What All Star Sports Instruction does

All Star Sports Instruction, Inc. is a privately held youth sports instruction company founded in June 2001 and headquartered in North Aurora, Illinois. The company provides structured sports coaching across soccer, baseball, softball, football, hockey, basketball, volleyball, golf, lacrosse, tumbling, and related sports for children ages 2 through high school. It operates two core go-to-market motions: (1) a B2B channel model in which it contracts with over 50 Chicagoland park districts (Geneva, Batavia, St. Charles, Naperville, Schaumburg, and others) to deliver programs within municipal facilities, and (2) a direct-to-consumer model via its PoWerHouse Training Facility, which bundles private/small group lessons with sub-brands Savage Baseball (travel baseball), Warrior Yoga (athletic yoga), and Falcon Strength and Conditioning (scientifically-based S&C, including remote training delivered through the third-party TrainHeroic App).

The company's revenue streams are park-district youth sports programs (professional services revenue), PoWerHouse facility training and bundle packages (professional services), corporate sponsorships with over 50,000 annual participants as advertising inventory (advertising revenue), and ancillary merchandise such as Kane County Cougars game tickets sold at $17 per ticket with a 2-ticket minimum. Marketing relies primarily on park-district brochures, the company website, Constant Contact email newsletters, social media, and sponsor cross-promotion. Most program pricing is set within park-district partnerships and is not publicly disclosed.

The business is founder-led: Derek Smith founded All Star Sports Instruction and co-founded Savage Baseball and the PoWerHouse facility, with co-owners Nick Porretto (Falcon Strength and Conditioning) and lead instructors Van Harrington and Alec Losselyoung rounding out the leadership team. The company is bootstrapped with no external funding, no parent company, and no disclosed M&A activity. All coaches are CPR/First Aid/AED certified, nationally certified through the company's own training program, and background-checked, with several holding DI, NAIA, NJCAA, or professional playing experience. The technology footprint is minimal: a Squarespace-hosted website, a Constant Contact email marketing integration, a mobile app (allstarclasses.com), and the TrainHeroic third-party integration for remote S&C programming — no proprietary platform or AI capabilities are disclosed.

Name

All Star Sports Instruction

Legal name

All Star Sports Instruction, Inc.

Website

https://allstarsi1.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

All Star Sports Instruction is a privately held, founder-led youth sports instruction company serving 50,000+ participants annually across 50+ Chicagoland park districts and its own PoWerHouse Training Facility, offering coached programs in 8+ sports for ages 2 through high school.

Ownership category

akta.pro rank

Product category

Youth Sports Instruction

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB), Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

Keywords

• Youth sports instruction
• Athletic coaching services
• Park district programs
• Strength and conditioning
• Youth baseball training

Headquarters

HQ city

North Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Park District Youth Sports Programs: Revenue generated through partnerships with park districts, providing youth sports instruction programs including soccer, baseball, softball, football, hockey, basketball, volleyball, and golf for children ages 2 through high school.
2. PoWerHouse Training Facility: Revenue from private and small group lessons, bundle packages for lessons, and training programs including Savage Baseball Organization, Warrior Yoga, and Falcon Strength and Conditioning.
3. Sponsorship Revenue: Corporate sponsorships offering digital advertising (logo and description on website) and physical advertising (league t-shirts, water bottles, and brochures) with over 50,000 annual participants as exposure.
4. Merchandise Sales: Shop sales including Kane County Cougars game tickets at $17.00 per ticket.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

All Star Sports Instruction delivers youth sports instruction across 90+ Chicagoland communities through two distinct channels: (1) park-district partnerships that run Junior Programs, Skills Programs, and Leagues, and (2) its own PoWerHouse Training Facility in Wheeling, IL that houses specialized programs such as Savage Baseball, Warrior Yoga, and Falcon Strength & Conditioning. The company combines coached in-person sessions with mobile-app-delivered workouts via TrainHeroic to serve athletes ages 2 through high school.

Product overview

All Star Sports Instruction is a youth sports instruction organization offering a multi-tiered portfolio of programs and training facilities. The core offerings include Junior Programs (entry-level instruction for ages 2+), Skills Programs (advanced training powered by Ethos 360 Performance Training), and Leagues (Instructional, Gamers, and Players leagues). The company operates PoWerHouse Training Facility as a sub-brand, which encompasses Savage Baseball (travel baseball organization), Warrior Yoga (athletic yoga), and Falcon Strength and Conditioning (strength and conditioning with TrainHeroic remote training). Additional offerings include Kane County Cougars event tickets. Programs serve the Chicagoland area through partnerships with numerous park districts, covering sports including Soccer, Basketball, Baseball, Softball, Football, Hockey, Volleyball, Golf, Lacrosse, Futsal, Tumbling, and Cheer.

Differentiator

Problem solved

Functional benefit

Brands

• PoWerHouse Training Facility: One-stop collaborative training facility offering lessons, programs, and private instruction for youth athletes including travel baseball, yoga, and strength training.
• Savage Baseball
• Falcon Strength and Conditioning
• Warrior Yoga

Quantifiable outcome

• Over 50,000 participants served annually across Chicagoland
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Kane County CougarscoreGTM or Marketing PartnerMinor league baseball team partnership. Kane County Cougars tickets sold through All Star Sports Instruction shop. Joint promotional events including T-Ball games at Cougars stadium with reserved seating sections. Both companies cross-promote through logos and links on each other's platforms.
• OrangeTheory FitnessminorGTM or Marketing PartnerSponsorship and marketing partnership. OrangeTheory Fitness logo and link displayed on All Star Sports Instruction website. Cross-promotional relationship with fitness studio.
• Expert RoofingminorGTM or Marketing PartnerSponsorship partnership. Expert Roofing logo and contact information featured on All Star Sports Instruction website as a sponsor.
• Savage Baseball OrganizationcoreStrategic or Co-development PartnerTravel Baseball Organization co-founded by Derek Smith, Founder of All Star Sports Instruction. Savage Baseball operates as a program within PoWerHouse Training Facility. Provides competitive baseball opportunities for youth athletes. Co-founded 9 years ago (as of current date calculation from founding).
• Warrior YogacoreStrategic or Co-development PartnerAthletic-based yoga program offered through PoWerHouse Training Facility. Collaborative training partner providing specialized athletic yoga instruction.
• Falcon Strength and ConditioningcoreStrategic or Co-development PartnerScientifically-based strength and conditioning program at PoWerHouse Training Facility. Provides speed and agility training for youth athletes. Co-owned and directed by Nick Porretto with DI and professional playing experience.
• Chicagoland Park DistrictscoreChannel Partner/ Reseller/ DistributorCore distribution partnerships with over 50 park districts across Chicagoland including Addison, Algonquin, Arlington Heights, Barrington, Bartlett, Batavia, Buffalo Grove, Carol Stream, Clarendon Hills, Darien, Downers Grove, Dundee, Elgin, Fox Valley, Geneva, Genoa, Glen Ellyn, Hanover Park, Hoffman Estates, Huntley, Lake in the Hills, Lemont, Lisle, Naperville, Oak Brook, Oswego, Palos Heights, Palos Park, Park Ridge, Plainfield, River Forest, Romeoville, Salt Creek, Schaumburg, South Elgin, St. Charles, Sugar Grove, Sycamore, Tinley Park, Villa Park, Westchester, Westmont, Winfield, Woodridge, and Yorkville. Park districts serve as primary channel for delivering youth sports programs to families.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Challenger Sports: Youth soccer instruction, camps, clinics, and teams provider operating through partnerships with parks and clubs. Comparable channel model and youth sport instruction focus.
• Super Soccer Stars: Youth soccer and multi-sport instruction company offering classes, camps, and clinics through partnerships with schools, parks, and recreational facilities. Comparable channel partner model and youth sports focus.
• Youth Athletes United: Multi-brand youth sports franchise platform (including Soccer Shots, TGA, and Hot Shots) delivering youth sports instruction through schools and parks. Comparable in franchise/channel model and park-partnership delivery.
• Soccer Shots: Franchised youth soccer instruction program for ages 2-8 delivered through partnerships with schools, parks, and recreation departments. Comparable in park-district channel model and youth sports instruction focus, though narrower in sport mix.
• i9 Sports: National franchise providing youth sports leagues and instruction (soccer, basketball, flag football, etc.) for ages 3-14 across parks and community facilities. Closest direct comparable given similar park-district style delivery and multi-sport youth focus.
• Skyhawks Sports Academy: National youth sports instruction provider offering multi-sport programs (soccer, basketball, baseball, volleyball) for kids ages 2-14 through community partnerships and camps. Direct comparable in multi-sport youth instruction delivered at local venues.

Emerging players

• Goldfish Swim School: Franchised youth swim and sports instruction facility operator with similar age-tiered curriculum and recurring lesson model. Comparable in owned-facility instruction model for youth sports, though narrower in sport mix.
• Little Kickers: Early-childhood soccer instruction program (ages 18 months to 7 years) delivered through franchised classes in community venues. Comparable in early-age youth sports instruction and venue-based delivery.

Regional players

• USA Sport Group: Multi-sport youth sports instruction provider (soccer, basketball, tennis, etc.) operating camps, classes, and leagues primarily in US metro markets. Comparable in multi-sport youth instruction via community/recreation partnerships.

Broad incumbents

• US Sports Camps (Nike Sports Camps): Largest network of sports camps in the US, including single- and multi-sport instruction. Broader incumbent in youth sports instruction, covering a wider geography and age range with a more camp-centric delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/allstarsports1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Star Sports Instruction