PourMyBev

What PourMyBev does

PourMyBev (formerly PourMyBeer; originally Innovative Tap Solutions) is a privately held, bootstrapped, founder-owned US company founded in 2009 by Josh Goodman and headquartered in Ambler, Pennsylvania. It designs, manufactures, and sells self-pour beverage dispensing systems to commercial hospitality venues, with a current footprint of 567 active locations, 12,000 taps in service, and 540+ customers across North America, Australia/Asia-Pacific, and EMEA.

The company's product portfolio consists of four core hardware systems — Tap Wall, Premium Self-Pour Station, Standard Self-Pour Station, and Tap Trailer — built around proprietary industrial-grade touchscreen tablets running a custom Linux-based operating system, hardwired mini-edge networking with built-in redundancies, and AC-powered flow control valves. This hardware stack is wrapped by two software modules: Pour Insights (analytics and reporting on consumption trends, demographics, and inventory) and Pour Payments (multi-method payment processing including QR, RFID, NFC tap-and-pour, and integrated age verification). The company also provides Draft System Services for design, installation, and maintenance, and supports certified integrations with leading hospitality POS/PMS platforms including Toast, Clover, NCR Aloha, Oracle Simphony, Squirrel, Zonal, Focus Softcard, POSiTouch, GoTab, and Untappd.

PourMyBev generates revenue through a combination of one-time hardware sales, recurring software/subscription and transaction fees from Pour Payments, professional services for draft system installation, and financing arrangements (Tap Trailer offered from $150/month). It sells through a consultative enterprise field sales motion and design-consult inside sales channel, targeting bars, taprooms, food halls, breweries, wineries, hotels, resorts, golf clubs, stadiums, amusement parks, residential communities, universities, offices, and indoor sports facilities. Notable customer logos include Coca-Cola, Dave & Buster's, Caesars, Whole Foods, US Air Force, HMS Host, and Inspire Brands. The company remains founder-owned with no disclosed institutional funding.

Name

PourMyBev

Legal name

PourMyBev

Website

https://pourmybev.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

PourMyBev designs and sells proprietary self-pour beverage dispensing hardware, payment processing, and analytics for commercial hospitality venues worldwide. Its systems serve bars, taprooms, breweries, hotels, stadiums, and food halls across 567 active locations.

Ownership category

akta.pro rank

Product category

Self-Pour Beverage Dispensing Systems

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Pump Dispensers (Lotion, Treatment, Foamer) (IMALALAD)

Keywords

• Self-pour beverage systems
• Commercial beverage dispensing
• Tap wall solutions
• Self-pour stations
• Beverage payment technology

Headquarters

HQ city

Ambler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of self-pour stations, tap walls, and tap trailers - purpose-built beverage dispensing equipment with integrated technology
2. Software/Subscription Services: Ongoing software support, updates, and analytics platform access for system operation
3. Draft System Services: Custom draft system design, planning, sourcing, installation, and maintenance services
4. Transaction/Usage Fees: Payment processing fees from Pour Payments solution for self-pour transactions

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

PourMyBev designs, manufactures, and sells self-pour beverage dispensing systems for commercial hospitality venues. Its core offering includes four hardware products — Tap Wall, Premium Self-Pour Station, Standard Self-Pour Station, and Tap Trailer — all powered by a proprietary Linux-based software platform with integrated payment processing (Pour Payments) and analytics (Pour Insights). The company also provides Draft System Services for custom design, sourcing, and installation.

Product overview

PourMyBev offers a unified self-pour beverage technology ecosystem consisting of four core hardware products (Tap Wall, Premium Self-Pour Station, Standard Self-Pour Station, and Tap Trailer) supported by proprietary software and analytics modules. The hardware portfolio ranges from wall-mounted tap walls for high-volume venues to compact stations for space-constrained environments and mobile trailer solutions for outdoor events. The ecosystem is powered by a Linux-based self-pour software platform and enhanced by two add-on modules: Pour Insights (analytics and reporting) and Pour Payments (transaction processing). Draft System Services provide installation and maintenance support, while Age Verification Controls ensure regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Pour Payments: All-in-one payment solution for the self-pour industry, supporting QR codes, Pay-Pour-Go, RFID cards/wristbands, and NFC tap payments.
• Pour Insights

Products and services

• Tap Wall A wall-mounted self-pour beverage dispensing system featuring 1-4 taps per screen, purpose-built industrial-grade touchscreen displays, and real-time pouring tracking. Designed for bars, taprooms, breweries, and food halls with high throughput requirements.
• Premium Self-Pour Station A freestanding self-pour station with dual-zone cooling for serving beverages at different temperatures simultaneously. Available in 4-tap (2 screens), 6-tap (3 screens), and 8-tap (4 screens) configurations. Features casters for mobility and ADA-compliant taps.
• Standard Self-Pour Station A compact, mobile self-pour station designed for space-conscious venues. Available in 2-tap (1 screen), 4-tap (2 screens), and 6-tap (3 screens) configurations. Features ADA-compliant taps, liquid-cooled tower, and front-venting refrigeration for flush wall integration.
• Tap Trailer
• Pour Insights
• Pour Payments
• Draft System Services

Quantifiable outcome

• 75% average reduction in labor costs
• +11 more outcomes

Named customers14 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core.

• GoTabcoreStrategic or Co-development Partner · 15 April 2026Co-hosting the Future of Food Halls Conference (April 15, 2026) in Minneapolis with The Market at Malcolm Yards. PourMyBev participating as Gold Sponsor. Collaborative event for food hall operators, developers, and technology leaders.
• The Market at Malcolm YardscoreStrategic or Co-development Partner · 15 April 2026Co-hosting the Future of Food Halls Conference with GoTab and PourMyBev as Gold Sponsor.
• ToastcoreTechnology or IntegrationPOS integration partner - PourMyBev's self-pour systems integrate with Toast POS for seamless sales tracking and inventory management.
• ClovercoreTechnology or IntegrationPOS integration partner - Clover POS compatible with PourMyBev's self-pour technology.
• POSiTouchcoreTechnology or IntegrationPOS integration partner - PourMyBev integrates with POSiTouch for hospitality point-of-sale operations.
• NCR AlohacoreTechnology or IntegrationPOS integration partner - NCR Aloha POS system integration with PourMyBev self-pour technology.
• Oracle SimphonycoreTechnology or IntegrationEnterprise POS integration partner - Oracle Simphony integration for large-scale venue deployments.
• SquirrelcoreTechnology or IntegrationPOS integration partner - Squirrel POS systems compatible with PourMyBev technology.
• ZonalcoreTechnology or IntegrationPOS/PMS integration partner - Zonal hospitality management systems integrated with PourMyBev solutions.
• Focus SoftcardcoreTechnology or IntegrationPOS integration partner - Focus Softcard systems integrated with PourMyBev self-pour technology.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• iPourIt: Long-standing direct competitor in self-pour beer wall technology, serving bars, breweries, and taprooms in the US with comparable self-serve dispense hardware and RFID/payment integration. Closest one-to-one rivalry to PourMyBev in the self-pour category.
• SmartBar (PourTap family of brands): Self-pour hardware provider focused on commercial bars and beverage venues with proprietary tap and payment solutions. Competes head-to-head with PourMyBev for taproom and bar accounts (a PourMyBev team member's previous family business operated in this category).

Broad incumbents

• True Manufacturing: US-based manufacturer of commercial refrigeration and beverage equipment. Its bar refrigeration and dispense products overlap with the physical infrastructure PourMyBev supplies to bars, taprooms, and hotels.
• Coca-Cola Freestyle: Large-scale self-serve beverage dispensing platform from The Coca-Cola Company deployed across foodservice venues worldwide. Competes for consumer mindshare and venue partnerships in self-serve beverage experience and is a notably larger, more capitalized player.
• Middleby Corporation: Large diversified foodservice equipment manufacturer with presence across cooking, refrigeration, beverage, and dispense categories. Provides adjacencies to PourMyBev via its dispense portfolio and could be a logical strategic acquirer of self-pour software/hardware assets.
• Hoshizaki: Global manufacturer of commercial ice, refrigeration, and beverage dispensing equipment, including draft systems. Addresses overlapping end-markets and venue types in foodservice and hospitality with much larger scale.
• Cornelius (IMI): Major manufacturer of beverage dispensing and cooling equipment serving foodservice, hospitality, and convenience globally. Sells into overlapping end-markets (taprooms, bars, stadiums, hotels) with broader portfolio and significantly larger scale than PourMyBev.
• Micro Matic: Long-established global leader in commercial draft beer systems, dispensing equipment, and beverage gas/equipment. Provides dispense hardware into many of the same taprooms and bars PourMyBev targets, though its focus is traditional draft systems rather than self-pour software.
• Perlick: Established manufacturer of commercial-grade bar and beverage equipment including refrigeration, dispense systems, and bar furnishings. Its dispense products overlap with PourMyBev's core tap walls and stations across bars, hotels, and restaurants.
• Marco Beverage Systems: Manufacturer of commercial beverage dispense systems (particularly coffee and hot beverage) serving global hospitality customers. Overlaps with PourMyBev's expanding non-alcoholic beverage category ambitions and international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pourmybev
• LinkedInlinkedin.com/company/pourmybev
• Instagraminstagram.com/pourmybev

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PourMyBev