Amie Bone
Amie Bone is a UK-based, founder-led luxury floral design and event styling studio serving ultra-luxury weddings, private parties, luxury-brand activations, and large-scale installations for high-net-worth clients and premium venues across the UK and Europe.
- Company typePrivate
- Founded2006
- HeadquartersWatford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Amie Bone does
Amie Bone is a UK-based, founder-led luxury floral design and event styling studio operating since 2006 from Watford/London. The business delivers bespoke floral and event design across four core service lines: ultra-luxury weddings (ceremony florals, mandaps, chuppahs, reception styling, tablescapes), private parties (landmark birthdays, anniversaries, engagements), corporate and luxury-brand events (launches, press showcases, VIP entertainment), and large-scale floral installations including Christmas seasonal work. The underlying capability is an in-house prop and sculpture workshop (the Craftsmanship studio) that produces bespoke structures and large-scale installations, demonstrated at flagship events such as the Fantasia 3 masterclass (70 artisans, 75,000 stems) and Chelsea in Bloom 2024 (4-metre King Kong sculpture). Adjacent revenue surfaces include the Fantasia masterclass education programme and a consumer e-commerce shop at shop.amiebone.com.
The company serves a concentrated luxury end market: high-net-worth couples and families, private clients, and premium brands and venues. Named clients include Gucci, Royal Salute, Warner Bros. Studios, Four Seasons Park Lane, Raffles London The OWO, Sexy Fish, The Lanesborough, Blenheim Palace, Buda Castle, Adare Manor, and Waddesdon Estate, alongside editorial endorsement from the Publishing Director of Condé Nast Traveller/Tatler. Geographic reach is UK-led with demonstrated international delivery across Europe (Ireland, Hungary, France).
The revenue model is professional-services / bespoke project pricing, quote-based per engagement with no public pricing and planning cycles extending up to 18 months. Go-to-market is portfolio-driven: a website portfolio, blog/journal content, social media, editorial coverage in luxury publications, and headline installations at RHS Chelsea Flower Show and Chelsea in Bloom. Distribution is direct (inbound via [email protected] and phone) with no reseller or intermediary layer. Supply chain is anchored by an exclusive relationship with MPS-certified wholesaler Van der Plas, complemented by a curated network of venue, catering (AP & Co, Ragasaan), entertainment (Black Rabbit Projects), and event production (Polar Black Events, Silverfox Events, Bruce Russell Events) partners.
Amie Bone firmographics
Firmographics- Name
- Amie Bone
- Legal name
- Amie Bone
- Website
- https://amiebone.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amie Bone is a UK-based, founder-led luxury floral design and event styling studio serving ultra-luxury weddings, private parties, luxury-brand activations, and large-scale installations for high-net-worth clients and premium venues across the UK and Europe.
- Ownership category
- akta.pro rank
Amie Bone industry classification
Industry- Product category
- Luxury Floral Design & Event Styling
- akta.pro primary industry
- Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI)
Keywords
Where Amie Bone is headquartered
LocationHeadquarters
- HQ city
- Watford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Amie Bone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Luxury Wedding Floral Design: Full-service floral design for ultra-luxury weddings, including concept development, installation, and on-site production management. Services extend to mandap design, ceremony florals, reception styling, and cascading installations. Planning timelines can extend to 18 months.
- Private Event Floral Design: Bespoke floral design for landmark birthdays, anniversaries, engagements, and exclusive private parties. Services include concept design, venue transformation, draping, and full production direction.
- Corporate & Brand Events: Floral design and event styling for luxury brand activations, launches, press showcases, and VIP client entertainment. Includes immersive installations and guest experience design.
- Floral Installations: Large-scale floral installations for public events, exhibitions, and venue transformations. Includes suspended installations, sculptures, and decorative displays.
- Christmas Floral Installations: Seasonal festive floral installations for venues and events during the Christmas period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke project-based pricing for luxury events |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Amie Bone product offering
Product offeringCore offering
Amie Bone is a luxury floral design and event styling studio that creates bespoke floral arrangements, installations, and full event productions for ultra-luxury weddings, private celebrations, corporate brand events, and large-scale public installations. Services span concept development, mood boards and storyboards, in-house prop and sculpture creation, and on-site production management, delivered across the UK and internationally at venues such as Blenheim Palace, Buda Castle Budapest, and Raffles London The OWO.
Product overview
Amie Bone operates as a luxury floral design and event styling studio offering a unified suite of bespoke services centered around high-end floral artistry. The core offerings include luxury wedding flowers, private party design, corporate events, and large-scale flower installations. Supporting services include bespoke prop and sculpture craftsmanship through an in-house workshop, the seasonal Christmas installations, the Fantasia masterclass education program, and a consumer-facing shop. The company serves private clients, luxury brands, wedding planners, and venues worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Wedding Flowers
Quantifiable outcome
- RHS Chelsea Flower Show 2023 installation for Spring Garden entrance
- +1 more outcomes
Companies that use Amie Bone
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Amie Bone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Amie Bone partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor and flagship.
- Van der PlascoreAmie Bone Flowers works exclusively with trusted supplier Van der Plas, who share commitment to sustainability, ethical practices, and environmental responsibility. Van der Plas is an MPS-certified flower and plant wholesaler with certifications including MPS Florimark, Global GAP, and FSI 2025 membership ensuring 90% certified sustainable procurement by 2025.
- Floral AngelsminorCharity partnership delivering bouquets and arrangements left over from events to those in the community who would not normally receive flowers—recipients in hospitals, care homes, or other community spaces. Social responsibility initiative reducing waste while creating positive community impact.
- Com:postminorFor large-scale events, Amie Bone works with Com:post who provide compostable paper sacks filled up, collected, and composted. Part of sustainability and waste management initiatives.
- Waddesdon Estate (The Dairy)flagshipLong-standing relationship hosting flagship events including Fantasia masterclass series. The Dairy at Waddesdon serves as venue for major floral design events and gala dinners. Amie Bone has designed bespoke sets and installations for the estate.
- Polar Black EventscoreCollaborative partner for large-scale public installations including Chelsea in Bloom King Kong on Big Ben (2024) and Lady & The Tramp (2024). Joint creation of dramatic 4-metre installations requiring event production expertise.
- Bruce Russell EventscoreEvent planning partner for venue launches and celebrations. Collaboration on The Dairy Waddesdon relaunch event with floral installations and immersive entertainment.
- Black Rabbit ProjectscoreImmersive entertainment partner for events including tropical pre-wedding party in Hoxton. Provides theatrical performers and entertainment installations that complement floral designs.
- AP & CocoreCatering partner for events including RHS Chelsea Flower Show Spring Garden and luxury weddings. Collaboration provides complete event experiences combining florals, hospitality, and atmosphere.
- Varna StudioscorePhotography and film partner for documenting major events including Chelsea Flower Show installations and international weddings. Captures portfolio-quality imagery for marketing.
- Silverfox EventscoreEvent planning partner for luxury weddings including Raffles London The OWO celebration. Manages logistics and coordination for high-end wedding celebrations.
- RagasaancoreCatering partner for Asian and Indian luxury weddings including Grosvenor House celebration. Specialises in culturally authentic cuisine for multicultural wedding celebrations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Amie Bone competitors and assessment
Company assessmentBroad incumbents
- Preston Bailey: Globally recognised luxury event designer with maximalist floral and event installations. Comparable as a top-tier luxury event design incumbent serving ultra-HNW weddings and corporate events worldwide.
- Colin Cowie Lifestyle: Global luxury event design and lifestyle brand serving ultra-HNW clients, celebrities, and luxury brands. Comparable in maximalist event design philosophy and luxury clientele.
- Paula Pryke: Internationally renowned luxury florist with established London studio and global event work. Comparable as a design-led luxury florist operating at the top of the market with similar international portfolio.
Direct peers
- Philippa Craddock: Royal Wedding florist and luxury London-based florist specialising in high-end weddings and events. Directly comparable in serving ultra-luxury weddings with bespoke, design-led florals.
- Lavender Green Flowers: London luxury florist designing for weddings, corporate events, and high-profile venues. Directly comparable in product offering and luxury London segment.
- Wild at Heart: London luxury florist founded by Nikki Tibbles, serving high-end weddings, corporate events, and London hotels. Closely comparable brand-led luxury florist with similar service offering.
- Moyses Stevens: Historic London luxury florist (founded 1876) serving Royal Warrant holders, luxury hotels, and high-end events. Shares the bespoke luxury event florist positioning and prestigious London venue client base.
- McQueens Flowers: Established London luxury florist serving high-end weddings, corporate events, and hotel clients. Direct competitor in the UK ultra-luxury floral design market with similar bespoke service model and HNW clientele.
Regional players
- IDS Next / Rafanelli Events: US-based luxury event design firm serving high-end weddings, corporate and brand events. Comparable in event design service model and HNW client focus, though primarily US-based.
Emerging players
- Neil Strain Floral Couture: Edinburgh-based luxury florist with London reach serving high-end weddings and corporate clients. Comparable in UK luxury market positioning though smaller geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Amie Bone social profiles
Digital presenceAmie Bone compliance and trust
Trust signalCompliance3 records
Amie Bone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amie Bone leadership team
Management profileNumber of profiles
Profiles1 record
Amie Bone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amie Bone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amie Bone
What does Amie Bone do?
Amie Bone is a luxury floral design and event styling studio that creates bespoke floral arrangements, installations, and full event productions for ultra-luxury weddings, private celebrations, corporate brand events, and large-scale public installations. Services span concept development, mood boards and storyboards, in-house prop and sculpture creation, and on-site production management, delivered across the UK and internationally at venues such as Blenheim Palace, Buda Castle Budapest, and Raffles London The OWO.
Is Amie Bone a public or private company?
Amie Bone is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amie Bone founded?
Amie Bone was founded in 2006. It employs 11 to 50 people.
Where is Amie Bone based?
Amie Bone is headquartered in Watford, United Kingdom, in the Europe region.
How does Amie Bone make money?
Five revenue lines are on record. Luxury Wedding Floral Design is the primary driver. The others are private Event Floral Design, corporate & Brand Events, floral Installations and christmas Floral Installations.
Who are Amie Bone's main competitors?
Broad incumbents on record are Preston Bailey, Colin Cowie Lifestyle and Paula Pryke. Direct peers are Philippa Craddock, Lavender Green Flowers, Wild at Heart, Moyses Stevens and McQueens Flowers. IDS Next / Rafanelli Events is listed as a regional player. Neil Strain Floral Couture is listed as an emerging player.
Does Amie Bone have an API?
No public API is recorded for Amie Bone.
What industry is Amie Bone in?
Amie Bone's product category is Luxury Floral Design & Event Styling. Its primary akta.pro industry code is HSACAOAI, Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps).