Bella Fiori
Bella Fiori is a privately held Riyadh-based e-commerce flower and gifting retailer selling natural flowers, artificial flowers, and curated chocolate gift sets to individual consumers in Saudi Arabia via same-day local delivery.
- Company typePrivate
- Founded2014
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bella Fiori does
Bella Fiori is a Saudi Arabian direct-to-consumer e-commerce flower and gifting retailer headquartered in Riyadh, operating since 2014 as a privately held company with 11-50 employees. The company sells natural flower vases, natural flower bouquets, artificial flower vases, and curated gift combinations that pair flowers with chocolates, diffusers, and candles, with per-item prices ranging from 295 SAR to 3,800 SAR. Its storefront is built on the Zid.store SaaS e-commerce platform rather than proprietary technology, and fulfillment is concentrated in Riyadh with same-day delivery available 7 days a week for orders placed before 8 PM.
The business model is unit-based direct retail: customers purchase one-off flower arrangements or gift sets through the company-owned website and pay online via Apple Pay, Mada, Visa, or Mastercard. The target buyer segment is individual consumers in Saudi Arabia seeking flowers and curated gift combinations for personal use and gifting occasions such as birthdays, anniversaries, and celebrations, with corporate gifting identified as an addressed but secondary use case. There is no disclosed B2B contract revenue, no third-party retail presence, and no physical storefront beyond the delivery operation.
Source data shows no disclosed parent company, institutional investors, founder information, leadership team, partnerships, patents, or external funding rounds. The company appears to operate as an independent, founder-led micro-business with growth funded internally. Geographic reach is restricted to Riyadh; no expansion to other Saudi cities or international markets is documented in the available material.
Bella Fiori firmographics
Firmographics- Name
- Bella Fiori
- Legal name
- Bella Fiori
- Website
- https://bellafiori-sa.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bella Fiori is a privately held Riyadh-based e-commerce flower and gifting retailer selling natural flowers, artificial flowers, and curated chocolate gift sets to individual consumers in Saudi Arabia via same-day local delivery.
- Ownership category
- akta.pro rank
Bella Fiori industry classification
Industry- Product category
- Online Florist and Gift Retail
- NAICS
- Florists (45931), Florists (4593)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Same-Day Gift Delivery & Courier Fulfillment (HSACANAI), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where Bella Fiori is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Bella Fiori business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct retail sales of flowers (natural and artificial), flower arrangements, chocolates, and gift combinations through e-commerce storefront. One-time transaction model with unit-based pricing. Products include vases, bouquets, and curated gift packages combining flowers with chocolates or incense burners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Natural flower vases and arrangements |
| Unit Pricing | Pay-as-you-go | Artificial flower vases |
| Unit Pricing | Pay-as-you-go | Natural flower bouquets with size options |
| Unit Pricing | Pay-as-you-go | Flower and chocolate gift combinations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Bella Fiori product offering
Product offeringCore offering
Bella Fiori operates an online flower and gift storefront in Riyadh, Saudi Arabia, selling natural flower vases, natural flower bouquets in multiple sizes, artificial flower vases, a curated monthly featured bouquet, and gift combinations pairing flowers with chocolates, diffusers, and candles. Customers place orders through the website for direct delivery within Riyadh, with same-day delivery available for orders placed before 8 PM, seven days a week.
Product overview
Bella Fiori is a Saudi Arabian flower shop (بيلافيوري) operating as an e-commerce platform built on the Zid store platform. The company offers four main product categories: (1) Natural flower vases (فازات ورد طبيعي) featuring arrangements in decorative containers with prices ranging from 750-3,800 SAR; (2) Natural flower bouquets (باقات ورد طبيعي) available in five sizes from Petite to Deluxe, priced 295-770 SAR; (3) Artificial flower vases (فازات ورد صناعي) for long-lasting decor priced 1,100-3,500 SAR; and (4) Chocolate and gift combinations (تشوكليت و هدايا) pairing flowers with chocolates, diffusers, and candles priced 495-1,950 SAR. The company also offers a Featured Monthly Bouquet (باقة الشهر المميزة) as a special category. Products are sold exclusively through their online store with delivery available within Riyadh.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Flower Vases (فازات ورد طبيعي) Arrangements of natural flowers displayed in decorative vases, including various rose and flower combinations. Priced from 750 to 3,800 SAR depending on arrangement complexity and flower count. Sold through the online storefront for direct delivery within Riyadh.
- Natural Flower Bouquets (باقات ورد طبيعي) Hand-tied bouquets of natural flowers offered in five size variants (Petite XS to Deluxe L), priced from 295 to 770 SAR depending on size and design. Sold online for delivery within Riyadh.
- Featured Monthly Bouquet (باقة الشهر المميزة) Curated monthly featured flower arrangement highlighted as a special category on the website, providing a rotating seasonal offering for individual gift purchasers.
- Artificial Flower Vases (فازات ورد صناعي) Decorative vases containing artificial/silk flowers for long-lasting home decor, with various designs and prices ranging from 1,100 to 3,500 SAR. Sold online for delivery within Riyadh.
- Chocolate and Gift Combinations (تشوكليت و هدايا) Pre-curated gift combinations pairing natural or artificial flowers with chocolates, diffusers (فواحة), and candles. Prices range from 495 to 1,950 SAR depending on the components. Designed for individual gifting occasions and delivered within Riyadh.
Quantifiable outcome
- Same-day delivery available for orders placed before 8 PM
- +1 more outcomes
Companies that use Bella Fiori
Customer profileSegments1 record
Ideal customer profiles1 record
Bella Fiori technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bella Fiori partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Bella Fiori competitors and assessment
Company assessmentDirect peers
- Flowerbx: Premium online florist specializing in curated bouquets with same-day and next-day delivery in major European cities. Comparable premium DTC positioning and curated-bouquet assortment.
- BloomNation: Online marketplace connecting consumers with local florists. Comparable as a digital channel for boutique flower retailers, though marketplace-model differs from Bella Fiori's single-shop storefront.
- Floward: Leading online flower and gifting platform across the Middle East with same-day delivery. Direct competitor to Bella Fiori in the Saudi Arabian and broader GCC e-commerce florist category.
- The Bouqs Co. US-based online florist delivering farm-direct bouquets and curated arrangements. Closely comparable DTC flower e-commerce model with similar price-tiered bouquets.
- Ode à la Rose: Online florist inspired by the Parisian flower market, offering curated bouquets and gift combinations with delivery. Closely mirrors Bella Fiori's curated-bouquet + gift-add-on model.
Broad incumbents
- 1-800-Flowers.com: Large established US online florist and gift retailer. Comparable broad DTC flower/gift e-commerce platform with national same-day delivery through a florist network.
- Interflora: International flower-delivery network with same-day delivery through partner florists. Comparable as a global incumbent in the same occasion-based online flower delivery category.
- Teleflora: Global flower-delivery network relaying orders to local member florists. Operates an analogous same-day delivery model via a florist partner network, competing for occasion-based gifting demand.
- FTD (Florists' Transworld Delivery): Established North American online flower and gift delivery brand. Directly analogous product, occasion-based positioning, and delivery-led operating model.
Regional players
- Mumzworld: MENA-based online retailer of baby, kids, and family products. Adjacent regional e-commerce player in the same geography with comparable DTC logistics expectations, though not a flower competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bella Fiori social profiles
Digital presenceBella Fiori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bella Fiori leadership team
Management profileNumber of profiles
Bella Fiori funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bella Fiori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bella Fiori
What does Bella Fiori do?
Bella Fiori operates an online flower and gift storefront in Riyadh, Saudi Arabia, selling natural flower vases, natural flower bouquets in multiple sizes, artificial flower vases, a curated monthly featured bouquet, and gift combinations pairing flowers with chocolates, diffusers, and candles. Customers place orders through the website for direct delivery within Riyadh, with same-day delivery available for orders placed before 8 PM, seven days a week.
Is Bella Fiori a public or private company?
Bella Fiori is a private company. It is classified as unknown and is currently operating.
When was Bella Fiori founded?
Bella Fiori was founded in 2014. It employs 11 to 50 people.
Where is Bella Fiori based?
Bella Fiori is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Bella Fiori make money?
One revenue line is on record: product Sales.
Who are Bella Fiori's main competitors?
Direct peers on record are Flowerbx, BloomNation, Floward, The Bouqs Co. and Ode à la Rose. Broad incumbents are 1-800-Flowers.com, Interflora, Teleflora and FTD (Florists' Transworld Delivery). Mumzworld is listed as a regional player.
Does Bella Fiori have an API?
No public API is recorded for Bella Fiori.
What industry is Bella Fiori in?
Bella Fiori's product category is Online Florist and Gift Retail. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACANAI, Same-Day Gift Delivery & Courier Fulfillment. Its NAICS code is 45931 and its SIC code is 5961.