What Probolsky Research does

Probolsky Research is a privately held, woman- and Latina-owned market and opinion research firm founded in 1992 and headquartered in Newport Beach, California. The firm provides full-service research for corporate, election, government, and nonprofit clients across 29 U.S. states, with a particular concentration in local-government revenue-measure feasibility polling, ballot-measure research, political campaign polling, and member or community surveys. Service offerings are organized into six productized categories — Community Surveys, Customer Satisfaction Surveys, Employee Surveys, Behavioral Research, Facilitation Services, and Ballot Measure Feasibility Polling — delivered through three methodological approaches: quantitative (polls, surveys, statistical analysis), qualitative (focus groups, in-depth interviews, community discussion forums), and mixed-method.

The firm's technical differentiator is a stratified random sampling methodology executed at the point of collection rather than via post-survey statistical weighting, combined with multimodal outreach (text, email, telephone, PIN-protected digital invitations) and multilingual research capabilities in English and Spanish. Across its 30+ year history the firm has completed more than 2,000 polls, 400+ focus groups, and gathered over 1,000,000 voices, with documented outcome differentials: ballot measures pass 84% of the time when supported by the firm's polling versus 72% without, and sales-tax measures specifically pass 94% with a poll versus 70% without.

Probolsky Research operates a project-based professional services revenue model, with pricing varying by project scope from single-digit thousands to tens of thousands per engagement. Go-to-market is sales-led and direct, anchored by industry reputation, conference presentations at California Special Districts Association, Grassroots Professional Network, CALAFCO, and ICMA events, published articles in trade publications including Campaigns and Elections Magazine and Sacramento Business Journal, and content marketing via the firm blog and email newsletter. The firm maintains six offices (Newport Beach, San Francisco, Pasadena, Dallas, Denver, Washington DC) and a team of approximately 14, led by CEO Desiree Probolsky and President Dr. Adam Probolsky.

Name

Probolsky Research

Legal name

Probolsky Research

Website

https://probolskyresearch.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Probolsky Research is a woman- and Latina-owned market and opinion research firm founded in 1992 that delivers quantitative polling, qualitative focus groups, and ballot-measure feasibility studies to local-government, political, corporate, and nonprofit clients across 29 U.S. states.

Ownership category

akta.pro rank

Product category

Market & Opinion Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

akta.pro secondary industry

Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Market opinion research
• Ballot measure polling
• Community survey research
• Voter opinion polling
• Focus group research

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Research Services - Project-Based: Professional research services including polls, surveys, focus groups, and feasibility studies conducted for government agencies, political campaigns, corporations, and nonprofits. Services are typically project-based engagements with defined scope, timelines, and deliverables.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Probolsky Research is a full-service market and opinion research firm that conducts quantitative polls, qualitative focus groups, community surveys, behavioral research, and ballot measure feasibility polling. The firm delivers statistically valid research using stratified random sampling at the point of collection for corporate, election, government, and nonprofit clients across 29 U.S. states.

Product overview

Probolsky Research offers a comprehensive suite of market and opinion research services through multiple specialized offerings. The core portfolio includes Community Surveys, Customer Satisfaction Surveys, Employee Surveys, Behavioral Research, Facilitation Services, and Ballot Measure Feasibility Polling. These services are delivered through three methodological approaches: Quantitative Research (polls, surveys, statistical analysis), Qualitative Research (focus groups, in-depth interviews, community discussion forums), and a Mixed-Method Approach that combines both for complex research needs. The firm works with corporate, election, government, and nonprofit clients across 29 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Surveys Statistically valid community surveys designed to represent the demographics of a defined community, targeting adult residents, registered voters, utility customers, or other specified groups with 300-400 completed interviews.
• Customer Satisfaction Surveys Surveys measuring consumer and B2B customer satisfaction with products, services, and experiences.
• Employee Surveys Internal surveys assessing employee engagement, satisfaction, organizational culture, and workplace feedback.
• Behavioral Research Research focused on understanding consumer and voter behavior, decision-making patterns, and psychological trends.
• Facilitation Services Facilitation for focus groups, community discussion forums, and strategic planning sessions.
• Ballot Measure Feasibility Polling Revenue measure feasibility polls for local government agencies testing whether likely voters would support tax, bond, millage, or other revenue measures before placing them on the ballot.
• Quantitative Research Polls, surveys, and statistical analysis services for consumers, B2B clients, employees, members, residents, and voters.
• Qualitative Research Focus groups, in-depth interviews, community discussion forums, and observational studies for deeper insights.
• Mixed-Method Approach Combines quantitative and qualitative methods for a comprehensive understanding of complex issues.

Quantifiable outcome

• Measures passed 84% of the time when the agency did polling, compared with 72% where no polling was done
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gallup: Gallup is a global analytics and public opinion firm best known for political polling and workforce research. It is a broad incumbent operating outside Probolsky's local-government specialty.
• Ipsos Public Affairs: Ipsos is a global market research firm with a large public affairs practice serving government, corporate, and political clients. It competes with Probolsky in larger-scale polling engagements and brings far greater geographic reach.

Direct peers

• Tulchin Research: Tulchin Research is a Democratic-aligned public opinion firm serving political, nonprofit, and corporate clients. It overlaps with Probolsky's primary research and strategy advisory offerings.
• Benenson Strategy Group: Benenson Strategy Group is a public opinion and message testing firm serving Democratic campaigns, corporations, and advocacy clients. It is comparable on customer satisfaction, message testing, and behavioral research engagements.
• The Tarrance Group: The Tarrance Group is a top Republican political polling firm conducting surveys for candidates, ballot measures, and corporate clients. It mirrors Probolsky's political and ballot measure practice from a partisan counterpart perspective.
• Hart Research Associates: Hart Research Associates provides public opinion and survey research for Democratic candidates, labor, and advocacy organizations. It competes for the same political polling and message testing work Probolsky performs.
• FM3 Research: FM3 Research is a California-based opinion research firm specializing in public agencies, ballot measures, and political campaigns. It is arguably the closest head-to-head competitor to Probolsky in local-government feasibility polling.
• Lake Research Partners: Lake Research Partners is a public opinion research firm serving progressive campaigns, nonprofits, and foundations. It is directly comparable on voter and stakeholder opinion research for issue advocacy and ballot campaigns.
• Public Opinion Strategies: Public Opinion Strategies is one of the largest U.S. political polling firms, conducting voter surveys for candidates, ballot measures, and corporate clients. It overlaps with Probolsky's campaign and public affairs practice at a larger scale.
• EMC Research: EMC Research is a West Coast opinion research firm serving Democratic campaigns, nonprofits, and public agencies. It competes directly for the same ballot measure, voter, and community survey engagements that Probolsky delivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProbolskyRsrch

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probolsky Research