Innovative Consulting & Marketing

What Innovative Consulting & Marketing does

Innovative Consulting & Marketing, Inc. is a privately held specialty electronics manufacturers' representative firm founded in 1995 and headquartered in Las Vegas, with offices in Scottsdale, Arizona and Las Vegas, Nevada. The firm represents approximately 16 consumer and specialty electronics brands to integrators, distributors, and homebuilders across a defined territory covering Arizona and Southern Nevada. Its represented portfolio spans lighting control (Lutron, Ketra), AI-powered home automation (Josh.ai), displays and video walls (Samsung Custom Installation, Just Video Walls), architectural and invisible audio (Monitor Audio, TruAudio, Leon Speakers, Meridian Audio, NICHE Modern, Amina Technologies, Fortress Seating), AV distribution and processing (AVPro Edge, AudioControl), and automated window treatments (Wolf Drapery).

Name

Innovative Consulting & Marketing

Legal name

Innovative Consulting and Marketing, Inc.

Website

https://innovativeconsult.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovative Consulting & Marketing is a privately held manufacturers' representative firm that sells specialty electronics brands to integrators and distributors across Arizona and Southern Nevada.

Ownership category

akta.pro rank

Product category

Specialty Electronics Manufacturers Representation

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Consultative Selling & Discovery (EDABABAC), Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Manufacturers representative services
• Specialty electronics distribution
• Custom installation channel sales
• Audio video rep firm
• Home automation products

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Manufacturer Representative Commissions: As a manufacturers' representative firm, Innovative Consulting & Marketing generates revenue through commissions earned on sales of the products they represent to integrators and distributors in Arizona and Southern Nevada markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Innovative Consulting & Marketing is a specialty electronics manufacturers' representative firm that connects premium consumer electronics brands with custom integrators and distributors in the Arizona and Southern Nevada markets. The firm provides consultative sales, training, and ongoing channel support for products spanning lighting control, automated shading, home automation, architectural audio, AV distribution, displays, video walls, theater seating, and projection screens. Revenue is earned through commissions on sales of represented brands into the residential custom installation channel.

Product overview

Innovative Consulting & Marketing is a specialty electronics manufacturers' representative firm serving the Arizona and Southern Nevada markets. The company provides consultative sales, training, and technical support to integrators and distributors in the custom installation channel. Their portfolio consists of 16 represented brands covering the full spectrum of home automation and AV needs: lighting control (Lutron, Ketra), home automation and voice control (Josh.ai), displays and video walls (Samsung, Just Video Walls), architectural and invisible audio (Monitor Audio, TruAudio, Leon Speakers, Meridian Audio, NICHE Modern, Amina Technologies, Fortress Seating), AV distribution and processing (AVPro Edge, AudioControl), and automated window treatments (Wolf Drapery, Lutron). The company also offers shading solutions through Lutron. Their core service is connecting manufacturers with the custom installation dealer network to deliver whole-home automation, lighting control, theater rooms, security systems, networking, and distributed audio/video solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Lutron Lighting control and automated window shading solutions for residential and commercial applications, represented to integrators and distributors in Arizona and Southern Nevada.
• Samsung Custom Installation Premium displays and custom installation solutions for high-end residential and commercial projects, represented in Arizona and Southern Nevada.
• Josh.ai AI-powered voice control and home automation platform for luxury residential installations, represented in Arizona and Southern Nevada.
• Fortress Seating Premium theater seating and custom upholstery for home cinema installations, represented in Arizona and Southern Nevada.
• Monitor Audio British-designed speakers and audio systems for stereo and home theater applications, represented in Arizona and Southern Nevada.
• TruAudio Architectural speakers, subwoofers, and audio equipment for custom installation, represented in Arizona and Southern Nevada.
• Wolf Drapery Automated window treatments and drapery systems integrated with lighting control, represented in Arizona and Southern Nevada.
• Just Video Walls Commercial and residential video wall solutions and displays, represented in Arizona and Southern Nevada.
• AVPro Edge AV distribution, extenders, and video processing equipment for custom installations, represented in Arizona and Southern Nevada.
• AudioControl Audio/video receivers, amplifiers, and signal processing for home and commercial audio, represented in Arizona and Southern Nevada.
• Ketra Human-centric lighting solutions with tunable white and color capabilities for residential wellness, represented in Arizona and Southern Nevada.
• Leon Speakers Custom architectural speakers and audio solutions designed to blend with interior aesthetics, represented in Arizona and Southern Nevada.
• Meridian Audio High-fidelity audio systems, DSP speakers, and streaming audio solutions, represented in Arizona and Southern Nevada.
• NICHE Modern Designer architectural speakers combining acoustic performance with artistic design, represented in Arizona and Southern Nevada.
• Severtson Screens Projection screens including acoustic transparent, ambient light rejecting, and specialty screens, represented in Arizona and Southern Nevada.
• Amina Technologies Invisible speakers that install within walls to provide audio without visible hardware, represented in Arizona and Southern Nevada.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• LutroncoreChannel Partner/ Reseller/ DistributorLutron is an internationally acclaimed lighting control manufacturer. Innovative Consulting & Marketing represents Lutron products in Arizona and Southern Nevada territories, providing sales, training, and support for Lutron's lighting control and automated shading solutions.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung Custom Install is a division of Samsung focused on custom installation products. Innovative represents Samsung custom installation products in the Arizona and Southern Nevada markets.
• Josh.aicoreChannel Partner/ Reseller/ DistributorJosh.ai is an AI-powered home automation platform. Innovative Consulting & Marketing represents Josh.ai products in Arizona and Southern Nevada territories.
• Fortress SeatingminorChannel Partner/ Reseller/ DistributorFortress Seating manufactures high-end theater seating. Innovative Consulting & Marketing represents Fortress Seating products in the Arizona and Southern Nevada markets.
• Monitor AudiocoreChannel Partner/ Reseller/ DistributorMonitor Audio is a British manufacturer of hi-fi speakers and in-wall/in-ceiling speakers. Innovative represents their full range of audio products in the Arizona and Southern Nevada territories.
• TruAudiominorChannel Partner/ Reseller/ DistributorTruAudio manufactures audio equipment including speakers, subwoofers, and amplifiers. Innovative represents TruAudio products in the Arizona and Southern Nevada markets.
• Wolf DraperyminorChannel Partner/ Reseller/ DistributorWolf Drapery produces motorized window treatment systems. Innovative Consulting & Marketing represents Wolf Drapery products in Arizona and Southern Nevada territories.
• Just Video WallsminorChannel Partner/ Reseller/ DistributorJust Video Walls specializes in custom video wall solutions. Innovative represents Just Video Walls products in the Arizona and Southern Nevada markets.
• AVPro EdgecoreChannel Partner/ Reseller/ DistributorAVPro Edge manufactures audio/video distribution equipment and connectivity solutions. Innovative represents AVPro Edge products in Arizona and Southern Nevada territories.
• AudioControlcoreChannel Partner/ Reseller/ DistributorAudioControl manufactures home theater processors, amplifiers, and EQ solutions. Innovative represents AudioControl products in the Arizona and Southern Nevada markets.
• KetracoreChannel Partner/ Reseller/ DistributorKetra specializes in tunable LED lighting solutions for residential and commercial applications. Innovative represents Ketra products in Arizona and Southern Nevada territories.
• Leon SpeakerscoreChannel Partner/ Reseller/ DistributorLeon Speakers designs and manufactures custom and architectural speakers. Innovative represents Leon Speakers products in the Arizona and Southern Nevada markets.
• Meridian AudiocoreChannel Partner/ Reseller/ DistributorMeridian Audio is a British company known for high-performance audio systems including speakers, amplifiers, and streamers. Innovative represents Meridian products in Arizona and Southern Nevada territories.
• Niche ModernminorChannel Partner/ Reseller/ DistributorNiche Modern manufactures designer pendant lights and architectural lighting. Innovative represents Niche Modern products in the Arizona and Southern Nevada markets.
• Severtson ScreensminorChannel Partner/ Reseller/ DistributorSevertson Screens produces projection screens for home theaters and commercial applications. Innovative represents Severtson Screens products in Arizona and Southern Nevada territories.
• Amina TechnologiesminorChannel Partner/ Reseller/ DistributorAmina Technologies specializes in invisible speakers and flat panel audio solutions. Innovative represents Amina products in the Arizona and Southern Nevada markets.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Snap One: Snap One (formerly SnapAV) is a leading manufacturer and distributor of smart home, AV, and networking products in the custom installation channel. It competes for integrator mindshare and overlaps with several of Innovative's represented categories (lighting control, audio, video distribution).
• ADI Global Distribution: ADI is North America's largest low-voltage distributor serving security, AV, and custom installation professionals. It distributes many of the same manufacturers as Innovative and competes for integrator relationships across the Southwest.
• Control4: Control4 (now part of Snap One) is a leading smart-home automation platform manufacturer serving the custom installation channel directly to integrators, competing for share of integrator deployments alongside Innovative's represented brands.
• PowerHouse Alliance: PowerHouse Alliance is a consortium of 12 regional consumer electronics distributors serving the AV and custom installation channel, competing for distribution and rep mandates across multiple US regions.
• Crestron Electronics: Crestron is a flagship manufacturer of integrated control and AV systems for residential and commercial markets, with direct relationships with integrators that overlap with the brands Innovative represents (lighting, shading, AV distribution).
• AVAD: AVAD is a distributor serving AV and custom installation dealers across North America, representing many of the same brands as Innovative and competing for channel mindshare with integrators.

Direct peers

• Azione Unlimited: Azione Unlimited is a buying group and education network for custom installation integrators, providing vendor partnerships, training, and marketing support in a model closely adjacent to Innovative's rep-and-training offering.
• Catalyst AV: Catalyst AV is a marketing group consortium of independent manufacturers' representative firms serving the AV and custom installation channel across multiple US regions. It is the most structurally comparable peer, providing rep and go-to-market services to AV manufacturers.
• HTSA (Home Theater Specialists of America): HTSA is a national buying group for home theater and custom installation dealers, aggregating vendor relationships, training, and marketing support for member integrators - a directly comparable channel-services model.
• Leverage Information Systems: Leverage Information Systems is an independent manufacturers' representative firm serving the AV, IT, and custom installation channel in US markets, providing sales representation and channel support in a directly comparable business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innovative-consulting-and-marketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Consulting & Marketing