Master Study

What Master Study does

StylemixThemes, operating under the brand MasterStudy LMS, is a privately held WordPress product studio founded in 2018 and based in California City, United States, with a 1-10 person team. The company's flagship product, MasterStudy LMS, is a WordPress plugin that enables educators, coaches, training organizations, and SMBs to create, sell, and deliver online courses with course builders, quizzes, assignments, certificate generation, and WooCommerce-based payment integration. The underlying technology is a native WordPress plugin built on the PHP/MySQL stack, integrated with the broader WordPress ecosystem (WooCommerce for commerce, Elementor/Gutenberg/WPBakery for page building, and Freemius for licensing and billing).\n\nBeyond MasterStudy LMS, StylemixThemes operates a diversified WordPress product portfolio targeting distinct SMB verticals: Cost Calculator (price estimation forms), Motors and uListing (automotive listings and classifieds), and Checkout Custom Fields Builder (WooCommerce checkout customization), supported by 14+ themes including MasterStudy WordPress Theme, Smarty, GlobalStudy, Consulting, and Pearl. The business model is freemium: free base versions are distributed through the WordPress.org plugin repository, while premium versions with extended features are sold directly via stylemixthemes.com (powered by Freemius) and through the Envato Market marketplace, where the company holds Power Elite Author status. Distribution combines top-of-funnel marketplace discovery, mid-funnel content/YouTube marketing, and post-sale support via a dedicated portal and Facebook community.\n\nRevenue mechanics blend one-time premium plugin purchases, recurring subscriptions for support/updates, and add-on monetization. The studio has no disclosed institutional funding, no parent company, and no acquisitions; growth is organic and product-led. Scale signals include 100k+ cumulative sales across the StylemixThemes portfolio, a 4.85/5 aggregate review-platform rating, and 4.3/5 with 90+ reviews on Envato.

Name

Master Study

Legal name

StylemixThemes

Website

https://stylemixthemes.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Master Study (StylemixThemes) is a privately held WordPress product studio that builds and sells the MasterStudy LMS plugin and adjacent WordPress plugins/themes (Cost Calculator, Motors, uListing, Checkout Custom Fields), targeting SMBs, educators, and course creators via freemium distribution on WordPress.org and Envato Market.

Ownership category

akta.pro rank

Product category

WordPress LMS / Learning Management System

NAICS

Educational Support Services (61171), Educational Support Services (6117)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

akta.pro secondary industries

Content Management for Learning (LCMS) & Course Catalog Management (EDAFAAAF), Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB)

Keywords

• WordPress LMS plugin
• Online course platform
• E-learning software
• Course builder
• Education WordPress theme

Headquarters

HQ city

California City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Plugin Licenses: Freemium model where free versions are available on WordPress.org, with premium paid versions offering advanced features like certificates, analytics, and additional course management tools. Revenue generated through one-time purchases or subscriptions via Freemius platform.
2. Extended Support and Updates: Premium support and regular plugin updates offered as part of paid license tiers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MasterStudy is a WordPress LMS plugin that lets individual educators, training businesses, and institutions create full-featured online course websites with lessons, quizzes, certificates, drip content, and WooCommerce/Stripe payments. The offering pairs the free MasterStudy LMS plugin with a coordinated MasterStudy WordPress theme, a library of ready-made course templates (Smarty, GlobalStudy), and a paid Pro upgrade for advanced e-learning capabilities.

Product overview

Master Study is a product portfolio centered on a WordPress-based Learning Management System (LMS) plugin called MasterStudy LMS, which enables educators and institutions to create and deliver online courses with features including course builders, quizzes, assignments, and certificates. The portfolio also includes complementary products: the Cost Calculator plugin for price estimation forms, the Motors plugin and theme for automotive listings, the uListing plugin for classifieds, and the Checkout Custom Fields builder for WooCommerce. These products share a WordPress foundation and target users building content-driven, transaction-oriented websites, with shared integrations to WooCommerce and common page builders like Elementor, Gutenberg, and WPBakery.

Differentiator

Problem solved

Functional benefit

Products and services

• MasterStudy LMS WordPress Plugin WordPress LMS plugin that lets course creators, tutors, and small training businesses build, manage, and monetize online course websites with lessons, quizzes, certificates, content drip, multi-instructor support, and WooCommerce/Stripe payments.
• MasterStudy Pro LMS Add-on Paid upgrade for the MasterStudy LMS plugin that adds advanced e-learning features such as assignments, gradebooks, front-end course builder, certificates, and extended monetization options for course creators and training businesses.
• MasterStudy WordPress Theme A WordPress theme purpose-built for online course and education sites, designed to pair with the MasterStudy LMS plugin for a unified design and layout.
• Smarty WordPress Education Theme An education-focused WordPress theme compatible with MasterStudy LMS, targeted at schools, universities, and training organizations that need a ready-made learning site design.
• GlobalStudy Divi Child Theme A Divi child theme for building education websites, designed to integrate with the MasterStudy LMS plugin to deliver online learning experiences on Divi-based WordPress sites.

Quantifiable outcome

• Over 100,000 sales across StylemixThemes product portfolio including MasterStudy
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• WordPresscoreTechnology or IntegrationWordPress is the underlying platform for MasterStudy LMS plugin. The plugin is built as a native WordPress plugin, distributed through WordPress.org repository, and deeply integrated with WordPress core functionality, themes, and the broader WordPress ecosystem including WooCommerce for e-commerce capabilities.
• WooCommercecoreTechnology or IntegrationWooCommerce integration enables course sales and payment processing within the MasterStudy LMS. Users can sell courses using WooCommerce's shopping cart, payment gateway, and order management capabilities.
• Envato MarketcoreChannel Partner/ Reseller/ DistributorEnvato Market (Themeforest and CodeCanyon) serves as a primary distribution channel for MasterStudy premium products. As a Power Elite Author, StylemixThemes sells premium versions through Envato's marketplace infrastructure, leveraging their customer base and payment processing.
• FreemiuscoreTechnology or IntegrationFreemius powers the SaaS infrastructure for plugin licensing, subscriptions, billing, automatic updates, and customer account management. All MasterStudy premium users manage their licenses through the Freemius dashboard.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LifterLMS: LifterLMS is a WordPress LMS plugin focused on course creation, memberships, and social learning. It targets the same educators, coaches, and small institutions as MasterStudy.
• LearnPress: LearnPress is a free WordPress LMS plugin with paid add-ons for advanced features. It is a direct open-source alternative to MasterStudy on the same WordPress platform.
• Tutor LMS: Tutor LMS is a WordPress LMS plugin with a course builder, quiz builder, and front-end course builder. It competes head-to-head with MasterStudy for WordPress course creators.
• LearnDash: LearnDash is the most widely sold WordPress LMS plugin, offering course builders, quizzes, certificates, and monetization tools. It directly competes with MasterStudy for the same WordPress-native educator and SMB buyer.
• Sensei LMS: Sensei LMS is Automattic's WordPress LMS, deeply integrated with WooCommerce and WordPress.com. It competes directly with MasterStudy for WordPress-based course delivery, with significant distribution advantages.

Broad incumbents

• LearnWorlds: LearnWorlds is a cloud LMS platform with strong interactive video and white-label capabilities for course businesses. It is an indirect but comparable alternative for SMB and pro educator customers.
• Thinkific: Thinkific is a SaaS course-creation platform used by creators and businesses to build, market, and sell courses. It overlaps with MasterStudy's end-user value proposition, though delivered as hosted software rather than a plugin.
• Kajabi: Kajabi is an all-in-one creator platform combining courses, marketing, and payments. It competes for the same cohort of course-creator customers that MasterStudy addresses via WordPress.
• Teachable: Teachable is a leading hosted LMS platform serving individual creators and enterprises. It is a broader incumbent alternative for the same online educator customer that MasterStudy targets through WordPress.

Others

• Freemius: Freemius is the SaaS commerce and licensing platform that powers MasterStudy's subscription, billing, and update infrastructure. It is an enabling partner rather than a competitor, but materially shapes MasterStudy's commercial model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/stylemix_themes
• YouTubeyoutube.com/channel/UCpuJgzrLAbVKCHDo_1lluKA
• Facebookfacebook.com/masterstudylms
• Instagraminstagram.com/stylemixthemes
• Pinterestpinterest.com/stylemixthemes
• LinkedInlinkedin.com/company/stylemixthemes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Study