Nu Ideaktiv

What Nu Ideaktiv does

Nu Ideaktiv Sdn. Bhd. is a Malaysian digital media house and a wholly-owned subsidiary of Astro Malaysia Holdings Berhad, headquartered in Shah Alam, Malaysia, with an additional office at the All Asia Broadcast Centre in Kuala Lumpur. The company operates a portfolio of 17 established Malay-language media brands spanning women's lifestyle (Mingguan Wanita, Nona, Impiana, Hijabista), family and parenting (Pa&Ma, Keluarga, Bintang Kecil), food (Rasa), men's lifestyle (Maskulin), youth (Remaja), entertainment (Media Hiburan), travel (Libur), fashion (Pesona Pengantin), automotive (Roda Panas), fishing (Umpan), life hacks (Vanilla Kismis), and spiritual content (Kashoorga). Assets are distributed across print magazines, 17 brand-specific websites, mobile applications, social media (Facebook, Instagram, TikTok, YouTube, Dailymotion), and television programming on Astro channels (Astro Prima, Astro Ria, Astro Oasis) and RTM.

The company's underlying technology includes NI Audience 360, a proprietary audience analytics and targeting platform, and a multi-platform content management architecture that integrates editorial assets across digital, broadcast, and physical event channels. Revenue is generated through multiple streams: advertising services (CPM, CPC, CPA, CPL, sponsorship, branded content, TV spots), content production services, magazine subscription and publication sales, and event sponsorship. Pricing is quote-based through rate cards shared upon inquiry, with usage-based billing for digital advertising and multi-year contracts for sponsorships. The go-to-market is an enterprise field sales motion staffed by a Head of Sales and a team of 10+ sales personnel offering integrated advertising packages to local and international brands seeking reach into the Malay Malaysian demographic, supported by government and corporate partners including Kementerian Pendidikan Malaysia (KPM), Kementerian Belia dan Sukan (KBS), SK Magic Malaysia, Ella Furniture, VICTOR, Universal Sports, and Perfume Paradise.

Name

Nu Ideaktiv

Legal name

Nu Ideaktiv Sdn. Bhd.

Website

https://ideaktiv.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Nu Ideaktiv is a Malaysian digital media house and subsidiary of Astro Malaysia Holdings operating 17 Malay-language media brands across print, digital, social media, and television. It serves Malay-speaking Malaysian consumers with lifestyle content and sells integrated advertising solutions to local and international brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services: Primary revenue stream from advertising across all media platforms including digital ads (CPM, CPC, CPA, CPL), sponsorship, branded content, and TV spots. Ideaktiv offers run of station, spot buy, and custom advertisement campaigns.
2. Content Production Services: Production services for advertisement campaigns, contests, events, and branded content including video production and digital streaming services.
3. Magazine and Publication Sales: Revenue from 17 major magazine brands covering lifestyle, entertainment, family, cooking, fashion, and automotive segments.
4. Sponsorship and Brand Partnerships: Sponsorship deals for TV shows, events, and content programs featuring branded integration and promotional activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Nu Ideaktiv is a Malaysian digital media house that operates a portfolio of 17 Malay-language magazine and brand titles spanning print, websites, mobile apps, social media, on-ground events, and Astro TV programming. It sells advertising inventory (CPM, CPC, CPA, and CPL pricing) and produces branded content for brands, agencies, and government bodies targeting the Malaysian Malay-speaking consumer market. Audience-insight and campaign-measurement services are provided through its proprietary NI Audience 360 platform.

Product overview

Nu Ideaktiv is a leading Malay digital media house with more than 40 years of experience in media-related businesses. The company operates a portfolio of 17 major magazine brands (Bintang Kecil, Hijabista, Impiana, Kashoorga, Keluarga, Libur, Maskulin, Media Hiburan, Mingguan Wanita, Nona, Pa&Ma, Pesona Pengantin, Rapi, Rasa, Remaja, Roda Panas, Umpan, and Vanilla Kismis) spanning print, digital, social media, and on-ground events. The portfolio includes women's lifestyle publications (Mingguan Wanita, Nona, Impiana), parenting content (Pa&Ma), youth magazines (Remaja), men's lifestyle (Maskulin), cooking/food (Rasa), entertainment (Media Hiburan), travel (Libur), fashion (Hijabista), automotive (Roda Panas), and niche publications (Umpan, Vanilla Kismis). Nu Ideaktiv also produces TV shows including WHO'S YOUR BRO, Borak Seeni, Kongsi Kasih, Ajar Masak, Chef Terangkat, Rasa Nostalgia Kampung Style, Impiana Makeover, and Casa Impiana. The company offers advertising and brand solutions including NI Audience 360, providing multi-platform content accessible through print, digital, and TV channels.

Differentiator

Problem solved

Functional benefit

Brands

• Bintang Kecil: Children-focused brand under Nu Ideaktiv
• Hijabista
• Impiana
• Kashoorga
• Keluarga
• Libur
• Maskulin
• Media Hiburan
• Mingguan Wanita
• Nona
• Pa&Ma
• Pesona Pengantin
• Rapi
• Rasa
• Remaja
• Roda Panas
• Umpan
• Vanilla Kismis
• seeNI

Products and services

• Multi-Platform Advertising (Display, Video, Social, TV, On-Ground) Sold advertising inventory across Nu Ideaktiv's 17 Malay-language magazine brands spanning websites, mobile apps, social media, print, Astro TV, and on-ground events. Priced via CPM, CPC, CPA, and CPL models plus custom packages, and sold to brands, agencies, and government clients targeting Malay-speaking Malaysian consumers.
• NI Audience 360 Proprietary analytics and audience-intelligence platform that provides first-party data, geo-mapping, demographic insights, and campaign-performance measurement across Nu Ideaktiv's 17-brand media portfolio. Sold as part of the company's advertising offering to advertisers and media agencies that need data-backed planning and reporting for Malay-audience campaigns.
• Branded Content Production Custom content-creation service in which Nu Ideaktiv produces articles, videos, social posts, TV segments, and on-ground event content on behalf of advertisers using its editorial brands. Targeted at brand marketers and agencies that want native storytelling across Malay-language lifestyle and entertainment audiences.
• Event Sponsorship and On-Ground Activations Sponsorship and experiential-activation packages built around Nu Ideaktiv's branded events and on-ground campaigns, sold to advertisers and government clients for integrated Malay-audience reach.

Quantifiable outcome

• Trusted by international and local brands for advertising services
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Universal SportscoreStrategic or Co-development Partner · 25 June 2025Co-organizer of Astro Kem Badminton 2025 youth grassroots badminton development initiative in partnership with Malaysian Ministry of Education and Ministry of Youth and Sports. Program aims to develop young badminton talent aged 10-12 years across Sabah, Johor, Pulau Pinang, and Selangor.
• VICTORcoreOthers · 25 June 2025Equipment sponsor for Astro Kem Badminton 2025 providing world-class badminton gear to youth participants. Supports the grassroots badminton development initiative by equipping young athletes with quality sports equipment.
• Kementerian Pendidikan Malaysia (KPM)coreStrategic or Co-development Partner · 25 June 2025Government partner for Astro Kem Badminton 2025 program. Ministry collaborates to bring badminton clinics to schools with over 700 students attending the launch event at SJK(C) Tsun Jin.
• Kementerian Belia dan Sukan (KBS)coreStrategic or Co-development Partner · 25 June 2025Government ministry partner supporting youth sports development through Astro Kem Badminton 2025 initiative aimed at developing young Malaysian badminton talent.
• Banthongyord Badminton School (Thailand)minorStrategic or Co-development Partner · 25 June 2025Regional badminton training partner in Bangkok, Thailand. Top performers from KL Selection Camp will train at this prestigious school that produced Thai legend Ratchanok Inthanon, World Champion 2013.
• Perfume ParadisecoreGTM or Marketing Partner · 1 January 2025Sponsorship partner for Kongsi Kasih Jejak Jalanan Season 4 on Astro Prima. Brand integration in the charity and community outreach program during Ramadan.
• ERA FMminorStrategic or Co-development Partner · 1 January 2024Radio partner for Hero Dewi Remaja 2023 show. Munaa Bella from ERA FM served as mentor for contestants learning radio presentation skills.
• Astro AwaniminorStrategic or Co-development Partner · 1 January 2024News partner providing journalism mentorship. Luqman Hariz from Astro Awani trained Hero Dewi Remaja contestants in news anchor skills.
• SK Magic MalaysiacoreGTM or Marketing Partner · 1 January 2023Sponsorship partner for Casa Impiana home decoration TV show. SK Magic products (dishwashers, home appliances) are integrated into home makeovers featuring various interior design styles.
• Ella Furniture (Radia Shah Alam)coreGTM or Marketing Partner · 1 January 2023Dekorasi partner for Impiana Makeover Ruang Selebriti show, providing furniture and interior design expertise for celebrity home transformations.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• The Vibes: Newer Malaysian digital news and lifestyle media platform launched in 2020. Partial overlap with Nu Ideaktiv's lifestyle and entertainment verticals targeting urban Malay-speaking audiences.
• Rojak Daily: Malaysian digital lifestyle and entertainment media platform targeting Malay-speaking audiences with viral content. Partial overlap with Nu Ideaktiv's entertainment and lifestyle brands such as Media Hiburan and Libur.

Direct peers

• REV Media Group: Digital media arm of Media Prima, operating Malay-language news portals (Sinar Harian, Harian Metro, BH Online) and content platforms. Direct competitor for digital ad spend targeting Malay-speaking Malaysian audiences.
• SAYS.com: Malaysian digital content platform focused on lifestyle, entertainment, and viral content, with strong social-media-native audience targeting Malay-speaking millennials and Gen Z. Directly comparable as a digital-first Malaysian media brand.
• Free Malaysia Today: Malaysian digital news outlet with multi-language coverage and significant readership. Competes for digital advertising spend and audience share within the same Malaysian mass-market media category as Nu Ideaktiv.
• Malaysiakini: Leading Malaysian digital news platform with multi-language content (Malay, English, Chinese, Tamil) and a subscription model. Competes directly for digital audience attention and advertising revenue in the Malaysian market.
• Karangkraf: Major Malay-language book and magazine publisher in Malaysia. Nu Ideaktiv hosts events at Karangkraf venues (Karnival Siang Malam Karangkraf), indicating deep ecosystem overlap and direct competition for Malay-audience publishing and event revenue.
• Media Prima Berhad: Malaysia's largest integrated media conglomerate operating TV3, NTV7, 8TV, New Straits Times, and radio networks. Directly comparable as a multi-platform mass-market media company competing for the same Malaysian advertiser spend and audience attention that Nu Ideaktiv targets.
• Star Media Group Berhad: Malaysian media company operating The Star newspaper, mStar portal, and radio stations (988 FM, Suria). Multi-platform media operator with overlapping advertiser and audience base, competing in the broader Malaysian media landscape.

Broad incumbents

• Astro Malaysia Holdings Berhad: Parent company of Nu Ideaktiv, also the largest satellite-TV and OTT operator in Malaysia (Astro GO, sooka) with radio assets. Functions as a broad incumbent whose TV/radio inventory overlaps with Nu Ideaktiv's content distribution channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ideaktiv
• YouTubeyoutube.com/@ideaktiv
• Facebookfacebook.com/ideaktiv
• LinkedInlinkedin.com/company/ideaktiv
• Instagraminstagram.com/ideaktiv
• TikToktiktok.com/@ideaktiv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nu Ideaktiv