Puhastusimport OÜ

Name

Puhastusimport OÜ

Legal name

Puhastusimport OÜ

Website

https://puhastusimport.ee

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Puhastusimport OÜ is an Estonian importer and distributor of professional cleaning products and equipment, representing 20+ premium international brands and serving cleaning companies, HoReCa, industrial, healthcare, and public-sector buyers across Estonia and Latvia.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Products Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Stationery and Office Supplies Merchant Wholesalers (424120)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Paper & Paper Products (5110), Wholesale-Durable Goods, Nec (5099)

akta.pro primary industry

Paper, Tissue, Wipers & Dispensers Distribution (CRAOAGAC)

akta.pro secondary industry

Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB)

Keywords

• Professional cleaning supplies
• Industrial cleaning equipment
• Commercial hygiene products
• Cleaning chemicals distribution
• Facility maintenance solutions

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of cleaning equipment, accessories, chemicals, hygiene products, paper products, waste management solutions, municipal machines, and garden equipment through their e-commerce platform and physical showrooms
2. Equipment Rental and Leasing: Rent and leasing services for cleaning machines and municipal equipment, including Addax electric work machines and other equipment
3. Maintenance and Repair Services: Repair and maintenance services for cleaning machines with 24/7 support

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Puhastusimport OÜ is the biggest importer and distributor of professional cleaning products in Estonia, selling cleaning accessories, chemicals, machines, hygiene supplies, waste management systems, and outdoor maintenance equipment from over 20 international brands. The company serves B2B customers across cleaning service providers, HoReCa, industrial, healthcare, municipal, and education sectors in Estonia and Latvia via e-commerce, showrooms, dedicated sales teams, and complementary maintenance, rental, leasing, and training services.

Product overview

Puhastusimport OÜ is a B2B distributor of professional cleaning and hygiene products, established in 1994. The company offers a comprehensive portfolio of physical products organized into distinct categories: cleaning accessories (mops, brushes, squeegees), cleaning chemicals (detergents, disinfectants, floor care products), cleaning machines (floor scrubbers, vacuum cleaners, specialty equipment), hygiene supplies (tissue paper, soap dispensers, hand care products), waste management systems (Longopac, trash containers), entrance matting (Muovihaka brand), and outdoor equipment (municipal machines, lawn mowers, snow blowers). The company operates as a multi-brand distributor representing over 20 international brands including Hako, Ferris, Miele, BulkySoft, Longopac, Kiehl, Vikan, and Unger. Services include machine repair, rental, leasing, and demonstrations. The product portfolio is a platform of independent product categories rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleaning accessories (Koristustarvikud) Ergonomic cleaning tools including mop systems, brushes, squeegees, buckets, spray bottles, dustpans, and window cleaning systems for professional cleaning operations.
• Cleaning carts and wringer buckets (Koristuskärud, pressämbrid)

Quantifiable outcome

• Stay within budget and reduce costs
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core.

• VIKANcoreOthersDanish manufacturer of professional cleaning equipment and hygiene tools, represented by Puhastusimport in Estonia
• SappaxcoreOthersMop system manufacturer, represented by Puhastusimport in Estonia
• VILEDA ProfessionalcoreOthersProfessional cleaning tools and equipment brand, represented by Puhastusimport in Estonia
• KIEHLcoreOthersProfessional cleaning chemicals manufacturer, represented by Puhastusimport in Estonia
• REKALcoreOthersCleaning equipment and systems manufacturer, represented by Puhastusimport in Estonia
• STERISOLcoreOthersHygiene solutions manufacturer, represented by Puhastusimport in Estonia
• BULKYSOFTcoreOthersPaper products manufacturer, represented by Puhastusimport in Estonia
• KATRINcoreOthersPaper products and hygiene solutions manufacturer, represented by Puhastusimport in Estonia
• LONGOPACcoreOthersWaste bagging systems, represented by Puhastusimport in Estonia
• BRABANTIAcoreOthersWaste bins and home products manufacturer, represented by Puhastusimport in Estonia
• HAKOcoreOthersFloor cleaning machines and municipal equipment manufacturer, represented by Puhastusimport in Estonia
• FERRIScoreOthersZero-turn mowers and outdoor equipment manufacturer, represented by Puhastusimport in Estonia
• BILLY GOATcoreOthersOutdoor maintenance equipment manufacturer, represented by Puhastusimport in Estonia
• MIELEcoreOthersCommercial laundry equipment manufacturer, represented by Puhastusimport in Estonia
• UngercoreOthersProfessional window cleaning equipment manufacturer, represented by Puhastusimport in Estonia
• Chemi-PharmcoreOthersEstonian manufacturer of professional cleaning and disinfection chemicals, represented by Puhastusimport in Estonia

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ecolab Inc. Global leader in water, hygiene, and infection-prevention solutions, including cleaning chemicals, dispensing systems, and digital compliance tools for B2B customers. Comparable to Puhastusimport on cleaning-chemicals distribution and Industry 4.0/IoT facility management, but at vastly larger scale.
• Bunzl plc: Global B2B distribution group focused on janitorial, hygiene, foodservice, and personal-care consumables across 30+ countries. Directly comparable business model: a multi-brand, multi-vertical JanSan distributor serving B2B customers, scaled globally where Puhastusimport operates locally.
• Lyreco Group: Large European distributor of office, facility, and workplace supplies including cleaning and hygiene products, operating across 25+ countries. Comparable B2B distribution model and product overlap in cleaning consumables, though at significantly larger scale and with a wider office-supplies mix.
• Diversey Holdings: Global provider of hygiene, cleaning, and infection-prevention products and solutions for facility management, food service, and healthcare. Comparable in cleaning-chemicals and dispensing-systems distribution to B2B customers, including HoReCa and healthcare verticals that Puhastusimport also targets.
• ISS A/S: Global facility services company offering cleaning, hygiene, and workplace management services to B2B customers. Overlaps with Puhastusimport on the facility-hygiene and consumables-procurement side, and on customer base (cleaning service providers, HoReCa, healthcare, municipalities), though ISS is service-led rather than distribution-led.
• Alfred Kärcher SE: German manufacturer of cleaning machines, equipment, and accessories for professional and consumer use. Comparable to Puhastusimport's machine-distribution business (Hako, Excentr, Sprintus, Wirbel), and a potential principal or competing channel for the same end customers.

Others

• Hako Group: German manufacturer of municipal and industrial cleaning machines (Citymaster, floor scrubbers) whose products are distributed by Puhastusimport in Estonia. Included as a relevant ecosystem participant — both a principal/supplier and a category peer in professional cleaning machines.

Direct peers

• Imperial Dade: Large North American B2B distributor of janitorial, foodservice, and packaging supplies with a multi-brand, multi-vertical go-to-market. Highly comparable business model — broad-line JanSan distribution with a focus on professional cleaning, foodservice, and facility-hygiene customers.
• CWS International: European provider of hygiene, washroom, and workplace solutions combining product supply, rental, and service across Germany and adjacent markets. Closely comparable to Puhastusimport's mix of consumables distribution, equipment rental, and facility-hygiene services in a B2B setting.
• Lindström Group: Finnish-headquartered B2B textile and hygiene services company with strong Nordic/Baltic presence, offering workwear, mats, and hygiene solutions via rental and service contracts. Overlaps directly with Puhastusimport on B2B hygiene distribution, recurring service revenue, and Nordic/Baltic geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/puhastusimport-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puhastusimport OÜ