Sundial Design

What Sundial Design does

Sundial Design is a privately held, micro-scale web agency founded in 2010 and headquartered in Redding, California. The firm builds custom websites primarily for small and medium-sized businesses in Northern California (Redding, Shasta, Tehama, Trinity, and Humboldt counties), with the ability to serve out-of-state clients via remote consultation. Its core offering is professional website design and development, delivered on three third-party platforms—WordPress, Squarespace, and Shopify—with responsive/mobile-friendly layouts and SEO optimization bundled into every build. The firm also offers ongoing Website Care Plans covering WordPress updates, security monitoring, and plugin management, providing a modest recurring-revenue layer atop its primarily project-based work.

The business model is a professional-services fee-for-project arrangement: pricing is quote-based, determined after a free initial consultation, and structured as multi-year project contracts rather than disclosed tiered pricing. Customer acquisition relies on a sales-led GTM motion combining a portfolio-driven website, an active content-marketing blog (SD News with 94+ entries), direct outreach, and referrals from existing clients. Customer concentration is broad and long-tailed, spanning legal, construction, HVAC, automotive, sports/recreation, health, home services, and retail SMBs. Sundial Design has no disclosed funding, no patents, no institutional ownership, no AI/ML capabilities, and operates with 1–10 employees from a single PO Box address, making it a lifestyle micro-agency rather than a venture-scalable business.

Name

Sundial Design

Legal name

Sundial Design

Website

https://sundialdesign.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Sundial Design is a Redding, California-based micro web agency that designs custom WordPress, Squarespace, and Shopify websites for small and medium businesses across Northern California, bundling SEO and mobile-friendly design with optional ongoing care plans.

Ownership category

akta.pro rank

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Website Design Services: Professional website design and development services for businesses and entrepreneurs, including custom WordPress, Squarespace, and Shopify implementations. Services include initial website creation, mobile optimization, and SEO setup.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sundial Design is a Redding, California-based web agency that builds custom websites for businesses and entrepreneurs using WordPress, Squarespace, and Shopify platforms. Every site is delivered with responsive/mobile-friendly design and SEO optimization. The firm also offers ongoing Website Care/maintenance plans (primarily for WordPress) and marketing consulting.

Product overview

Sundial Design is a Redding, California-based website design and digital marketing company offering a comprehensive suite of web services. Their core offering is custom website design, with specialized services built on three main platforms: WordPress (for customizable sites with advanced SEO capabilities), Squarespace (for modern, simple websites with all-in-one hosting and SSL), and Shopify (for e-commerce and online selling). Additional services include mobile-friendly responsive design, ongoing website care and maintenance plans, and marketing consulting. The company serves businesses and entrepreneurs primarily in Northern California, creating clean, simple, SEO-optimized websites that are eye-appealing and mobile-friendly.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Custom website design services that create modern, eye-appealing, mobile-friendly websites for businesses and entrepreneurs.
• Mobile-Friendly Websites Responsive website development ensuring optimal viewing experience across phones, tablets, and laptops with improved SEO benefits under Google's mobile-friendly standards.
• WordPress Websites Custom WordPress website development with extensive plugin options and advanced SEO optimization capabilities.
• Squarespace Websites Modern, simple website development using Squarespace's all-in-one platform with built-in hosting, SSL, traffic analytics, and content management.
• E-commerce / Selling Online Shopping cart and e-commerce website development using Squarespace, WordPress, or Shopify platforms to enable online product sales.
• Website Care Plans Ongoing website maintenance, support, and care plans primarily for WordPress sites including updates, security monitoring, and plugin management.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Digital Silk: Boutique web design and branding agency delivering custom WordPress and Shopify builds for SMBs; directly comparable in service offering, technology stack, and customer profile.
• Big Leap: Digital marketing and web design agency focused on SEO and website builds for SMB and mid-market clients; directly comparable service scope including WordPress/Shopify site development.
• Square 2 Marketing: Web design and inbound marketing agency for SMBs built on HubSpot and WordPress; strong overlap in customer segment and service mix with Sundial's SEO-led value proposition.
• Lounge Lizard Worldwide: Boutique web design and branding agency serving SMB and mid-market clients with custom WordPress and Shopify builds; directly comparable in service mix and customer type to Sundial.
• OuterBox Solutions: eCommerce-focused web design and development agency built around Magento, Shopify, and WordPress; closely parallels Sundial's multi-platform Shopify/WordPress/Squarespace capabilities.
• EIGHT25MEDIA: Boutique web design and digital marketing agency offering WordPress, Shopify, and SEO services to SMBs; same platform stack, similar customer profile, with deeper mid-market focus.
• Coalition Technologies: Web design and SEO agency specializing in WordPress, Shopify, and custom e-commerce; comparable service stack, similar SMB/enterprise mix, and overlapping SEO-led proposition to Sundial.

Broad incumbents

• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, and PPC; overlaps with Sundial on website design and SEO but operates nationally at much larger scale as a broader portfolio provider.
• SmartSites: Full-service web design and SEO agency serving SMBs across the U.S.; competes for the same WordPress-led website builds and SEO packages as Sundial, with broader geographic reach.
• WebFX: Large performance-oriented digital marketing and web design firm with proprietary platform (MarketingCloudFX); serves SMBs broadly — directly comparable customer segment to Sundial but at a national, tech-enabled scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SundialDesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundial Design