magentablue group

What magentablue group does

magentablue group GmbH is a privately held German event technology services company headquartered in Düsseldorf, operating from a primary office at Flinger Broich 203 and a separate warehouse/operations facility at Kalkumer Strasse 127. The company delivers full-service technical event production across four core formats — trade shows, corporate events, live concerts and festivals, and digital/hybrid events — covering LED wall provision (flat, curved, and tunnel configurations), professional lighting, L-Acoustic audio reinforcement, media server operation, broadcasting, live video production, and drone shows. Technical planning (Fachplanung), event design and conception, and on-site execution are bundled into single-source project engagements.

The business is monetized through project-based professional services contracts with custom quotes determined by event scope, technical requirements, and duration; payment terms are 14 days with tiered cancellation penalties (25/50/100% depending on notice). GTM is sales-led via direct enterprise and mid-market consultation, supported by a referral-driven venue/hotel channel offering free technical consultation with commission-based bookings. Three sub-brands segment the market: dievent (digital events, dievent.eu), upgrade.church (church digitization, upgrade.church), and Rudas Digital (hybrid event studio at Medienhafen Düsseldorf).

The customer base spans German TV productions (Deutschland sucht den Superstar, Höhle der Löwen, Ninja Warriors), automotive OEMs (VW Group, Daimler, Hyundai), retail (EDEKA, SATURN, PVH), touring music acts and festivals (Ehrlich Brothers, Loreena McKennitt, Kiesgrube Worldwide Tour 2025, Illyrian Festival 2024), corporate clients (Harting, Wella, TikTok Business), and a long tail of churches, NGOs, venues, and event locations with multi-year relationships dating back to 2013. International project execution has occurred in Peru, Tokyo, Amsterdam, and Geneva. No revenue, headcount, funding, or ownership figures are publicly disclosed.

Name

magentablue group

Legal name

magentablue group GmbH

Website

https://magentablue.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

magentablue group is a Düsseldorf-based German event technology services firm delivering full-service technical production — LED walls, lighting, L-Acoustic audio, media servers, broadcasting, and drone shows — for trade shows, corporate events, live concerts, festivals, and hybrid events across enterprise, TV, and institutional clients.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Convention and Trade Show Organizers (561920), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

akta.pro secondary industries

Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Professional & Association Conferences (MPAGAGAB), Faith & Religious Live Streaming Platforms (MPACACAK), Party DJ, Music & Audio Services (HSACACAI)

Keywords

• Event technology services
• LED wall rental
• Live video production
• Hybrid event production
• Professional lighting services

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Technology Services: Full-service event technology provision including planning, equipment rental, and execution for trade shows, corporate events, concerts, and festivals. Services encompass LED walls, lighting, audio, broadcasting, and live video production. Revenue generated through project-based contracts with custom pricing based on event scope and technical requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

magentablue group is a full-service event technology provider delivering technical event planning, equipment rental, and on-site execution for trade shows, corporate events, live concerts, festivals, TV productions, and hybrid/digital events. Services span LED walls, professional lighting and audio (L-Acoustic), media servers, live video production and streaming, mobile broadcasting, drone shows, and custom LED tunnel constructions, supported by sub-brands (dievent, upgrade.church, Rudas Digital) for digital events, church technology, and a hybrid event studio.

Product overview

magentablue group is a full-service event technology provider operating as a platform of specialized sub-brands and service offerings. The core company provides technical event planning and execution across multiple formats including trade shows, corporate events, live concerts, and hybrid events. The portfolio includes three sub-brands: dievent (digital/hybrid events), upgrade.church (church digitization), and rudas Digital (Düsseldorf event studio). Service offerings span the full event technology spectrum including LED walls, lighting technology (L-Acoustic audio equipment), media servers, broadcasting, live video production, event design and technical planning. The company operates from Düsseldorf with references including TV productions (Deutschland sucht den Superstar, Höhle der Löwen), major corporate events (VW Group Night, EDEKA), and international touring productions.

Differentiator

Problem solved

Functional benefit

Brands

• dievent: Digital event services provider that implements digital events of all kinds. With direction and equipment and many years of experience from TV and industry, events become simply hybrid.
• upgrade.church
• Rudas Digital

Products and services

• Messe Service (Trade Show Service)
• Corporate Events
• Live Events
• Digitale und Hybride Events (Digital & Hybrid Events)
• Location- und Hotelservice (Venue & Hotel Service)
• Live Video Production
• Event Design & Konzeption (Event Design & Conception)
• Fachplanung (Technical Planning)
• dievent (Digital Event Sub-brand)
• upgrade.church (Church Digitization Sub-brand)
• Rudas Digital (Hybrid Event Studio)

Quantifiable outcome

• Professional event technology elevating organizations to new technical levels
• +1 more outcomes

Named customers38 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• L-AcousticcoreTechnology or IntegrationEquipment partnership for professional sound reinforcement technology. magentablue group utilizes L-Acoustic audio equipment for events of all sizes, providing customers with high-quality audio experience.
• dieventflagshipStrategic or Co-development PartnerSubsidiary sub-brand specializing in digital events. dievent implements digital events of all kinds with direction and equipment, leveraging long-standing experience from TV and industry for seamless hybrid event execution.
• upgrade.churchflagshipStrategic or Co-development PartnerSubsidiary sub-brand digitizing churches innovatively and sustainably through 360-degree consulting, modern technology, and lively workshops for church technology modernization.
• Rudas DigitalflagshipStrategic or Co-development PartnerSubsidiary sub-brand - fully equipped event studio at Medienhafen in Düsseldorf where hybrid events can be implemented quickly and easily without effort.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PRG (Production Resource Group): Global leader in event production and entertainment technology services, offering lighting, video, audio, and rigging for live events, concerts, and corporate productions — directly comparable to magentablue's core full-service AV offering, though at significantly larger global scale.
• Habegger: Swiss-headquartered event technology provider offering lighting, audio, video, rigging, and staging for corporate events, exhibitions, and live shows across DACH — closely mirrors magentablue's service mix and DACH geographic focus.
• Gahrens + Battermann: German event technology and media services company providing AV equipment rental, live video, and event production for trade shows, corporate events, and conferences — a direct competitor in the German mid-market event services space.
• Christie Lites: North American lighting and rigging rental company serving concert touring, TV/film, and corporate events — directly comparable to magentablue's lighting and touring operation, though operating in a different geography.
• Lang AG: German specialist in LED video wall rental, projection, and visual presentation technology for trade shows, conferences, and corporate events — directly comparable to magentablue's LED wall and media-server capabilities.
• Nüssli Group: Swiss-headquartered provider of event structures, stage construction, and full event technology services for major live events and exhibitions — comparable to magentablue's full-service event execution and touring capabilities.
• Neumann&Müller Veranstaltungstechnik: German event technology specialist delivering audio, lighting, video, and rigging for corporate events, trade fairs, and live productions — competes head-to-head with magentablue across the German corporate and trade-show segments.

Emerging players

• Subsplash: US-based church engagement and live-streaming platform serving faith organizations with mobile apps, media, and digital tools — comparable to magentablue's upgrade.church vertical, though more software-oriented versus magentablue's service-and-hardware approach.

Broad incumbents

• Stage Entertainment: European live entertainment producer operating theaters and musicals across multiple countries — broader incumbent in live entertainment that sometimes procures the same AV and lighting services magentablue supplies, and competes indirectly for audience-facing event budgets.
• MCI Group: Global events and association management company offering conference, hybrid event, and meeting services including AV production — broader scope than magentablue but competes for the same corporate/conference budgets and increasingly on hybrid event execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=0hUAaQ0s7_Q
• Facebookfacebook.com/mbggmbgh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about magentablue group