What Parkside does

Parkside (legal name: Parkside; doing-business-as Parkside Living) is a Brazilian real estate company founded in 2019 in Florianópolis, Santa Catarina, by co-founders Alexandre and Felipe after studying purpose-built rental studio models at the University of Southern California in Los Angeles. The company operates as both a real estate developer and an operator, building, furnishing, and managing fully furnished studio apartments designed from land selection through to ongoing rental management. Its portfolio spans five neighborhoods within Florianópolis — Downtown (Centro), Trindade, Carvoeira, Cacupé, and Sapiens (Cachoeira do Bom Jesus) — plus an additional operating presence in Itajaí, with the Parkside Trindade flagship contributing 160+ apartments alone. Product tiers include Studio Standard, Studio Comfort, Studio Premium, Studio Garden, and 1-bedroom units, with monthly rents ranging from approximately R$1,995 to R$3,450+ plus condominium fees and IPTU (property tax).

The business operates on two interlocking revenue mechanics: (1) direct-to-consumer recurring rental income from furnished studios marketed via the company's website, social media (Instagram, Facebook, LinkedIn, YouTube), and WhatsApp inside-sales, with flexible seasonal or traditional lease terms, no guarantor, and no security deposit; and (2) a managed-services revenue stream via the Parkside Invest Club, where 400+ investors purchase individual units at minimum investments of approximately R$60,000 and delegate full management — marketing, tenant relations, contracts, maintenance, and dynamic pricing — to Parkside in exchange for monthly profit distributions. Customer segments are urban professionals, remote workers, UFSC-affiliated students, and short-stay visitors, with an investor channel targeting individual Brazilian real-estate buyers. Marketing is digital-first and peer-review-driven, with Google ratings of 4.5–5.0 across properties and an ESG award (Best ESG Project of the Year, 2023) supporting brand positioning. The company is privately held, bootstrapped (no disclosed institutional funding rounds), headquartered in Florianópolis, and managed by a small core team of 1–10 corporate staff.

Name

Parkside

Legal name

Parkside

Website

https://parkside.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Parkside Living is a Florianópolis-based build-to-rent operator that develops, furnishes, and manages purpose-built studio apartments across five neighborhoods plus Itajaí, Brazil, serving urban professionals, remote workers, and 400+ individual investors through flexible leases and full-service property management.

Ownership category

akta.pro rank

Product category

Furnished Studio Apartment Rentals

NAICS

Lessors of Real Estate (5311), Rental and Leasing Services (532)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Executive Apartments (Corporate Housing) (THAGAEAD)

akta.pro secondary industries

Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Pet-Friendly Vacation Rentals (THAGANAH)

Keywords

• Furnished apartment rentals
• Studio rentals
• Property management
• Real estate investment
• Coliving spaces

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Rental income from furnished studios: The company generates revenue through monthly rental payments from tenants occupying fully furnished studio apartments across its multiple properties in Florianópolis.
2. Property management services for investors: Parkside manages properties for investors, handling marketing, tenant relations, contracts, maintenance, and dynamic pricing. The company distributes monthly profits proportionally to each investor's share.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Parkside develops, furnishes, and operates fully furnished studio apartment buildings across multiple neighborhoods in Florianópolis (Cacupé, Carvoeira, Sapiens, Downtown, Trindade) and Itajaí, offering flexible seasonal or traditional rental contracts with no guarantor, deposit, or paperwork. Through the Parkside Invest Club, the company also sells individual units in its own developments to investors and provides full property management in exchange for monthly rental income distribution.

Product overview

Parkside is a Brazilian real estate company that develops, builds, furnishes, and operates purpose-built rental properties. The company operates a portfolio of fully furnished studio apartments across five locations in Florianópolis: Downtown (Centro), Carvoeira, Cacupé, Sapiens (Cachoeira do Bom Jesus), and Trindade. Each property offers studio apartments in four typologies: Standard, Comfort, Premium, and Garden. The product portfolio spans a single unified offering—fully furnished rental studios—across multiple real estate units, with services including flexible contracts (seasonal or traditional), no guarantor requirements, and complete property management. Additionally, Parkside operates an investment platform (Parkside Invest Club) where investors purchase units in company-developed properties and receive passive income from rental operations managed by Parkside.

Differentiator

Problem solved

Functional benefit

Products and services

• Parkside Cacupé Pilot Parkside property located in the high-end residential Cacupé neighborhood near SC-401 and tech companies; offers fully furnished studios integrated with nature, featuring a wooden deck with sofas, coworking space, garden, laundry, and bicycle parking.
• Parkside Carvoeira Parkside property located opposite UFSC in central Florianópolis, offering fully furnished studios with a box exercise area, coworking, coliving, 24h mini-market, laundry, bicycle parking, hobby-box, and integrated café; includes PCD-accessible units.
• Parkside Sapiens Parkside property located in a quiet green condominium near Cachoeira do Bom Jesus beach in Florianópolis, featuring fully furnished studios with coliving, coworking, an entrance café area, bicycle parking, 24h mini-market, and shared laundry.
• Parkside Downtown Parkside property located a 5-minute walk from Beira-Mar in downtown Florianópolis (R. Prof. Hermínio Jacques, 68), featuring fully furnished studios with coworking space, coliving areas, rooftop, and integrated commerce.
• Parkside Trindade Parkside property in the traditional Trindade neighborhood of Florianópolis, adding 160+ apartments to the portfolio, offering fully furnished studios (Standard, Premium, and Garden typologies) and full amenities.
• Parkside Invest Club Investment program offering property ownership in Parkside-developed buildings with complete property management (marketing, tenant relations, contracts, maintenance, dynamic pricing) by Parkside; investors receive monthly passive rental income proportional to their share, with minimum investments starting around R$60,000.

Quantifiable outcome

• Move-in within 24 hours possible
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Dona FloripaminorGTM or Marketing PartnerLocal hamburger restaurant near Parkside Sapiens that offers exclusive discounts to Parkside residents.
• Atalaia PizzariaminorGTM or Marketing PartnerPizza restaurant near Parkside Sapiens offering exclusive discounts to Parkside residents.
• Fox AcademiaminorGTM or Marketing PartnerFitness gym near Parkside Sapiens, preferred by residents. Offers discounts to Parkside community.
• Pico AltominorGTM or Marketing PartnerRestaurant near Parkside Carvoeira with exclusive discounts for residents.
• Appetite GrillminorGTM or Marketing PartnerRestaurant offering exclusive discounts to Parkside Carvoeira residents.
• Hemera VibesminorGTM or Marketing PartnerBar near Parkside Carvoeira with exclusive discounts for residents.
• MoochachominorGTM or Marketing PartnerMexican restaurant near Parkside Carvoeira offering exclusive discounts to Parkside residents.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Common: US coliving operator offering furnished, flexible-term studios with shared amenities and community programming. Highly comparable product and target customer (urban professionals, remote workers), though focused on the US market.
• Bungalow: US coliving and furnished-rental brand offering flexible-term leases in shared and private apartments. Comparable furnished, flexible-stay positioning targeting urban professionals.
• Cohabs: Operator of purpose-built coliving studios with shared amenities and community programming across Europe. Highly relevant peer for Parkside's build-to-rent studio model, though operating across European cities.
• Ollie: US-based coliving/co-living operator providing fully furnished studios with community amenities. Closely aligned purpose-built rental model serving urban professionals, though operating in different geographies.

Broad incumbents

• Blueground: Global operator of fully furnished, flexible-lease apartments. Same furnished-studio, flexible-contract playbook as Parkside but operating across dozens of cities globally with institutional capital and proprietary technology.
• QuintoAndar: Brazil's largest proptech, operating a marketplace for long-term rentals and a managed-rental product. Overlaps with Parkside's rental-management and tenant-onboarding value proposition but at vastly larger scale and across all major Brazilian metros.

Direct peers

• Housi: Brazilian flexible-rental operator offering fully furnished apartments with short- and long-term contracts, no guarantor required. Directly comparable business model in the same Brazilian furnished-rental category, with broader geographic footprint and stronger tech stack.
• Bossa: Brazilian coliving/studio rental brand offering furnished studios with community amenities and flexible terms. Closest direct competitor in the Brazilian furnished-studio segment Parkside serves.

Others

• WeWork: Global flexible-workspace and co-living operator (WeLive). Comparable community-and-flexibility thesis in adjacent categories (coworking/coliving) that Parkside references via its coworking amenities and community positioning.
• Loft: Brazilian proptech operating across real estate transactions and rentals. Adjacent to Parkside's rental-and-management offering, primarily through technology-enabled brokerage and rental services in major Brazilian metros.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@parkside.invest
• Facebookfacebook.com/parkside.modern.housing
• LinkedInlinkedin.com/company/parkside-living
• Instagraminstagram.com/parkside.live

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkside