Lang

Name

Lang

Legal name

Lang Medientechnik GmbH

Website

https://lang-medientechnik.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Media Technology Services

NAICS

Audio and Video Equipment Manufacturing (3343)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)

akta.pro secondary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

Keywords

• Media technology rental
• Projection mapping services
• LED wall systems
• Event audio visual
• Professional display solutions

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Professional media technology rental including projectors, LED walls, displays, sound equipment, weather protection, and control technology for events and installations.
2. Equipment Sales: Direct sale of media technology equipment to customers.
3. Project Services: Technical planning, consultation, and implementation services for complex media and video technology installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lang Medientechnik GmbH rents and sells professional media technology — including high-lumen projectors, LED walls, professional displays, audio systems, weather protection, and content management platforms — and delivers these as fully planned, on-site implemented projection, video, and audio installations for events, museums, festivals, corporate clients, and artists across Europe. The offering combines equipment provision with consulting, planning, and technical implementation services, anchored by the proprietary UNIMOG mobile projection vehicle.

Product overview

Lang-Medientechnik is a media technology company specializing in projection and display solutions for events, festivals, museums, and corporate installations. Their core portfolio centers on high-lumen projectors (NEC and Panasonic, 3,000-30,000 ANSI lumens), LED walls (up to 100 sqm using INFILED DB 2.6 indoor modules), and professional NEC MultiSync displays. These are complemented by a comprehensive ecosystem of content management systems (Watchout, Resolume Arena, MadMapper, BrightSign players), audio solutions (JBL CBT 1000), weather protection equipment, and Barco-based control room technology. Their unique offering includes the UNIMOG mobile projection vehicle for mobile installations. The company serves cultural institutions, artists, corporations, and event organizers across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Walls (LED Grossbildwände) Large-format LED displays for indoor and outdoor use, weather-independent with perfect image quality. Available for sale or rental up to 100 square meters, currently featuring INFILED DB 2.6 indoor modules with 2.6mm pixel pitch.
• Projectors & Optics (Projektoren & Optiken) Professional NEC and Panasonic projectors ranging from 3,000 to 30,000 ANSI lumens, with compatible optics for indoor and outdoor projection scenarios. Available for sale and rental.
• Professional Displays (NEC MultiSync Series) Professional display solutions including NEC MultiSync X651UHD (65-inch 4K), P462 and P463 (46-inch 24/7 operation), and X981Q (98-inch 4K) for digital signage, control rooms, and professional installations.
• Sound Systems (Tontechnik) Professional audio technology including JBL CBT 1000 Column Line Array speaker system with JBL SRX818S subwoofer and Crown XTi professional amplifiers, designed for challenging acoustic environments.
• Weather Protection Solutions (Wetterschutz) Weather protection solutions including 2x2m aluminum climate-controlled containers for multiple projectors and custom flyable single-projector weather housings, enabling outdoor deployment of projection equipment.
• Content Management System Video content playback systems including Watchout media servers (up to 30 HD output channels), PCs running Resolume Arena and MadMapper mapping software (2-4 playback channels), and media players including Fantac, MiniMad, and BrightSign with synchronization capabilities.
• Control Room Technology (Regietechnik) Video processing and control equipment including Barco Folsom Image Pro II, a video scaler, scan converter, switcher, and transcoder supporting Universal Analog, DVI, HDMI, DisplayPort, and SD/HD/3G SDI signal formats.
• UNIMOG Mobile Projection Vehicle Proprietary multifunctional projection vehicle capable of rear projection on its rear window with internal projector and playback equipment, and functioning as a mobile projection platform with up to four weather-protected large projectors, including off-road capability.
• Equipment Rental Services Rental of professional media technology including projectors, LED walls, displays, sound equipment, weather protection, and control technology for events, exhibitions, and installations across Europe.
• Project Services (Consulting, Planning, and Implementation) Technical planning, consultation, and on-site implementation services for complex media and video technology installations, covering consultation, individualized project planning, and detailed implementation for events, museums, corporate clients, and artists.

Quantifiable outcome

• Hundred thousands of visitors attracted to events supported by Lang-Medientechnik technology (e.g., Schlosslichtspiele Karlsruhe)
• +1 more outcomes

Named customers54 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature6 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LANG AG: LANG AG is a German event technology company specializing in lighting, video, and audio for events, fairs, and congresses. Despite the similar name, it is a separate larger German competitor operating in the same projection and event technology niche as Lang-Medientechnik, primarily in the DACH region.
• Habegger: Habegger is a Swiss event technology company providing lighting, video, sound, and staging for corporate events, concerts, and festivals in German-speaking Europe. They directly compete with Lang-Medientechnik in the DACH region event tech market with overlapping service offerings.
• PRG (Production Resource Group): PRG is one of the world's largest providers of event and entertainment technology solutions, offering projection, LED, audio, lighting, and rigging for live events. Like Lang, they serve corporate events, cultural installations, and large-scale productions globally, making them the closest direct peer at the high end of the market.
• Neumann&Müller: Neumann&Müller is a major German event technology and event management company offering AV, lighting, video, and conference technology. They are a direct competitor for large corporate events, congresses, and cultural projects across Germany with broader full-service capabilities.
• Amptown System Company: ASC is a Hamburg-based AV system integrator and event technology provider serving corporate events, museums, and exhibitions in Germany. They overlap with Lang in AV equipment rental and integration for cultural and corporate installations.
• Gahrens + Battermann: Gahrens + Battermann is a German AV and event technology rental company specializing in video, audio, lighting, and conference technology for trade fairs, congresses, and corporate events. They directly overlap with Lang's core equipment rental business in Germany.

Broad incumbents

• Barco: Barco is a global manufacturer of projectors, LED displays, and image processing technology for entertainment, enterprise, and healthcare. Barco supplies projectors and control equipment to Lang (Barco Folsom Image Pro II in control room) while also offering competing rental and integration services globally.
• Christie Digital Systems: Christie is a major manufacturer of high-lumen projectors, LED video walls, and projection mapping technology serving live events, cinemas, and immersive installations. They supply equipment that competes with and complements Lang's rental fleet across the projection industry.

Emerging players

• disguise: disguise provides media server and show control technology used for projection mapping and immersive experiences in live events and installations. They are a technology peer whose media servers compete with and complement Lang's content management stack (Watchout, Resolume, MadMapper).

Regional players

• Bild und Bühne: Bild und Bühne is a German event technology provider focused on exhibitions, conferences, and cultural events in southern Germany. They are a regional competitor to Lang-Medientechnik in the Baden-Württemberg/Bavaria cultural event market with comparable equipment rental offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lang-medientechnik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lang