Smartbnb

What Smartbnb does

Smartbnb is a Greek-based short-term rental property management company that operates a two-tier service for property owners. Its Full Management offering, priced at a 20% commission on bookings, covers end-to-end operations including listing creation and optimization across Airbnb, Booking.com, and HomeAway, guest communication, check-in/out, professional cleaning coordination, linen service, maintenance, dynamic pricing, and revenue management. A lower-tier Listing Management service is offered at 10% commission for owners who prefer to handle operations themselves. The company is headquartered at a UK address (22 Wenlock Road, London) but operates regional offices in Athens (Kolonaki) and Mykonos, with a self-claimed leading position in Santorini. Customer segments include domestic Greek property owners and overseas (notably UK) investors seeking turnkey management of Greek rental properties.

The technology stack is a proprietary property management platform augmented with three owner-facing tools: SmartLens, an AI-driven photo enhancement tool for improving listing images; an Income Calculator for estimating rental revenue; and an AADE Automatic Submission tool that integrates directly with the Greek tax authority for short-term rental registration and income reporting. Distribution is achieved through direct sales (website, phone, email), a franchise and referral program (Smartbnb Friend, Partner, Franchise), and multi-platform listing syndication. The company is privately held, bootstrapped, with 11–50 employees and no disclosed institutional funding.

Name

Smartbnb

Legal name

Smartbnb

Website

https://smartbnb.gr

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Smartbnb is a Greek short-term rental property management company offering Full Management (20% commission) and Listing Management (10%) services across Airbnb, Booking.com, and HomeAway, serving property owners in Santorini, Athens, Mykonos, and overseas markets with AI-enabled photo tools and AADE tax compliance integration.

Ownership category

akta.pro rank

Product category

Short-term Rental Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (THAMAKAA)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (BPAJAIAA), Vacation Rental Maintenance & Vendor Management (BPAJAIAM), Turnover Cleaning + Minor Maintenance/Handyman Add-Ons (HSAEAEAF)

Keywords

• Short-term rental management
• Vacation property management
• Airbnb management services
• Rental listing optimization
• Hospitality property services

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Full Property Management: Comprehensive property management service including listing optimization, guest communication, cleaning, maintenance, and revenue management. Company takes 20% commission on bookings.
2. Listing Management Only: focused service handling only listing creation, optimization, and potentially pricing management. Lower tier option at 10% commission.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Smartbnb provides professional short-term rental property management services for property owners in Greece, distributing listings across Airbnb, Booking.com, and HomeAway. It offers two commission-based service tiers — a Full Management service (20% commission) covering end-to-end operations including guest communication, check-in/out, cleaning coordination, linen service, maintenance, and revenue optimization, and a Listing Management service (10% commission) focused on listing creation, optimization, and calendar management. The company supplements these services with proprietary tools including SmartLens (AI photo enhancement), an Income Calculator, and automated AADE Greek tax authority submission.

Product overview

Smartbnb is a Greek property management company offering two primary service tiers: Full Management (20% commission) for comprehensive end-to-end short-term rental management, and Listing Management (10% commission) for listing-focused services. The company provides supplementary tools including Income Calculator for property valuation, SmartLens for AI-powered photo enhancement, and AADE Automatic Submission for Greek tax authority compliance. Smartbnb also operates growth programs through Smartbnb Friend (referral), Smartbnb Partner (commission-based partnerships), and Smartbnb Franchise (franchise opportunities). The company manages properties across major Greek destinations including Santorini, Athens, and Mykonos, listing on Airbnb, Booking.com, and HomeAway platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Smartbnb Friend: Referral program where users can refer friends and earn rewards
• Smartbnb Partner
• Smartbnb Franchise
• SmartLens
• Income Calculator

Products and services

• Full Management Service End-to-end short-term rental property management service for property owners in Greece, including listing optimization, guest communication, check-in/out, professional cleaning coordination, linen service, maintenance coordination, and revenue management. Charged at a 20% commission on bookings.
• Listing Management Service Focused listing management service covering property listing creation, optimization, pricing strategy, and calendar management across short-term rental platforms. Charged at a 10% commission and intended for owners who handle other operational aspects themselves.
• Income Calculator
• SmartLens AI-powered photo enhancement tool that automatically improves the quality and presentation of property photos for short-term rental listings, with the goal of increasing booking appeal and conversion rates.
• AADE Automatic Submission Automated submission tool for short-term rental registration and income reporting to the Greek Independent Authority for Public Revenues (AADE), streamlining regulatory compliance required by Greek short-term rental law.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• AirbnbcoreChannel Partner/ Reseller/ DistributorPrimary platform partner. Smartbnb manages properties on Airbnb, creating and optimizing listings, managing guest communications, and handling bookings. Listed as a non-affiliated third-party management service.
• Booking.comcoreChannel Partner/ Reseller/ DistributorMajor distribution platform partner. Smartbnb extends management services to Booking.com listings for property owners seeking maximum market reach across multiple platforms.
• HomeAway (Vrbo)secondaryChannel Partner/ Reseller/ DistributorAdditional short-term rental platform where Smartbnb manages property listings on behalf of owners.
• AADE (Greek Tax Authority)coreTechnology or IntegrationIntegration with Greek Independent Authority for Public Revenues (AADE) for automatic submission of short-term rental registration and income reporting as required by Greek law.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Vacasa: Largest North American full-service vacation rental manager, offering end-to-end services (listing, guest comms, cleaning, maintenance) for a take-rate commission — directly comparable full-service STR management model to Smartbnb's core offering, but operating at vastly larger scale and broader geography.

Emerging players

• Hospitable: Automation software for short-term rental hosts focused on guest communication, dynamic pricing, and multi-platform listing management. Comparable to Smartbnb in addressing the same pain points (automated guest comms, multi-platform listing) with a software-only rather than full-service delivery model.
• Smoobu: European-focused vacation rental software offering channel manager, PMS, and booking tools for individual hosts and small management companies. Comparable in multi-platform channel management capability targeting short-term rental operators in European markets.
• Guesty: Property management software platform (PMS) used by STR managers and professional hosts to manage listings across Airbnb, Booking.com, and Vrbo. Comparable to Smartbnb in multi-platform distribution capabilities and target audience of professional short-term rental operators.
• Hostaway: All-in-one vacation rental property management software serving professional STR managers and agencies. Comparable as a multi-platform distribution and operations backbone for short-term rental management businesses like Smartbnb.

Direct peers

• GuestReady: European-focused short-term rental management company operating across major cities and resort destinations, providing full-service Airbnb management. The most direct geographic and product peer to Smartbnb, including dedicated support for overseas/international property owners across multiple European markets.
• Evolve: Full-service vacation rental management company with a low-commission, owner-friendly model across North America. Closely comparable to Smartbnb's two-tier structure (Evolve offers light vs. full management), targeting individual property owners seeking professional management of their short-term rentals.
• TurnKey Vacation Rentals: Full-service vacation rental management company in the US serving premier leisure destinations with comprehensive guest-facing services. Directly comparable full-service business model to Smartbnb's 20% Full Management tier, though operating in North American resort markets.

Regional players

• MadeComfy: Full-service Airbnb property management company operating primarily in Australia and the UK, with a tiered service model similar to Smartbnb's Full Management vs. Listing Management structure. Comparable as a regional full-service STR manager focused on premier tourism markets and cross-border property owners.

Others

• BnBFinder: Directory and booking platform for bed & breakfasts, vacation rentals, and boutique properties. Comparable only loosely as an adjacent marketplace in the vacation rental ecosystem, useful for distribution context rather than direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smartbnb.gr
• LinkedInlinkedin.com/company/smartbnb-greece

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartbnb