What Absolit does

Absolit Dr. Schwarz Consulting is a privately held, founder-led consulting firm headquartered in Waghäusel, Germany, that has specialized in email marketing and digital marketing advisory since its founding in 1996 by Dr. Torsten Schwarz, who continues to serve as Managing Director (Geschäftsführer). The firm targets B2B companies in the DACH region (Germany, Austria, Switzerland) seeking to improve their email and digital marketing capabilities, and its revenue is generated through four interlocking streams: (1) consulting engagements on email marketing integration and CRM strategy; (2) professional seminars and online workshops such as the E-Mail-Marketing Masterclass and E-Mail-Automation Expert; (3) annual research studies — most notably the E-Mail-Marketing Benchmarks and Digital Marketing Benchmarks, which analyze 5,000 companies across 200+ sectors using 70+ criteria; and (4) published books and handbooks on email marketing, personalization, marketing automation, growth marketing, and customer experience. Pricing is predominantly one-time/perpetual license for digital products (the flagship benchmark study is listed at 589 EUR; books range from approximately 29 to 47 EUR) alongside bespoke professional-services fees, and all sales are B2B.

Underlying content is content- and research-driven rather than technology-driven: the firm's core 'asset' is a proprietary benchmark dataset of 5,000 companies maintained through recurring annual data collection, supported by marketing partnerships (e.g., DDV as cooperation partner on the benchmark study, Publicare as a data partner, Marketing Börse for conference hosting) and distribution via an owned e-commerce storefront (shop.absolit.de) plus direct booking through absolit.de. Distribution is concentrated in direct digital channels and content marketing — a corporate blog, a monthly newsletter authored by Dr. Schwarz, and active social profiles on Twitter, Facebook, LinkedIn, and XING — supplemented by the firm's own digital conferences on personalization, marketing automation, and AI-themed topics. The technology stack is not disclosed; there is no mobile app, API, SDK, or proprietary platform product, and integration and AI capabilities are absent from the source material. The firm holds industry association memberships (ECO, BVDW, DDV, GSA, E-Mail Marketing Forum) that reinforce category authority, and named case-study clients include Pixum (Online Photo Services), Thalia (retail/omnichannel across 500+ bookstores), and DFB (Deutscher Fußball-Bund). There are no subsidiaries, no disclosed funding rounds, and no M&A activity; the company operates as an independent, founder-anchored boutique.

Name

Absolit

Legal name

ABSOLIT Dr. Schwarz Consulting

Website

https://absolit.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Absolit Dr. Schwarz Consulting is a German, founder-led consulting firm (since 1996) that advises DACH B2B companies on email and digital marketing through consulting, professional seminars, annual benchmark studies covering 5,000 companies, and published books.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Email marketing consulting
• Marketing automation training
• Digital marketing benchmarks
• Professional seminars
• Marketing research studies

Headquarters

HQ city

Waghäusel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Consulting Services: Expert advisory services for companies integrating email marketing into their marketing mix, including strategy workshops and implementation guidance.
2. Seminars and Training: Professional seminars including E-Mail-Marketing Masterclass and E-Mail-Automation Expert, offered as online workshops. Bookings via website with cancellation policy of 4 weeks notice.
3. Benchmark Studies: E-Mail-Marketing Benchmarks and Digital Marketing Benchmarks studies sold as data products. Standard-Version priced at 589 EUR with additional enterprise options. Studies analyze 5000 companies across 200+ sectors.
4. Books and Publications: Multiple published guides and handbooks on email marketing, personalization, customer experience, and online marketing. Includes 'Erfolgreiches E-Mail-Marketing' (32.66 EUR), 'Leitfaden Customer Experience' (29.40-37.29 EUR), and 'Leitfaden Online Marketing Band 2' (33.61-46.64 EUR).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Absolit is a German B2B consulting firm that provides expert advisory services, proprietary benchmark studies, professional seminars, and published books focused on email marketing, marketing automation, and digital marketing. The firm helps companies integrate email marketing into their marketing mix, optimize campaigns using industry benchmarks, and develop CRM and marketing automation strategies.

Product overview

Absolit (Dr. Schwarz Consulting) is a German consulting firm specializing in E-Mail-Marketing and digital marketing since 1996. The company operates a multi-product portfolio consisting of: (1) benchmark studies including the annual E-Mail-Marketing Benchmarks analyzing 5000+ companies and Digital Marketing Benchmarks covering 5000 companies; (2) professional seminars including the E-Mail-Marketing Masterclass and E-Mail-Automation Expert; (3) published books covering topics like personalization, marketing automation, growth marketing, customer experience, and online marketing; and (4) a monthly newsletter from Dr. Torsten Schwarz. The offerings are complemented by consulting services focused on E-Mail-Marketing integration and CRM. The company is led by Dr. Torsten Schwarz, a recognized industry expert and author of multiple marketing guides.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Mail-Marketing Benchmarks Annual benchmark study analyzing E-Mail-Marketing practices of 5000 companies across 200+ sectors in DACH region, providing rankings, industry benchmarks, and key performance metrics.
• Digital Marketing Benchmarks Study examining digital marketing practices of 5000 companies from Germany, Austria, and Switzerland across 200+ industries, covering online channels and attribution.
• E-Mail-Marketing Masterclass Professional seminar covering newsletter and CRM expertise, including strategy, design, automation, and measurement of E-Mail-Marketing campaigns.
• E-Mail-Automation Expert Expert seminar focused on implementing marketing automation and trigger-based email campaigns.
• Leitfaden Personalisierung Practical handbook featuring contributions from 34 top experts on implementing personalization strategies and tactics in marketing.
• Leitfaden Marketing Automation Guide covering marketing automation strategies, implementation, and best practices.
• Leitfaden Growth Marketing Guide on growth marketing methodologies and implementation.
• Leitfaden Customer Experience Comprehensive book with 40 expert contributions covering customer experience strategies, journey mapping, onboarding, personalization, and AI-driven recommendations. 319 pages.
• Leitfaden Online Marketing Band 2 Second volume of online marketing guide covering advanced topics including Multichannel-Marketing, E-Commerce, digital advertising, search engines, social media, and mobile marketing, with contributions from 166 industry leaders.
• Erfolgreiches E-Mail-Marketing Standard reference book covering E-Mail-Marketing fundamentals including address acquisition, newsletter design, software tools, compliance, and monitoring. Published by Haufe-Lexware.
• E-Mail-Marketing Consulting Strategic consulting services helping companies integrate E-Mail-Marketing into their marketing mix, including CRM integration and data-driven marketing strategies.

Quantifiable outcome

• Benchmark data covering 5000 companies, 200+ sectors, and 70+ criteria for competitive analysis

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• ECO (Verband der Internetwirtschaft)minorOthersIndustry association membership providing networking and industry representation in the German internet economy.
• BVDW (Bundesverband Digitale Wirtschaft)minorOthersMember of the German Digital Economy Association, demonstrating industry leadership and adherence to industry standards.
• DDV (Deutsche Dialogmarketing Verband)coreStrategic or Co-development PartnerCooperation partner for E-Mail-Marketing Benchmarks study. DDV logo appears on study materials as cooperation partner, validating research credibility.
• Marketing BörseminorGTM or Marketing PartnerMarketing partner for study promotion and event hosting. Platform hosts digital conferences featuring Absolit content.
• GSA (German Speakers Association)minorOthersProfessional member, indicating Dr. Torsten Schwarz's status as a professional speaker in the industry.
• E-Mail Marketing ForumminorOthersExpert membership in the leading email marketing professional community.
• Semigator.deminorOthersTrainer profile listing for seminar promotion and discovery.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mailchimp: Mainstream email marketing and automation platform used by DACH SMBs — provides turnkey best-practice guidance that can substitute for advisory services like Absolit's in the lower end of the market.
• HubSpot: Global CRM and marketing-automation platform that increasingly bundles 'best-practice' playbooks for email and inbound — competing with Absolit's advisory services at the platform-vendor level.
• Salesforce Marketing Cloud: Enterprise marketing cloud that addresses the same email, journey, and personalization use cases Absolit consults on, often absorbing independent advisory demand into vendor-led services.
• Adobe Marketo Engage: B2B marketing-automation incumbent with deep email and lead-nurture capabilities — competes for the same enterprise CRM/automation budget that drives Absolit's consulting and seminar demand.

Direct peers

• SC-Networks (Evalanche): Provider of the Evalanche marketing-automation platform plus implementation and consulting services in DACH — directly overlapping Absolit's email/automation advisory and benchmarking space.
• Inxmail: German email marketing platform and service provider offering newsletter, marketing automation, and professional services — competing for the same DACH mid-market and enterprise email programs.
• epoq internet services: DACH email marketing and cross-sell/personalization vendor that combines consulting-style implementation services with software — a hybrid competing for the same enterprise email/CRM budget as Absolit.
• Inbox Consulting: Germany-based consultancy focused on email marketing strategy, deliverability, and CRM — directly overlapping Absolit's consulting practice in the same DACH buyer segment.
• CleverReach: DACH-headquartered email marketing SaaS with onboarding and best-practice services — competing for the same SMB and mid-market email program budgets as Absolit's consulting and seminar offerings.

Emerging players

• Brevo: European-headquartered email and marketing-automation platform expanding rapidly in DACH — emerging alternative to both traditional ESPs and to advisory-led engagements like Absolit's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/absolit
• Facebookfacebook.com/Absolit.Online.Marketing
• LinkedInlinkedin.com/company/absolit-dr-schwarz-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolit