ConfirmGood
ConfirmGood is a Singapore-based media publishing platform operating confirmgood.com and six niche Telegram channels (600,000+ collective subscribers), delivering localized lifestyle, food, deals, and news content to Singaporean consumers and monetizing via advertising and sponsored brand content.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ConfirmGood does
ConfirmGood (legal entity: Confirm Good Pte Ltd) is a Singapore-based media publishing platform operating the website confirmgood.com alongside a network of six Telegram channels — Good2GoSG, GoodToFly, Student Perks, Vanity Suite, Next In Tech, and GoodLobang — that collectively reach more than 600,000 subscribers. The platform publishes localized lifestyle, food, deals, events, travel, beauty, tech, arts & culture, and news content targeted at everyday Singapore consumers, organized across categories such as Trending, Latest, Lifestyle, Island Things, Community, Arts & Culture, News, and Deals, with 494 pages of content produced as of June 2026.
The technology stack is intentionally lean: the core publishing platform runs on WordPress, distribution is handled natively through Telegram channels (no mobile app, no public API, no SDK), and the editorial operation is small (11–50 employees based at a co-working space, The Hive, in Singapore's CBD). The platform has no disclosed AI/ML infrastructure, patents, or proprietary models, and operates with named human authors such as Zhen Wei Soh and an in-house editorial account.
Revenue is generated almost exclusively through two streams: display/lead-generation advertising and sponsored brand content (posts explicitly marked 'This post is brought to you by…'), with advertisers including Singapore Airlines, Grab, Sony, Cedele, iHerb, Haidilao, McDonald's, Gong Cha, and llaollao. The platform is free for readers, with no premium tier or subscription product. ConfirmGood is privately held, founder-operated, bootstrapped (no funding rounds disclosed), and serves a single geographic market — Singapore.
ConfirmGood firmographics
Firmographics- Name
- ConfirmGood
- Legal name
- Confirm Good Pte Ltd
- Website
- https://confirmgood.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ConfirmGood is a Singapore-based media publishing platform operating confirmgood.com and six niche Telegram channels (600,000+ collective subscribers), delivering localized lifestyle, food, deals, and news content to Singaporean consumers and monetizing via advertising and sponsored brand content.
- Ownership category
- akta.pro rank
ConfirmGood industry classification
Industry- Product category
- Online Media Publishing
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI)
- akta.pro secondary industry
- Newsletter & Email Digest Aggregators (MPACAKAG)
Keywords
Where ConfirmGood is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
ConfirmGood business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising: ConfirmGood offers advertising opportunities on their media platforms, allowing brands to reach their large subscriber base through sponsored content and promotional articles. They explicitly invite advertisers to contact them via email.
- Sponsored Content: The platform publishes sponsored content marked as 'This post is brought to you by...' featuring brand partnerships and promotional material from companies like iHerb and other brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free content access for readers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
ConfirmGood product offering
Product offeringCore offering
ConfirmGood operates a Singapore-focused media publishing platform that delivers localized lifestyle, food, deals, news, events, arts & culture, and community content through its website (confirmgood.com) and a network of niche Telegram channels. The platform produces daily editorial articles, sponsored brand content, and interactive giveaways, organizing coverage across categories such as Trending, Latest, Lifestyle, Island Things, Community, Arts & Culture, News, and Deals. Content is offered free to readers while the company monetizes through advertising and sponsored partnerships with brands.
Product overview
ConfirmGood is a Singapore-based media publishing platform that operates as a unified content hub with multiple Telegram distribution channels. The core platform at confirmgood.com publishes lifestyle, food, news, and deals content organized across categories (Trending, Latest, Lifestyle, Island Things, Community, Arts & Culture, News, Deals). The company has built an audience of over 600,000 subscribers across affiliated Telegram channels including Good2GoSG (lifestyle/deals), GoodToFly (travel), Student Perks, Vanity Suite (beauty), Next In Tech (technology), and GoodLobang (exclusive deals). This platform-plus-distribution-channel architecture allows ConfirmGood to deliver content directly to readers while maintaining multiple specialized audience segments.
Differentiator
Problem solved
Functional benefit
Brands
- GoodLobang: Telegram channel focused on exclusive deals and promotions for subscribers
- Good2GoSG
- GoodToFly
- Student Perks
- Vanity Suite
- Next In Tech
Products and services
- ConfirmGood Website Platform Singapore-based lifestyle, food, news, and deals media publishing platform delivering free localized editorial content to readers and serving as the primary destination for sponsored content partnerships with brands.
Quantifiable outcome
- Directly reaches the largest number of audiences in Singapore across various categories
Companies that use ConfirmGood
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
ConfirmGood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ConfirmGood partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Good2GoSGcoreTelegram channel affiliated with ConfirmGood, part of the network of channels reaching 600,000+ subscribers collectively. Contributes to community engagement and content distribution.
- GoodToFlycoreTelegram channel affiliated with ConfirmGood focusing on travel and flight-related content for Singapore audiences.
- Student PerkscoreTelegram channel affiliated with ConfirmGood targeting student audiences with deals and lifestyle content.
- Vanity SuiteminorTelegram channel affiliated with ConfirmGood focusing on beauty and lifestyle content.
- Next In TechminorTelegram channel affiliated with ConfirmGood focusing on technology news and reviews.
- GoodLobangcorePrimary deals-focused Telegram channel affiliated with ConfirmGood, celebrating milestones like 50,000 subscribers in 2019. Features exclusive brand collaborations and deals for subscribers.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ConfirmGood competitors and assessment
Company assessmentDirect peers
- SAYS.com: Malaysian-Singaporean digital media brand publishing lifestyle, entertainment, and viral content with an advertising-supported model. Comparable in content mix, audience demographic (Malaysian/Singaporean youth), and revenue model to ConfirmGood.
- SGAG (Singapore At Glance): Singapore viral content and meme publisher with a large Facebook-first audience, monetized through sponsored posts and advertising. Operates in the same advertising-supported Singapore digital-media niche as ConfirmGood with overlapping advertiser demand.
- MustShareNews: Singapore viral news and deals platform publishing shareable lifestyle content monetized via advertising. Closely comparable to ConfirmGood in terms of localized news/deals focus, audience demographic, and advertiser-targeting angle.
- Goody Feed: Hong Kong-based deals and lifestyle platform that expanded with a Singapore edition, using a similar sponsored-content and Telegram-channel approach. Closely comparable in business model and audience engagement mechanics.
- The Smart Local: Singapore-based lifestyle, food, and deals publisher operating a similar model of localized content monetized via advertising and sponsorships. Headquartered in Singapore and reaching a comparable audience, it is the closest direct competitor to ConfirmGood in both content verticals and audience.
- Vulcan Post: Singapore- and Southeast Asia-focused digital publisher covering startups, lifestyle, and tech. Comparable to ConfirmGood in advertiser-sponsored article model and Singapore audience, though skewed more toward business/tech verticals.
- Mothership: Major Singapore digital media outlet covering lifestyle, news, and trending content with an advertising-supported model. Competes directly with ConfirmGood for Singapore reader attention and advertiser budgets in the lifestyle/news overlap.
- ZULA.sg: Singapore lifestyle media platform covering food, travel, and entertainment with advertising and branded content. Directly comparable to ConfirmGood in localized Singapore lifestyle coverage and sponsorship-based monetization.
Emerging players
- HoneyKids Asia: Singapore family and kids lifestyle media platform monetized via sponsorships and partnerships. Comparable to ConfirmGood in the sponsored-content economics model and Singapore-focused advertiser demand, though narrower vertical (parenting).
- Burpple: Singapore F&B discovery platform combining user reviews with merchant partnerships and deals. Adjacent to ConfirmGood's food/deals vertical with partial overlap in advertiser demand and reader use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ConfirmGood social profiles
Digital presenceConfirmGood financial estimates
Financial estimateRevenue estimate
Valuation estimate
ConfirmGood leadership team
Management profileNumber of profiles
ConfirmGood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ConfirmGood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ConfirmGood
What does ConfirmGood do?
ConfirmGood operates a Singapore-focused media publishing platform that delivers localized lifestyle, food, deals, news, events, arts & culture, and community content through its website (confirmgood.com) and a network of niche Telegram channels. The platform produces daily editorial articles, sponsored brand content, and interactive giveaways, organizing coverage across categories such as Trending, Latest, Lifestyle, Island Things, Community, Arts & Culture, News, and Deals. Content is offered free to readers while the company monetizes through advertising and sponsored partnerships with brands.
Is ConfirmGood a public or private company?
ConfirmGood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ConfirmGood founded?
ConfirmGood was founded in 2019. It employs 11 to 50 people.
Where is ConfirmGood based?
ConfirmGood is headquartered in Singapore, Singapore, in the Asia region.
How does ConfirmGood make money?
Two revenue lines are on record. Advertising is the primary driver. The others are sponsored Content.
Who are ConfirmGood's main competitors?
Direct peers on record are SAYS.com, SGAG (Singapore At Glance), MustShareNews, Goody Feed, The Smart Local, Vulcan Post, Mothership and ZULA.sg. Emerging players are HoneyKids Asia and Burpple.
Does ConfirmGood have an API?
No public API is recorded for ConfirmGood.
What industry is ConfirmGood in?
ConfirmGood's product category is Online Media Publishing. Its primary akta.pro industry code is BPAMAJAI, Content Aggregation, Curation & RSS Platforms, with a secondary code of MPACAKAG, Newsletter & Email Digest Aggregators. Its NAICS code is 516210 and its SIC code is 2741.