Turnr Group
Turnr Group operates a white-label, plug-and-play returns automation platform for fashion ecommerce brands, offering one-click exchanges, customer-to-customer returns, store credit refunds, and smart insights; the company was acquired by Ingrid in 2023 and rebranded as Ingrid Returns.
- Company typePrivate
- Founded2021
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Turnr Group does
Turnr Group (legal entity Rearive AB, founded 2020/2021 in Stockholm, Sweden) operates a returns automation platform purpose-built for fashion ecommerce brands. The platform is white-label, modular, and plug-and-play, integrating with Shopify, WooCommerce, and Norce on the ecommerce side and with DHL, UPS, PostNord, ShipHero, and ShipMonk on the logistics side. Its two principal interfaces are a shopper-facing returns portal embedded on the brand's website and a store-facing Backoffice for customer service, warehousing, marketing, and ecommerce staff. The product's distinguishing feature is Customer-to-Customer (C2C) returns, which route returned items directly to new shoppers rather than through costly reverse logistics, alongside one-click exchanges and store credit refunds that retain revenue that would otherwise be lost to refunds.
The company monetizes via a pay-as-you-grow, freemium model: returns, complaints, and Smart Insights are free, while fees are charged only on revenue-generating activities — exchanges, C2C returns, and store credit. Turnr reports that approximately 30% of returns processed through the platform convert to exchanges, and that C2C returns can reduce returns-related emissions by up to three quarters. The customer base is concentrated in independent and mid-market fashion brands across the Nordics and Europe, with logos including Djerf, A-DSGN, RESIDUS, Grand Frank, LXA, Sanne Alexandra, Villoman, Avora, and Hubso Group.
In 2023, Turnr was acquired by Ingrid and rebranded as 'Ingrid Returns', with the brand's website redirecting users to ingrid.com/returns. Turnr also operated a US office at 400 Granby Street, Norfolk, VA, supporting cross-border fashion ecommerce use cases including automated customs documentation. The company is private, employs 1-10 people, and has no publicly disclosed funding rounds or revenue figures.
Turnr Group firmographics
Firmographics- Name
- Turnr Group
- Legal name
- Rearive AB
- Website
- https://turnr.se
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Turnr Group operates a white-label, plug-and-play returns automation platform for fashion ecommerce brands, offering one-click exchanges, customer-to-customer returns, store credit refunds, and smart insights; the company was acquired by Ingrid in 2023 and rebranded as Ingrid Returns.
- Ownership category
- akta.pro rank
Turnr Group industry classification
Industry- Product category
- Returns Management Software
- akta.pro primary industry
- Fashion & Accessories C2C Resale (CRAFAKAB)
- akta.pro secondary industry
- Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)
Keywords
Where Turnr Group is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Turnr Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Exchange Fees: Charged when a shopper exchanges a product for the same item in a different color/size or a different product from the same brand. This is one of the three paid features.
- C2C Returns Fees: Charged when customers use the customer-to-customer return feature, enabling direct shipping from returner to new shopper.
- Store Credit Fees: Charged when shoppers choose to receive store credit instead of a refund, with the credit valued higher than the original item cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Platform with Pay-as-you-grow Features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Turnr Group product offering
Product offeringCore offering
Turnr Group provides a white-label, modular, plug-and-play returns automation platform for fashion ecommerce brands. The platform enables one-click exchanges, customer-to-customer (C2C) returns that redirect items directly to new shoppers, and store credit refunds, while also handling standard returns, complaints, and providing smart insights analytics. Brands integrate the platform via plug-and-play partnerships with Shopify, WooCommerce, and major shipping carriers, paying only transaction-based fees for revenue-generating activities.
Product overview
Turnr Group offers a single, unified returns automation platform for fashion brands called the Turnr Platform. The core platform is white label, modular, and plug-and-play, designed for easy integration with partner brand environments. The platform comprises two main interfaces: the Shopper Returns Portal (shopper-facing) and Turnr Backoffice (store-facing). Additional paid features include Exchanges (one-click product swaps), C2C Returns (direct shopper-to-shopper returns), and Store Credit Refunds. Free features include basic returns/complaints handling and Smart Insights analytics. An optional Customs Assistance module supports international returns. The company operates on a 'pay as you grow' model with no fixed costs.
Differentiator
Problem solved
Functional benefit
Products and services
- Turnr Platform White-label, modular, plug-and-play returns automation platform for fashion brands. Comprises a shopper-facing returns portal and a store-facing Backoffice interface, with one-click exchanges, customer-to-customer (C2C) returns, store credit refunds, basic returns and complaints handling, smart insights analytics, and customs assistance for international returns.
Companies that use Turnr Group
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
Turnr Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability1 record
Feature7 records
Turnr Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- IngridflagshipIngrid acquired Turnr in 2023. Turnr is now operating under the brand 'Ingrid Returns'. This represents a significant strategic consolidation in the returns automation space for fashion ecommerce.
- ShopifycorePlug-and-play integration partner enabling Shopify merchants to easily implement Turnr's returns automation platform.
- WooCommercecorePlug-and-play integration partner enabling WooCommerce stores to implement Turnr's returns platform.
- DHLcoreShipping partner integrated with Turnr's platform for logistics and returns handling, including DHL Freight Sweden and DHL Express Sweden.
- UPScoreShipping partner integrated with Turnr's platform for returns logistics.
- PostNordcoreScandinavian shipping partner integrated with Turnr's platform for returns handling across Sweden and Nordic countries.
- Google Cloud EMEA LimitedcoreCloud infrastructure provider for Turnr's platform services.
- IBM SoftLayer Dutch Holdings B.V.coreCloud infrastructure provider and IBM Business Partner for enterprise hosting services.
- SendGridcoreEmail service provider for customer notifications and communications.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Turnr Group competitors and assessment
Company assessmentDirect peers
- ReturnLogic: Returns management platform for ecommerce merchants with exchanges, store credit and analytics. Comparable to Turnr's workflow and pricing structure for fashion and DTC brands.
- Returnly: Returns and exchange platform (now part of Affirm) targeting apparel and fashion brands with branded portals, exchanges and instant credit. Directly competes with Turnr on the fashion returns and exchange workflow.
- Ingrid: Delivery and checkout platform that acquired Turnr in 2023. Now the parent of 'Ingrid Returns', it represents the closest combined returns + delivery offering in the Nordic/European market.
- Happy Returns: Returns service offering box-free, label-free returns with exchanges and instant refunds, now owned by UPS. Strong overlap with Turnr's exchange-led approach in the apparel vertical.
- AfterShip: Post-purchase experience platform that includes returns management alongside tracking, shipping and EDD. Competes with Turnr in the returns automation layer for fashion and broader ecommerce merchants.
- ReturnGO: AI-driven returns management platform with branded portals, exchanges and store credit. Directly comparable to Turnr's returns and exchange automation for fashion and DTC merchants.
- Outvio: Returns and post-purchase platform that handles returns, exchanges and shipping for ecommerce brands. Overlaps with Turnr in automating the returns-to-exchange funnel for fashion and DTC merchants.
- Loop Returns: Closest direct competitor: a returns and exchanges platform specifically built for Shopify-based DTC and fashion brands, offering exchanges, store credit and incentive workflows. Overlaps directly with Turnr's core one-click exchange and store credit features.
Broad incumbents
- Narvar: Post-purchase engagement platform covering returns, tracking and notifications for large enterprise retailers. Competes with Turnr at the returns layer but serves a broader, less fashion-specific base.
Emerging players
- ShipBob: Fulfillment and warehousing platform that has built out returns management for its merchant base. Competes more indirectly with Turnr, but intersects in returns handling for DTC and apparel merchants.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Turnr Group social profiles
Digital presenceTurnr Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turnr Group leadership team
Management profileNumber of profiles
Turnr Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turnr Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turnr Group
What does Turnr Group do?
Turnr Group provides a white-label, modular, plug-and-play returns automation platform for fashion ecommerce brands. The platform enables one-click exchanges, customer-to-customer (C2C) returns that redirect items directly to new shoppers, and store credit refunds, while also handling standard returns, complaints, and providing smart insights analytics. Brands integrate the platform via plug-and-play partnerships with Shopify, WooCommerce, and major shipping carriers, paying only transaction-based fees for revenue-generating activities.
Is Turnr Group a public or private company?
Turnr Group is a private company. It is classified as corporate owned and is currently acquired.
When was Turnr Group founded?
Turnr Group was founded in 2021. It employs 1 to 10 people.
Where is Turnr Group based?
Turnr Group is headquartered in Stockholm, Sweden, in the Europe region.
How does Turnr Group make money?
Three revenue lines are on record. Exchange Fees are the primary driver. The others are C2C Returns Fees and store Credit Fees.
Who are Turnr Group's main competitors?
Direct peers on record are ReturnLogic, Returnly, Ingrid, Happy Returns, AfterShip, ReturnGO, Outvio and Loop Returns. Narvar is listed as a broad incumbent. ShipBob is listed as an emerging player.
Does Turnr Group have an API?
No public API is recorded for Turnr Group.
What industry is Turnr Group in?
Turnr Group's product category is Returns Management Software. Its primary akta.pro industry code is CRAFAKAB, Fashion & Accessories C2C Resale, with a secondary code of CRAFAGAM, Peer-to-Peer (C2C) Resale Marketplaces.