What Pet Manager does

Pet Manager is a privately held, Australia-based vertical SaaS company founded in 2015 that provides cloud-based management software for small and mid-sized pet service businesses. The platform serves operators of pet boarding kennels, catteries, dog daycares, grooming salons, training facilities, hydrotherapy centers, dog walking services, dog parks, and in-home pet care providers, with a Multi-Site and Enterprise edition for larger multi-location pet resorts. The all-in-one system covers pet records, customer data, invoicing, vaccination tracking, online bookings, payments and credits, automated email and SMS communications, and a real-time reporting suite for occupancy, revenue, and staff productivity.

The platform is browser-based with a drag-and-drop visual scheduler and mobile-responsive design for check-ins and check-outs on phone or tablet. A distinctive technical asset is the customer portal, which can be embedded on a customer's own website in two lines of code, enabling direct pet-owner bookings, vaccination uploads, and online payments. Pet Manager is the only certified Xero Partner in the pet software industry and integrates with Stripe and Tyro for payments and Mailchimp for marketing, creating a sticky ecosystem for SMB operators.

The business model is subscription-based recurring SaaS, sold primarily through a product-led growth motion anchored by a 30-day free trial with no credit card required, complemented by inside sales and phone support across Australia, New Zealand, and the United Kingdom. Pricing is charged in Australian dollars and is not publicly disclosed. Distribution is direct-to-customer via the website and web app, with no channel reseller network. The company is bootstrapped (no external funding disclosed), operates with 1-10 employees, and has been recognized with five 2024 industry awards from Software Advice, Capterra, and GetApp.

Name

Pet Manager

Legal name

Pet Manager

Website

https://petmanager.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pet Manager is an Australia-based, bootstrapped vertical SaaS company founded in 2015 that provides cloud-based management software — including bookings, invoicing, payments, and communications — for SMB pet boarding, daycare, grooming, training, and related pet service businesses across Australia, New Zealand, and the United Kingdom.

Ownership category

akta.pro rank

Product category

Pet Care Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)

akta.pro secondary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

Keywords

• Pet care software
• Pet boarding software
• Kennel management software
• Dog daycare software
• Pet grooming software

Headquarters

HQ city

Coolum Beach

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Pet Manager operates as a subscription-based SaaS platform. Customers pay recurring subscription fees at various plan tiers to access the full platform. All modules are available at every subscription level. The company charges in Australian Dollars, and pricing is transparent and competitive. A 30-day free trial is offered with no credit card required. There is also mention of a free data import service (valued at $220) to facilitate onboarding from competing software.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Pet Manager provides a cloud-based SaaS platform that helps pet service businesses manage pet records, customer data, bookings, invoicing, vaccinations, payments, and automated email/SMS communications. The platform targets pet boarding kennels, catteries, dog daycares, grooming salons, training facilities, hydrotherapy centres, dog walking services, dog parks, and in-home pet care providers, with separate Multi-Site and Enterprise editions for multi-location operations.

Product overview

Pet Manager is an all-in-one cloud-based pet services management platform built specifically for the pet industry since 2015. The core Pet Manager Software platform provides comprehensive end-to-end management of clients, pets, bookings, invoices, payments, vaccinations, and communications. The platform includes specialized modules for different pet service verticals: Pet Boarding Software (kennels, catteries, equine agistment), Dog Daycare Software, Dog Training Software, Pet Grooming Software, Dog Hydrotherapy Software, Dog Walking Software, Dog Park Software, and In-Home Pet Care Software. Additional paid addons extend functionality: Retail/POS Addon for point-of-sale, Xero Addon for accounting sync, Marketing Tool for email campaigns, and Posts Tool for client communications with images. All modules are available at every subscription level and support multi-site/enterprise editions.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Manager Software An all-in-one cloud-based SaaS platform that gives pet service businesses end-to-end management of clients, pets, bookings, invoices, payments, vaccinations, and automated email/SMS communications. All vertical modules (boarding, daycare, grooming, training, hydrotherapy, walking, dog park, in-home care) are included at every subscription level, and multi-site/enterprise editions are available.
• Retail/POS Addon A point-of-sale addon that lets pet service businesses sell retail products alongside their services, integrated with the main Pet Manager platform.
• Xero Accounting Addon A paid addon providing complete automated synchronisation to Xero Accounting, marketed as the only Xero Partner integration in the pet software industry.
• Marketing Tool An email marketing automation addon with integrated Mailchimp newsletter capability for running campaigns directly from the Pet Manager platform.
• Posts Tool An addon that lets pet service businesses post daily updates with images to their clients directly from the Pet Manager platform.

Quantifiable outcome

• Pet businesses report reduced administrative overhead — a boarding kennel/cattery/grooming salon reports reduced need for extra administration employees
• +3 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• XerocoreTechnology or IntegrationPet Manager is the only Xero Partner in the pet software industry, offering complete automated sync to Xero Accounting. This integration handles financial records, invoicing, and accounting workflows, making pet business financials seamless and eliminating double data entry.
• StripecoreTechnology or IntegrationStripe provides integrated online payment processing for deposits and full payments. On-premises payment terminal integration is also available via Stripe, covering both online and in-person payment collection for pet service businesses.
• Tyro PaymentscoreTechnology or IntegrationTyro Payments integration provides on-premises payment terminal options for pet service businesses, complementing Stripe's online payment capabilities with in-person card terminal processing.
• MailchimpsupportingTechnology or IntegrationMailchimp newsletter integration allows pet service businesses to sync their customer lists and manage email marketing campaigns directly from Pet Manager's platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ProPet: ProPet offers cloud software for pet boarding, daycare, grooming, training, and veterinary clinics. It competes directly with Pet Manager in the multi-vertical pet services management space, including online booking and customer communication.
• PetDesk: PetDesk is a pet care platform combining client communication, booking, reminders, and a customer app for veterinary and pet service businesses. It overlaps with Pet Manager's customer portal, communications, and booking modules for the same SMB audience.
• Gingr (by DaySmart): Gingr is a leading cloud-based pet boarding, daycare, and grooming management platform — directly competing with Pet Manager across the same core verticals (kennels, catteries, daycares, groomers). Both target SMB pet service operators with subscription SaaS, online bookings, and customer portals.
• Time To Pet: Time To Pet is a pet care business management platform serving pet sitters, dog walkers, daycare, and boarding operators — overlapping heavily with Pet Manager's boarding, daycare, walking, and in-home care modules and serving the same SMB customer base.
• Kennel Connection: Kennel Connection is a long-standing kennel and cattery management software provider. It is a direct competitor to Pet Manager's boarding module and targets the same SMB kennel and cattery operators with scheduling and recordkeeping functionality.

Broad incumbents

• ezyVet: ezyVet is a cloud veterinary practice management platform acquired by IDEXX. While primarily serving vet clinics rather than pet services, it overlaps with Pet Manager's CRM, scheduling, and client engagement functionality and competes for adjacent pet-industry software budgets.
• Mindbody: Mindbody is a large, broad appointment-booking and business management SaaS for wellness and service businesses. While it is not pet-specific, it competes for the same SMB scheduling and payments wallet share for groomers, trainers, and hydrotherapy operators that Pet Manager also targets.
• DaySmart Pet: DaySmart Pet is the parent platform behind Gingr and offers a broader suite of pet business software including boarding, daycare, grooming, and training management. As a larger, well-funded incumbent, it competes with Pet Manager across multiple verticals and benefits from cross-sell across DaySmart's wider SMB software portfolio.
• Square Appointments: Square Appointments is a generic, low-cost scheduling and payments SaaS from Block. It overlaps with Pet Manager on bookings, payments (POS), and customer management for single-operator pet service providers who may prefer a non-vertical alternative.

Emerging players

• Pawfinity: Pawfinity is an emerging pet business management platform offering booking, customer management, and communications for pet care providers. It targets a similar SMB pet services base but has narrower feature depth than Pet Manager's all-in-one suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/petmanagersoftware
• Instagraminstagram.com/petmanagersoftware
• LinkedInlinkedin.com/company/pet-manager

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pet Manager