Name

SDF Horti Software

Legal name

SDF HORTI SOFTWARE B.V.

Website

https://sdf.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Horticulture ERP Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

Keywords

• Horticulture ERP software
• Floriculture order processing
• Greenhouse management software
• Cultivation management systems
• Nursery inventory software

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP Software Licenses and Subscriptions: SDF licenses its modular ERP software suite to ornamental and food horticulture companies. The modular architecture allows smaller growers to use fewer functionalities at lower costs, while larger companies use more extensive configurations. Revenue is generated through software licensing, implementation, and ongoing support contracts.
2. Consulting and Implementation Services: SDF provides consultative sales and implementation services, with dedicated consultants such as Martijn Bentvelzen, Pim, and Geoffrey Hendriks guiding customers through system setup, configuration, and optimization. This is a key component of the customer acquisition and retention model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SDF Horti Software provides a modular ERP software package purpose-built for ornamental (floriculture) and food horticulture companies. The suite covers the full lifecycle from plant to sales, including order processing, inventory management, labor registration, cultivation tracking, greenhouse control, vision-based sorting, and business intelligence. It is delivered via annual software subscriptions complemented by consultative implementation and ongoing support.

Product overview

SDF Horti Software provides a modular ERP software package for the floriculture and horticulture industry, offering solutions from inventory management to order processing. The core product portfolio consists of eight integrated software modules: Hortiflow (order processing/logistics), Salesflow (sales/CRM), Greenhouse Manager (greenhouse control), Workflow (labor registration), Stockflow (inventory management), Visionflow (crop classification/sorting), Growflow (cultivation management), and Data Manager (SQL database/reporting). Additional modules include Hortiload (automatic cart layout as part of Hortiflow), Scan2Print (label printing), and specialized apps like Growflow Controller and Warehouse Controller. The software integrates with Floriday API, various third-party analytics tools, and supports operations from planning to labor registration for nurseries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Hortiflow: Order processing software providing overview and tracking of orders and their status with automated label printing and inventory insights.
• Salesflow
• Greenhouse Manager
• Workflow
• Stockflow
• Visionflow
• Growflow
• Data Manager
• Hortiload

Products and services

• Hortiflow Order processing and logistics software for nurseries that automates the complete logistical process from incoming order through transport. Provides real-time insight into order status and planning with features including order tracking, customizable packing slips, packing slip scanning, automatic printing of customer labels, packaging instructions, and transport/delivery scheduling.
• Salesflow Sales order management software for floriculture companies. Features include quote creation, offer list sending, efficient order entry, article management, seamless Floriday digital connections, digital label reception, central saleable inventory across multiple platforms, multi-location support, plant passport management, and integrated CRM.
• Greenhouse Manager Greenhouse control software providing a digital blueprint of the greenhouse. Includes Designer module for visual greenhouse layout (container setups, robots, cranes, transport lines) and Manager module for PLC-controlled systems with real-time container tracking and automated movements. Features intelligent routing, preset routes, automatic container distribution, and priority settings for harvest, delivery, or widening.
• Workflow Labor registration software that enables employees to quickly and easily register working hours. Offers options ranging from manual registration to fully automated workplace tracking with unique tags. Includes activity logging, break times, contract forms, correction of booked data, work slips, access control, and performance overviews.
• Stockflow Inventory management solution for managing both plant inventory and other stock items in real-time. Warehouse Manager ensures streamlined logistics in warehouse or distribution locations, tracking both saleable quantities and physical stock on the shop floor. Includes Warehouse Controller app for viewing inventory balances and direct reordering.
• Visionflow Classification and sorting software designed for sorting a wide range of crops during packing and delivery. Fully integrated with sorting cameras, providing measurements including flower count, flower size, color recognition, surface measurements, thickness measurements, and height measurements.
• Growflow Cultivation management software providing deep insight into the cultivation process. Includes Growflow Controller app for real-time crop data entry. Covers registration for cultivation phases, duration, crop diseases and protection, dropout, cultivation costs, general costs, energy costs, space usage, and labor.
• Data Manager SQL database solution providing flexibility to work with data. The database is continuously synchronized with operational data, allowing users to connect desired relationships with other systems. Supports integration with reporting tools such as Quickview and Microsoft Power BI for data visualization.
• Hortiload Automatic cart layout module that automates cart assembly based on order lines for both manual and fully automated processes. Considers cart height, number of trays per layer, and transport height of plants. Saves time, reduces errors, and provides upfront visibility into optimal loading. Hortiload Light is a low-threshold entry version.

Quantifiable outcome

• Scan2Print reduces manual work, increases label reliability, and minimizes error rates in order fulfillment for floriculture companies.
• +3 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature11 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• KUBO GroupflagshipStrategic or Co-development Partner · 1 January 2022KUBO Group acquired SDF in 2022, making SDF a wholly-owned subsidiary. KUBO builds greenhouses, SDF supplies software controlling greenhouses and processes, and HAWE controls hardware such as cultivation tables and motors. The three entities cooperate to provide fully integrated greenhouse projects. SDF adopted KUBO's new corporate identity in 2024.
• HAWE Cultivation SystemscoreStrategic or Co-development PartnerSDF and HAWE are both subsidiaries of KUBO Group. They jointly developed Greenhouse Manager, with SDF providing software control and HAWE providing hardware systems (gutter, table systems, motors). HAWE cultivation systems are controlled by SDF software, creating an integrated full-stack offering for greenhouse operations.
• Floriday (Royal FloraHolland)coreTechnology or IntegrationSDF is actively involved in the development of the Floriday API from Royal FloraHolland. SDF provides the first grower software connection to Floriday for order processing, inventory, sales, and transport logistics. The integration enables seamless digital exchange between growers and the FloraHolland marketplace, including Track & Trace functionality.
• Data BotanicacoreTechnology or IntegrationSDF and Data Botanica collaborate to translate SDF's operational data into clear, actionable dashboards tailored to customer-specific business goals. SDF focuses on data collection and processing while Data Botanica transforms this into custom Power BI dashboards for real-time insights into order processing, labor registration, and inventory management.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• SAP: Global ERP leader with agriculture industry templates and broad R&D budget. Broad incumbent that could target the horticulture vertical with full-suite functionality at scale if digitization accelerates among growers.
• Microsoft Dynamics 365: Major ERP/CRM platform increasingly targeting agriculture and food sectors through industry clouds and partner solutions. Broad incumbent competing for the same operational management software budget as SDF's modular ERP.
• Climate FieldView: Bayer-owned digital agriculture platform providing farm data management, agronomic analytics, and input optimization at global scale. Broad incumbent competing for digital agriculture software spend across crop types.
• Trimble Agriculture: Established precision agriculture solutions provider offering hardware and software for farm workflow automation. Broad incumbent in adjacent ag-tech space competing for the same grower operational management wallet share.

Emerging players

• Agworld: Agricultural management platform focused on crop production planning, recordkeeping, and agronomist-grower collaboration. Comparable as a vertical SaaS for agriculture operational management with module-based offerings and grower-led adoption.
• AgriWebb: Farm management SaaS for livestock and cropping operations with strong Australia/UK presence. Comparable as a vertical farm management software platform with module-based architecture and direct-to-grower GTM, though focused on different sub-verticals.
• Blue Radix: Dutch AI startup focused on autonomous climate and irrigation control for greenhouses. Partially comparable as a Dutch greenhouse-software specialist with overlapping target customers and adjacency to SDF's Greenhouse Manager intelligent automation layer.

Regional players

• 365FarmNet: European multi-supplier farm management platform operated by Bayer's Crop Science division. Comparable as a multi-module farm management SaaS platform serving European growers, though broader in crop coverage than SDF's floriculture specialization.

Direct peers

• Priva: Dutch company providing climate control, process automation, and software for greenhouse horticulture operations worldwide. Directly comparable in serving Dutch and international greenhouse growers with integrated hardware and software, and the closest competitor to SDF's Greenhouse Manager capability.
• Ridder Group: Dutch greenhouse technology group offering climate screens, water systems, and process automation software (including legacy Hortimax). Directly comparable as another Netherlands-headquartered provider of integrated hardware-plus-software solutions to the same horticulture customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/KUBO_global
• YouTubeyoutube.com/@KuboGroup
• Facebookfacebook.com/kubogroup
• LinkedInlinkedin.com/company/sdf-horti-software
• Instagraminstagram.com/kubogroup
• TikToktiktok.com/@werkenbijkubogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SDF Horti Software