Designs On Madison

What Designs On Madison does

Designs On Madison is a privately held, Cincinnati-based interior design firm founded by Amy S. Holt around 2009 and operating as a collective of nine named interior designers. The firm delivers full-service residential and commercial interior design across three core service lines: Residential Interior Design Services (furniture placement, custom furniture orders, lighting, accessories, window treatments, paint and wall coverings, and artwork), New Home Construction Design Services for custom and production homebuilders including selection packages and model homes, and Commercial Design Services for office buildings, restaurants, hotels, medical facilities, retirement and assisted living communities, and country clubs. The combined team has designed more than 100 Homearama and Citirama show homes and serves clients in Cincinnati-area neighborhoods (Indian Hill, Hyde Park, Over-the-Rhine) along with national residential and corporate projects.

The company's underlying offering is human-delivered professional design augmented by direct product sales across furniture, window treatments, area rugs, lighting, wallpaper, artwork, and accessories. There is no proprietary technology platform, API, SDK, or AI system disclosed; the production model is designer-led consultation and project execution, supported by an East Walnut Hills showroom-like office at 1743 Madison Rd. Designers carry formal credentials (e.g., ASID Allied Membership) and degrees from programs including UC DAAP, Ohio State, Antonelli College, and the College of Mount Saint Joseph, and the firm holds an extensive editorial track record in Architectural Digest, Vanity Fair, Sophisticated Living, Housetrends, Venue, Cincinnati Magazine, and the Cincinnati Enquirer.

The business model is a professional services + product resale hybrid operating under a sales-led go-to-market motion. New clients submit a project questionnaire and are matched to a designer for the first in-person consultation; all new clients must meet a $10,000 minimum purchase, custom orders require a 2/3 deposit upfront with the remaining 1/3 plus shipping due on delivery, credit card payments carry a 3% processing fee, and net payment terms are 15 days from invoice date. Customer segments span mid-market residential homeowners (primary), custom home builders (primary), and enterprise commercial clients (secondary), with demand largely generated through Homearama/Citirama show-home participation, regional shelter magazine advertising, editorial features, and builder partnerships. The firm is privately held with no institutional investors, no disclosed funding rounds, and no M&A history.

Name

Designs On Madison

Legal name

Designs on Madison

Website

https://designsonmadison.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Designs On Madison is a Cincinnati-based interior design firm operating as a collective of nine designers, delivering residential, new-construction, and commercial interior design services plus complementary furniture, lighting, window treatment, and accessory sales for homeowners, custom homebuilders, and commercial clients.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Interior design services
• Residential design
• Commercial design
• Space planning
• Custom furniture

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interior Design Services and Product Sales: Design fees and product sales including furniture, window treatments, area rugs, lighting, wallpaper, artwork, and accessories. Products are sold with custom orders requiring 2/3rds deposit upfront, with remaining balance due upon delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Designs On Madison is a Cincinnati-based full-service interior design firm providing residential and commercial design solutions including furniture placement, custom furniture sourcing, lighting, window treatments, wall coverings, artwork selection, and space planning. The firm operates with nine designers under founder Amy Holt, requires a $10,000 minimum project size, and serves clients coast to coast.

Product overview

Designs On Madison is a Cincinnati-based interior design firm comprising 9 designers that offers a comprehensive suite of interior design services for residential and commercial clients. The company provides three core service lines: Residential Interior Design Services (including furniture placement, custom furniture orders, lighting, accessories, window treatments, paint, wall coverings, and artwork), New Home Construction Design Services (with selection packages for custom and production homebuilders, market homes, and model homes), and Commercial Design Services (for office buildings, restaurants, hotels, medical facilities, and country clubs). The company also sells complementary products including furniture, window treatments, area rugs, lighting, wallpaper, artwork, and accessories. The firm has notable expertise in show home design, having worked on over 100 Homearama and Citirama show homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Interior Design Full-service interior design for homeowners, including space planning, furniture placement, custom furniture, lighting, window treatments, wall coverings, and artwork curation. Requires a $10,000 minimum project size.
• Commercial Interior Design Interior design services for commercial clients, including offices, retail, and hospitality environments, covering space planning, furniture, lighting, and finishes.
• Custom Furniture and Lighting Specification
• Window Treatments and Wall Coverings
• Artwork Curation and Placement
• Show Home Design and Staging

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Homes by GerbuscoreStrategic or Co-development PartnerCollaborated on 2023 Homearama Urban Edition Martin's Gate project. Multiple award-winning designs including People's Choice 1st Favorite Home, Decorating, and Outdoor Living.
• Ashford HomescoreStrategic or Co-development PartnerCollaborated on 2023 Homearama Urban Edition Martin's Gate project. Won multiple awards including 1st Place Favorite Home, Favorite Decorating, Kitchen, Bedroom Suite, and Bath.
• Sterling HomescoreStrategic or Co-development PartnerLong-term partner on multiple Homearama projects including 2021 Parkside Estates, 2020 Walworth Junction, 2018 Highlands at Heritage Hill, and 2016 The Oaks of West Chester.
• Redknot HomescoreStrategic or Co-development PartnerCollaborated on 2021 Homearama Parkside Estates project. Won People's Choice Favorite Home and Decorating awards.
• Wieland BuilderscoreStrategic or Co-development PartnerLong-term partner on multiple Homearama projects including 2018 Highlands at Heritage Hill, 2017 Rivercrest, 2014 Carriage Hill, and 2013 Carriage Hill.
• Clayton Douglas HomescoreStrategic or Co-development PartnerCollaborated on 2014 Homearama Carriage Hill project. Won People's Choice Favorite Decorating and Favorite Home awards. Featured on Design Star with Cindy Crawford.
• High Pointe Custom HomesminorStrategic or Co-development PartnerCollaborated on 2018 Homearama Highlands at Heritage Hill project. Won 2nd Place Favorite Decorating and multiple 1st and 2nd place category awards.
• Daniels Hicks HomesminorStrategic or Co-development PartnerCollaborated on 2013 and 2011 Homearama projects. Won multiple People's Choice awards.
• Pinnacle Custom Building GroupminorStrategic or Co-development PartnerCollaborated on 2011 Greenarama Columbia Tusculum project. Won People's Choice 1st Place Favorite Home.
• Somerset Custom HomesminorStrategic or Co-development PartnerCollaborated on 2011 Greenarama Columbia Tusculum project. Won multiple People's Choice awards including 1st Place Favorite Décor.
• House of FranceminorStrategic or Co-development PartnerJana Sansbury learned her craft at House of France in Cincinnati before joining Designs on Madison.
• June Surber & AssociatesminorStrategic or Co-development PartnerCindy Crawford brought 14 years of personal design history from the award-winning June Surber & Associates.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• West Elm (Williams-Sonoma): Modern home furnishings retailer with free in-store and online interior design services, plus product sales — competes for the same mid-to-high residential customer with similar service-plus-product bundling.
• Ballard Designs: Catalog and online home furnishings brand with interior design services, addressing the same residential customer through a primarily digital and showroom-light model.
• Restoration Hardware (RH): Luxury home furnishings brand offering full-scale interior design services through RH Interior Design — competes for the same high-net-worth residential client segment, with a much larger product catalog and gallery-based service model.
• La-Z-Boy Interior Design Service: Furniture retailer with an in-store interior design program — comparable bundling of product and design services for residential customers.
• Ethan Allen: National furniture retailer with in-house interior design service at every design center, offering a similar integrated design + product experience for residential clients.
• CB2 (Crate & Barrel): Modern furnishings retailer offering design services and a comparable residential customer base; competes with Designs On Madison for urban and contemporary residential projects.

Direct peers

• Decorating Den Interiors: National franchise of interior designers offering residential and commercial design services plus product sales — same hybrid design + product business model as Designs On Madison, but at significantly larger geographic scale via a franchise system.

Emerging players

• Modsy: Online interior design service combining human designers with 3D rendering technology; targets the same residential and small commercial customers as Designs On Madison but via digital rather than in-person delivery.
• Interior Define: Direct-to-consumer customizable furniture brand with integrated interior design services — overlaps with Designs On Madison's custom furniture and design services in a digital-native format.
• Havenly: Online-first interior design platform with a network of designers, plus integrated product marketplace — directly comparable customer (homeowners seeking design help) and complementary delivery model to Designs On Madison's in-person practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/designsonmadison
• LinkedInlinkedin.com/company/designs-on-madison

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designs On Madison