Husqvarna FF
Husqvarna FF is a Swedish non-profit football club in Huskvarna operating competitive men's (Division 2) and women's (Elitettan) senior teams alongside a large youth academy of ~500 players, funded through memberships, matchday revenue, and corporate sponsorships led by Husqvarna AB.
- Company typePrivate
- Founded1987
- HeadquartersHuskvarna, Sweden
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Husqvarna FF does
Husqvarna FF is a Swedish non-profit football club (ideell förening) founded in 1987 through the merger of Husqvarna IF and Huskvarna Södra IS, headquartered in Huskvarna, Jönköping County. The club operates competitive senior teams — currently the men's team in Division 2 and the women's team in Elitettan (Sweden's second tier, promoted in 2025) — alongside a youth academy structured by age cohorts from F/P2010 through P19, encompassing approximately 22-25 youth teams and ~500 young participants. It is one of Småland's largest youth football organizations by participation volume.
The club's product portfolio centers on organized football plus ancillary community offerings: FFA (Football for All) for inclusive/parafootball, Gåfotboll (walking football) for older adults, Sommarfotbollsskolan (summer football school), and tournaments including HFF-Cupen Issas Minne. Operations are supported by the Smeden activity house, a sustainability- and social-impact-oriented facility housing a second-hand shop and FFA programming. A unified coaching philosophy called "Blå tråden" (Blue Thread) spans all age groups.
Commercially, Husqvarna FF generates revenue through four primary streams: recurring membership and player registration fees; matchday transactions (season cards and tickets via Liveday); corporate sponsorship anchored by main sponsor Husqvarna AB, with diamond sponsors Holmgrens Bil and Imtech, plus Svenska Spel, Intersport, Pulsen, and others; and transaction-based merchandise, lottery (Halva Potten), and event revenue. Administration runs on the SportAdmin SaaS platform. The club operates in the regional Småland market with no international commercial footprint, though FFA Global enables modest international exchange activity.
Husqvarna FF firmographics
Firmographics- Name
- Husqvarna FF
- Legal name
- Husqvarna FF
- Website
- https://husqvarnaff.se
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Husqvarna FF is a Swedish non-profit football club in Huskvarna operating competitive men's (Division 2) and women's (Elitettan) senior teams alongside a large youth academy of ~500 players, funded through memberships, matchday revenue, and corporate sponsorships led by Husqvarna AB.
- Ownership category
- akta.pro rank
Husqvarna FF industry classification
Industry- Product category
- Amateur Football Club
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620), Spectator Sports (7112)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)
Keywords
Where Husqvarna FF is headquartered
LocationHeadquarters
- HQ city
- Huskvarna
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Husqvarna FF business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership fees: Club generates revenue from member subscriptions and player registrations
- Ticket sales: Revenue from matchday tickets and season cards sold through digital platforms like Liveday
- Sponsorship: Primary sponsor Husqvarna AB plus diamond sponsors and additional corporate sponsors including Svenska Spel, Intersport, Pulsen, Holmgrens Bil, and Imtech
- Merchandise and events: Revenue from club merchandise, second-hand shop (Smeden), and fundraising activities like Halva Potten lottery
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season cards and match tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Husqvarna FF product offering
Product offeringCore offering
Husqvarna FF is a Swedish amateur football club that fields senior men's and women's teams and operates one of Småland's largest youth football academies with approximately 25 teams across age cohorts from F/P2010 through P19. Beyond competitive football, it delivers community-based programs including FFA (Football for All) inclusive parafootball, Gåfotboll walking football, Sommarfotbollsskolan summer football school, the HFF-Cupen Issas Minne tournament, and community activities through its Smeden activity house.
Product overview
Husqvarna FF is a Swedish football club based in Huskvarna, Jönköping. Its product portfolio centers on organized football — providing competitive team-based football at senior level (men's Division 2 and women's Elitettan) alongside an extensive youth academy structured by age cohorts (P/F2010 through P19). Supporting offerings include FFA (Football for All) for players with functional impairments, Gåfotboll (walking football), and seasonal Sommarfotbollsskola (football schools). The club's operations are managed through SportAdmin for member/spieler administration and Liveday for digital match ticketing. The organization is headquartered at the Vapenvallen stadium, with the Smeden facility serving as a community and activities hub.
Differentiator
Problem solved
Functional benefit
Brands
- FFA: Football for All - parafootball and inclusive football programs for persons with disabilities
- Sommarfotbollsskolan
- HFF-Cupen Issas Minne
Products and services
- Senior Men's Football Team (Herr Division 2) Competitive senior men's football team competing in Swedish Division 2, with home matches at Vapenvallen Stadium. Open to adult players and supporters.
Quantifiable outcome
- DM Championships and advancement to Elitettan and Superettan
Companies that use Husqvarna FF
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Husqvarna FF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Husqvarna FF partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and minor.
- IntersportmajorSports retailer partnership including merchandise sales, profile clothing ordering, and sponsorship visibility at the club.
- Svenska Fotbollförbundet (SvFF)coreNational football federation providing organizational support, sustainability initiatives, and youth development programs. Visit conducted by SvFF sustainability and society chief Caroline Waldheim.
- Smålands Fotbollförbund (Smålands FF)coreRegional football federation providing administrative support and league organization.
- Kalmar FFminorCooperation agreement between clubs for player development and friendly matches.
- Jönköpings Södra IFminorRegional derby rivalry with joint training sessions between clubs.
- FFA Global (Fotball For All)minorInternational partnership enabling exchange trips to Canada and promoting inclusive football for all abilities.
- OsteoStrongminorHealth and fitness partnership offering member discounts.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Husqvarna FF competitors and assessment
Company assessmentDirect peers
- IK Sirius: Uppsala-based Swedish football club with a comparable scale and structure: a community-rooted club combining senior-tier competition with an extensive youth academy. Comparable as a peer in the same competitive/demographic bracket.
- Norrby IF: Borås-based Swedish football club operating at a similar national tier, sharing the small-city community-club economic profile of HFF with comparable sponsorship-dependent revenue.
- Ljungskile SK: Swedish lower-division football club with comparable scale, community-rooted operating model, and reliance on local sponsorship and member-driven revenue streams.
- Kalmar FF: Småland-based Swedish professional football club with which HFF has a formal cooperation agreement for player development and friendly matches. Operates a similar community/youth-focused model but at a larger scale, providing a direct comparable for tier-progression strategy.
- Jönköpings Södra IF: Rival Swedish football club based in Jönköping, sharing the same Småland region and historically competing in similar lower-to-mid tiers. Explicitly mentioned in HFF's partnerships as a regional derby rival with joint training sessions, making it the closest operational and geographic peer.
- Falkenbergs FF: Swedish football club operating in similar lower-national tiers (Division 1/Superettan) with a comparable small-city community-club structure and revenue model dependent on local sponsors and ticketing.
- Utsiktens BK: Gothenburg-area Swedish football club competing at a similar tier to HFF with a comparable mix of senior team and youth academy operations. Direct structural peer in business model and competitive level.
- Östers IF: Historic football club from Växjö in Småland, sharing the same regional catchment and community-club heritage as HFF. Comparable in operating model as a community-rooted Swedish club competing in the lower-to-middle national tiers.
Regional players
- IF Elfsborg: Allsvenskan-level football club also based in the Jönköping area, operating in the same regional catchment as HFF. Comparable as a community-anchored Swedish football club in the same geography, though operating at a significantly higher competitive and revenue tier.
- Åtvidabergs FF: Småland-based historic Swedish football club with a comparable community-club heritage and youth-development tradition. Operates in similar lower tiers, sharing the same regional Småland catchment as HFF.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Husqvarna FF social profiles
Digital presenceHusqvarna FF financial estimates
Financial estimateRevenue estimate
Valuation estimate
Husqvarna FF leadership team
Management profileNumber of profiles
Profiles5 records
Husqvarna FF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Husqvarna FF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Husqvarna FF
What does Husqvarna FF do?
Husqvarna FF is a Swedish amateur football club that fields senior men's and women's teams and operates one of Småland's largest youth football academies with approximately 25 teams across age cohorts from F/P2010 through P19. Beyond competitive football, it delivers community-based programs including FFA (Football for All) inclusive parafootball, Gåfotboll walking football, Sommarfotbollsskolan summer football school, the HFF-Cupen Issas Minne tournament, and community activities through its Smeden activity house.
Is Husqvarna FF a public or private company?
Husqvarna FF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Husqvarna FF founded?
Husqvarna FF was founded in 1987. It employs 501 to 1,000 people.
Where is Husqvarna FF based?
Husqvarna FF is headquartered in Huskvarna, Sweden, in the Europe region.
How does Husqvarna FF make money?
Four revenue lines are on record. Membership fees are the primary driver. The others are ticket sales, sponsorship and merchandise and events.
Who are Husqvarna FF's main competitors?
Direct peers on record are IK Sirius, Norrby IF, Ljungskile SK, Kalmar FF, Jönköpings Södra IF, Falkenbergs FF, Utsiktens BK and Östers IF. Regional players are IF Elfsborg and Åtvidabergs FF.
Does Husqvarna FF have an API?
No public API is recorded for Husqvarna FF.
What industry is Husqvarna FF in?
Husqvarna FF's product category is Amateur Football Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 711211 and its SIC code is 7997.