Jonkopings Sodra

What Jonkopings Sodra does

Jönköpings Södra IF (J-Södra) is a Swedish football club (Idrottsförening) founded on December 9, 1922, headquartered in Jönköping, Sweden, and operating with 11-50 employees. The club fields a men's team in Ettan Södra (Sweden's third tier) and a women's team in Division 2 NÖ Götaland, both playing at Stadsparksvallen, a 7,300-capacity stadium described as Sweden's most scenic football venue, located in Jönköping's city park overlooking Lake Vättern. Operations also use Jordbrovallen (training pitches) and Odensbergs IP (youth facility).

The club operates three integrated business lines: (1) elite and competitive senior football for both genders; (2) a Unicoach-certified academy (one star) with a three-phase youth development pipeline for ages 10-19, summer camps (1,500 kr/week, capped at 100 participants), academy camps (1,000 kr/session), and the annual Södra Vätterbygden Cup tournament; and (3) community and social-inclusion programs including Fidde Fendrichs vänner (financial support fund), Föreningskortet and Fritidskortet (free/subsidized access), and Jönköpingsmatchen (CSR matchday initiative).

Revenue is generated across six streams: matchday ticket sales via Tickster (with dynamic pricing, 700 season tickets sold as of April 2026), tiered annual memberships (250-700 kr; adult, youth, senior, family), sponsorship and partnership packages (three main sponsors—Aqua, Hakarps Equipment, Work System—plus 70+ Gröna Klubben partners and 1922-tier packages totaling 100+ commercial partners), a digital 50/50 lottery (20 kr per ticket) routed to the academy, youth camps and academy programs, and merchandise sold through Intersport's online shop. In 2025, the club posted a 168,000 SEK positive result with equity above 1 million SEK after an economic recovery program.

Name

Jonkopings Sodra

Legal name

Jönköpings Södra IF

Website

https://jonkopingssodra.se

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Jönköpings Södra IF is a 100+ year-old Swedish football club in Jönköping operating men's (Ettan Södra) and women's teams, a Unicoach-certified youth academy, and community/social-inclusion programs, funded by matchday tickets, memberships, sponsorships, lottery, camps, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Football club services
• Youth football academy
• Sports membership programs
• Matchday hospitality
• Football training camps

Headquarters

HQ city

Jönköping

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from matchday ticket sales at Stadsparksvallen using dynamic pricing through Tickster system
2. Membership Fees: Annual membership fees from adult, youth, senior, and family memberships providing access to club benefits
3. Sponsorship & Partnerships: Multiple sponsorship tiers including main sponsors (Aqua, Hakarps, Work System, Puma), Gröna Klubben partners, and various 1922 partner packages generating commercial revenue
4. 50/50 Lottery: Digital lottery sold at matches and online, with proceeds supporting the academy
5. Youth Camps & Academy Programs: Revenue from summer camps (1500 kr/week), academic camps (1000 kr/session), and football school programs for children
6. Merchandise Sales: Online shop through Intersport for club merchandise and apparel

Pricing tiers

Distribution channels7 records

Marketing channels7 records

Core offering

Jönköpings Södra IF (J-Södra) is a Swedish football club that operates men's and women's senior teams competing in Ettan Södra and Division 2 NÖ Götaland. The club sells match tickets, annual memberships, youth academy programs for ages 10-19, football summer and academic camps, merchandise, and matchday hospitality experiences. It also runs community inclusion programs (Föreningskortet, Fritidskortet, Fidde Fendrichs Vänner) supporting youth participation regardless of economic background.

Product overview

Jönköpings Södra IF (J-Södra) is a Swedish football club offering a unified set of services centered around football match experiences, membership programs, and youth development. The club operates three main areas: (1) Senior teams (men's and women's) competing in Ettan Södra and Division 2 NÖ Götaland; (2) An academy program (Akademi) for ages 10-19 with youth camps, scouting, and development camps; and (3) Community initiatives including Föreningskortet (free membership for economically disadvantaged families), Fritidskortet (subsidized activities), and Fidde Fendrichs Vänner (youth support fund). Ticketing and membership are managed through external platforms (Tickster and SportAdmin), while Södra-TV provides digital content.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets

Quantifiable outcome

• Club achieved positive result of 168,000 SEK in 2025 with equity over 1 million SEK after economic turnaround efforts
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Aqua Dinner & DrinkcoreOthers · 2 April 2026Main sponsor (huvudsponsor) of Jönköpings Södra IF. Extended partnership in 2026 as part of the main sponsor trio with Hakarps Equipment and Work System. Aqua is a local restaurant in Jönköping.
• Hakarps EquipmentcoreOthers · 6 March 2026Main sponsor (huvudsponsor) providing equipment sponsorship. Part of the strong main sponsor trio together with Aqua and Work System.
• Work System ABcoreOthers · 20 February 2026Main partner (huvudpartner) and main sponsor supporting the club's operations. Part of the core sponsor trio.
• PumacoreOthersTechnical equipment partner supplying official club kits and apparel for all teams.
• Gröna Klubben Partners (70+ companies)majorGTM or Marketing PartnerOver 70 corporate customers in the Gröna Klubben partner tier, the most sold partner package. Includes Södra-loungen hospitality experience before each match with food, drinks, and coach interviews. Located on south stand of Stadsparksvallen.
• Gränna GolfklubbminorGTM or Marketing PartnerSödra-Golfen networking event partner hosting annual golf day with club leadership present for business networking.
• OnePartnerGroup JönköpingminorOthersCollaborated on relaunch of Fidde Fendrichs vänner fund supporting young players with financial needs. Shares common goal of inclusive club life.
• TickstercoreTechnology or IntegrationOfficial ticket sales platform for all matches with dynamic pricing. Season tickets and individual match tickets sold through secure.tickster.com.
• IntersportmajorChannel Partner/ Reseller/ DistributorOfficial merchandise partner running the club's online shop at team.intersport.se for official J-Södra apparel and accessories.
• Jönköpings Business CommunityminorGTM or Marketing PartnerLocal businesses invited to participate in Jönköpingsmatchen initiative where companies contribute 1, 3, or 5 kronor per spectator to fund social initiatives.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Husqvarna FF: Jönköping-based amateur football club operating in adjacent divisions, providing a hyper-local competitive and partnership overlap given shared geography.

Broad incumbents

• IFK Värnamo: Higher-tier Småland-region club recently promoted to Allsvenskan, useful as a regional benchmark for the commercial leap that promotion can unlock for similar small-city clubs.
• Östers IF: Larger Småland-region football club with deeper commercial scale and a broader sporting portfolio, serving as a useful regional incumbent benchmark for partnership and ticketing economics.

Direct peers

• Trelleborgs FF: Currently leading Ettan Södra, Trelleborgs FF is a Swedish lower-division football club with a similar small-market, community-rooted model, making it the most direct competitive comparison for J-Södra in the same league.
• BK Olympic: Ettan Södra competitor in 2026 with a similar multi-team structure and community-anchored operating model, making it directly comparable on revenue mix and scale.
• Lunds BK: Also competing in Ettan Södra 2026, Lunds BK is a comparable southern Swedish amateur football club of similar scale with shared community-driven revenue model.
• Åtvidabergs FF: Fellow Ettan Södra competitor and a former Allsvenskan club with a similar small-town community identity, academy structure, and member-supported operating model.
• Hässleholms IF: Direct Ettan Södra competitor with comparable small-market Swedish amateur football characteristics including youth academy and sponsor-driven revenue mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@J%C3%B6nk%C3%B6pingsS%C3%B6draIF-u8n

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jonkopings Sodra