Atomic Honey

Atomic Honey is a Detroit-based boutique performance marketing agency offering integrated creative, digital media, web design, content creation, and consulting services to mid-size and enterprise brands across spirits, beauty, cannabis, and sports sectors.

Company typePrivate
Founded2021
HeadquartersDetroit, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Atomic Honey does

Atomic Honey (DBA: Atomic Honey Performance Marketing) is a privately held boutique marketing agency headquartered in Detroit, Michigan (2362 Russell Street #301). Founded in 2019, the firm operates as a professional services agency delivering six integrated service lines: Creative & Design, Media Planning, Digital Media, Web Design, Content Creation, and Consulting. The agency serves mid-size and enterprise brand clients with a stated focus on combining data-driven strategy with creative execution, and has developed particular vertical depth in spirits/alcohol, beauty, cannabis, and sports.

The business operates on a project and ongoing engagement basis under a sales-led go-to-market motion that relies on direct outreach, referrals, and website-driven contact ([email protected]). No proprietary technology platform, software product, API, mobile app, or AI/ML capability is disclosed; the offering is human-delivered creative and media services. The team is small (8 named members led by CEO Steve Jbara and President Sjonné Badgerow) and the website indicates "slots are available," suggesting capacity-constrained growth rather than demand-constrained. Marketing and demand generation are handled through content marketing (an agency blog), LinkedIn, and Facebook, with no paid acquisition infrastructure disclosed.

The customer base spans regulated and consumer-facing verticals, including Green Door Distilling Company (Ben's Apple Brandy), Grand Rapids Gold (NBA G League, 2024-2025 jersey partnership), Woosh Beauty (limited edition bundle), Proper Leaf (cannabis brand identity and packaging), and Undrafted by Ben Wallace (cannabis line launch). There is no public revenue disclosure, no disclosed funding, no parent company, no subsidiaries, and no M&A activity. The firm is founder-owned and operated with operations concentrated in the U.S. Midwest.

Atomic Honey firmographics

Firmographics

Name: Atomic Honey
Legal name: Atomic Honey
Website: https://atomichny.com
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 11–50 employees
Short description: Atomic Honey is a Detroit-based boutique performance marketing agency offering integrated creative, digital media, web design, content creation, and consulting services to mid-size and enterprise brands across spirits, beauty, cannabis, and sports sectors.
Ownership category
akta.pro rank

Atomic Honey industry classification

Industry

Product category: Marketing Services
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro industry: PRIMARYMPAAAAAI
B2B/ABM Creative Agencies
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

Marketing agency services
Brand identity design
Media planning services
Digital marketing solutions
Creative design services

Where Atomic Honey is headquartered

Location

Headquarters

HQ city: Detroit
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Atomic Honey business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Revenue model

Marketing Services: Full-service marketing agency providing creative and design, media planning, digital media, web design, content creation, and consulting services to clients on a project and ongoing engagement basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Atomic Honey product offering

Product offering

Core offering

Atomic Honey is a boutique performance marketing agency that provides integrated marketing services including creative and design, media planning, digital media, web design, content creation, and consulting. The agency combines data-driven strategy with creative execution to deliver brand development, campaign management, and marketing consulting for mid-size to enterprise brands across regulated and consumer industries.

Product overview

Atomic Honey is a boutique performance marketing agency offering a unified suite of marketing services. The agency provides six core service offerings: Creative & Design, Media Planning, Digital Media, Web Design, Content Creation, and Consulting. These services are delivered as an integrated agency offering rather than discrete software products or modules, combining data-driven strategy with creative execution for brand development, campaign management, and marketing consulting.

Differentiator

Problem solved

Functional benefit

Products and services

Creative & Design

Companies that use Atomic Honey

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Atomic Honey technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Atomic Honey partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Grand Rapids GoldcoreGTM or Marketing Partner · 8 November 2024Official partner of the NBA G League's Grand Rapids Gold for the 2024-2025 season. The partnership includes sponsorship of the home jersey, worn for 24 home games including traditional navy and special theme night jerseys. Placement includes left shoulder and abdomen patch, in-game branding, and the partnership extends to NBA 2K25 video game.
Green Door Distilling CompanycoreStrategic or Co-development PartnerCollaborated on Ben's Apple Brandy - the first spirit release from basketball Hall-of-Famer Ben Wallace. Project included full marketing campaign development.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Atomic Honey competitors and assessment

Company assessment

Direct peers

Anomaly: Independent creative agency offering brand strategy, advertising, and digital media as an integrated model. Comparable to Atomic Honey's full-service, partnership-driven approach, though larger and more globally distributed.
RPA: Full-service independent advertising agency offering creative, media, and digital. Comparable integrated full-service model serving mid-to-enterprise consumer brands, though with a larger footprint.
Mother: Independent global creative network offering integrated advertising and brand-building services. Comparable integrated creative-plus-media offering and boutique partnership ethos, though materially larger.
Giant Spoon: Boutique media and creative agency with expertise in sports, entertainment, and consumer brands. Particularly comparable to Atomic Honey's NBA G League sports-marketing positioning and integrated media + creative model.
Red Antler: Boutique branding and creative agency known for launching DTC and challenger brands. Comparable to Atomic Honey in size, integrated creative + strategy offering, and focus on brand identity work for emerging and established consumer brands.
Mekanism: Independent creative agency blending creative, media, and content production under one roof. Directly comparable service mix (creative, media planning, content) and similar boutique positioning to Atomic Honey.
Terri & Sandy: Independent creative agency providing full-service advertising, brand, and digital work. Closely comparable in size, integrated offering, and partnership-led client engagement model.
The Many: Independent creative agency built on a partnership model delivering brand, advertising, and digital services. Directly comparable boutique positioning and integrated service mix to Atomic Honey.

Broad incumbents

72andSunny: Large global creative agency offering advertising, brand, and digital services. Overlaps with Atomic Honey in capability set but operates at significantly greater scale with global brand clients.
Droga5: Global creative agency known for integrated advertising and brand strategy work. Comparable in offering breadth (creative, media, digital) but operates at substantially larger scale than Atomic Honey's boutique model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Atomic Honey financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Atomic Honey leadership team

Management profile

Number of profiles

Profiles8 records

Atomic Honey funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Atomic Honey M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atomic Honey

What does Atomic Honey do?

Is Atomic Honey a public or private company?

Atomic Honey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Atomic Honey founded?

Atomic Honey was founded in 2021. It employs 11 to 50 people.

Where is Atomic Honey based?

Atomic Honey is headquartered in Detroit, United States, in the North America region.

How does Atomic Honey make money?

One revenue line is on record: marketing Services.

Who are Atomic Honey's main competitors?

Direct peers on record are Anomaly, RPA, Mother, Giant Spoon, Red Antler, Mekanism, Terri & Sandy and The Many. Broad incumbents are 72andSunny and Droga5.

Does Atomic Honey have an API?

No public API is recorded for Atomic Honey.

What industry is Atomic Honey in?

Atomic Honey's product category is Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies. Its SIC code is 7311.