStudy Divi Child Theme A Divi child theme for building education websites, designed to integrate with the MasterStudy LMS plugin to deliver online learning experiences on Divi-based WordPress sites.
Quantifiable outcome
- Over 100,000 sales across StylemixThemes product portfolio including MasterStudy
- +1 more outcomes
Companies that use Master Study
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Master Study technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Master Study partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- WordPresscoreWordPress is the underlying platform for MasterStudy LMS plugin. The plugin is built as a native WordPress plugin, distributed through WordPress.org repository, and deeply integrated with WordPress core functionality, themes, and the broader WordPress ecosystem including WooCommerce for e-commerce capabilities.
- WooCommercecoreWooCommerce integration enables course sales and payment processing within the MasterStudy LMS. Users can sell courses using WooCommerce's shopping cart, payment gateway, and order management capabilities.
- Envato MarketcoreEnvato Market (Themeforest and CodeCanyon) serves as a primary distribution channel for MasterStudy premium products. As a Power Elite Author, StylemixThemes sells premium versions through Envato's marketplace infrastructure, leveraging their customer base and payment processing.
- FreemiuscoreFreemius powers the SaaS infrastructure for plugin licensing, subscriptions, billing, automatic updates, and customer account management. All MasterStudy premium users manage their licenses through the Freemius dashboard.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Master Study competitors and assessment
Company assessmentDirect peers
- LifterLMS: LifterLMS is a WordPress LMS plugin focused on course creation, memberships, and social learning. It targets the same educators, coaches, and small institutions as MasterStudy.
- LearnPress: LearnPress is a free WordPress LMS plugin with paid add-ons for advanced features. It is a direct open-source alternative to MasterStudy on the same WordPress platform.
- Tutor LMS: Tutor LMS is a WordPress LMS plugin with a course builder, quiz builder, and front-end course builder. It competes head-to-head with MasterStudy for WordPress course creators.
- LearnDash: LearnDash is the most widely sold WordPress LMS plugin, offering course builders, quizzes, certificates, and monetization tools. It directly competes with MasterStudy for the same WordPress-native educator and SMB buyer.
- Sensei LMS: Sensei LMS is Automattic's WordPress LMS, deeply integrated with WooCommerce and WordPress.com. It competes directly with MasterStudy for WordPress-based course delivery, with significant distribution advantages.
Broad incumbents
- LearnWorlds: LearnWorlds is a cloud LMS platform with strong interactive video and white-label capabilities for course businesses. It is an indirect but comparable alternative for SMB and pro educator customers.
- Thinkific: Thinkific is a SaaS course-creation platform used by creators and businesses to build, market, and sell courses. It overlaps with MasterStudy's end-user value proposition, though delivered as hosted software rather than a plugin.
- Kajabi: Kajabi is an all-in-one creator platform combining courses, marketing, and payments. It competes for the same cohort of course-creator customers that MasterStudy addresses via WordPress.
- Teachable: Teachable is a leading hosted LMS platform serving individual creators and enterprises. It is a broader incumbent alternative for the same online educator customer that MasterStudy targets through WordPress.
Others
- Freemius: Freemius is the SaaS commerce and licensing platform that powers MasterStudy's subscription, billing, and update infrastructure. It is an enabling partner rather than a competitor, but materially shapes MasterStudy's commercial model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Master Study social profiles
Digital presenceMaster Study financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Study leadership team
Management profileNumber of profiles
Master Study funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Study M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Study
What does Master Study do?
MasterStudy is a WordPress LMS plugin that lets individual educators, training businesses, and institutions create full-featured online course websites with lessons, quizzes, certificates, drip content, and WooCommerce/Stripe payments. The offering pairs the free MasterStudy LMS plugin with a coordinated MasterStudy WordPress theme, a library of ready-made course templates (Smarty, GlobalStudy), and a paid Pro upgrade for advanced e-learning capabilities.
Is Master Study a public or private company?
Master Study is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Master Study founded?
Master Study was founded in 2018. It employs 1 to 10 people.
Where is Master Study based?
Master Study is headquartered in California City, United States, in the North America region.
How does Master Study make money?
Two revenue lines are on record. Premium Plugin Licenses are the primary driver. The others are extended Support and Updates.
Who are Master Study's main competitors?
Direct peers on record are LifterLMS, LearnPress, Tutor LMS, LearnDash and Sensei LMS. Broad incumbents are LearnWorlds, Thinkific, Kajabi and Teachable. Freemius is listed as an others.
Does Master Study have an API?
No public API is recorded for Master Study.
What industry is Master Study in?
Master Study's product category is WordPress LMS / Learning Management System. Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate), with a secondary code of EDAFAAAF, Content Management for Learning (LCMS) & Course Catalog Management. Its NAICS code is 61171 and its SIC code is 7372.