Arredaremoderno
ArredareModerno is an Italian B2C e-commerce platform, founded in 2011 and based in Grottaminarda, that sells contemporary Made-in-Italy furniture and home design across five European markets as an authorized dealer for 80+ Italian brands.
- Company typePrivate
- Founded2011
- HeadquartersGrottaminarda, Italy
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Arredaremoderno does
ArredareModerno is a privately held Italian e-commerce retailer headquartered in Avellino (Grottaminarda), operating since 2011 as a direct-to-consumer platform for contemporary Made-in-Italy home design. The company serves design-conscious residential and small-commercial buyers across European markets, delivering a curated catalog that spans tables, chairs, sofas, bedroom furniture, kitchen accessories, bathroom furnishings, garden furniture, office furniture, lighting, and decorative accessories. Its commercial proposition centers on acting as an official authorized reseller for more than 80 Italian design brands, including Bontempi Casa, Cattelan Italia, Moroso, MDF Italia, Fiam Italia, Désirée Divani, Arketipo, Noctis, and Varaschin, among others.
The platform is built on PrestaShop CMS with multi-language (Italian, French, German, English, Spanish) and multi-currency support, along with e-commerce features such as product comparison, wishlist functionality, live chat, and secure checkout. Pricing follows a unit-sale model with tickets ranging from approximately €9 for small accessories to over €5,740 for premium pieces; the company layers promotional discounts (10–30% on featured items, an €8 SHOP8 code, and a €10 newsletter voucher) and variable free-shipping thresholds (€100 in Germany, €299.99 in Italy). Customer acquisition and support are handled through a multi-channel mix (Facebook, Instagram, YouTube, LinkedIn, X, email/newsletter, blog, and WhatsApp). No disclosed revenue, funding rounds, M&A, or executive leadership data are present in the source set.
Arredaremoderno firmographics
Firmographics- Name
- Arredaremoderno
- Legal name
- ARREDARE MODERNO
- Website
- https://arredaremoderno.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ArredareModerno is an Italian B2C e-commerce platform, founded in 2011 and based in Grottaminarda, that sells contemporary Made-in-Italy furniture and home design across five European markets as an authorized dealer for 80+ Italian brands.
- Ownership category
- akta.pro rank
Arredaremoderno industry classification
Industry- Product category
- Online Furniture Retail
- NAICS
- Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
- akta.pro secondary industry
- Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands) (CRAIAAAI)
Keywords
Where Arredaremoderno is headquartered
LocationHeadquarters
- HQ city
- Grottaminarda
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Arredaremoderno business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales: Direct retail of premium Italian design furniture and home décor through the ArredareModerno.com e-commerce platform. Products include tables, chairs, sofas, bedroom furniture, kitchen accessories, bathroom furniture, garden furniture, bar furniture, office furniture, lighting, and decorative accessories from 80+ Italian brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Arredaremoderno product offering
Product offeringCore offering
ArredareModerno is an Italian online retailer that operates a multi-language e-commerce platform selling contemporary and modern furniture and home décor. The company acts as an authorized reseller of more than 80 Italian design brands, offering items across furniture categories including tables, chairs, sofas, armchairs, bedroom, kitchen, bathroom, lighting, garden, bar, and office furnishings to consumers across European markets.
Product overview
ArredareModerno.com is an Italian e-commerce platform serving as the premier destination for contemporary and modern home design. The platform operates as a multi-brand marketplace offering furniture and furnishings across comprehensive categories: Tables and Chairs, Sofas and Armchairs, Living Room, Bedroom, Kitchen, Bathroom, Garden, Bar Furniture, Office, and Lighting. The company acts as an official reseller for over 60 Italian design brands including Bontempi Casa, Cattelan Italia, MDF Italia, Moroso, Midj, Fiam Italia, and Glass 1989, among others. The offering centers on Made in Italy design excellence, with products ranging from Adriani e Rossi's decorative accessories to Alivar's bedroom furniture, Altacom Italia's space-saving transformable tables, Arketipo's artisanal sofas, Billiani's century-old wooden chairs, and comprehensive outdoor solutions from Nardi and Serralunga.
Differentiator
Problem solved
Functional benefit
Products and services
- ArredareModerno.com Online Furniture Store A multi-language e-commerce storefront (Italian, English, French, German, Spanish) selling modern Italian furniture and home décor to individual consumers across European markets, backed by 80+ authorized Italian brand partnerships.
- Tables and Chairs (Tavoli e Sedie) Retail category of modern Italian dining tables, coffee tables and chairs from authorized Italian design brands, sold to individual consumers for residential use.
- Sofas and Armchairs (Divani e Poltrone) Retail category of contemporary Italian sofas, sectional sofas and armchairs from authorized Italian design brands, sold to individual consumers for residential living spaces.
- Bedroom Furniture (Camera da Letto) Retail category of Italian design beds, mattresses, nightstands and bedroom furnishings sold to individual consumers for residential bedrooms.
- Kitchen Furnishings (Cucina) Retail category of Italian design kitchen tables, chairs, and kitchen accessories sold to individual consumers for residential kitchens.
- Bathroom Furniture (Bagno) Retail category of Italian design bathroom vanities, sinks, bathtubs, shower enclosures and bathroom accessories sold to individual consumers.
- Garden Furniture (Giardino) Retail category of Italian design outdoor and garden furniture sold to individual consumers for residential outdoor spaces.
- Lighting and Lamps (Illuminazione) Retail category of Italian design lamps, ceiling lights, wall lights and decorative lighting sold to individual consumers for residential interiors.
- Office Furniture (Ufficio) Retail category of Italian design office desks, chairs and office furnishings sold to individual consumers and home-office buyers.
- Bar Furniture (Bar) Retail category of Italian design bar stools, counters and bar furniture sold to individual consumers for residential bar areas.
Companies that use Arredaremoderno
Customer profileSegments1 record
Ideal customer profiles1 record
Arredaremoderno technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arredaremoderno partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- Bontempi CasacoreOfficial authorized dealer/reseller of Bontempi Casa products including tables, chairs, and home furnishings. Featured as a primary brand on the platform.
- Cattelan ItaliacoreOfficial authorized dealer of Cattelan Italia products. Featured brand offering contemporary tables, chairs, sideboards, and bookshelves.
- MorosocoreOfficial authorized reseller of Moroso sofas, armchairs, and design furniture. Featured as a key luxury furniture brand.
- MDF ItaliacoreOfficial authorized dealer of MDF Italia minimalist furniture including chairs, tables, and bookshelves.
- Fiam ItaliacoreOfficial authorized dealer of Fiam Italia glass furniture and mirrors. Featured brand known for innovative glass products.
- Désirée DivanicoreOfficial authorized dealer of Désirée Divani sofas, armchairs, beds, and furniture accessories.
- Glass 1989coreOfficial authorized reseller of Glass 1989 luxury bathroom furniture including bathtubs, shower cabins, mini-pools, and saunas.
- Nardi Arredo GiardinocoreOfficial authorized dealer of Nardi outdoor furniture including garden chairs, tables, and lounge furniture.
- VaraschincoreOfficial authorized dealer of Varaschin outdoor furniture including chairs, tables, sofas for garden and outdoor spaces.
- MIDJcoreOfficial authorized dealer of MIDJ Italian design chairs, armchairs, tables, and furniture.
- NoctiscoreOfficial authorized reseller of Noctis upholstered beds with storage, mattresses, and orthopedic bases.
- Altacom ItaliacoreOfficial authorized dealer of Altacom Italia transformable tables, console tables, and multifunctional furniture designed for space optimization.
- AlessiminorOfficial authorized reseller of Alessi kitchen accessories, tableware, and iconic design objects including coffee makers, cutlery, and home accessories.
- ArketipocoreOfficial authorized dealer of Arketipo sofas, armchairs, and furniture accessories. Brand known for artisanal craftsmanship and sartorial techniques.
- BillianiminorOfficial authorized reseller of Billiani design chairs, tables, and accessories. Historic company founded in 1911 known for wood craftsmanship.
- AlivarminorOfficial authorized dealer of Alivar design beds, sideboards, tables, and chairs from Tuscany, specializing in contemporary furniture and classic revival pieces.
- SLAMPminorOfficial authorized reseller of SLAMP design lamps and lighting fixtures known for unique innovative designs and sustainability commitment.
- Serralunga Arredo GiardinominorOfficial authorized dealer of Serralunga outdoor furniture and accessories, founded in 1825, known for innovative design and high-quality craftsmanship.
- Plust CollectionminorOfficial authorized reseller of Plust Collection design bar counters, chairs, sofas, and accessories for indoor and outdoor use.
- VondomminorOfficial authorized dealer of Vondom design outdoor furniture, vases, lamps, and decorative accessories from Spain.
- Varier SedieminorOfficial authorized reseller of Varier ergonomic and anatomical seating from Norway, known for quality materials and innovative design.
- UnopiùminorOfficial authorized dealer of Unopiù outdoor furniture, the first brand entirely dedicated to outdoor design, established over 40 years ago.
- Adriani e RossiminorOfficial authorized dealer of Adriani e Rossi decorative objects and home furnishings including vases, lamps, carpets, and design accessories. The brand received an Honourable Mention at the Compasso d'Oro in 2011.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Arredaremoderno competitors and assessment
Company assessmentBroad incumbents
- Wayfair: US-headquartered global online furniture and home goods giant with millions of SKUs and significant European operations. A much larger incumbent serving overlapping customers in furniture e-commerce, but with mass-market positioning and broader assortment rather than premium Italian design focus.
- BoConcept: Danish urban design furniture brand with global franchise showroom network and e-commerce. Comparable as a design-led furniture retailer serving design-conscious urban consumers, with similar premium positioning but broader franchise model and Danish rather than Italian design heritage.
- IKEA: Swedish-founded global furniture giant with extensive e-commerce and physical retail across Europe. Broad incumbent in the same category but with mass-market, self-assembly positioning rather than premium Italian design—competes for category share rather than identical customer segments.
- West Elm: Williams-Sonoma-owned modern design furniture and home decor retailer with strong e-commerce and physical stores. Comparable in design-led positioning targeting design-conscious consumers, but operates as part of broader Williams-Sonoma portfolio rather than as a pure-play Italian design specialist.
Direct peers
- Westwing Group: European e-commerce company for home and living, offering curated premium design furniture across 8+ European countries. Directly comparable in geographic reach, design-led positioning, and curated multi-brand marketplace model serving design-conscious European consumers.
- Vente-unique.com: French online furniture retailer operating across Europe with proprietary and third-party brand assortment. Comparable in e-commerce-led model, multi-country European operations, and focus on design-driven home furnishings sold direct to consumers.
- Home24: Berlin-headquartered online furniture retailer operating across multiple European markets with multi-brand assortment. Closely comparable in business model (multi-brand marketplace, e-commerce focus), customer base (European consumers seeking design-led home furnishings), and cross-border operational complexity.
- Maisons du Monde: French home furniture and decor retailer with both physical stores and a strong online channel across Europe. Comparable as a design-led multi-category furniture and home decor retailer with European multi-market operations and similar target customer demographic.
- Kave Home: Spanish Mediterranean design furniture brand with strong direct-to-consumer e-commerce across Europe. Comparable as a design-led, multi-country European furniture brand selling premium home furnishings online with curated aesthetic positioning and similar design-conscious customer demographic.
Emerging players
- Article: Canadian-founded online-only modern furniture retailer selling mid-century and contemporary designs direct to consumers. Comparable as a digital-first design furniture retailer with curated assortment, though primarily serving North American rather than European consumers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Arredaremoderno social profiles
Digital presenceArredaremoderno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arredaremoderno leadership team
Management profileNumber of profiles
Arredaremoderno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arredaremoderno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arredaremoderno
What does Arredaremoderno do?
ArredareModerno is an Italian online retailer that operates a multi-language e-commerce platform selling contemporary and modern furniture and home décor. The company acts as an authorized reseller of more than 80 Italian design brands, offering items across furniture categories including tables, chairs, sofas, armchairs, bedroom, kitchen, bathroom, lighting, garden, bar, and office furnishings to consumers across European markets.
Is Arredaremoderno a public or private company?
Arredaremoderno is a private company. It is classified as unknown and is currently operating.
When was Arredaremoderno founded?
Arredaremoderno was founded in 2011. It employs 1 to 10 people.
Where is Arredaremoderno based?
Arredaremoderno is headquartered in Grottaminarda, Italy, in the Europe region.
How does Arredaremoderno make money?
One revenue line is on record: product Sales.
Who are Arredaremoderno's main competitors?
Broad incumbents on record are Wayfair, BoConcept, IKEA and West Elm. Direct peers are Westwing Group, Vente-unique.com, Home24, Maisons du Monde and Kave Home. Article is listed as an emerging player.
Does Arredaremoderno have an API?
No public API is recorded for Arredaremoderno.
What industry is Arredaremoderno in?
Arredaremoderno's product category is Online Furniture Retail. Its primary akta.pro industry code is CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards), with a secondary code of CRAIAAAI, Entertainment & Media Furniture Retail (TV Stands, Media Consoles, Wall Units, Speaker Stands). Its NAICS code is 449110 and its SIC code is 5712.