Name

L&M

Legal name

L&M Consulting Limited

Website

https://landmconsulting.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Pain Psychology Consulting

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Pain psychology services
• Injury rehabilitation consulting
• Sport psychology training
• Healthcare professional education
• Workplace pain management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. 1-2-1 Individual Consultancy Sessions: Personalised 1-2-1 psychology support sessions delivered online via video call or face-to-face. Sessions are charged at advertised rates. Services include Starter Consultation (1 hour), Pay-As-You-Go follow-up sessions, and structured support programmes (5x1hr injury rehabilitation or pain management programmes). Health insurance coverage is accepted from Aviva, Axa, Freedom Health, Healix & WPA.
2. Organizational Education and Training: Education sessions, workshops and training programmes for sports organizations, healthcare organisations, and business organisations. Delivered as in-person events or webinars, ranging from 1-hour sessions to half-day or full-day workshops. Fees are quoted based on format and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

L&M Consulting Ltd provides personalised 1-2-1 psychology support for individuals experiencing musculoskeletal injury, diagnosed pain conditions, or unexplained pain, using pain-science education and evidence-based psychological techniques. For organisations, it delivers education, training, and pain-informed culture development programmes tailored to sports, healthcare, and business settings. All services are delivered by a BPS Chartered Sport & Exercise Psychologist and are medication-free.

Product overview

L&M Consulting Ltd is a psychology consultancy specialising in injury and pain management. The company offers a single core service: 1-2-1 Injury and Pain Psychology Support, supplemented by modular training and education programmes for organisations across sport, business, and healthcare sectors. The 1-2-1 support service uses pain science education and psychological techniques to help individuals reduce pain and recover better. The organisational training offerings include sport-specific workshops (e.g., 'The Psychology of Injury and Pain Recovery'), business programmes (e.g., 'Reducing Back Pain'), and healthcare training (e.g., 'How to Talk Pain Better'). Additionally, the company provides Injury & Pain Informed Culture Development services for organisations seeking to embed pain-informed practices. All services are delivered by Dr Caroline Marlow, a BPS Chartered Practitioner Sport & Exercise Psychologist.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-2-1 Injury and Pain Psychology Support Personalised one-to-one psychological support for adults experiencing musculoskeletal injury, diagnosed pain conditions, or unexplained pain. Delivered online via video call or face-to-face, the service combines pain-science education with psychological techniques to help clients reduce pain, improve recovery, and regain control of their lives. Includes a 1-hour starter consultation, pay-as-you-go follow-up sessions, and structured 5-session rehabilitation or pain-management programmes. Health-insurance coverage accepted from Aviva, Axa, Freedom Health, Healix, and WPA.
• Sport Organisation Training Education and training programmes for sports clubs, teams, athletic programmes, and sports medicine/rehabilitation teams. Topics include psychology of injury and pain recovery, coach guidance, and creation of supportive recovery environments. Delivered in-person or via webinar by Dr Caroline Marlow.
• Business Organisation Training Workshops and training for corporate organisations covering back-pain reduction, staff workshops, manager guidance, and HR/senior management education. Uses latest pain-science research to help reduce workplace injury, manage chronic pain among staff, and lower sickness absence.
• Healthcare Organisation Training Education and support services for NHS trusts, private healthcare providers, and clinical teams, including 'How to Talk Pain Better' communication training, clinician pain-education workshops, and patient workshop series on pain management and recovery.
• Injury & Pain Informed Culture Development Organisational culture development service using a 3-step 'Understand, Apply, Adapt' process, including detailed organisational assessments, research-based recommendations, and behaviour-change expertise to help businesses and sports organisations protect staff and improve recovery outcomes.
• 1-2-1 Psychology Support for Exercise One-to-one psychological support helping individuals set clear exercise aims, overcome barriers, identify personal strengths, set realistic targets, and gain ongoing support to achieve fitness goals.
• Athlete Career Transition & Retirement Support Psychological support for athletes navigating career transitions and retirement, helping them come to terms with change, identify guiding beliefs and values, transfer skills, and protect psychological wellbeing.

Quantifiable outcome

• 82% of 1-2-1 clients had substantially less pain and improved activity, mood and quality of life in 1 to 5 sessions (2024 data)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core.

• Acuity SchedulingcoreTechnology or IntegrationAcuity Scheduling is the primary online booking system used on the L&M Consulting website. It handles appointment scheduling, sends email and SMS confirmations and reminders, and processes initial booking information. Health information is deleted from their system within 24 hours; only name, email and booking reference are retained for the legally required 2-year period. An EU Information Transfer Agreement is in place as Acuity Scheduling is US-based.
• StripecoreTechnology or IntegrationStripe is used for payment processing when purchasing services through the website. L&M Consulting does not store any account numbers or card details on their website. Stripe adheres to Privacy Shield Principles for data received from EEA, UK, and Swiss entities.
• Zoom Video CommunicationscoreTechnology or IntegrationZoom is the primary video conferencing platform used for online consultations. All voice calls, video calls, file transfers and instant messages are encrypted. Zoom participates in and has certified compliance with EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield. GDPR compliant.
• British Psychological Society (BPS)coreOthersProfessional regulatory body that Dr Caroline Marlow is registered with as a Chartered Practitioner Psychologist. The company and its consultants are bound by the BPS Code of Ethics and Conduct. BPS guidelines also inform data retention periods (7 years for client records).
• Health and Care Professions Council (HCPC)coreOthersStatutory regulator for health and care professionals in the UK. Dr Caroline Marlow holds HCPC practitioner registration as a Practitioner Psychologist (Sport & Exercise Psychology). Required for professional practice.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Curable: US-based digital chronic pain recovery program using pain neuroscience education plus mind-body techniques. Directly comparable to L&M's 1-2-1 pain psychology approach but delivered via self-paced digital content rather than 1-2-1 consultancy.
• Lin Health: Digital chronic pain psychology platform combining 1-2-1 behavioural coaching with pain science education. Closest direct competitor to L&M's pain psychology value proposition, with a tech-enabled coaching model.

Broad incumbents

• Sword Health: Digital MSK care provider pairing AI-driven exercise programs with licensed physiotherapists. Comparable to L&M in addressing MSK pain through structured, evidence-based programmes for employer and insurer clients.
• Kaia Health: Digital MSK and chronic pain platform offering app-based self-management plus coaching. Operates in the same pain management space as L&M but at much larger scale and via digital, not in-person/1-2-1 psychology, delivery.
• Hinge Health: Large digital MSK care platform combining exercise therapy with coaching and pain education. Overlaps with L&M's business and healthcare organisation training value propositions at enterprise scale.

Regional players

• Pain Concern: UK-based charity providing pain information, self-management resources and a helpline. Operates in the same UK pain-education space as L&M but as a free, non-clinical information provider rather than a paid consultancy.
• Live Well with Pain: UK-based pain self-management platform founded by Dr Frances Cole, providing resources and training for both patients and clinicians on persistent pain. Comparable UK-focused pain education and clinician training footprint.

Others

• The Pain Toolkit: UK pain self-management resource and toolset for people with persistent pain. Thematically aligned with L&M's patient education content and a potential referral partner or free-resource substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LandMConsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L&M