Hillerød Fodbold
Hillerød Fodbold is a Danish amateur football club operating from Hillerød Stadion, serving approximately 1,000 members from age 2 to 67+ across competitive, recreational, women's fitness, and social-responsibility programs.
- Company typePrivate
- Founded1937
- HeadquartersHillerød, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hillerød Fodbold does
Hillerød Fodbold is a Danish amateur football club founded on 11 January 1937 and operating as a self-governing department within Hillerød Gymnastik- og Idrætsforening (HGI). From its base at Hillerød Stadion in Hillerød Municipality, the club serves approximately 1,000 members across every age cohort from U3 children (the "Byens Poder" program starting at age 2) through to Superveteran players in their late 60s, with parallel boys', girls', men's, and women's offerings. The product portfolio is organized into four core competitive streams — Børnefodbold (U3–U12), Ungdom (U13–U19), Senior (U21 and above including veteran tiers), and the Hillerød Fodbold Akademi elite development track — supplemented by women's fitness programs (Fodbold Fitness, FIT med Fodbold), premium add-on services (mental training, JL Academy individual sessions, goalkeeper training), and three community/social-responsibility programs (Hjerneholdet for neurological rehabilitation, Mandeholdet for men 60+, and Fodbold for Fremtiden for unemployed youth).
The club operates no proprietary technology platform. Its technology stack is entirely composed of third-party integrations: DBU's KampKlar for team communications and match scheduling, DBU KlubOffice for member management, NemTilmeld for camp registrations, and Unisport for club-branded merchandise e-commerce. All on-field and academy delivery is human-coaching-led at municipally-owned and club-accessed facilities (outdoor pitches, artificial turf, and indoor halls at Hillerødsholmskolen in winter).
The business model is a hybrid of semi-annual subscription membership dues (275–1,560 kr per six months by age group), annual academy supplements (3,950–5,250 kr/year for elite U13–U19), seasonal one-time camp fees (995–1,695 kr), and premium individual/group services (mental training at 1,100–2,700 kr, JL Academy at 1,350–4,500 kr). Go-to-market is community-led: open prøvetræning trial sessions, parent co-coaching networks, school outreach, word-of-mouth, and seasonal camp funnels, amplified by DBU Sjælland's KampKlar network and the club's Facebook presence. Institutional revenue from foundations (Velux Fonden, Novo Nordisk Fonden) and public funds (Sundhedsstyrelsen) underwrites the social-responsibility programs in partnership with HUV, Nordsjællands Hospital, and DGI Nordsjælland.
Hillerød Fodbold firmographics
Firmographics- Name
- Hillerød Fodbold
- Legal name
- Hillerød Fodbold
- Website
- https://hilleroedfodbold.dk
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hillerød Fodbold is a Danish amateur football club operating from Hillerød Stadion, serving approximately 1,000 members from age 2 to 67+ across competitive, recreational, women's fitness, and social-responsibility programs.
- Ownership category
- akta.pro rank
Hillerød Fodbold industry classification
Industry- Product category
- Community amateur football club services
- NAICS
- Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Civic and Social Organizations (813410)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
- akta.pro secondary industries
- Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
Keywords
Where Hillerød Fodbold is headquartered
LocationHeadquarters
- HQ city
- Hillerød
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Hillerød Fodbold business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Membership/dues subscriptions: Semi-annual membership fees charged to all active members across age groups. Fees range from 275 kr per six months (Hjerneholdet) to 1,560 kr per six months (Senior), with academy supplement charges for elite youth players (3,950–5,250 kr/year). Collected twice yearly in February and August. This is the primary recurring revenue stream.
- Camps and programs revenue: Fees charged for summer camps (Mini Camp 995 kr, SommerCamp 1,695 kr) targeting U6–U13 age groups. Revenue is one-time per participant per camp cycle.
- Mental training programs: Group mental training workshops (3 sessions, 1,100 kr) and individual 1:1 programs (5 sessions, 2,700 kr) offered to academy and senior players as a premium add-on service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Poder/U5 (ages 2–4) |
| Subscription | Pay-as-you-go | U6-U7 (ages 5–6) |
| Subscription | Pay-as-you-go | U8-U10 (ages 7–9) |
| Subscription | Pay-as-you-go | U11-U13 (ages 10–12) |
| Subscription | Pay-as-you-go | U14-U17 (ages 13–16) |
| Subscription | Pay-as-you-go | U18/U19/Senior (ages 17+) |
| Subscription | Pay-as-you-go | Oldboys/Veteran/Superveteran |
| Subscription | Pay-as-you-go | Fodbold Fitness (women 25–60) |
| Subscription | Pay-as-you-go | FIT med Fodbold (women 18–25) |
| Subscription | Pay-as-you-go | Indendørs veteran/Mandehold/Hjernehold |
| Subscription | Pay-as-you-go | Academy U13-U15 |
| Subscription | Pay-as-you-go | Academy U17-U19 |
| Unit Pricing | Pay-as-you-go | Mini Camp (U6-U8, 3 days) |
| Unit Pricing | Pay-as-you-go | SommerCamp (U9-U13, 5 days) |
| Unit Pricing | Pay-as-you-go | Mental training group (U13-U15) |
| Unit Pricing | Pay-as-you-go | Mental training group (U16-U19 + Senior) |
| Unit Pricing | Pay-as-you-go | Mental training 1:1 (5 sessions) |
| Unit Pricing | Pay-as-you-go | JL Academy extra training (HF member, 3 sessions) |
| Unit Pricing | Pay-as-you-go | JL Academy extra training (HF member, 10 sessions) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Hillerød Fodbold product offering
Product offeringCore offering
Hillerød Fodbold operates a community football club delivering year-round training and competitive match play across age groups from children (U3) through superveteran players, including an elite youth academy, women's fitness football, summer camps, and specialized social-responsibility programs. The club monetizes through semi-annual membership subscriptions, quarterly academy supplements, and one-time fees for camps and individual training services.
Product overview
Hillerød Fodbold is a comprehensive football club offering a multi-level product portfolio organized around age groups and skill levels. The core offerings include: (1) Hillerød Fodbold Akademi for elite youth development (U13-U19), (2) Børnefodbold for children's football (ages 2-12), (3) Ungdom for youth football (U13-U19), and (4) Senior football for adults including various veteran categories. Supplementary fitness products include Fodbold Fitness for women 25-60 and FIT med Fodbold for young women 18-25. Specialized programs include Mental Træning workshops and individual sessions, Hillerød Fodbold x JL Academy for individual player development, and goalkeeper training. Seasonal camps (Slotsbyen SommerCamp and Mini Camp) serve younger players. Community programs include Hjerneholdet for neurological rehabilitation, Mandeholdet for senior men's outdoor fitness, and Fodbold for Fremtiden for youth employment. The club operates as part of Hillerød Gymnastics and Sports Association (HGI) with approximately 1,000 members.
Differentiator
Problem solved
Functional benefit
Brands
- Hillerød Fodbold ELITE: Elite football program operated by the club
- Hillerød Fodbold Akademi
Products and services
- Hillerød Fodbold Akademi
Quantifiable outcome
- Oprykning til Serie 2 — Senior team promoted to Serie 2 in June 2025
- +4 more outcomes
Companies that use Hillerød Fodbold
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
Hillerød Fodbold technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Hillerød Fodbold partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- HGI (Hillerød Gymnastik- og Idrætsforening)coreHillerød Fodbold is a self-governing department within HGI, retaining its own bylaws, board, and finances while operating under HGI's umbrella for DIF/DGI membership. The club uses HGI's logo on club and match kits unless otherwise agreed. HGI's board receives copies of Hillerød Fodbolds member registry and invites HGI's executive committee to general assemblies.
- DBU Sjælland (Danish Football Association, Zealand Region)coreHillerød Fodbold is a direct member of DBU Sjælland and DBU. All teams participate in DBU Sjælland-organized leagues and tournaments. The club uses DBU platforms including KampKlar (communications), DBU's member registration system, and is subject to DBU's rules on player transfers and youth recruitment.
- HUV (Hillerød Uddannelses- og Vejledningscenter)coreClose operational partnership on the Fodbold for Fremtiden project — a 26-week program for unemployed youth (18–29) using football to facilitate reintegration into employment or education. The program operates at Hillerød Stadion with two weekly sessions (Tuesday and Thursday, 9:30–12:30) including training and job café components.
- Nordsjællands HospitalcoreInstitutional partner in Hjerneholdet (Brain Team) program for stroke/brain injury survivors and individuals with dementia or Parkinson's. The hospital provides clinical oversight for the rehabilitation exercise program delivered at Hillerød Stadion.
- Hjernesagen i Nordsjælland (Brain Injury Association of North Zealand)minorPartner in the Hjerneholdet program, providing expertise and patient referrals for stroke and brain injury survivors participating in the club's rehabilitation football program.
- Alzheimerforeningen Hillerød (Alzheimer's Association Hillerød)minorPartner in the Hjerneholdet program, contributing patient referrals and dementia-specific expertise for participants with memory disorders.
- DGI Nordsjælland (Danish Gymnastics Associations, North Zealand)coreInstitutional partner for Mandeholdet (men 60+) outdoor exercise program. DGI Nordsjælland provides support and organizational backing for the program's delivery across three weekly sessions at Hillerød Stadion.
- Frivilligcenter Hillerød (Volunteer Center Hillerød)minorPartner in Mandeholdet program, supporting volunteer mobilization and community outreach for men aged 60+ engaging in outdoor exercise.
- Sundhedsstyrelsen (Danish Health Authority)minorMandeholdet's startup was supported by Sundhedsstyrelsens pulje (fund) for initiatives against loneliness and poor well-being among elderly citizens.
- UnisportminorOfficial apparel partner. The club has a partnership agreement with Unisport enabling players and families to purchase club-branded merchandise (match kits, training wear, academy apparel) through a dedicated club shop. A club code (HFBREDDE10) provides discount on non-sale items.
- JL AcademyminorPartner offering extra training for players in Hillerød and surrounding areas. The Hillerød Fodbold x JL Academy program provides specialized individual training (touch, turns, shooting, motor skills, mentality) for motivated players. Sessions offered Fridays 14:00–15:00 and 15:00–16:00. Available to both club members and external players.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Hillerød Fodbold competitors and assessment
Company assessmentDirect peers
- HIK (Hellerup IK): Historic Greater Copenhagen amateur football club fielding teams across youth, senior and veteran age groups in DBU Sjælland leagues. Directly comparable to Hillerød Fodbold as a community-rooted, multi-age Danish amateur club with academy pathways.
- Vanløse IF: Copenhagen-based amateur football club with youth and senior programmes at lower Danish division levels. Directly comparable to Hillerød Fodbold as a community amateur club competing in DBU Sjælland.
- B93 (Boldklubben af 1893): Copenhagen amateur football club with active youth academy and senior teams. Analogous to Hillerød Fodbold on DBU-affiliated amateur operations, multi-tier membership model, and youth-development emphasis.
- Holbæk B&I: Danish amateur football club in Western Zealand running youth, senior and recreational programmes. Direct peer on multi-age community football delivery in a single Danish municipality catchment.
- FC Roskilde: Danish amateur/semi-professional football club based in Roskilde, Zealand, participating in DBU Sjælland fixtures. Comparable regional amateur peer with similar operating geography and community football model.
- Næstved IF: Zealand-based Danish football club operating across youth and senior levels in the lower divisions of Danish football. Comparable to Hillerød Fodbold as a regional Danish amateur/semi-pro club with broad age-group programming.
- Frem (Boldklubben Frem): One of Denmark's oldest football clubs, operating amateur youth and senior teams in Copenhagen. Comparable to Hillerød Fodbold on community-rooted amateur structure and full age-range programming.
- AB (Akademisk Boldklub): Long-standing Copenhagen amateur football club with elite, youth, and recreational divisions. Comparable to Hillerød Fodbold as a member-based Danish club offering a full age-stack (children to veterans), training programmes, and competitive league participation.
Regional players
- Greve Fodbold: Amateur football club on Zealand, Denmark, operating full youth-to-senior programming. Comparable to Hillerød Fodbold as a regional community club but operating in a different Zealand municipality (Greve).
Broad incumbents
- FC København (Fodboldskole & Ungdom): Denmark's largest professional football club, whose nationwide Fodboldskole (football school) camps and youth tournaments are referenced in Hillerød's data (FCK Festival). Comparable as an incumbent running mass-scale amateur youth football programmes in the same Danish market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hillerød Fodbold social profiles
Digital presenceHillerød Fodbold compliance and trust
Trust signalCompliance2 records
Hillerød Fodbold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hillerød Fodbold leadership team
Management profileNumber of profiles
Profiles7 records
Hillerød Fodbold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hillerød Fodbold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hillerød Fodbold
What does Hillerød Fodbold do?
Hillerød Fodbold operates a community football club delivering year-round training and competitive match play across age groups from children (U3) through superveteran players, including an elite youth academy, women's fitness football, summer camps, and specialized social-responsibility programs. The club monetizes through semi-annual membership subscriptions, quarterly academy supplements, and one-time fees for camps and individual training services.
Is Hillerød Fodbold a public or private company?
Hillerød Fodbold is a private company. It is classified as management employee owned and is currently operating.
When was Hillerød Fodbold founded?
Hillerød Fodbold was founded in 1937. It employs 11 to 50 people.
Where is Hillerød Fodbold based?
Hillerød Fodbold is headquartered in Hillerød, Denmark, in the Europe region.
How does Hillerød Fodbold make money?
Three revenue lines are on record. Membership/dues subscriptions are the primary driver. The others are camps and programs revenue and mental training programs.
Who are Hillerød Fodbold's main competitors?
Direct peers on record are HIK (Hellerup IK), Vanløse IF, B93 (Boldklubben af 1893), Holbæk B&I, FC Roskilde, Næstved IF, Frem (Boldklubben Frem) and AB (Akademisk Boldklub). Greve Fodbold is listed as a regional player. FC København (Fodboldskole & Ungdom) is listed as a broad incumbent.
Does Hillerød Fodbold have an API?
No public API is recorded for Hillerød Fodbold.
What industry is Hillerød Fodbold in?
Hillerød Fodbold's product category is Community amateur football club services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations, with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 711211 and its SIC code is 7997.